Spirits in Vietnam to 2012

This databook is a detailed information resource covering all the key data points on Spirits in Vietnam. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Spirits in Vietnam increased between 2002-2007, growing at an average annual rate of 8.4%.

The leading company in the market in 2007 was Pernod Ricard. The second-largest player was Diageo plc with Bacardi Limited in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Spirits 2
Summary category level - Brandy 3
Summary category level - Liqueurs 4
Summary category level - Rum 5
Summary category level - Gin & genever 6
Summary category level - Specialty spirits 7
Summary category level - Tequila & mezcal 8
Summary category level - Vodka 9
Summary category level - Whiskey 10
Chapter 2 INTRODUCTION 11
What is this report about? 11
How to use this report 11
Market Definition 12
Chapter 3 MARKET OVERVIEW 29
Value Analysis, 2002?2007 29
Value Analysis, 2007?2012 30
Value Analysis, US$ 2002?2007 33
Value Analysis, US$ 2007?2012 34
Volume Analysis, 2002?2007 36
Volume Analysis, 2007?2012 38
Company and Brand Share Analysis 42
Distribution Analysis 47
Expenditure & consumption per capita 49
Chapter 4 LEADING COMPANY PROFILES 55
Pernod Ricard 55
Diageo plc 58
Chapter 5 CATEGORY ANALYSIS - BRANDY 61
Value Analysis, 2002?2007 61
Value Analysis, 2007?2012 62
Value Analysis, US$ 2002?2007 64
Value Analysis, US$ 2007?2012 65
Volume Analysis, 2002?2007 67
Volume Analysis, 2007?2012 68
Company and Brand Share Analysis 71
Distribution Analysis 74
Expenditure & consumption per capita 76
Chapter 6 CATEGORY ANALYSIS - LIQUEURS 79
Value Analysis, 2002?2007 79
Value Analysis, 2007?2012 80
Value Analysis, US$ 2002?2007 82
Value Analysis, US$ 2007?2012 82
Volume Analysis, 2002?2007 84
Volume Analysis, 2007?2012 85
Company and Brand Share Analysis 88
Distribution Analysis 91
Expenditure & consumption per capita 93
Chapter 7 CATEGORY ANALYSIS - RUM 96
Value Analysis, 2002?2007 96
Value Analysis, 2007?2012 97
Value Analysis, US$ 2002?2007 99
Value Analysis, US$ 2007?2012 99
Volume Analysis, 2002?2007 101
Volume Analysis, 2007?2012 102
Company and Brand Share Analysis 105
Distribution Analysis 108
Expenditure & consumption per capita 110
Chapter 8 CATEGORY ANALYSIS - GIN & GENEVER 113
Value Analysis, 2002?2007 113
Value Analysis, 2007?2012 114
Value Analysis, US$ 2002?2007 116
Value Analysis, US$ 2007?2012 116
Volume Analysis, 2002?2007 117
Volume Analysis, 2007?2012 118
Company and Brand Share Analysis 120
Distribution Analysis 123
Expenditure & consumption per capita 125
Chapter 9 CATEGORY ANALYSIS - SPECIALTY SPIRITS 128
Value Analysis, 2002?2007 128
Value Analysis, 2007?2012 129
Value Analysis, US$ 2002?2007 131
Value Analysis, US$ 2007?2012 132
Volume Analysis, 2002?2007 133
Volume Analysis, 2007?2012 134
Company and Brand Share Analysis 136
Distribution Analysis 138
Expenditure & consumption per capita 140
Chapter 10 CATEGORY ANALYSIS - TEQUILA & MEZCAL 143
Value Analysis, 2002?2007 143
Value Analysis, 2007?2012 144
Value Analysis, US$ 2002?2007 146
Value Analysis, US$ 2007?2012 146
Volume Analysis, 2002?2007 147
Volume Analysis, 2007?2012 148
Company and Brand Share Analysis 150
Distribution Analysis 153
Expenditure & consumption per capita 155
Chapter 11 CATEGORY ANALYSIS - VODKA 158
Value Analysis, 2002?2007 158
Value Analysis, 2007?2012 159
Value Analysis, US$ 2002?2007 161
Value Analysis, US$ 2007?2012 161
Volume Analysis, 2002?2007 163
Volume Analysis, 2007?2012 164
Company and Brand Share Analysis 167
Distribution Analysis 170
Expenditure & consumption per capita 172
Chapter 12 CATEGORY ANALYSIS - WHISKEY 175
Value Analysis, 2002?2007 175
Value Analysis, 2007?2012 176
Value Analysis, US$ 2002?2007 178
Value Analysis, US$ 2007?2012 179
Volume Analysis, 2002?2007 181
Volume Analysis, 2007?2012 182
Company and Brand Share Analysis 185
Distribution Analysis 188
Expenditure & consumption per capita 190
Chapter 13 COUNTRY COMPARISON 196
Value 196
Volume 201
Market Share 206
Chapter 14 VIETNAM SOCIOECONOMIC PROFILE 207
Country Overview 207
Key Facts 208
Political Overview 210
Vietnam Economic Overview 211
Chapter 15 VIETNAM MACROECONOMIC PROFILE 212
Macroeconomic Indicators 212
Chapter 16 RESEARCH METHODOLOGY 217
Methodology overview 217
Secondary research 218
Market modeling 219
Primary research 220
Data finalization 221
Ongoing research 221
Chapter 17 APPENDIX 222
Future readings 222
How to contact experts in your industry 222
Disclaimer 222
[Inhaltsverzeichnis ausblenden]

Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Vietnam spirits value, 2002?2007 (VND m, nominal prices) 29
Table 4: Vietnam spirits value forecast, 2007?2012 (VND m, nominal prices) 31
Table 5: Vietnam spirits value, 2002?2007 (US$ m nominal prices) 33
Table 6: Vietnam spirits value forecast, 2007?2012 (US$ m nominal prices) 34
Table 7: Vietnam spirits volume, 2002?2007 (Liters m) 37
Table 8: Vietnam spirits volume forecast, 2007?2012 (Liters m) 39
Table 9: Vietnam spirits brand share, by volume, 2006?2007 (%) 42
Table 10: Vietnam spirits volume, by brand 2006?2007 (Liters m) 43
Table 11: Vietnam spirits company share by volume, 2006?2007 (%) 45
Table 12: Vietnam spirits volume, by company, 2006?2007 (Liters m) 46
Table 13: Vietnam spirits distribution channels, by volume, 2006?2007 (%) 47
Table 14: Vietnam spirits volume, by distribution channel, 2006?2007 (Liters m) 47
Table 15: Vietnam spirits expenditure per capita, 2002?2007 (VND, nominal prices) 49
Table 16: Vietnam spirits forecast expenditure per capita, 2007?2012 (VND, nominal prices) 50
Table 17: Vietnam spirits expenditure per capita, 2002?2007 (US$ nominal prices) 51
Table 18: Vietnam spirits forecast expenditure per capita, 2007?2012 (US$ nominal prices) 52
Table 19: Vietnam spirits consumption per capita, 2002?2007 (Liters) 53
Table 20: Vietnam spirits forecast consumption per capita, 2007?2012 (Liters) 54
Table 21: Pernod Ricard Key Facts 55
Table 22: Diageo plc. Key Facts 58
Table 23: Vietnam brandy value, 2002?2007 (VND m, nominal prices) 61
Table 24: Vietnam brandy value forecast, 2007?2012 (VND m, nominal prices) 62
Table 25: Vietnam brandy value, 2002?2007 (US$ m nominal prices) 64
Table 26: Vietnam brandy value forecast, 2007?2012 (US$ m nominal prices) 65
Table 27: Vietnam brandy volume, 2002?2007 (Liters m) 67
Table 28: Vietnam brandy volume forecast, 2007?2012 (Liters m) 68
Table 29: Vietnam brandy brand share, by volume, 2006?2007 (%) 71
Table 30: Vietnam brandy volume, by brand 2006?2007 (Liters m) 71
Table 31: Vietnam brandy company share by volume, 2006?2007 (%) 73
Table 32: Vietnam brandy volume, by company, 2006?2007 (Liters m) 73
Table 33: Vietnam brandy distribution channels, by volume, 2006?2007 (%) 74
Table 34: Vietnam brandy volume, by distribution channel, 2006?2007 (Liters m) 74
Table 35: Vietnam brandy expenditure per capita, 2002?2007 (VND, nominal prices) 76
Table 36: Vietnam brandy forecast expenditure per capita, 2007?2012 (VND, nominal prices) 76
Table 37: Vietnam brandy expenditure per capita, 2002?2007 (US$ nominal prices) 77
Table 38: Vietnam brandy forecast expenditure per capita, 2007?2012 (US$ nominal prices) 77
Table 39: Vietnam brandy consumption per capita, 2002?2007 (Liters) 78
Table 40: Vietnam brandy forecast consumption per capita, 2007?2012 (Liters) 78
Table 41: Vietnam liqueurs value, 2002?2007 (VND m, nominal prices) 79
Table 42: Vietnam liqueurs value forecast, 2007?2012 (VND m, nominal prices) 80
Table 43: Vietnam liqueurs value, 2002?2007 (US$ m nominal prices) 82
Table 44: Vietnam liqueurs value forecast, 2007?2012 (US$ m nominal prices) 82
Table 45: Vietnam liqueurs volume, 2002?2007 (Liters m) 84
Table 46: Vietnam liqueurs volume forecast, 2007?2012 (Liters m) 85
Table 47: Vietnam liqueurs brand share, by volume, 2006?2007 (%) 88
Table 48: Vietnam liqueurs volume, by brand 2006?2007 (Liters m) 88
Table 49: Vietnam liqueurs company share by volume, 2006?2007 (%) 90
Table 50: Vietnam liqueurs volume, by company, 2006?2007 (Liters m) 90
Table 51: Vietnam liqueurs distribution channels, by volume, 2006?2007 (%) 91
Table 52: Vietnam liqueurs volume, by distribution channel, 2006?2007 (Liters m) 91
Table 53: Vietnam liqueurs expenditure per capita, 2002?2007 (VND, nominal prices) 93
Table 54: Vietnam liqueurs forecast expenditure per capita, 2007?2012 (VND, nominal prices) 93
Table 55: Vietnam liqueurs expenditure per capita, 2002?2007 (US$ nominal prices) 94
Table 56: Vietnam liqueurs forecast expenditure per capita, 2007?2012 (US$ nominal prices) 94
Table 57: Vietnam liqueurs consumption per capita, 2002?2007 (Liters) 95
Table 58: Vietnam liqueurs forecast consumption per capita, 2007?2012 (Liters) 95
Table 59: Vietnam rum value, 2002?2007 (VND m, nominal prices) 96
Table 60: Vietnam rum value forecast, 2007?2012 (VND m, nominal prices) 97
Table 61: Vietnam rum value, 2002?2007 (US$ m nominal prices) 99
Table 62: Vietnam rum value forecast, 2007?2012 (US$ m nominal prices) 99
Table 63: Vietnam rum volume, 2002?2007 (Liters m) 101
Table 64: Vietnam rum volume forecast, 2007?2012 (Liters m) 102
Table 65: Vietnam rum brand share, by volume, 2006?2007 (%) 105
Table 66: Vietnam rum volume, by brand 2006?2007 (Liters m) 105
Table 67: Vietnam rum company share by volume, 2006?2007 (%) 107
Table 68: Vietnam rum volume, by company, 2006?2007 (Liters m) 107
Table 69: Vietnam rum distribution channels, by volume, 2006?2007 (%) 108
Table 70: Vietnam rum volume, by distribution channel, 2006?2007 (Liters m) 108
Table 71: Vietnam rum expenditure per capita, 2002?2007 (VND, nominal prices) 110
Table 72: Vietnam rum forecast expenditure per capita, 2007?2012 (VND, nominal prices) 110
Table 73: Vietnam rum expenditure per capita, 2002?2007 (US$ nominal prices) 111
Table 74: Vietnam rum forecast expenditure per capita, 2007?2012 (US$ nominal prices) 111
Table 75: Vietnam rum consumption per capita, 2002?2007 (Liters) 112
Table 76: Vietnam rum forecast consumption per capita, 2007?2012 (Liters) 112
Table 77: Vietnam gin & genever value, 2002?2007 (VND m, nominal prices) 113
Table 78: Vietnam gin & genever value forecast, 2007?2012 (VND m, nominal prices) 114
Table 79: Vietnam gin & genever value, 2002?2007 (US$ m nominal prices) 116
Table 80: Vietnam gin & genever value forecast, 2007?2012 (US$ m nominal prices) 116
Table 81: Vietnam gin & genever volume, 2002?2007 (Liters m) 117
Table 82: Vietnam gin & genever volume forecast, 2007?2012 (Liters m) 118
Table 83: Vietnam gin & genever brand share, by volume, 2006?2007 (%) 120
Table 84: Vietnam gin & genever volume, by brand 2006?2007 (Liters m) 120
Table 85: Vietnam gin & genever company share by volume, 2006?2007 (%) 122
Table 86: Vietnam gin & genever volume, by company, 2006?2007 (Liters m) 122
Table 87: Vietnam gin & genever distribution channels, by volume, 2006?2007 (%) 123
Table 88: Vietnam gin & genever volume, by distribution channel, 2006?2007 (Liters m) 123
Table 89: Vietnam gin & genever expenditure per capita, 2002?2007 (VND, nominal prices) 125
Table 90: Vietnam gin & genever forecast expenditure per capita, 2007?2012 (VND, nominal prices) 125
Table 91: Vietnam gin & genever expenditure per capita, 2002?2007 (US$ nominal prices) 126
Table 92: Vietnam gin & genever forecast expenditure per capita, 2007?2012 (US$ nominal prices) 126
Table 93: Vietnam gin & genever consumption per capita, 2002?2007 (Liters) 127
Table 94: Vietnam gin & genever forecast consumption per capita, 2007?2012 (Liters) 127
Table 95: Vietnam specialty spirits value, 2002?2007 (VND m, nominal prices) 128
Table 96: Vietnam specialty spirits value forecast, 2007?2012 (VND m, nominal prices) 129
Table 97: Vietnam specialty spirits value, 2002?2007 (US$ m nominal prices) 131
Table 98: Vietnam specialty spirits value forecast, 2007?2012 (US$ m nominal prices) 132
Table 99: Vietnam specialty spirits volume, 2002?2007 (Liters m) 133
Table 100: Vietnam specialty spirits volume forecast, 2007?2012 (Liters m) 134
Table 101: Vietnam specialty spirits brand share, by volume, 2006?2007 (%) 136
Table 102: Vietnam specialty spirits volume, by brand 2006?2007 (Liters m) 136
Table 103: Vietnam specialty spirits company share by volume, 2006?2007 (%) 137
Table 104: Vietnam specialty spirits volume, by company, 2006?2007 (Liters m) 137
Table 105: Vietnam specialty spirits distribution channels, by volume, 2006?2007 (%) 138
Table 106: Vietnam specialty spirits volume, by distribution channel, 2006?2007 (Liters m) 138
Table 107: Vietnam specialty spirits expenditure per capita, 2002?2007 (VND, nominal prices) 140
Table 108: Vietnam specialty spirits forecast expenditure per capita, 2007?2012 (VND, nominal prices) 140
Table 109: Vietnam specialty spirits expenditure per capita, 2002?2007 (US$ nominal prices) 141
Table 110: Vietnam specialty spirits forecast expenditure per capita, 2007?2012 (US$ nominal prices) 141
Table 111: Vietnam specialty spirits consumption per capita, 2002?2007 (Liters) 142
Table 112: Vietnam specialty spirits forecast consumption per capita, 2007?2012 (Liters) 142
Table 113: Vietnam tequila & mezcal value, 2002?2007 (VND m, nominal prices) 143
Table 114: Vietnam tequila & mezcal value forecast, 2007?2012 (VND m, nominal prices) 144
Table 115: Vietnam tequila & mezcal value, 2002?2007 (US$ m nominal prices) 146
Table 116: Vietnam tequila & mezcal value forecast, 2007?2012 (US$ m nominal prices) 146
Table 117: Vietnam tequila & mezcal volume, 2002?2007 (Liters m) 147
Table 118: Vietnam tequila & mezcal volume forecast, 2007?2012 (Liters m) 148
Table 119: Vietnam tequila & mezcal brand share, by volume, 2006?2007 (%) 150
Table 120: Vietnam tequila & mezcal volume, by brand 2006?2007 (Liters m) 150
Table 121: Vietnam tequila & mezcal company share by volume, 2006?2007 (%) 152
Table 122: Vietnam tequila & mezcal volume, by company, 2006?2007 (Liters m) 152
Table 123: Vietnam tequila & mezcal distribution channels, by volume, 2006?2007 (%) 153
Table 124: Vietnam tequila & mezcal volume, by distribution channel, 2006?2007 (Liters m) 153
Table 125: Vietnam tequila & mezcal expenditure per capita, 2002?2007 (VND, nominal prices) 155
Table 126: Vietnam tequila & mezcal forecast expenditure per capita, 2007?2012 (VND, nominal prices) 155
Table 127: Vietnam tequila & mezcal expenditure per capita, 2002?2007 (US$ nominal prices) 156
Table 128: Vietnam tequila & mezcal forecast expenditure per capita, 2007?2012 (US$ nominal prices) 156
Table 129: Vietnam tequila & mezcal consumption per capita, 2002?2007 (Liters) 157
Table 130: Vietnam tequila & mezcal forecast consumption per capita, 2007?2012 (Liters) 157
Table 131: Vietnam vodka value, 2002?2007 (VND m, nominal prices) 158
Table 132: Vietnam vodka value forecast, 2007?2012 (VND m, nominal prices) 159
Table 133: Vietnam vodka value, 2002?2007 (US$ m nominal prices) 161
Table 134: Vietnam vodka value forecast, 2007?2012 (US$ m nominal prices) 161
Table 135: Vietnam vodka volume, 2002?2007 (Liters m) 163
Table 136: Vietnam vodka volume forecast, 2007?2012 (Liters m) 164
Table 137: Vietnam vodka brand share, by volume, 2006?2007 (%) 167
Table 138: Vietnam vodka volume, by brand 2006?2007 (Liters m) 167
Table 139: Vietnam vodka company share by volume, 2006?2007 (%) 169
Table 140: Vietnam vodka volume, by company, 2006?2007 (Liters m) 169
Table 141: Vietnam vodka distribution channels, by volume, 2006?2007 (%) 170
Table 142: Vietnam vodka volume, by distribution channel, 2006?2007 (Liters m) 170
Table 143: Vietnam vodka expenditure per capita, 2002?2007 (VND, nominal prices) 172
Table 144: Vietnam vodka forecast expenditure per capita, 2007?2012 (VND, nominal prices) 172
Table 145: Vietnam vodka expenditure per capita, 2002?2007 (US$ nominal prices) 173
Table 146: Vietnam vodka forecast expenditure per capita, 2007?2012 (US$ nominal prices) 173
Table 147: Vietnam vodka consumption per capita, 2002?2007 (Liters) 174
Table 148: Vietnam vodka forecast consumption per capita, 2007?2012 (Liters) 174
Table 149: Vietnam whiskey value, 2002?2007 (VND m, nominal prices) 175
Table 150: Vietnam whiskey value forecast, 2007?2012 (VND m, nominal prices) 176
Table 151: Vietnam whiskey value, 2002?2007 (US$ m nominal prices) 178
Table 152: Vietnam whiskey value forecast, 2007?2012 (US$ m nominal prices) 179
Table 153: Vietnam whiskey volume, 2002?2007 (Liters m) 181
Table 154: Vietnam whiskey volume forecast, 2007?2012 (Liters m) 182
Table 155: Vietnam whiskey brand share, by volume, 2006?2007 (%) 185
Table 156: Vietnam whiskey volume, by brand 2006?2007 (Liters m) 185
Table 157: Vietnam whiskey company share by volume, 2006?2007 (%) 187
Table 158: Vietnam whiskey volume, by company, 2006?2007 (Liters m) 187
Table 159: Vietnam whiskey distribution channels, by volume, 2006?2007 (%) 188
Table 160: Vietnam whiskey volume, by distribution channel, 2006?2007 (Liters m) 188
Table 161: Vietnam whiskey expenditure per capita, 2002?2007 (VND, nominal prices) 190
Table 162: Vietnam whiskey forecast expenditure per capita, 2007?2012 (VND, nominal prices) 191
Table 163: Vietnam whiskey expenditure per capita, 2002?2007 (US$ nominal prices) 192
Table 164: Vietnam whiskey forecast expenditure per capita, 2007?2012 (US$ nominal prices) 193
Table 165: Vietnam whiskey consumption per capita, 2002?2007 (Liters) 194
Table 166: Vietnam whiskey forecast consumption per capita, 2007?2012 (Liters) 195
Table 167: Global spirits market value, 2007 196
Table 168: Global spirits market split (value terms (US$ m), 2007) – Top 5 countries 199
Table 169: Global spirits market volume, 2007 201
Table 170: Global spirits market split (volume terms, 2007) – Top 5 countries 204
Table 171: Leading players - Top 5 countries 206
Table 172: Vietnam Key Facts 208
Table 173: Vietnam population, by age group, 2002-2007 (millions) 212
Table 174: Vietnam population forecast, by age group, 2007-2012 (millions) 213
Table 175: Vietnam population, by gender, 2002-2007 (millions) 213
Table 176: Vietnam population forecast, by gender, 2007-2012 (millions) 214
Table 177: Vietnam nominal GDP, 2002-2007 (VND bn, 2000 prices) 214
Table 178: Vietnam nominal GDP forecast, 2007-2012 (VND bn, 2000 prices) 214
Table 179: Vietnam real GDP, 2002-2007 (VND bn, nominal prices) 215
Table 180: Vietnam real GDP forecast, 2007-2012 (VND bn, nominal prices) 215
Table 181: Vietnam real GDP, 2002-2007 (US$ bn, 2000 prices) 215
Table 182: Vietnam real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 216
Table 183: Vietnam consumer price index, 2002-2007 (2003=100) 216
Table 184: Vietnam consumer price index, 2007-2012 (2003=100) 216
Figure 1: Vietnam spirits value & value forecast, 2002?2012 (VND m, nominal prices) 32
Figure 2: Vietnam spirits category growth comparison, by value, 2002?2012 35
Figure 3: Vietnam spirits volume & volume forecast, 2002?2012 (Liters m) 40
Figure 4: Vietnam spirits category growth comparison, by volume, 2002?2012 41
Figure 5: Vietnam spirits company share, by volume, 2006?2007 (%) 44
Figure 6: Vietnam spirits distribution channels, by volume, 2006?2007(%) 48
Figure 7: Vietnam brandy value & value forecast, 2002?2012 (VND m, nominal prices) 63
Figure 8: Vietnam brandy category growth comparison, by value, 2002?2012 66
Figure 9: Vietnam brandy volume & volume forecast, 2002?2012 (Liters m) 69
Figure 10: Vietnam brandy category growth comparison, by volume, 2002?2012 70
Figure 11: Vietnam brandy company share, by volume, 2006?2007 (%) 72
Figure 12: Vietnam brandy distribution channels, by volume, 2006?2007(%) 75
Figure 13: Vietnam liqueurs value & value forecast, 2002?2012 (VND m, nominal prices) 81
Figure 14: Vietnam liqueurs category growth comparison, by value, 2002?2012 83
Figure 15: Vietnam liqueurs volume & volume forecast, 2002?2012 (Liters m) 86
Figure 16: Vietnam liqueurs category growth comparison, by volume, 2002?2012 87
Figure 17: Vietnam liqueurs company share, by volume, 2006?2007 (%) 89
Figure 18: Vietnam liqueurs distribution channels, by volume, 2006?2007(%) 92
Figure 19: Vietnam rum value & value forecast, 2002?2012 (VND m, nominal prices) 98
Figure 20: Vietnam rum category growth comparison, by value, 2002?2012 100
Figure 21: Vietnam rum volume & volume forecast, 2002?2012 (Liters m) 103
Figure 22: Vietnam rum category growth comparison, by volume, 2002?2012 104
Figure 23: Vietnam rum company share, by volume, 2006?2007 (%) 106
Figure 24: Vietnam rum distribution channels, by volume, 2006?2007(%) 109
Figure 25: Vietnam gin & genever value & value forecast, 2002?2012 (VND m, nominal prices) 115
Figure 26: Vietnam gin & genever volume & volume forecast, 2002?2012 (Liters m) 119
Figure 27: Vietnam gin & genever company share, by volume, 2006?2007 (%) 121
Figure 28: Vietnam gin & genever distribution channels, by volume, 2006?2007(%) 124
Figure 29: Vietnam specialty spirits value & value forecast, 2002?2012 (VND m, nominal prices) 130
Figure 30: Vietnam specialty spirits volume & volume forecast, 2002?2012 (Liters m) 135
Figure 31: Vietnam specialty spirits distribution channels, by volume, 2006?2007(%) 139
Figure 32: Vietnam tequila & mezcal value & value forecast, 2002?2012 (VND m, nominal prices) 145
Figure 33: Vietnam tequila & mezcal volume & volume forecast, 2002?2012 (Liters m) 149
Figure 34: Vietnam tequila & mezcal company share, by volume, 2006?2007 (%) 151
Figure 35: Vietnam tequila & mezcal distribution channels, by volume, 2006?2007(%) 154
Figure 36: Vietnam vodka value & value forecast, 2002?2012 (VND m, nominal prices) 160
Figure 37: Vietnam vodka category growth comparison, by value, 2002?2012 162
Figure 38: Vietnam vodka volume & volume forecast, 2002?2012 (Liters m) 165
Figure 39: Vietnam vodka category growth comparison, by volume, 2002?2012 166
Figure 40: Vietnam vodka company share, by volume, 2006?2007 (%) 168
Figure 41: Vietnam vodka distribution channels, by volume, 2006?2007(%) 171
Figure 42: Vietnam whiskey value & value forecast, 2002?2012 (VND m, nominal prices) 177
Figure 43: Vietnam whiskey category growth comparison, by value, 2002?2012 180
Figure 44: Vietnam whiskey volume & volume forecast, 2002?2012 (Liters m) 183
Figure 45: Vietnam whiskey category growth comparison, by volume, 2002?2012 184
Figure 46: Vietnam whiskey company share, by volume, 2006?2007 (%) 186
Figure 47: Vietnam whiskey distribution channels, by volume, 2006?2007(%) 189
Figure 48: Global spirits market split (value terms, 2007) – Top 5 countries 197
Figure 49: Global spirits market value, 2002 – 2007 (Top 5 countries) 200
Figure 50: Global spirits market split (volume terms, 2007) – Top 5 countries 202
Figure 51: Global spirits market volume, 2002 – 2007 (Top 5 countries) 205
Figure 52: Map of Vietnam 209
Figure 53: Annual data review process 218
[Tabellenverzeichnis ausblenden]