Spirits in Western Europe to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Spirits in Western Europe. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012 for 17 countries covered within the Western Europe region.

Scope

*Contains 8 categories: Brandy, Liqueurs, Rum, Specialty spirits, Vodka, Gin & Genever, Tequila & Mezcal and Whisk(e)y

*Provides market value, volume, expenditure and consumption data by market, category and segment

Highlights

The Western Europe Spirits market covering 17 countries, increased between 2002-2007, growing at an average annual rate of 0.6%.

The leading company in the market in 2007 was Diageo plc. The second-largest player was Pernod Ricard with Bacardi Limited in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Spirits markets

*Understand consumers' consumption and expenditure patterns for the 17 countries covered

*Understand the future direction of the market with reliable historical data and full five year forecasting

Report Highlights

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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Spirits 2
Summary category level - Brandy 3
Summary category level - Liqueurs 4
Summary category level - Rum 5
Summary category level - Gin & genever 6
Summary category level - Specialty spirits 7
Summary category level - Tequila & mezcal 8
Summary category level - Vodka 9
Summary category level - Whiskey 10
Chapter 2 INTRODUCTION 11
What is this report about? 11
How to use this report 11
Market Definition 12
Chapter 3 OVERVIEW 25
Value Analysis 25
Volume Analysis 27
Chapter 4 WESTERN EUROPE SPIRITS - MARKET OVERVIEW 29
Value Analysis, 2002?2007 29
Value Analysis, 2007?2012 30
Volume Analysis, 2002?2007 33
Volume Analysis, 2007?2012 34
Company Share Analysis 37
Distribution Analysis 40
Chapter 5 LEADING COMPANY PROFILES 42
Diageo plc 42
Pernod Ricard 45
Chapter 6 CATEGORY ANALYSIS - BRANDY 48
Value Analysis, 2002?2007 48
Value Analysis, 2007?2012 49
Volume Analysis, 2002?2007 52
Volume Analysis, 2007?2012 53
Company Share Analysis 56
Distribution Analysis 59
Chapter 7 CATEGORY ANALYSIS - LIQUEURS 61
Value Analysis, 2002?2007 61
Value Analysis, 2007?2012 62
Volume Analysis, 2002?2007 65
Volume Analysis, 2007?2012 66
Company Share Analysis 69
Distribution Analysis 72
Chapter 8 CATEGORY ANALYSIS - RUM 74
Value Analysis, 2002?2007 74
Value Analysis, 2007?2012 75
Volume Analysis, 2002?2007 78
Volume Analysis, 2007?2012 79
Company Share Analysis 82
Distribution Analysis 85
Chapter 9 CATEGORY ANALYSIS - GIN & GENEVER 87
Value Analysis, 2002?2007 87
Value Analysis, 2007?2012 88
Volume Analysis, 2002?2007 90
Volume Analysis, 2007?2012 91
Company Share Analysis 93
Distribution Analysis 96
Chapter 10 CATEGORY ANALYSIS - SPECIALTY SPIRITS 98
Value Analysis, 2002?2007 98
Value Analysis, 2007?2012 99
Volume Analysis, 2002?2007 101
Volume Analysis, 2007?2012 102
Company Share Analysis 104
Distribution Analysis 107
Chapter 11 CATEGORY ANALYSIS - TEQUILA & MEZCAL 109
Value Analysis, 2002?2007 109
Value Analysis, 2007?2012 110
Volume Analysis, 2002?2007 112
Volume Analysis, 2007?2012 113
Company Share Analysis 115
Distribution Analysis 118
Chapter 12 CATEGORY ANALYSIS - VODKA 120
Value Analysis, 2002?2007 120
Value Analysis, 2007?2012 121
Volume Analysis, 2002?2007 124
Volume Analysis, 2007?2012 125
Company Share Analysis 128
Distribution Analysis 131
Chapter 13 CATEGORY ANALYSIS - WHISKEY 133
Value Analysis, 2002?2007 133
Value Analysis, 2007?2012 134
Volume Analysis, 2002?2007 137
Volume Analysis, 2007?2012 138
Company Share Analysis 141
Distribution Analysis 144
Chapter 14 RESEARCH METHODOLOGY 146
Methodology overview 146
Secondary research 147
Market modeling 148
Primary research 149
Data finalization 150
Ongoing research 150
Chapter 15 APPENDIX 151
Future readings 151
How to contact experts in your industry 151
Disclaimer 151

LIST OF FIGURES
Figure 1: Western Europe spirits value & value forecast, 2002?2012 (US$ m, nominal prices) 31
Figure 2: Western Europe spirits category growth comparison, by value, 2002?2012 32
Figure 3: Western Europe spirits volume & volume forecast, 2002?2012 (Liters m) 35
Figure 4: Western Europe spirits category growth comparison, by volume, 2002?2012 36
Figure 5: Western Europe spirits company share (Top 5 Companies), by volume, 2006?2007 (%) 39
Figure 6: Western Europe spirits distribution channels, by volume, 2006?2007(%) 41
Figure 7: Western Europe brandy value & value forecast, 2002?2012 (US$ m, nominal prices) 50
Figure 8: Western Europe brandy category growth comparison, by value, 2002?2012 51
Figure 9: Western Europe brandy volume & volume forecast, 2002?2012 (Liters m) 54
Figure 10: Western Europe brandy category growth comparison, by volume, 2002?2012 55
Figure 11: Western Europe brandy company share (Top 5 Companies), by volume, 2006?2007 (%) 58
Figure 12: Western Europe brandy distribution channels, by volume, 2006?2007(%) 60
Figure 13: Western Europe liqueurs value & value forecast, 2002?2012 (US$ m, nominal prices) 63
Figure 14: Western Europe liqueurs category growth comparison, by value, 2002?2012 64
Figure 15: Western Europe liqueurs volume & volume forecast, 2002?2012 (Liters m) 67
Figure 16: Western Europe liqueurs category growth comparison, by volume, 2002?2012 68
Figure 17: Western Europe liqueurs company share (Top 5 Companies), by volume, 2006?2007 (%) 71
Figure 18: Western Europe liqueurs distribution channels, by volume, 2006?2007(%) 73
Figure 19: Western Europe rum value & value forecast, 2002?2012 (US$ m, nominal prices) 76
Figure 20: Western Europe rum category growth comparison, by value, 2002?2012 77
Figure 21: Western Europe rum volume & volume forecast, 2002?2012 (Liters m) 80
Figure 22: Western Europe rum category growth comparison, by volume, 2002?2012 81
Figure 23: Western Europe rum company share (Top 5 Companies), by volume, 2006?2007 (%) 84
Figure 24: Western Europe rum distribution channels, by volume, 2006?2007(%) 86
Figure 25: Western Europe gin & genever value & value forecast, 2002?2012 (US$ m, nominal prices) 89
Figure 26: Western Europe gin & genever volume & volume forecast, 2002?2012 (Liters m) 92
Figure 27: Western Europe gin & genever company share (Top 5 Companies), by volume, 2006?2007 (%) 95
Figure 28: Western Europe gin & genever distribution channels, by volume, 2006?2007(%) 97
Figure 29: Western Europe specialty spirits value & value forecast, 2002?2012 (US$ m, nominal prices) 100
Figure 30: Western Europe specialty spirits volume & volume forecast, 2002?2012 (Liters m) 103
Figure 31: Western Europe specialty spirits company share (Top 5 Companies), by volume, 2006?2007 (%) 106
Figure 32: Western Europe specialty spirits distribution channels, by volume, 2006?2007(%) 108
Figure 33: Western Europe tequila & mezcal value & value forecast, 2002?2012 (US$ m, nominal prices) 111
Figure 34: Western Europe tequila & mezcal volume & volume forecast, 2002?2012 (Liters m) 114
Figure 35: Western Europe tequila & mezcal company share (Top 5 Companies), by volume, 2006?2007 (%) 117
Figure 36: Western Europe tequila & mezcal distribution channels, by volume, 2006?2007(%) 119
Figure 37: Western Europe vodka value & value forecast, 2002?2012 (US$ m, nominal prices) 122
Figure 38: Western Europe vodka category growth comparison, by value, 2002?2012 123
Figure 39: Western Europe vodka volume & volume forecast, 2002?2012 (Liters m) 126
Figure 40: Western Europe vodka category growth comparison, by volume, 2002?2012 127
Figure 41: Western Europe vodka company share (Top 5 Companies), by volume, 2006?2007 (%) 130
Figure 42: Western Europe vodka distribution channels, by volume, 2006?2007(%) 132
Figure 43: Western Europe whiskey value & value forecast, 2002?2012 (US$ m, nominal prices) 135
Figure 44: Western Europe whiskey category growth comparison, by value, 2002?2012 136
Figure 45: Western Europe whiskey volume & volume forecast, 2002?2012 (Liters m) 139
Figure 46: Western Europe whiskey category growth comparison, by volume, 2002?2012 140
Figure 47: Western Europe whiskey company share (Top 5 Companies), by volume, 2006?2007 (%) 143
Figure 48: Western Europe whiskey distribution channels, by volume, 2006?2007(%) 145
Figure 49: Annual data review process 147

LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Western Europe spirits value (country-wise), 2002?2007 (US$ m, nominal prices) 25
Table 4: Western Europe spirits value (country-wise) forecast, 2007?2012 (US$ m, nominal prices) 26
Table 5: Western Europe spirits volume (country-wise), 2002?2007 (Liters m) 27
Table 6: Western Europe spirits volume (country-wise) forecast, 2007?2012 (Liters m) 28
Table 7: Western Europe spirits value, 2002?2007 (US$ m, nominal prices) 29
Table 8: Western Europe spirits value forecast, 2007?2012 (US$ m, nominal prices) 30
Table 9: Western Europe spirits volume, 2002?2007 (Liters m) 33
Table 10: Western Europe spirits volume forecast, 2007?2012 (Liters m) 34
Table 11: Western Europe spirits company share (Top 20 Companies) by volume, 2006?2007 (%) 37
Table 12: Western Europe spirits volume, by company, 2006?2007 (Liters m) 38
Table 13: Western Europe spirits distribution channels, by volume, 2006?2007 (%) 40
Table 14: Western Europe spirits volume, by distribution channel, 2006?2007 (Liters m) 40
Table 15: Diageo plc. Key Facts 42
Table 16: Pernod Ricard. Key Facts 45
Table 17: Western Europe brandy value, 2002?2007 (US$ m, nominal prices) 48
Table 18: Western Europe brandy value forecast, 2007?2012 (US$ m, nominal prices) 49
Table 19: Western Europe brandy volume, 2002?2007 (Liters m) 52
Table 20: Western Europe brandy volume forecast, 2007?2012 (Liters m) 53
Table 21: Western Europe brandy company share (Top 20 Companies) by volume, 2006?2007 (%) 56
Table 22: Western Europe brandy volume, by company, 2006?2007 (Liters m) 57
Table 23: Western Europe brandy distribution channels, by volume, 2006?2007 (%) 59
Table 24: Western Europe brandy volume, by distribution channel, 2006?2007 (Liters m) 59
Table 25: Western Europe liqueurs value, 2002?2007 (US$ m, nominal prices) 61
Table 26: Western Europe liqueurs value forecast, 2007?2012 (US$ m, nominal prices) 62
Table 27: Western Europe liqueurs volume, 2002?2007 (Liters m) 65
Table 28: Western Europe liqueurs volume forecast, 2007?2012 (Liters m) 66
Table 29: Western Europe liqueurs company share (Top 20 Companies) by volume, 2006?2007 (%) 69
Table 30: Western Europe liqueurs volume, by company, 2006?2007 (Liters m) 70
Table 31: Western Europe liqueurs distribution channels, by volume, 2006?2007 (%) 72
Table 32: Western Europe liqueurs volume, by distribution channel, 2006?2007 (Liters m) 72
Table 33: Western Europe rum value, 2002?2007 (US$ m, nominal prices) 74
Table 34: Western Europe rum value forecast, 2007?2012 (US$ m, nominal prices) 75
Table 35: Western Europe rum volume, 2002?2007 (Liters m) 78
Table 36: Western Europe rum volume forecast, 2007?2012 (Liters m) 79
Table 37: Western Europe rum company share (Top 20 Companies) by volume, 2006?2007 (%) 82
Table 38: Western Europe rum volume, by company, 2006?2007 (Liters m) 83
Table 39: Western Europe rum distribution channels, by volume, 2006?2007 (%) 85
Table 40: Western Europe rum volume, by distribution channel, 2006?2007 (Liters m) 85
Table 41: Western Europe gin & genever value, 2002?2007 (US$ m, nominal prices) 87
Table 42: Western Europe gin & genever value forecast, 2007?2012 (US$ m, nominal prices) 88
Table 43: Western Europe gin & genever volume, 2002?2007 (Liters m) 90
Table 44: Western Europe gin & genever volume forecast, 2007?2012 (Liters m) 91
Table 45: Western Europe gin & genever company share (Top 20 Companies) by volume, 2006?2007 (%) 93
Table 46: Western Europe gin & genever volume, by company, 2006?2007 (Liters m) 94
Table 47: Western Europe gin & genever distribution channels, by volume, 2006?2007 (%) 96
Table 48: Western Europe gin & genever volume, by distribution channel, 2006?2007 (Liters m) 96
Table 49: Western Europe specialty spirits value, 2002?2007 (US$ m, nominal prices) 98
Table 50: Western Europe specialty spirits value forecast, 2007?2012 (US$ m, nominal prices) 99
Table 51: Western Europe specialty spirits volume, 2002?2007 (Liters m) 101
Table 52: Western Europe specialty spirits volume forecast, 2007?2012 (Liters m) 102
Table 53: Western Europe specialty spirits company share (Top 20 Companies) by volume, 2006?2007 (%) 104
Table 54: Western Europe specialty spirits volume, by company, 2006?2007 (Liters m) 105
Table 55: Western Europe specialty spirits distribution channels, by volume, 2006?2007 (%) 107
Table 56: Western Europe specialty spirits volume, by distribution channel, 2006?2007 (Liters m) 107
Table 57: Western Europe tequila & mezcal value, 2002?2007 (US$ m, nominal prices) 109
Table 58: Western Europe tequila & mezcal value forecast, 2007?2012 (US$ m, nominal prices) 110
Table 59: Western Europe tequila & mezcal volume, 2002?2007 (Liters m) 112
Table 60: Western Europe tequila & mezcal volume forecast, 2007?2012 (Liters m) 113
Table 61: Western Europe tequila & mezcal company share (Top 20 Companies) by volume, 2006?2007 (%) 115
Table 62: Western Europe tequila & mezcal volume, by company, 2006?2007 (Liters m) 116
Table 63: Western Europe tequila & mezcal distribution channels, by volume, 2006?2007 (%) 118
Table 64: Western Europe tequila & mezcal volume, by distribution channel, 2006?2007 (Liters m) 118
Table 65: Western Europe vodka value, 2002?2007 (US$ m, nominal prices) 120
Table 66: Western Europe vodka value forecast, 2007?2012 (US$ m, nominal prices) 121
Table 67: Western Europe vodka volume, 2002?2007 (Liters m) 124
Table 68: Western Europe vodka volume forecast, 2007?2012 (Liters m) 125
Table 69: Western Europe vodka company share (Top 20 Companies) by volume, 2006?2007 (%) 128
Table 70: Western Europe vodka volume, by company, 2006?2007 (Liters m) 129
Table 71: Western Europe vodka distribution channels, by volume, 2006?2007 (%) 131
Table 72: Western Europe vodka volume, by distribution channel, 2006?2007 (Liters m) 131
Table 73: Western Europe whiskey value, 2002?2007 (US$ m, nominal prices) 133
Table 74: Western Europe whiskey value forecast, 2007?2012 (US$ m, nominal prices) 134
Table 75: Western Europe whiskey volume, 2002?2007 (Liters m) 137
Table 76: Western Europe whiskey volume forecast, 2007?2012 (Liters m) 138
Table 77: Western Europe whiskey company share (Top 20 Companies) by volume, 2006?2007 (%) 141
Table 78: Western Europe whiskey volume, by company, 2006?2007 (Liters m) 142
Table 79: Western Europe whiskey distribution channels, by volume, 2006?2007 (%) 144
Table 80: Western Europe whiskey volume, by distribution channel, 2006?2007 (Liters m) 144
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