Spirits in Western Europe to 2014

Introduction

This databook provides key data and information on the spirits market covering 17 countries in Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on eight categories; whisk(e)y, specialty spirits, rum, brandy, gin & genever, vodka, liqueurs, and tequila & mezcal

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spirits market, including company overview, key facts and business description

Highlights

The market for spirits in Western Europe increased at a compound annual growth rate of 0.9% between 2004 and 2009.

The whisk(e)y category led the spirits market in Western Europe, accounting for a share of 26%.

The leading players in the Western European spirits market include Pernod Ricard, Diageo plc and Bacardi Limited.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spirits market in Western Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spirits 2
Summary category level: brandy 3
Summary category level: liqueurs 4
Summary category level: rum 5
Summary category level: specialty spirits 6
Summary category level: gin & genever 7
Summary category level: whisk(e)y 8
Summary category level: tequila & mezcal 9
Summary category level: vodka 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Overview 27
Value Analysis 27
Volume Analysis 29
Chapter 4 Western Europe Spirits: Market Overview 31
Value analysis (US Dollar), 2004?09 31
Value analysis (US Dollar), 2009?14 32
Volume analysis, 2004?09 34
Volume analysis, 2009?14 35
Company share analysis 37
Distribution analysis 40
Expenditure and consumption per capita 42
Chapter 5 Leading Company Profiles 46
Pernod Ricard SA 46
Diageo plc 48
Chapter 6 Category Analysis: Brandy 51
Value analysis (US Dollar), 2004?09 51
Value analysis (US Dollar), 2009?14 52
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 7 Category Analysis: Liqueurs 64
Value analysis (US Dollar), 2004?09 64
Value analysis (US Dollar), 2009?14 65
Volume analysis, 2004?09 67
Volume analysis, 2009?14 68
Company share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 8 Category Analysis: Rum 77
Value analysis (US Dollar), 2004?09 77
Value analysis (US Dollar), 2009?14 78
Volume analysis, 2004?09 80
Volume analysis, 2009?14 81
Company share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 9 Category Analysis: Specialty Spirits 90
Value analysis (US Dollar), 2004?09 90
Value analysis (US Dollar), 2009?14 91
Volume analysis, 2004?09 93
Volume analysis, 2009?14 94
Company share analysis 96
Distribution analysis 99
Expenditure and consumption per capita 101
Chapter 10 Category Analysis: Gin & Genever 103
Value analysis (US Dollar), 2004?09 103
Value analysis (US Dollar), 2009?14 104
Volume analysis, 2004?09 105
Volume analysis, 2009?14 106
Company share analysis 107
Distribution analysis 110
Expenditure and consumption per capita 112
Chapter 11 Category Analysis: Whisk(e)y 114
Value analysis (US Dollar), 2004?09 114
Value analysis (US Dollar), 2009?14 115
Volume analysis, 2004?09 117
Volume analysis, 2009?14 118
Company share analysis 120
Distribution analysis 123
Expenditure and consumption per capita 125
Chapter 12 Category Analysis: Tequila & Mezcal 128
Value analysis (US Dollar), 2004?09 128
Value analysis (US Dollar), 2009?14 129
Volume analysis, 2004?09 130
Volume analysis, 2009?14 131
Company share analysis 132
Distribution analysis 135
Expenditure and consumption per capita 137
Chapter 13 Category Analysis: Vodka 139
Value analysis (US Dollar), 2004?09 139
Value analysis (US Dollar), 2009?14 140
Volume analysis, 2004?09 142
Volume analysis, 2009?14 143
Company share analysis 145
Distribution analysis 148
Expenditure and consumption per capita 150
Chapter 14 Research Methodology 152
Methodology overview 152
Secondary research 153
Market modeling 154
Creating an initial data model 154
Revising the initial data model 154
Creating a final estimate 155
Creating demographic value splits 155
Primary research 155
Data finalization 156
Ongoing research 156
Chapter 15 Appendix 157
Future readings 157
How to contact experts in your industry 157
Disclaimer 157

LIST OF FIGURES
Figure 1: Spirits, Western Europe, value by category ($m), 2004?14 33
Figure 2: Spirits, Western Europe, category growth comparison, by value, 2004?14 33
Figure 3: Spirits, Western Europe, volume by category (liters, million), 2004?14 36
Figure 4: Spirits, Western Europe, category growth comparison, by volume, 2004?14 36
Figure 5: Spirits, Western Europe, company share (top five companies) by volume (%), 2008?09 39
Figure 6: Spirits, Western Europe, distribution channels by volume (%), 2008?09 41
Figure 7: Brandy, Western Europe, value by segment ($m), 2004?14 53
Figure 8: Brandy, Western Europe, category growth comparison, by value, 2004?14 53
Figure 9: Brandy, Western Europe, volume by segment (liters, million), 2004?14 56
Figure 10: Brandy, Western Europe, category growth comparison, by volume, 2004?14 56
Figure 11: Brandy, Western Europe, company share (top five companies) by volume (%), 2008?09 59
Figure 12: Brandy, Western Europe, distribution channels by volume (%), 2008?09 61
Figure 13: Liqueurs, Western Europe, value by segment ($m), 2004?14 66
Figure 14: Liqueurs, Western Europe, category growth comparison, by value, 2004?14 66
Figure 15: Liqueurs, Western Europe, volume by segment (liters, million), 2004?14 69
Figure 16: Liqueurs, Western Europe, category growth comparison, by volume, 2004?14 69
Figure 17: Liqueurs, Western Europe, company share (top five companies) by volume (%), 2008?09 72
Figure 18: Liqueurs, Western Europe, distribution channels by volume (%), 2008?09 74
Figure 19: Rum, Western Europe, value by segment ($m), 2004?14 79
Figure 20: Rum, Western Europe, category growth comparison, by value, 2004?14 79
Figure 21: Rum, Western Europe, volume by segment (liters, million), 2004?14 82
Figure 22: Rum, Western Europe, category growth comparison, by volume, 2004?14 82
Figure 23: Rum, Western Europe, company share (top five companies) by volume (%), 2008?09 85
Figure 24: Rum, Western Europe, distribution channels by volume (%), 2008?09 87
Figure 25: Specialty spirits, Western Europe, value by segment ($m), 2004?14 92
Figure 26: Specialty spirits, Western Europe, volume by segment (liters, million), 2004?14 95
Figure 27: Specialty spirits, Western Europe, company share (top five companies) by volume (%), 2008?09 98
Figure 28: Specialty spirits, Western Europe, distribution channels by volume (%), 2008?09 100
Figure 29: Gin & genever, Western Europe, value ($m), 2004?14 104
Figure 30: Gin & genever, Western Europe, volume (liters, million), 2004?14 106
Figure 31: Gin & genever, Western Europe, company share (top five companies) by volume (%), 2008?09 109
Figure 32: Gin & genever, Western Europe, distribution channels by volume (%), 2008?09 111
Figure 33: Whisk(e)y, Western Europe, value by segment ($m), 2004?14 116
Figure 34: Whisk(e)y, Western Europe, category growth comparison, by value, 2004?14 116
Figure 35: Whisk(e)y, Western Europe, volume by segment (liters, million), 2004?14 119
Figure 36: Whisk(e)y, Western Europe, category growth comparison, by volume, 2004?14 119
Figure 37: Whisk(e)y, Western Europe, company share (top five companies) by volume (%), 2008?09 122
Figure 38: Whisk(e)y, Western Europe, distribution channels by volume (%), 2008?09 124
Figure 39: Tequila & mezcal, Western Europe, value ($m), 2004?14 129
Figure 40: Tequila & mezcal, Western Europe, volume (liters, million), 2004?14 131
Figure 41: Tequila & mezcal, Western Europe, company share (top five companies) by volume (%), 2008?09 134
Figure 42: Tequila & mezcal, Western Europe, distribution channels by volume (%), 2008?09 136
Figure 43: Vodka, Western Europe, value by segment ($m), 2004?14 141
Figure 44: Vodka, Western Europe, category growth comparison, by value, 2004?14 141
Figure 45: Vodka, Western Europe, volume by segment (liters, million), 2004?14 144
Figure 46: Vodka, Western Europe, category growth comparison, by volume, 2004?14 144
Figure 47: Vodka, Western Europe, company share (top five companies) by volume (%), 2008?09 147
Figure 48: Vodka, Western Europe, distribution channels by volume (%), 2008?09 149
Figure 49: Annual data review process 153

LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Spirits, Western Europe, value (country-wise), 2004?09 ($m) 27
Table 4: Spirits, Western Europe, value (country-wise) forecast, 2009?14 ($m) 28
Table 5: Spirits, Western Europe, volume (country-wise), 2004?09 (liters, million) 29
Table 6: Spirits, Western Europe, volume (country-wise) forecast, 2009?14 (liters, million) 30
Table 7: Spirits, Western Europe, value by category ($m), 2004?09 31
Table 8: Spirits, Western Europe, value forecast by category ($m), 2009?14 32
Table 9: Spirits, Western Europe, volume by category (liters, million), 2004?09 34
Table 10: Spirits, Western Europe, volume forecast by category (liters, million), 2009?14 35
Table 11: Spirits, Western Europe, company share (top 20 companies) by volume (%), 2008?09 37
Table 12: Spirits, Western Europe, volume by company (liters, million), 2008?09 38
Table 13: Spirits, Western Europe, distribution channels by volume (%), 2008?09 40
Table 14: Spirits, Western Europe, volume by distribution channel (liters, million), 2008?09 40
Table 15: Spirits, Western Europe, expenditure per capita ($), 2004?09 42
Table 16: Spirits, Western Europe, forecast expenditure per capita ($), 2009?14 43
Table 17: Spirits, Western Europe, consumption per capita (liters), 2004?09 44
Table 18: Spirits, Western Europe, forecast consumption per capita (liters), 2009?14 45
Table 19: Pernod Ricard SA key facts 46
Table 20: Diageo plc key facts 48
Table 21: Brandy, Western Europe, value by segment ($m), 2004?09 51
Table 22: Brandy, Western Europe, value forecast by segment ($m), 2009?14 52
Table 23: Brandy, Western Europe, volume by segment (liters, million), 2004?09 54
Table 24: Brandy, Western Europe, volume forecast by segment (liters, million), 2009?14 55
Table 25: Brandy, Western Europe, company share (top 20 companies) by volume (%), 2008?09 57
Table 26: Brandy, Western Europe, volume by company (liters, million), 2008?09 58
Table 27: Brandy, Western Europe, distribution channels by volume (%), 2008?09 60
Table 28: Brandy, Western Europe, volume by distribution channel (liters, million), 2008?09 60
Table 29: Brandy, Western Europe, expenditure per capita ($), 2004?09 62
Table 30: Brandy, Western Europe, forecast expenditure per capita ($), 2009?14 62
Table 31: Brandy, Western Europe, consumption per capita (liters), 2004?09 63
Table 32: Brandy, Western Europe, forecast consumption per capita (liters), 2009?14 63
Table 33: Liqueurs, Western Europe, value by segment ($m), 2004?09 64
Table 34: Liqueurs, Western Europe, value forecast by segment ($m), 2009?14 65
Table 35: Liqueurs, Western Europe, volume by segment (liters, million), 2004?09 67
Table 36: Liqueurs, Western Europe, volume forecast by segment (liters, million), 2009?14 68
Table 37: Liqueurs, Western Europe, company share (top 20 companies) by volume (%), 2008?09 70
Table 38: Liqueurs, Western Europe, volume by company (liters, million), 2008?09 71
Table 39: Liqueurs, Western Europe, distribution channels by volume (%), 2008?09 73
Table 40: Liqueurs, Western Europe, volume by distribution channel (liters, million), 2008?09 73
Table 41: Liqueurs, Western Europe, expenditure per capita ($), 2004?09 75
Table 42: Liqueurs, Western Europe, forecast expenditure per capita ($), 2009?14 75
Table 43: Liqueurs, Western Europe, consumption per capita (liters), 2004?09 76
Table 44: Liqueurs, Western Europe, forecast consumption per capita (liters), 2009?14 76
Table 45: Rum, Western Europe, value by segment ($m), 2004?09 77
Table 46: Rum, Western Europe, value forecast by segment ($m), 2009?14 78
Table 47: Rum, Western Europe, volume by segment (liters, million), 2004?09 80
Table 48: Rum, Western Europe, volume forecast by segment (liters, million), 2009?14 81
Table 49: Rum, Western Europe, company share (top 20 companies) by volume (%), 2008?09 83
Table 50: Rum, Western Europe, volume by company (liters, million), 2008?09 84
Table 51: Rum, Western Europe, distribution channels by volume (%), 2008?09 86
Table 52: Rum, Western Europe, volume by distribution channel (liters, million), 2008?09 86
Table 53: Rum, Western Europe, expenditure per capita ($), 2004?09 88
Table 54: Rum, Western Europe, forecast expenditure per capita ($), 2009?14 88
Table 55: Rum, Western Europe, consumption per capita (liters), 2004?09 89
Table 56: Rum, Western Europe, forecast consumption per capita (liters), 2009?14 89
Table 57: Specialty spirits, Western Europe, value by segment ($m), 2004?09 90
Table 58: Specialty spirits, Western Europe, value forecast by segment ($m), 2009?14 91
Table 59: Specialty spirits, Western Europe, volume by segment (liters, million), 2004?09 93
Table 60: Specialty spirits, Western Europe, volume forecast by segment (liters, million), 2009?14 94
Table 61: Specialty spirits, Western Europe, company share (top 20 companies) by volume (%), 2008?09 96
Table 62: Specialty spirits, Western Europe, volume by company (liters, million), 2008?09 97
Table 63: Specialty spirits, Western Europe, distribution channels by volume (%), 2008?09 99
Table 64: Specialty spirits, Western Europe, volume by distribution channel (liters, million), 2008?09 99
Table 65: Specialty spirits, Western Europe, expenditure per capita ($), 2004?09 101
Table 66: Specialty spirits, Western Europe, forecast expenditure per capita ($), 2009?14 101
Table 67: Specialty spirits, Western Europe, consumption per capita (liters), 2004?09 102
Table 68: Specialty spirits, Western Europe, forecast consumption per capita (liters), 2009?14 102
Table 69: Gin & genever, Western Europe, value ($m), 2004?09 103
Table 70: Gin & genever, Western Europe, value forecast ($m), 2009?14 104
Table 71: Gin & genever, Western Europe, volume (liters, million), 2004?09 105
Table 72: Gin & genever, Western Europe, volume forecast (liters, million), 2009?14 106
Table 73: Gin & genever, Western Europe, company share (top 20 companies) by volume (%), 2008?09 107
Table 74: Gin & genever, Western Europe, volume by company (liters, million), 2008?09 108
Table 75: Gin & genever, Western Europe, distribution channels by volume (%), 2008?09 110
Table 76: Gin & genever, Western Europe, volume by distribution channel (liters, million), 2008?09 110
Table 77: Gin & genever, Western Europe, expenditure per capita ($), 2004?09 112
Table 78: Gin & genever, Western Europe, forecast expenditure per capita ($), 2009?14 112
Table 79: Gin & genever, Western Europe, consumption per capita (liters), 2004?09 113
Table 80: Gin & genever, Western Europe, forecast consumption per capita (liters), 2009?14 113
Table 81: Whisk(e)y, Western Europe, value by segment ($m), 2004?09 114
Table 82: Whisk(e)y, Western Europe, value forecast by segment ($m), 2009?14 115
Table 83: Whisk(e)y, Western Europe, volume by segment (liters, million), 2004?09 117
Table 84: Whisk(e)y, Western Europe, volume forecast by segment (liters, million), 2009?14 118
Table 85: Whisk(e)y, Western Europe, company share (top 20 companies) by volume (%), 2008?09 120
Table 86: Whisk(e)y, Western Europe, volume by company (liters, million), 2008?09 121
Table 87: Whisk(e)y, Western Europe, distribution channels by volume (%), 2008?09 123
Table 88: Whisk(e)y, Western Europe, volume by distribution channel (liters, million), 2008?09 123
Table 89: Whisk(e)y, Western Europe, expenditure per capita ($), 2004?09 125
Table 90: Whisk(e)y, Western Europe, forecast expenditure per capita ($), 2009?14 126
Table 91: Whisk(e)y, Western Europe, consumption per capita (liters), 2004?09 126
Table 92: Whisk(e)y, Western Europe, forecast consumption per capita (liters), 2009?14 127
Table 93: Tequila & mezcal, Western Europe, value ($m), 2004?09 128
Table 94: Tequila & mezcal, Western Europe, value forecast ($m), 2009?14 129
Table 95: Tequila & mezcal, Western Europe, volume (liters, million), 2004?09 130
Table 96: Tequila & mezcal, Western Europe, volume forecast (liters, million), 2009?14 131
Table 97: Tequila & mezcal, Western Europe, company share (top 20 companies) by volume (%), 2008?09 132
Table 98: Tequila & mezcal, Western Europe, volume by company (liters, million), 2008?09 133
Table 99: Tequila & mezcal, Western Europe, distribution channels by volume (%), 2008?09 135
Table 100: Tequila & mezcal, Western Europe, volume by distribution channel (liters, million), 2008?09 135
Table 101: Tequila & mezcal, Western Europe, expenditure per capita ($), 2004?09 137
Table 102: Tequila & mezcal, Western Europe, forecast expenditure per capita ($), 2009?14 137
Table 103: Tequila & mezcal, Western Europe, consumption per capita (liters), 2004?09 138
Table 104: Tequila & mezcal, Western Europe, forecast consumption per capita (liters), 2009?14 138
Table 105: Vodka, Western Europe, value by segment ($m), 2004?09 139
Table 106: Vodka, Western Europe, value forecast by segment ($m), 2009?14 140
Table 107: Vodka, Western Europe, volume by segment (liters, million), 2004?09 142
Table 108: Vodka, Western Europe, volume forecast by segment (liters, million), 2009?14 143
Table 109: Vodka, Western Europe, company share (top 20 companies) by volume (%), 2008?09 145
Table 110: Vodka, Western Europe, volume by company (liters, million), 2008?09 146
Table 111: Vodka, Western Europe, distribution channels by volume (%), 2008?09 148
Table 112: Vodka, Western Europe, volume by distribution channel (liters, million), 2008?09 148
Table 113: Vodka, Western Europe, expenditure per capita ($), 2004?09 150
Table 114: Vodka, Western Europe, forecast expenditure per capita ($), 2009?14 150
Table 115: Vodka, Western Europe, consumption per capita (liters), 2004?09 151
Table 116: Vodka, Western Europe, forecast consumption per capita (liters), 2009?14 151



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