TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
adidas AG 20
NIKE, Inc. 24
PUMA AG Rudolf Dassler Sport 29
MARKET FORECASTS 33
Market value forecast 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39
LIST OF TABLES
Table 1: Brazil sports equipment market value: $ million, 2005–09(e) 10
Table 2: Brazil sports equipment market segmentation I:% share, by value, 2009(e) 11
Table 3: Brazil sports equipment market segmentation II: % share, by value, 2009(e) 12
Table 4: adidas AG: key facts 20
Table 5: adidas AG: key financials ($) 21
Table 6: adidas AG: key financials (€) 22
Table 7: adidas AG: key financial ratios 22
Table 8: NIKE, Inc.: key facts 24
Table 9: NIKE, Inc.: key financials ($) 27
Table 10: NIKE, Inc.: key financial ratios 27
Table 11: PUMA AG Rudolf Dassler Sport: key facts 29
Table 12: PUMA AG Rudolf Dassler Sport: key financials ($) 30
Table 13: PUMA AG Rudolf Dassler Sport: key financials (€) 30
Table 14: PUMA AG Rudolf Dassler Sport: key financial ratios 31
Table 15: Brazil sports equipment market value forecast: $ million, 2009–14 33
Table 16: Brazil size of population (million), 2005–09 34
Table 17: Brazil GDP (constant 2000 prices, $ billion), 2005–09 34
Table 18: Brazil GDP (current prices, $ billion), 2005–09 34
Table 19: Brazil inflation, 2005–09 35
Table 20: Brazil consumer price index (absolute), 2005–09 35
Table 21: Brazil exchange rate, 2005–09 35
LIST OF FIGURES
Figure 1: Brazil sports equipment market value: $ million, 2005–09(e) 10
Figure 2: Brazil sports equipment market segmentation I:% share, by value, 2009(e) 11
Figure 3: Brazil sports equipment market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the sports equipment market in Brazil, 2009 13
Figure 5: Drivers of buyer power in the sports equipment market in Brazil, 2009 14
Figure 6: Drivers of supplier power in the sports equipment market in Brazil, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the sports equipment market in Brazil, 2009 17
Figure 8: Factors influencing the threat of substitutes in the sports equipment market in Brazil, 2009 18
Figure 9: Drivers of degree of rivalry in the sports equipment market in Brazil, 2009 19
Figure 10: adidas AG: revenues & profitability 23
Figure 11: adidas AG: assets & liabilities 23
Figure 12: NIKE, Inc.: revenues & profitability 28
Figure 13: NIKE, Inc.: assets & liabilities 28
Figure 14: PUMA AG Rudolf Dassler Sport: revenues & profitability 31
Figure 15: PUMA AG Rudolf Dassler Sport: assets & liabilities 32
Figure 16: Brazil sports equipment market value forecast: $ million, 2009–14 33
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