TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
adidas AG 20
The Forzani Group Ltd. 24
Mountain Equipment Co-Operative 28
NIKE, Inc. 29
MARKET FORECASTS 34
Market value forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: Canada sports equipment market value: $ million, 2005–09(e) 10
Table 2: Canada sports equipment market segmentation I:% share, by value, 2009(e) 11
Table 3: Canada sports equipment market segmentation II: % share, by value, 2009(e) 12
Table 4: adidas AG: key facts 20
Table 5: adidas AG: key financials ($) 21
Table 6: adidas AG: key financials (€) 22
Table 7: adidas AG: key financial ratios 22
Table 8: The Forzani Group Ltd.: key facts 24
Table 9: The Forzani Group Ltd.: key financials ($) 26
Table 10: The Forzani Group Ltd.: key financials (CAD) 26
Table 11: The Forzani Group Ltd.: key financial ratios 26
Table 12: Mountain Equipment Co-Operative: key facts 28
Table 13: NIKE, Inc.: key facts 29
Table 14: NIKE, Inc.: key financials ($) 32
Table 15: NIKE, Inc.: key financial ratios 32
Table 16: Canada sports equipment market value forecast: $ million, 2009–14 34
Table 17: Canada size of population (million), 2005–09 35
Table 18: Canada GDP (constant 2000 prices, $ billion), 2005–09 35
Table 19: Canada GDP (current prices, $ billion), 2005–09 35
Table 20: Canada inflation, 2005–09 36
Table 21: Canada consumer price index (absolute), 2005–09 36
Table 22: Canada exchange rate, 2005–09 36
LIST OF FIGURES
Figure 1: Canada sports equipment market value: $ million, 2005–09(e) 10
Figure 2: Canada sports equipment market segmentation I:% share, by value, 2009(e) 11
Figure 3: Canada sports equipment market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the sports equipment market in Canada, 2009 13
Figure 5: Drivers of buyer power in the sports equipment market in Canada, 2009 14
Figure 6: Drivers of supplier power in the sports equipment market in Canada, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the sports equipment market in Canada, 2009 17
Figure 8: Factors influencing the threat of substitutes in the sports equipment market in Canada, 2009 18
Figure 9: Drivers of degree of rivalry in the sports equipment market in Canada, 2009 19
Figure 10: adidas AG: revenues & profitability 23
Figure 11: adidas AG: assets & liabilities 23
Figure 12: The Forzani Group Ltd.: revenues & profitability 27
Figure 13: The Forzani Group Ltd.: assets & liabilities 27
Figure 14: NIKE, Inc.: revenues & profitability 33
Figure 15: NIKE, Inc.: assets & liabilities 33
Figure 16: Canada sports equipment market value forecast: $ million, 2009–14 34
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