TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
adidas AG 20
Li Ning Company Limited 24
NIKE, Inc. 27
MARKET FORECASTS 32
Market value forecast 32
MACROECONOMIC INDICATORS 33
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38
LIST OF TABLES
Table 1: China sports equipment market value: $ million, 2005–09(e) 10
Table 2: China sports equipment market segmentation I:% share, by value, 2009(e) 11
Table 3: China sports equipment market segmentation II: % share, by value, 2009(e) 12
Table 4: adidas AG: key facts 20
Table 5: adidas AG: key financials ($) 21
Table 6: adidas AG: key financials (€) 22
Table 7: adidas AG: key financial ratios 22
Table 8: Li Ning Company Limited: key facts 24
Table 9: Li Ning Company Limited: key financials ($) 25
Table 10: Li Ning Company Limited: key financials (CNY) 25
Table 11: Li Ning Company Limited: key financial ratios 25
Table 12: NIKE, Inc.: key facts 27
Table 13: NIKE, Inc.: key financials ($) 30
Table 14: NIKE, Inc.: key financial ratios 30
Table 15: China sports equipment market value forecast: $ million, 2009–14 32
Table 16: China size of population (million), 2005–09 33
Table 17: China GDP (constant 2000 prices, $ billion), 2005–09 33
Table 18: China GDP (current prices, $ billion), 2005–09 33
Table 19: China inflation, 2005–09 34
Table 20: China consumer price index (absolute), 2005–09 34
Table 21: China exchange rate, 2005–09 34
LIST OF FIGURES
Figure 1: China sports equipment market value: $ million, 2005–09(e) 10
Figure 2: China sports equipment market segmentation I:% share, by value, 2009(e) 11
Figure 3: China sports equipment market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the sports equipment market in China, 2009 13
Figure 5: Drivers of buyer power in the sports equipment market in China, 2009 14
Figure 6: Drivers of supplier power in the sports equipment market in China, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the sports equipment market in China, 2009 17
Figure 8: Factors influencing the threat of substitutes in the sports equipment market in China, 2009 18
Figure 9: Drivers of degree of rivalry in the sports equipment market in China, 2009 19
Figure 10: adidas AG: revenues & profitability 23
Figure 11: adidas AG: assets & liabilities 23
Figure 12: Li Ning Company Limited: revenues & profitability 26
Figure 13: Li Ning Company Limited: assets & liabilities 26
Figure 14: NIKE, Inc.: revenues & profitability 31
Figure 15: NIKE, Inc.: assets & liabilities 31
Figure 16: China sports equipment market value forecast: $ million, 2009–14 32
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