Spreadable Fats in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the spreadable fats market in the four emerging economies: Brazil, Russia, India and China. Data is provided on market value and volume by category; company and brand shares; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on four categories: dairy spreads regular, margarine, butter and dairy spreads - functional

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

Brazil is home to the second largest spreadable fats market, led by dairy spreads - regular, while its dairy spreads - functional category displays rapid growth.

Russia leads the spreadable fats market in terms of value among the BRIC nations.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreadable fats market in high growth / emerging nations

*Identify key players within the spreadable fats in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the spreadable fats market in Brazil, Russia, India and China

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is home to the second largest spreadable fats market, led by dairy spreads - regular, while its dairy spreads - functional category displays rapid growth 2
Russia leads the spreadable fats market in terms of value among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC spreadable fats market, value overview 17
BRIC Spreadable Fats market, volume overview 22
Chapter 4 Global Spreadable Fats Market – Top Five vs BRIC Countries 27
Value Analysis 27
Volume Analysis 29
Chapter 5 Brazil 31
Value analysis (Brazilian Real), 2004?09 31
Value analysis (Brazilian Real), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Volume analysis, 2004?09 37
Volume analysis, 2009?14 38
Company and brand share analysis 40
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 6 Russia 50
Value analysis (Russian Ruble), 2004?09 50
Value analysis (Russian Ruble), 2009?14 51
Value analysis (US dollars), 2004?09 53
Value analysis (US dollars), 2009?14 54
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company and brand share analysis 59
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 7 India 67
Value analysis (Indian Rupee), 2004?09 67
Value analysis (Indian Rupee), 2009?14 68
Value analysis (US dollars), 2004?09 70
Value analysis (US dollars), 2009?14 71
Volume analysis, 2004?09 73
Volume analysis, 2009?14 74
Company and brand share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 8 China 84
Value analysis (Chinese Yuan Renminbi), 2004?09 84
Value analysis (Chinese Yuan Renminbi), 2009?14 85
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 88
Volume analysis, 2004?09 90
Volume analysis, 2009?14 91
Company and brand share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 9 New Product Development 101
Product launches 2009: Brazil 101
Recent product launches 103
Product launches 2009: Russia 104
Recent product launches 106
Product launches 2009: India 107
Recent product launches 109
Product launches 2009: China 110
Recent product launches 112
Chapter 10 Research Methodology 113
Methodology overview 113
Secondary research 114
Market modeling 115
Creating an initial data model 115
Revising the initial data model 115
Creating a final estimate 116
Creating demographic value splits 116
Primary research 116
Data finalization 117
Ongoing research 117
Chapter 11 Appendix 118
Future readings 118
How to contact experts in your industry 118
Disclaimer 118

LIST OF FIGURES
Figure 1: Spreadable Fats market, BRIC, value ($m), 2004?14 17
Figure 2: Spreadable Fats market, BRIC, value ($m) , 2004?09 19
Figure 3: Spreadable Fats market, BRIC, value ($m) , 2009?14 20
Figure 4: Spreadable Fats market, BRIC, value growth analysis, 2004?14 21
Figure 5: Spreadable Fats market, BRIC, volume (kg, million), 2004?14 22
Figure 6: Spreadable Fats market, BRIC, volume (kg, million), 2004?09 24
Figure 7: Spreadable Fats market, BRIC, volume (kg, million), 2009–14 25
Figure 8: Spreadable Fats market, BRIC, volume growth analysis, 2004?14 26
Figure 9: Global spreadable fats market split ($m), top five vs BRIC countries, 2009–14 27
Figure 10: Global spreadable fats market split (kg, million), top five vs BRIC countries, 2009–14 29
Figure 11: Spreadable fats, Brazil, value by segment (BRLm), 2004?14 33
Figure 12: Spreadable fats, Brazil, category growth comparison, by value, 2004?14 36
Figure 13: Spreadable fats, Brazil, volume by segment (kg, million), 2004?14 39
Figure 14: Spreadable fats, Brazil, category growth comparison, by volume, 2004?14 39
Figure 15: Spreadable fats, Brazil, company share by value (%), 2008?09 42
Figure 16: Spreadable fats, Brazil, distribution channels by value (%), 2008?09 46
Figure 17: Spreadable fats, Russia, value by segment (RUBm), 2004?14 52
Figure 18: Spreadable fats, Russia, category growth comparison, by value, 2004?14 55
Figure 19: Spreadable fats, Russia, volume by segment (kg, million), 2004?14 58
Figure 20: Spreadable fats, Russia, category growth comparison, by volume, 2004?14 58
Figure 21: Spreadable fats, Russia, company share by value (%), 2008?09 60
Figure 22: Spreadable fats, Russia, distribution channels by value (%), 2008?09 63
Figure 23: Spreadable fats, India, value by segment (INRm), 2004?14 69
Figure 24: Spreadable fats, India, category growth comparison, by value, 2004?14 72
Figure 25: Spreadable fats, India, volume by segment (kg, million), 2004?14 75
Figure 26: Spreadable fats, India, category growth comparison, by volume, 2004?14 75
Figure 27: Spreadable fats, India, company share by value (%), 2008?09 77
Figure 28: Spreadable fats, India, distribution channels by value (%), 2008?09 80
Figure 29: Spreadable fats, China, value by segment (CNYm), 2004?14 86
Figure 30: Spreadable fats, China, category growth comparison, by value, 2004?14 89
Figure 31: Spreadable fats, China, volume by segment (kg, million), 2004?14 92
Figure 32: Spreadable fats, China, category growth comparison, by volume, 2004?14 92
Figure 33: Spreadable fats, China, company share by value (%), 2008?09 94
Figure 34: Spreadable fats, China, distribution channels by value (%), 2008?09 97
Figure 35: Annual data review process 114

LIST OF TABLES
Table 1: Spreadable fats category definitions 5
Table 2: Spreadable fats distribution channels 6
Table 3: Spreadable Fats market, BRIC, value ($m), 2004?14 18
Table 4: Spreadable Fats market, BRIC, value ($m), 2004?09 19
Table 5: Spreadable Fats market, BRIC, value ($m), 2009?14 20
Table 6: Spreadable Fats market, BRIC, volume (kg, million), 2004?14 23
Table 7: Spreadable Fats market, BRIC, volume (kg, million), 2004?09 24
Table 8: Spreadable Fats market, BRIC, volume (kg, million), 2009–14 25
Table 9: Global spreadable fats market split ($m), top five vs BRIC countries, 2009–14 28
Table 10: Global spreadable fats market split (kg, million), top five vs BRIC countries, 2009–14 30
Table 11: Spreadable fats, Brazil, value by segment (BRLm), 2004?09 31
Table 12: Spreadable fats, Brazil, value forecast by segment (BRLm), 2009?14 32
Table 13: Spreadable fats, Brazil, value by segment ($m), 2004?09 34
Table 14: Spreadable fats, Brazil, value forecast by segment ($m), 2009?14 35
Table 15: Spreadable fats, Brazil, volume by segment (kg, million), 2004?09 37
Table 16: Spreadable fats, Brazil, volume forecast by segment (kg, million), 2009?14 38
Table 17: Spreadable fats, Brazil, brand share by value (%), 2008?09 40
Table 18: Spreadable fats, Brazil, value by brand (BRLm), 2008?09 41
Table 19: Spreadable fats, Brazil, company share by value (%), 2008?09 43
Table 20: Spreadable fats, Brazil, value by company (BRLm), 2008?09 44
Table 21: Spreadable fats, Brazil, distribution channels by value (%), 2008?09 45
Table 22: Spreadable fats, Brazil, value by distribution channel (BRLm), 2008?09 45
Table 23: Spreadable fats, Brazil, expenditure per capita (BRL), 2004?09 47
Table 24: Spreadable fats, Brazil, forecast expenditure per capita (BRL), 2009?14 47
Table 25: Spreadable fats, Brazil, expenditure per capita ($), 2004?09 48
Table 26: Spreadable fats, Brazil, forecast expenditure per capita ($), 2009?14 48
Table 27: Spreadable fats, Brazil, consumption per capita (kg), 2004?09 49
Table 28: Spreadable fats, Brazil, forecast consumption per capita (kg), 2009?14 49
Table 29: Spreadable fats, Russia, value by segment (RUBm), 2004?09 50
Table 30: Spreadable fats, Russia, value forecast by segment (RUBm), 2009?14 51
Table 31: Spreadable fats, Russia, value by segment ($m), 2004?09 53
Table 32: Spreadable fats, Russia, value forecast by segment ($m), 2009?14 54
Table 33: Spreadable fats, Russia, volume by segment (kg, million), 2004?09 56
Table 34: Spreadable fats, Russia, volume forecast by segment (kg, million), 2009?14 57
Table 35: Spreadable fats, Russia, brand share by value (%), 2008?09 59
Table 36: Spreadable fats, Russia, value by brand (RUBm), 2008?09 59
Table 37: Spreadable fats, Russia, company share by value (%), 2008?09 61
Table 38: Spreadable fats, Russia, value by company (RUBm), 2008?09 61
Table 39: Spreadable fats, Russia, distribution channels by value (%), 2008?09 62
Table 40: Spreadable fats, Russia, value by distribution channel (RUBm), 2008?09 62
Table 41: Spreadable fats, Russia, expenditure per capita (RUB), 2004?09 64
Table 42: Spreadable fats, Russia, forecast expenditure per capita (RUB), 2009?14 64
Table 43: Spreadable fats, Russia, expenditure per capita ($), 2004?09 65
Table 44: Spreadable fats, Russia, forecast expenditure per capita ($), 2009?14 65
Table 45: Spreadable fats, Russia, consumption per capita (kg), 2004?09 66
Table 46: Spreadable fats, Russia, forecast consumption per capita (kg), 2009?14 66
Table 47: Spreadable fats, India, value by segment (INRm), 2004?09 67
Table 48: Spreadable fats, India, value forecast by segment (INRm), 2009?14 68
Table 49: Spreadable fats, India, value by segment ($m), 2004?09 70
Table 50: Spreadable fats, India, value forecast by segment ($m), 2009?14 71
Table 51: Spreadable fats, India, volume by segment (kg, million), 2004?09 73
Table 52: Spreadable fats, India, volume forecast by segment (kg, million), 2009?14 74
Table 53: Spreadable fats, India, brand share by value (%), 2008?09 76
Table 54: Spreadable fats, India, value by brand (INRm), 2008?09 76
Table 55: Spreadable fats, India, company share by value (%), 2008?09 78
Table 56: Spreadable fats, India, value by company (INRm), 2008?09 78
Table 57: Spreadable fats, India, distribution channels by value (%), 2008?09 79
Table 58: Spreadable fats, India, value by distribution channel (INRm), 2008?09 79
Table 59: Spreadable fats, India, expenditure per capita (INR), 2004?09 81
Table 60: Spreadable fats, India, forecast expenditure per capita (INR), 2009?14 81
Table 61: Spreadable fats, India, expenditure per capita ($), 2004?09 82
Table 62: Spreadable fats, India, forecast expenditure per capita ($), 2009?14 82
Table 63: Spreadable fats, India, consumption per capita (kg), 2004?09 83
Table 64: Spreadable fats, India, forecast consumption per capita (kg), 2009?14 83
Table 65: Spreadable fats, China, value by segment (CNYm), 2004?09 84
Table 66: Spreadable fats, China, value forecast by segment (CNYm), 2009?14 85
Table 67: Spreadable fats, China, value by segment ($m), 2004?09 87
Table 68: Spreadable fats, China, value forecast by segment ($m), 2009?14 88
Table 69: Spreadable fats, China, volume by segment (kg, million), 2004?09 90
Table 70: Spreadable fats, China, volume forecast by segment (kg, million), 2009?14 91
Table 71: Spreadable fats, China, brand share by value (%), 2008?09 93
Table 72: Spreadable fats, China, value by brand (CNYm), 2008?09 93
Table 73: Spreadable fats, China, company share by value (%), 2008?09 95
Table 74: Spreadable fats, China, value by company (CNYm), 2008?09 95
Table 75: Spreadable fats, China, distribution channels by value (%), 2008?09 96
Table 76: Spreadable fats, China, value by distribution channel (CNYm), 2008?09 96
Table 77: Spreadable fats, China, expenditure per capita (CNY), 2004?09 98
Table 78: Spreadable fats, China, forecast expenditure per capita (CNY), 2009?14 98
Table 79: Spreadable fats, China, expenditure per capita ($), 2004?09 99
Table 80: Spreadable fats, China, forecast expenditure per capita ($), 2009?14 99
Table 81: Spreadable fats, China, consumption per capita (kg), 2004?09 100
Table 82: Spreadable fats, China, forecast consumption per capita (kg), 2009?14 100
Table 83: Brazil spreadable fats new product launches reports, by company, 2009 101
Table 84: Brazil spreadable fats new product launches SKUs, by company, 2009 101
Table 85: Brazil spreadable fats new product launches (reports), by flavor and fragrances, 2009 102
Table 86: Brazil spreadable fats new product launches (reports), by ingredients (top 10 ingredients), 2009 102
Table 87: Brazil spreadable fats new product launches (reports), by package tags or claims, 2009 103
Table 88: Brazil spreadable fats new product launches - recent launches (2009) 103
Table 89: Russia spreadable fats new product launches reports, by company (top five companies), 2009 104
Table 90: Russia spreadable fats new product launches SKUs, by company (top five companies), 2009 104
Table 91: Russia spreadable fats new product launches (reports), by flavor and fragrances, 2009 105
Table 92: Russia spreadable fats new product launches (reports), by ingredients (top 10 ingredients), 2009 105
Table 93: Russia spreadable fats new product launches (reports), by package tags or claims (top 10 claims), 2009 106
Table 94: Russia spreadable fats new product launches - recent five launches (2009) 106
Table 95: India spreadable fats new product launches reports, by company (top five companies), 2009 107
Table 96: India spreadable fats new product launches SKUs, by company (top five companies), 2009 107
Table 97: India spreadable fats new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 108
Table 98: India spreadable fats new product launches (reports), by ingredients, 2009 108
Table 99: India spreadable fats new product launches (reports), by package tags or claims, 2009 109
Table 100: India spreadable fats new product launches - recent five launches (2009) 109
Table 101: China spreadable fats new product launches reports, by company, 2009 110
Table 102: China spreadable fats new product launches SKUs, by company, 2009 110
Table 103: China spreadable fats new product launches (reports), by flavor and fragrances, 2009 111
Table 104: China spreadable fats new product launches (reports), by ingredients (top 10 ingredients), 2009 111
Table 105: China spreadable fats new product launches (reports), by package tags or claims, 2009 112
Table 106: China spreadable fats new product launches - recent five launches (2009) 112


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