TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: spreadable fats 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Spreadable Fats 9
Value analysis (Canadian Dollar), 2004?09 9
Value analysis (Canadian Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36
LIST OF FIGURES
Figure 1: Spreadable fats, Canada, value by segment (C$m), 2004?14 11
Figure 2: Spreadable fats, Canada, category growth comparison, by value, 2004?14 14
Figure 3: Spreadable fats, Canada, volume by segment (kg, million), 2004?14 17
Figure 4: Spreadable fats, Canada, category growth comparison, by volume, 2004?14 17
Figure 5: Spreadable fats, Canada, company share by value (%), 2008?09 20
Figure 6: Spreadable fats, Canada, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 33
LIST OF TABLES
Table 1: Spreadable fats category definitions 3
Table 2: Spreadable fats distribution channels 4
Table 3: Spreadable fats, Canada, value by segment (C$m), 2004?09 9
Table 4: Spreadable fats, Canada, value forecast by segment (C$m), 2009?14 10
Table 5: Spreadable fats, Canada, value by segment ($m), 2004?09 12
Table 6: Spreadable fats, Canada, value forecast by segment ($m), 2009?14 13
Table 7: Spreadable fats, Canada, volume by segment (kg, million), 2004?09 15
Table 8: Spreadable fats, Canada, volume forecast by segment (kg, million), 2009?14 16
Table 9: Spreadable fats, Canada, brand share by value (%), 2008?09 18
Table 10: Spreadable fats, Canada, value by brand (C$m), 2008?09 19
Table 11: Spreadable fats, Canada, company share by value (%), 2008?09 21
Table 12: Spreadable fats, Canada, value by company (C$m), 2008?09 21
Table 13: Spreadable fats, Canada, distribution channels by value (%), 2008?09 22
Table 14: Spreadable fats, Canada, value by distribution channel (C$m), 2008?09 22
Table 15: Spreadable fats, Canada, expenditure per capita (C$), 2004?09 24
Table 16: Spreadable fats, Canada, forecast expenditure per capita (C$), 2009?14 24
Table 17: Spreadable fats, Canada, expenditure per capita ($), 2004?09 25
Table 18: Spreadable fats, Canada, forecast expenditure per capita ($), 2009?14 25
Table 19: Spreadable fats, Canada, consumption per capita (kg), 2004?09 26
Table 20: Spreadable fats, Canada, forecast consumption per capita (kg), 2009?14 26
Table 21: Canada population, by age group, 2004?09 (millions) 27
Table 22: Canada population forecast, by age group, 2009?14 (millions) 28
Table 23: Canada population, by gender, 2004?09 (millions) 28
Table 24: Canada population forecast, by gender, 2009?14 (millions) 29
Table 25: Canada nominal GDP, 2004?09 (C$bn, nominal prices) 29
Table 26: Canada nominal GDP forecast, 2009?14 (C$bn, nominal prices) 29
Table 27: Canada real GDP, 2004?09 (C$bn, 2000 prices) 30
Table 28: Canada real GDP forecast, 2009?14 (C$bn, 2000 prices) 30
Table 29: Canada real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Canada real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Canada consumer price index, 2004?09 (2000=100) 31
Table 32: Canada consumer price index, 2009?14 (2000=100) 31
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