TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: spreadable fats 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Spreadable Fats 9
Value analysis (Egyptian Pound), 2004?09 9
Value analysis (Egyptian Pound), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Spreadable fats, Egypt, value by segment (EGPm), 2004?14 11
Figure 2: Spreadable fats, Egypt, category growth comparison, by value, 2004?14 13
Figure 3: Spreadable fats, Egypt, volume by segment (kg, million), 2004?14 16
Figure 4: Spreadable fats, Egypt, category growth comparison, by volume, 2004?14 16
Figure 5: Spreadable fats, Egypt, company share by value (%), 2008?09 18
Figure 6: Spreadable fats, Egypt, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Spreadable fats category definitions 3
Table 2: Spreadable fats distribution channels 4
Table 3: Spreadable fats, Egypt, value by segment (EGPm), 2004?09 9
Table 4: Spreadable fats, Egypt, value forecast by segment (EGPm), 2009?14 10
Table 5: Spreadable fats, Egypt, value by segment ($m), 2004?09 12
Table 6: Spreadable fats, Egypt, value forecast by segment ($m), 2009?14 13
Table 7: Spreadable fats, Egypt, volume by segment (kg, million), 2004?09 14
Table 8: Spreadable fats, Egypt, volume forecast by segment (kg, million), 2009?14 15
Table 9: Spreadable fats, Egypt, brand share by value (%), 2008?09 17
Table 10: Spreadable fats, Egypt, value by brand (EGPm), 2008?09 17
Table 11: Spreadable fats, Egypt, company share by value (%), 2008?09 19
Table 12: Spreadable fats, Egypt, value by company (EGPm), 2008?09 19
Table 13: Spreadable fats, Egypt, distribution channels by value (%), 2008?09 20
Table 14: Spreadable fats, Egypt, value by distribution channel (EGPm), 2008?09 20
Table 15: Spreadable fats, Egypt, expenditure per capita (EGP), 2004?09 22
Table 16: Spreadable fats, Egypt, forecast expenditure per capita (EGP), 2009?14 22
Table 17: Spreadable fats, Egypt, expenditure per capita ($), 2004?09 23
Table 18: Spreadable fats, Egypt, forecast expenditure per capita ($), 2009?14 23
Table 19: Spreadable fats, Egypt, consumption per capita (kg), 2004?09 24
Table 20: Spreadable fats, Egypt, forecast consumption per capita (kg), 2009?14 24
Table 21: Egypt population, by age group, 2004?09 (millions) 25
Table 22: Egypt population forecast, by age group, 2009?14 (millions) 26
Table 23: Egypt population, by gender, 2004?09 (millions) 26
Table 24: Egypt population forecast, by gender, 2009?14 (millions) 27
Table 25: Egypt nominal GDP, 2004?09 (EGPbn, nominal prices) 27
Table 26: Egypt nominal GDP forecast, 2009?14 (EGPbn, nominal prices) 27
Table 27: Egypt real GDP, 2004?09 (EGPbn, 2000 prices) 28
Table 28: Egypt real GDP forecast, 2009?14 (EGPbn, 2000 prices) 28
Table 29: Egypt real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Egypt real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Egypt consumer price index, 2004?09 (2000=100) 29
Table 32: Egypt consumer price index, 2009?14 (2000=100) 29
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