TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: spreadable fats 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Spreadable Fats 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Spreadable fats, Finland, value by segment (€m), 2004?14 11
Figure 2: Spreadable fats, Finland, category growth comparison, by value, 2004?14 14
Figure 3: Spreadable fats, Finland, volume by segment (kg, million), 2004?14 17
Figure 4: Spreadable fats, Finland, category growth comparison, by volume, 2004?14 17
Figure 5: Spreadable fats, Finland, company share by value (%), 2008?09 19
Figure 6: Spreadable fats, Finland, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 32
LIST OF TABLES
Table 1: Spreadable fats category definitions 3
Table 2: Spreadable fats distribution channels 4
Table 3: Spreadable fats, Finland, value by segment (€m), 2004?09 9
Table 4: Spreadable fats, Finland, value forecast by segment (€m), 2009?14 10
Table 5: Spreadable fats, Finland, value by segment ($m), 2004?09 12
Table 6: Spreadable fats, Finland, value forecast by segment ($m), 2009?14 13
Table 7: Spreadable fats, Finland, volume by segment (kg, million), 2004?09 15
Table 8: Spreadable fats, Finland, volume forecast by segment (kg, million), 2009?14 16
Table 9: Spreadable fats, Finland, brand share by value (%), 2008?09 18
Table 10: Spreadable fats, Finland, value by brand (€m), 2008?09 18
Table 11: Spreadable fats, Finland, company share by value (%), 2008?09 20
Table 12: Spreadable fats, Finland, value by company (€m), 2008?09 20
Table 13: Spreadable fats, Finland, distribution channels by value (%), 2008?09 21
Table 14: Spreadable fats, Finland, value by distribution channel (€m), 2008?09 21
Table 15: Spreadable fats, Finland, expenditure per capita (€), 2004?09 23
Table 16: Spreadable fats, Finland, forecast expenditure per capita (€), 2009?14 23
Table 17: Spreadable fats, Finland, expenditure per capita ($), 2004?09 24
Table 18: Spreadable fats, Finland, forecast expenditure per capita ($), 2009?14 24
Table 19: Spreadable fats, Finland, consumption per capita (kg), 2004?09 25
Table 20: Spreadable fats, Finland, forecast consumption per capita (kg), 2009?14 25
Table 21: Finland population, by age group, 2004?09 (millions) 26
Table 22: Finland population forecast, by age group, 2009?14 (millions) 27
Table 23: Finland population, by gender, 2004?09 (millions) 27
Table 24: Finland population forecast, by gender, 2009?14 (millions) 28
Table 25: Finland nominal GDP, 2004?09 (€bn, nominal prices) 28
Table 26: Finland nominal GDP forecast, 2009?14 (€bn, nominal prices) 28
Table 27: Finland real GDP, 2004?09 (€bn, 2000 prices) 29
Table 28: Finland real GDP forecast, 2009?14 (€bn, 2000 prices) 29
Table 29: Finland real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Finland real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Finland consumer price index, 2004?09 (2000=100) 30
Table 32: Finland consumer price index, 2009?14 (2000=100) 30
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