TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: spreadable fats 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Spreadable Fats 9
Value analysis (Pakistan Rupee), 2004?09 9
Value analysis (Pakistan Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Spreadable fats, Pakistan, value by segment (PKRm), 2004?14 11
Figure 2: Spreadable fats, Pakistan, category growth comparison, by value, 2004?14 14
Figure 3: Spreadable fats, Pakistan, volume by segment (kg, million), 2004?14 17
Figure 4: Spreadable fats, Pakistan, category growth comparison, by volume, 2004?14 17
Figure 5: Spreadable fats, Pakistan, company share by value (%), 2008?09 19
Figure 6: Spreadable fats, Pakistan, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Spreadable fats category definitions 3
Table 2: Spreadable fats distribution channels 4
Table 3: Spreadable fats, Pakistan, value by segment (PKRm), 2004?09 9
Table 4: Spreadable fats, Pakistan, value forecast by segment (PKRm), 2009?14 10
Table 5: Spreadable fats, Pakistan, value by segment ($m), 2004?09 12
Table 6: Spreadable fats, Pakistan, value forecast by segment ($m), 2009?14 13
Table 7: Spreadable fats, Pakistan, volume by segment (kg, million), 2004?09 15
Table 8: Spreadable fats, Pakistan, volume forecast by segment (kg, million), 2009?14 16
Table 9: Spreadable fats, Pakistan, brand share by value (%), 2008?09 18
Table 10: Spreadable fats, Pakistan, value by brand (PKRm), 2008?09 18
Table 11: Spreadable fats, Pakistan, company share by value (%), 2008?09 20
Table 12: Spreadable fats, Pakistan, value by company (PKRm), 2008?09 20
Table 13: Spreadable fats, Pakistan, distribution channels by value (%), 2008?09 21
Table 14: Spreadable fats, Pakistan, value by distribution channel (PKRm), 2008?09 21
Table 15: Spreadable fats, Pakistan, expenditure per capita (PKR), 2004?09 23
Table 16: Spreadable fats, Pakistan, forecast expenditure per capita (PKR), 2009?14 23
Table 17: Spreadable fats, Pakistan, expenditure per capita ($), 2004?09 24
Table 18: Spreadable fats, Pakistan, forecast expenditure per capita ($), 2009?14 24
Table 19: Spreadable fats, Pakistan, consumption per capita (kg), 2004?09 25
Table 20: Spreadable fats, Pakistan, forecast consumption per capita (kg), 2009?14 25
Table 21: Pakistan population, by age group, 2004?09 (millions) 26
Table 22: Pakistan population forecast, by age group, 2009?14 (millions) 27
Table 23: Pakistan population, by gender, 2004?09 (millions) 27
Table 24: Pakistan population forecast, by gender, 2009?14 (millions) 28
Table 25: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 28
Table 26: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 28
Table 27: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 29
Table 28: Pakistan consumer price index, 2004?09 (2000=100) 29
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