Spreadable Fats Market in Venezuela to 2014 (Dairy Food)

Introduction

Spreadable Fats Market in Venezuela to 2014 (Dairy Food) is a comprehensive resource for spreadable fats market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on key distribution channels and reveals the leading companies in the Venezuelan spreadable fats market.

Features and Benefits

• Identify key market segments by analyzing market size data for the spreadable fats market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the spreadable fats market in Venezuela and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The spreadable fats market in Venezuela increased at a compound annual growth rate of 8.3% between 2004 and 2009.
• The dairy spreads - regular segment led the spreadable fats market in Venezuela in 2009, with a share of 58.6%.
• The leading player in spreadable fats market in Venezuela is Unilever.

Key questions answered

• Which will be the fastest growing segment within the spreadable fats market in Venezuela?
• How will the forecast growth differ from the historic growth exhibited by the spreadable fats market in Venezuela?
• Which company accounted for the largest share of the Venezuelan spreadable fats market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: spreadable fats 2
Chapter 2 DEFINITION 3
Chapter 3 Category Analysis: Spreadable Fats 9
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 9
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita; 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34

LIST OF FIGURES
Figure 1: Spreadable fats, Venezuela, value by segment (VEFm), 2004?14 11
Figure 2: Spreadable fats, Venezuela, category growth comparison, by value, 2004?14 13
Figure 3: Spreadable fats, Venezuela, volume by segment (kg, million), 2004?14 16
Figure 4: Spreadable fats, Venezuela, category growth comparison, by volume, 2004?14 16
Figure 5: Spreadable fats, Venezuela, company share by value (%), 2008?09 18
Figure 6: Spreadable fats, Venezuela, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31

LIST OF TABLES
Table 1: Spreadable fats category definitions 3
Table 2: Spreadable fats distribution channels 4
Table 3: Spreadable fats, Venezuela, value by segment (VEFm), 2004?09 9
Table 4: Spreadable fats, Venezuela, value forecast by segment (VEFm), 2009?14 10
Table 5: Spreadable fats, Venezuela, value by segment ($m), 2004?09 12
Table 6: Spreadable fats, Venezuela, value forecast by segment ($m), 2009?14 13
Table 7: Spreadable fats, Venezuela, volume by segment (kg, million), 2004?09 14
Table 8: Spreadable fats, Venezuela, volume forecast by segment (kg, million), 2009?14 15
Table 9: Spreadable fats, Venezuela, brand share by value (%), 2008?09 17
Table 10: Spreadable fats, Venezuela, value by brand (VEFm), 2008?09 17
Table 11: Spreadable fats, Venezuela, company share by value (%), 2008?09 19
Table 12: Spreadable fats, Venezuela, value by company (VEFm), 2008?09 19
Table 13: Spreadable fats, Venezuela, distribution channels by value (%), 2008?09 20
Table 14: Spreadable fats, Venezuela, value by distribution channel (VEFm), 2008?09 20
Table 15: Spreadable fats, Venezuela, expenditure per capita (VEF), 2004?09 22
Table 16: Spreadable fats, Venezuela, forecast expenditure per capita (VEF), 2009?14 22
Table 17: Spreadable fats, Venezuela, expenditure per capita ($), 2004?09 23
Table 18: Spreadable fats, Venezuela, forecast expenditure per capita ($), 2009?14 23
Table 19: Spreadable fats, Venezuela, consumption per capita (kg), 2004?09 24
Table 20: Spreadable fats, Venezuela, forecast consumption per capita (kg), 2009?14 24
Table 21: Venezuela population, by age group, 2004?09 (millions) 25
Table 22: Venezuela population forecast, by age group, 2009?14 (millions) 26
Table 23: Venezuela population, by gender, 2004?09 (millions) 26
Table 24: Venezuela population forecast, by gender, 2009?14 (millions) 27
Table 25: Venezuela nominal GDP, 2004?09 (VEFbn, nominal prices) 27
Table 26: Venezuela nominal GDP forecast, 2009?14 (VEFbn, nominal prices) 27
Table 27: Venezuela real GDP, 2004?09 (VEFbn, 2000 prices) 28
Table 28: Venezuela real GDP forecast, 2009?14 (VEFbn, 2000 prices) 28
Table 29: Venezuela real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Venezuela real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Venezuela consumer price index, 2004?09 (2000=100) 29
Table 32: Venezuela consumer price index, 2009?14 (2000=100) 29


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