Spreads in the US to 2013

Introduction

This databook provides key data and information on the spreads market in the US. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the spreads market, including company overview, key facts and business description

Highlights

The market for spreads in the US increased at a compound annual growth rate of 4.2% between 2003 and 2008.

The Nut-based spreads category led the spreads market in the US, accounting for a share of 48%.

Leading players in the US spreads market include The J. M. Smucker Company, Kraft Foods, Inc. and Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in the US

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for spreads in the US increased at a compound annual growth rate of 4.2% between 2003 and 2008.

The Nut-based spreads category led the spreads market in the US, accounting for a share of 48%.

Leading players in the US spreads market include The J. M. Smucker Company, Kraft Foods, Inc. and Unilever.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 22
Value analysis (US Dollar), 2003?08 22
Value analysis (US Dollar), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
The J.M. Smucker Company 37
Kraft Foods, Inc. 39
Chapter 5 Category Analysis: Chocolate spreads 41
Value analysis (US Dollar), 2003?08 41
Value analysis (US Dollar), 2008?13 42
Volume analysis, 2003?08 43
Volume analysis, 2008?13 44
Company and brand share analysis 45
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 6 Category Analysis: Honey 51
Value analysis (US Dollar), 2003?08 51
Value analysis (US Dollar), 2008?13 52
Volume analysis, 2003?08 53
Volume analysis, 2008?13 54
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 7 Category Analysis: Jams & preserves 62
Value analysis (US Dollar), 2003?08 62
Value analysis (US Dollar), 2008?13 63
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 8 Category Analysis: Nut-based spreads 75
Value analysis (US Dollar), 2003?08 75
Value analysis (US Dollar), 2008?13 76
Volume analysis, 2003?08 77
Volume analysis, 2008?13 78
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 9 Category Analysis: Savory spreads 86
Value analysis (US Dollar), 2003?08 86
Value analysis (US Dollar), 2008?13 87
Volume analysis, 2003?08 88
Volume analysis, 2008?13 89
Company and brand share analysis 90
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 10 Country Comparison 96
Value 96
Volume 100
Market share 104
Chapter 11 PESTLE Analysis 105
Summary 105
Political analysis 106
Economic analysis 110
Social analysis 114
Technological analysis 118
Legal analysis 122
Environmental analysis 125
Chapter 12 New Product Development 129
Product launches over time 129
Recent product launches 131
Chapter 13 Macroeconomic Profile 132
Macroeconomic indicators 132
Chapter 14 Research Methodology 137
Methodology overview 137
Secondary research 138
Market modeling 139
Creating an initial data model 139
Revising the initial data model 139
Creating a final estimate 140
Creating demographic value splits 140
Primary research 140
Data finalization 141
Ongoing research 141
Chapter 15 APPENDIX 142
Future readings 142
How to contact experts in your industry 142
Disclaimer 142


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LIST OF FIGURES
Figure 1: US spreads value and value forecast, 2003?13 ($m, nominal prices) 24
Figure 2: US spreads category growth comparison, by value, 2003?13 24
Figure 3: US spreads volume and volume forecast, 2003?13 (kg, million) 27
Figure 4: US spreads category growth comparison, by volume, 2003?13 27
Figure 5: US spreads company share, by value, 2007?08 (%) 30
Figure 6: US spreads distribution channels, by value, 2007?08 (%) 33
Figure 7: US chocolate spreads value and value forecast, 2003?13 ($m, nominal prices) 42
Figure 8: US chocolate spreads volume and volume forecast, 2003?13 (kg, million) 44
Figure 9: US chocolate spreads distribution channels, by value, 2007?08 (%) 48
Figure 10: US honey value and value forecast, 2003?13 ($m, nominal prices) 52
Figure 11: US honey volume and volume forecast, 2003?13 (kg, million) 54
Figure 12: US honey company share, by value, 2007?08 (%) 56
Figure 13: US honey distribution channels, by value, 2007?08 (%) 59
Figure 14: US jams & preserves value and value forecast, 2003?13 ($m, nominal prices) 64
Figure 15: US jams & preserves category growth comparison, by value, 2003?13 64
Figure 16: US jams & preserves volume and volume forecast, 2003?13 (kg, million) 67
Figure 17: US jams & preserves category growth comparison, by volume, 2003?13 67
Figure 18: US jams & preserves company share, by value, 2007?08 (%) 69
Figure 19: US jams & preserves distribution channels, by value, 2007?08 (%) 72
Figure 20: US nut-based spreads value and value forecast, 2003?13 ($m, nominal prices) 76
Figure 21: US nut-based spreads volume and volume forecast, 2003?13 (kg, million) 78
Figure 22: US nut-based spreads company share, by value, 2007?08 (%) 80
Figure 23: US nut-based spreads distribution channels, by value, 2007?08 (%) 83
Figure 24: US savory spreads value and value forecast, 2003?13 ($m, nominal prices) 87
Figure 25: US savory spreads volume and volume forecast, 2003?13 (kg, million) 89
Figure 26: US savory spreads distribution channels, by value, 2007?08 (%) 93
Figure 27: Global spreads market split (value terms, 2008), top five countries 97
Figure 28: Global spreads market value, 2003–08, top five countries 99
Figure 29: Global spreads market split (volume terms, 2008), top five countries 101
Figure 30: Global spreads market volume, 2003–08, top five countries 103
Figure 31: Annual data review process 138


LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: US spreads value, 2003?08 ($m, nominal prices) 22
Table 4: US spreads value forecast, 2008?13 ($m, nominal prices) 23
Table 5: US spreads volume, 2003?08 (kg, million) 25
Table 6: US spreads volume forecast, 2008?13 (kg, million) 26
Table 7: US spreads brand share, by value, 2007?08 (%) 28
Table 8: US spreads value, by brand 2007?08 ($m, nominal prices) 29
Table 9: US spreads company share by value, 2007?08 (%) 31
Table 10: US spreads value, by company, 2007?08 ($m, nominal prices) 31
Table 11: US spreads distribution channels, by value, 2007?08 (%) 32
Table 12: US spreads value, by distribution channel, 2007?08 ($m, nominal prices) 32
Table 13: US spreads expenditure per capita, 2003?08 ($, nominal prices) 34
Table 14: US spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 35
Table 15: US spreads consumption per capita, 2003?08 (kg) 35
Table 16: US spreads forecast consumption per capita, 2008?13 (kg) 36
Table 17: The J.M. Smucker Company key facts 37
Table 18: Kraft Foods, Inc. key facts 39
Table 19: US chocolate spreads value, 2003?08 ($m, nominal prices) 41
Table 20: US chocolate spreads value forecast, 2008?13 ($m, nominal prices) 42
Table 21: US chocolate spreads volume, 2003?08 (kg, million) 43
Table 22: US chocolate spreads volume forecast, 2008?13 (kg, million) 44
Table 23: US chocolate spreads brand share, by value, 2007?08 (%) 45
Table 24: US chocolate spreads value, by brand 2007?08 ($m, nominal prices) 45
Table 25: US chocolate spreads company share by value, 2007?08 (%) 46
Table 26: US chocolate spreads value, by company, 2007?08 ($m, nominal prices) 46
Table 27: US chocolate spreads distribution channels, by value, 2007?08 (%) 47
Table 28: US chocolate spreads value, by distribution channel, 2007?08 ($m, nominal prices) 47
Table 29: US chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 49
Table 30: US chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 49
Table 31: US chocolate spreads consumption per capita, 2003?08 (kg) 50
Table 32: US chocolate spreads forecast consumption per capita, 2008?13 (kg) 50
Table 33: US honey value, 2003?08 ($m, nominal prices) 51
Table 34: US honey value forecast, 2008?13 ($m, nominal prices) 52
Table 35: US honey volume, 2003?08 (kg, million) 53
Table 36: US honey volume forecast, 2008?13 (kg, million) 54
Table 37: US honey brand share, by value, 2007?08 (%) 55
Table 38: US honey value, by brand 2007?08 ($m, nominal prices) 55
Table 39: US honey company share by value, 2007?08 (%) 57
Table 40: US honey value, by company, 2007?08 ($m, nominal prices) 57
Table 41: US honey distribution channels, by value, 2007?08 (%) 58
Table 42: US honey value, by distribution channel, 2007?08 ($m, nominal prices) 58
Table 43: US honey expenditure per capita, 2003?08 ($, nominal prices) 60
Table 44: US honey forecast expenditure per capita, 2008?13 ($, nominal prices) 60
Table 45: US honey consumption per capita, 2003?08 (kg) 61
Table 46: US honey forecast consumption per capita, 2008?13 (kg) 61
Table 47: US jams & preserves value, 2003?08 ($m, nominal prices) 62
Table 48: US jams & preserves value forecast, 2008?13 ($m, nominal prices) 63
Table 49: US jams & preserves volume, 2003?08 (kg, million) 65
Table 50: US jams & preserves volume forecast, 2008?13 (kg, million) 66
Table 51: US jams & preserves brand share, by value, 2007?08 (%) 68
Table 52: US jams & preserves value, by brand 2007?08 ($m, nominal prices) 68
Table 53: US jams & preserves company share by value, 2007?08 (%) 70
Table 54: US jams & preserves value, by company, 2007?08 ($m, nominal prices) 70
Table 55: US jams & preserves distribution channels, by value, 2007?08 (%) 71
Table 56: US jams & preserves value, by distribution channel, 2007?08 ($m, nominal prices) 71
Table 57: US jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 73
Table 58: US jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 73
Table 59: US jams & preserves consumption per capita, 2003?08 (kg) 74
Table 60: US jams & preserves forecast consumption per capita, 2008?13 (kg) 74
Table 61: US nut-based spreads value, 2003?08 ($m, nominal prices) 75
Table 62: US nut-based spreads value forecast, 2008?13 ($m, nominal prices) 76
Table 63: US nut-based spreads volume, 2003?08 (kg, million) 77
Table 64: US nut-based spreads volume forecast, 2008?13 (kg, million) 78
Table 65: US nut-based spreads brand share, by value, 2007?08 (%) 79
Table 66: US nut-based spreads value, by brand 2007?08 ($m, nominal prices) 79
Table 67: US nut-based spreads company share by value, 2007?08 (%) 81
Table 68: US nut-based spreads value, by company, 2007?08 ($m, nominal prices) 81
Table 69: US nut-based spreads distribution channels, by value, 2007?08 (%) 82
Table 70: US nut-based spreads value, by distribution channel, 2007?08 ($m, nominal prices) 82
Table 71: US nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 84
Table 72: US nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 84
Table 73: US nut-based spreads consumption per capita, 2003?08 (kg) 85
Table 74: US nut-based spreads forecast consumption per capita, 2008?13 (kg) 85
Table 75: US savory spreads value, 2003?08 ($m, nominal prices) 86
Table 76: US savory spreads value forecast, 2008?13 ($m, nominal prices) 87
Table 77: US savory spreads volume, 2003?08 (kg, million) 88
Table 78: US savory spreads volume forecast, 2008?13 (kg, million) 89
Table 79: US savory spreads brand share, by value, 2007?08 (%) 90
Table 80: US savory spreads value, by brand 2007?08 ($m, nominal prices) 90
Table 81: US savory spreads company share by value, 2007?08 (%) 91
Table 82: US savory spreads value, by company, 2007?08 ($m, nominal prices) 91
Table 83: US savory spreads distribution channels, by value, 2007?08 (%) 92
Table 84: US savory spreads value, by distribution channel, 2007?08 ($m, nominal prices) 92
Table 85: US savory spreads expenditure per capita, 2003?08 ($, nominal prices) 94
Table 86: US savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 94
Table 87: US savory spreads consumption per capita, 2003?08 (kg) 95
Table 88: US savory spreads forecast consumption per capita, 2008?13 (kg) 95
Table 89: Global spreads market value, 2008 96
Table 90: Global spreads market split (value terms ($m), 2008), top five countries 99
Table 91: Global spreads market volume, 2008 100
Table 92: Global spreads market split (volume terms, 2008), top five countries 103
Table 93: Leading players, top five countries 104
Table 94: Analysis of the US’s political landscape 106
Table 95: Analysis of the US economy 110
Table 96: Analysis of the US’s social system 114
Table 97: Analysis of the US’s technology landscape 118
Table 98: Analysis of the US’s legal landscape 122
Table 99: Analysis of the US’s environmental landscape 125
Table 100: US spreads new product launches reports, by company (top five companies), 2008 129
Table 101: US spreads new product launches SKUs, by company (top five companies), 2008 129
Table 102: US spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 130
Table 103: US spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 130
Table 104: US spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 131
Table 105: US spreads new product launches (reports) - Recent five launches (2008) 131
Table 106: US population, by age group, 2003?08 (millions) 132
Table 107: US population forecast, by age group, 2008?13 (millions) 133
Table 108: US population, by gender, 2003?08 (millions) 133
Table 109: US population forecast, by gender, 2008?13 (millions) 134
Table 110: US nominal GDP, 2003?08 ($bn, nominal prices) 134
Table 111: US nominal GDP forecast, 2008?13 ($bn, nominal prices) 134
Table 112: US real GDP, 2003?08 ($bn, 2000 prices) 135
Table 113: US real GDP forecast, 2008?13 ($bn, 2000 prices) 135
Table 114: US consumer price index, 2003?08 (2000=100) 135
Table 115: US consumer price index, 2008?13 (2000=100) 136


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