Spreads in Argentina to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: jams and preserves 3
Summary category level: chocolate spreads 4
Summary category level: honey 5
Summary category level: savory spreads 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Argentine Peso), 2004?09 21
Value analysis (Argentine Peso), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 30
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profile 41
Kraft Foods, Inc. 41
Chapter 5 Category Analysis: Jams and Preserves 44
Value analysis (Argentine Peso), 2004?09 44
Value analysis (Argentine Peso), 2009?14 45
Value analysis (US dollars), 2004?09 46
Value analysis (US dollars), 2009?14 46
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company and brand share analysis 49
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Chocolate Spreads 58
Value analysis (Argentine Peso), 2004?09 58
Value analysis (Argentine Peso), 2009?14 59
Value analysis (US dollars), 2004?09 60
Value analysis (US dollars), 2009?14 60
Volume analysis, 2004?09 61
Volume analysis, 2009?14 62
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Honey 71
Value analysis (Argentine Peso), 2004?09 71
Value analysis (Argentine Peso), 2009?14 72
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 8 Category Analysis: Savory Spreads 84
Value analysis (Argentine Peso), 2004?09 84
Value analysis (Argentine Peso), 2009?14 85
Value analysis (US dollars), 2004?09 86
Value analysis (US dollars), 2009?14 86
Volume analysis, 2004?09 87
Volume analysis, 2009?14 88
Company and brand share analysis 89
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 9 Country Comparison 97
Value 97
Volume 101
Market share 105
Chapter 10 New Product Development 106
Product launches over time 106
Recent product launches 108
Chapter 11 Macroeconomic Profile 109
Macroeconomic indicators 109
Chapter 12 Research Methodology 114
Methodology overview 114
Secondary research 115
Market modeling 116
Creating an initial data model 116
Revising the initial data model 116
Creating a final estimate 117
Creating demographic value splits 117
Primary research 117
Data finalization 118
Ongoing research 118
Chapter 13 Appendix 119
Future readings 119
How to contact experts in your industry 119
Disclaimer 119

LIST OF FIGURES
Figure 1: Spreads, Argentina, value by category (ARSm), 2004?14 23
Figure 2: Spreads, Argentina, category growth comparison, by value, 2004?14 26
Figure 3: Spreads, Argentina, volume by category (kg, million), 2004?14 29
Figure 4: Spreads, Argentina, category growth comparison, by volume, 2004?14 29
Figure 5: Spreads, Argentina, company share by value (%), 2008?09 32
Figure 6: Spreads, Argentina, distribution channels by value (%), 2008?09 36
Figure 7: Jams and preserves, Argentina, value by segment (ARSm), 2004?14 45
Figure 8: Jams and preserves, Argentina, volume by segment (kg, million), 2004?14 48
Figure 9: Jams and preserves, Argentina, company share by value (%), 2008?09 51
Figure 10: Jams and preserves, Argentina, distribution channels by value (%), 2008?09 54
Figure 11: Chocolate spreads, Argentina, value (ARSm), 2004?14 59
Figure 12: Chocolate spreads, Argentina, volume (kg, million), 2004?14 62
Figure 13: Chocolate spreads, Argentina, company share by value (%), 2008?09 64
Figure 14: Chocolate spreads, Argentina, distribution channels by value (%), 2008?09 67
Figure 15: Honey, Argentina, value (ARSm), 2004?14 72
Figure 16: Honey, Argentina, volume (kg, million), 2004?14 75
Figure 17: Honey, Argentina, company share by value (%), 2008?09 77
Figure 18: Honey, Argentina, distribution channels by value (%), 2008?09 80
Figure 19: Savory spreads, Argentina, value (ARSm), 2004?14 85
Figure 20: Savory spreads, Argentina, volume (kg, million), 2004?14 88
Figure 21: Savory spreads, Argentina, company share by value (%), 2008?09 90
Figure 22: Savory spreads, Argentina, distribution channels by value (%), 2008?09 93
Figure 23: Global spreads market split (value terms, 2009), top five countries 98
Figure 24: Global spreads market value, 2004–09, top five countries 100
Figure 25: Global spreads market split (volume terms, 2009), top five countries 102
Figure 26: Global spreads market volume, 2004–09, top five countries 104
Figure 27: Annual data review process 115

LIST OF TABLES
Table 1: Spreads category definitions 9
Table 2: Spreads distribution channels 10
Table 3: Spreads, Argentina, value by category (ARSm), 2004?09 21
Table 4: Spreads, Argentina, value forecast by category (ARSm), 2009?14 22
Table 5: Spreads, Argentina, value by category ($m), 2004?09 24
Table 6: Spreads, Argentina, value forecast by category ($m), 2009?14 25
Table 7: Spreads, Argentina, volume by category (kg, million), 2004?09 27
Table 8: Spreads, Argentina, volume forecast by category (kg, million), 2009?14 28
Table 9: Spreads, Argentina, brand share by value (%), 2008?09 30
Table 10: Spreads, Argentina, value by brand (ARSm), 2008?09 31
Table 11: Spreads, Argentina, company share by value (%), 2008?09 33
Table 12: Spreads, Argentina, value by company (ARSm), 2008?09 34
Table 13: Spreads, Argentina, distribution channels by value (%), 2008?09 35
Table 14: Spreads, Argentina, value by distribution channel (ARSm), 2008?09 35
Table 15: Spreads, Argentina, expenditure per capita (ARS), 2004?09 37
Table 16: Spreads, Argentina, forecast expenditure per capita (ARS), 2009?14 38
Table 17: Spreads, Argentina, expenditure per capita ($), 2004?09 38
Table 18: Spreads, Argentina, forecast expenditure per capita ($), 2009?14 39
Table 19: Spreads, Argentina, consumption per capita (kg), 2004?09 39
Table 20: Spreads, Argentina, forecast consumption per capita (kg), 2009?14 40
Table 21: Kraft Foods, Inc. key facts 41
Table 22: Jams and preserves, Argentina, value by segment (ARSm), 2004?09 44
Table 23: Jams and preserves, Argentina, value forecast by segment (ARSm), 2009?14 45
Table 24: Jams and preserves, Argentina, value by segment ($m), 2004?09 46
Table 25: Jams and preserves, Argentina, value forecast by segment ($m), 2009?14 46
Table 26: Jams and preserves, Argentina, volume by segment (kg, million), 2004?09 47
Table 27: Jams and preserves, Argentina, volume forecast by segment (kg, million), 2009?14 48
Table 28: Jams and preserves, Argentina, brand share by value (%), 2008?09 49
Table 29: Jams and preserves, Argentina, value by brand (ARSm), 2008?09 50
Table 30: Jams and preserves, Argentina, company share by value (%), 2008?09 52
Table 31: Jams and preserves, Argentina, value by company (ARSm), 2008?09 52
Table 32: Jams and preserves, Argentina, distribution channels by value (%), 2008?09 53
Table 33: Jams and preserves, Argentina, value by distribution channel (ARSm), 2008?09 53
Table 34: Jams and preserves, Argentina, expenditure per capita (ARS), 2004?09 55
Table 35: Jams and preserves, Argentina, forecast expenditure per capita (ARS), 2009?14 55
Table 36: Jams and preserves, Argentina, expenditure per capita ($), 2004?09 56
Table 37: Jams and preserves, Argentina, forecast expenditure per capita ($), 2009?14 56
Table 38: Jams and preserves, Argentina, consumption per capita (kg), 2004?09 57
Table 39: Jams and preserves, Argentina, forecast consumption per capita (kg), 2009?14 57
Table 40: Chocolate spreads, Argentina, value (ARSm), 2004?09 58
Table 41: Chocolate spreads, Argentina, value forecast (ARSm), 2009?14 59
Table 42: Chocolate spreads, Argentina, value ($m), 2004?09 60
Table 43: Chocolate spreads, Argentina, value forecast ($m), 2009?14 60
Table 44: Chocolate spreads, Argentina, volume (kg, million), 2004?09 61
Table 45: Chocolate spreads, Argentina, volume forecast (kg, million), 2009?14 62
Table 46: Chocolate spreads, Argentina, brand share by value (%), 2008?09 63
Table 47: Chocolate spreads, Argentina, value by brand (ARSm), 2008?09 63
Table 48: Chocolate spreads, Argentina, company share by value (%), 2008?09 65
Table 49: Chocolate spreads, Argentina, value by company (ARSm), 2008?09 65
Table 50: Chocolate spreads, Argentina, distribution channels by value (%), 2008?09 66
Table 51: Chocolate spreads, Argentina, value by distribution channel (ARSm), 2008?09 66
Table 52: Chocolate spreads, Argentina, expenditure per capita (ARS), 2004?09 68
Table 53: Chocolate spreads, Argentina, forecast expenditure per capita (ARS), 2009?14 68
Table 54: Chocolate spreads, Argentina, expenditure per capita ($), 2004?09 69
Table 55: Chocolate spreads, Argentina, forecast expenditure per capita ($), 2009?14 69
Table 56: Chocolate spreads, Argentina, consumption per capita (kg), 2004?09 70
Table 57: Chocolate spreads, Argentina, forecast consumption per capita (kg), 2009?14 70
Table 58: Honey, Argentina, value (ARSm), 2004?09 71
Table 59: Honey, Argentina, value forecast (ARSm), 2009?14 72
Table 60: Honey, Argentina, value ($m), 2004?09 73
Table 61: Honey, Argentina, value forecast ($m), 2009?14 73
Table 62: Honey, Argentina, volume (kg, million), 2004?09 74
Table 63: Honey, Argentina, volume forecast (kg, million), 2009?14 75
Table 64: Honey, Argentina, brand share by value (%), 2008?09 76
Table 65: Honey, Argentina, value by brand (ARSm), 2008?09 76
Table 66: Honey, Argentina, company share by value (%), 2008?09 78
Table 67: Honey, Argentina, value by company (ARSm), 2008?09 78
Table 68: Honey, Argentina, distribution channels by value (%), 2008?09 79
Table 69: Honey, Argentina, value by distribution channel (ARSm), 2008?09 79
Table 70: Honey, Argentina, expenditure per capita (ARS), 2004?09 81
Table 71: Honey, Argentina, forecast expenditure per capita (ARS), 2009?14 81
Table 72: Honey, Argentina, expenditure per capita ($), 2004?09 82
Table 73: Honey, Argentina, forecast expenditure per capita ($), 2009?14 82
Table 74: Honey, Argentina, consumption per capita (kg), 2004?09 83
Table 75: Honey, Argentina, forecast consumption per capita (kg), 2009?14 83
Table 76: Savory spreads, Argentina, value (ARSm), 2004?09 84
Table 77: Savory spreads, Argentina, value forecast (ARSm), 2009?14 85
Table 78: Savory spreads, Argentina, value ($m), 2004?09 86
Table 79: Savory spreads, Argentina, value forecast ($m), 2009?14 86
Table 80: Savory spreads, Argentina, volume (kg, million), 2004?09 87
Table 81: Savory spreads, Argentina, volume forecast (kg, million), 2009?14 88
Table 82: Savory spreads, Argentina, brand share by value (%), 2008?09 89
Table 83: Savory spreads, Argentina, value by brand (ARSm), 2008?09 89
Table 84: Savory spreads, Argentina, company share by value (%), 2008?09 91
Table 85: Savory spreads, Argentina, value by company (ARSm), 2008?09 91
Table 86: Savory spreads, Argentina, distribution channels by value (%), 2008?09 92
Table 87: Savory spreads, Argentina, value by distribution channel (ARSm), 2008?09 92
Table 88: Savory spreads, Argentina, expenditure per capita (ARS), 2004?09 94
Table 89: Savory spreads, Argentina, forecast expenditure per capita (ARS), 2009?14 94
Table 90: Savory spreads, Argentina, expenditure per capita ($), 2004?09 95
Table 91: Savory spreads, Argentina, forecast expenditure per capita ($), 2009?14 95
Table 92: Savory spreads, Argentina, consumption per capita (kg), 2004?09 96
Table 93: Savory spreads, Argentina, forecast consumption per capita (kg), 2009?14 96
Table 94: Global spreads market value, 2009 97
Table 95: Global spreads market split (value terms ($m), 2009), top five countries 100
Table 96: Global spreads market volume, 2009 101
Table 97: Global spreads market split (volume terms, 2009), top five countries 104
Table 98: Leading players, top five countries 105
Table 99: Argentina spreads new product launches reports, by company (top five companies), 2009 106
Table 100: Argentina spreads new product launches SKUs, by company (top five companies), 2009 106
Table 101: Argentina spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 107
Table 102: Argentina spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 107
Table 103: Argentina spreads new product launches (reports), by package tags or claims , 2009 108
Table 104: Argentina spreads new product launches - recent five launches (2009) 108
Table 105: Argentina population, by age group, 2004?09 (millions) 109
Table 106: Argentina population forecast, by age group, 2009?14 (millions) 110
Table 107: Argentina population, by gender, 2004?09 (millions) 110
Table 108: Argentina population forecast, by gender, 2009?14 (millions) 111
Table 109: Argentina nominal GDP, 2004?09 (ARSbn, nominal prices) 111
Table 110: Argentina nominal GDP forecast, 2009?14 (ARSbn, nominal prices) 111
Table 111: Argentina real GDP, 2004?09 (ARSbn, 2000 prices) 112
Table 112: Argentina real GDP forecast, 2009?14 (ARSbn, 2000 prices) 112
Table 113: Argentina real GDP, 2004?09 ($bn, 2000 prices) 112
Table 114: Argentina real GDP forecast, 2009?14 ($bn, 2000 prices) 113
Table 115: Argentina consumer price index, 2004?09 (2000=100) 113
Table 116: Argentina consumer price index, 2009?14 (2000=100) 113


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