Spreads in Asia-Pacific to 2013

Introduction

This databook provides key data and information on the spreads market covering 15 countries in the Asia-Pacific region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on five categories: honey, jams & preserves, savory spreads, nut-based spreads and chocolate spreads

*Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the spreads market, including company overview, key facts and business description

Highlights

The market for spreads in Asia-Pacific increased at a compound annual growth rate of 4.8% between 2003 and 2008.

The honey category led the spreads market in Asia-Pacific, accounting for a share of 38.5%.

The leading players in the Asia-Pacific spreads market include Beijing Baihua Honey Co., Ltd., Kraft Foods, Inc. and Q.P. Corporation

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Asia-Pacific

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for spreads in Asia-Pacific increased at a compound annual growth rate of 4.8% between 2003 and 2008.

The honey category led the spreads market in Asia-Pacific, accounting for a share of 38.5%.

The leading players in the Asia-Pacific spreads market include Beijing Baihua Honey Co., Ltd., Kraft Foods, Inc. and Q.P. Corporation


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 23
Chapter 4 Asia Pacific Spreads - Market Overview 25
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 26
Volume analysis, 2003?08 28
Volume analysis, 2008?13 29
Company share analysis 31
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 5 Leading Company Profiles 40
Kraft Foods Inc. 40
Q.P. Corporation 42
Chapter 6 Category Analysis: Chocolate Spreads 44
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 45
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 7 Category Analysis: Honey 55
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 56
Volume analysis, 2003?08 57
Volume analysis, 2008?13 58
Company share analysis 59
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 8 Category Analysis: Jams & Preserves 66
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 67
Volume analysis, 2003?08 69
Volume analysis, 2008?13 70
Company share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 9 Category Analysis: Nut-Based Spreads 79
Value analysis (US dollars), 2003?08 79
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 10 Category Analysis: Savory Spreads 90
Value analysis (US dollars), 2003?08 90
Value analysis (US dollars), 2008?13 91
Volume analysis, 2003?08 92
Volume analysis, 2008?13 93
Company share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 11 Research Methodology 101
Methodology overview 101
Secondary research 102
Market modeling 103
Creating an initial data model 103
Revising the initial data model 103
Creating a final estimate 104
Creating demographic value splits 104
Primary research 104
Data finalization 105
Ongoing research 105
Chapter 12 APPENDIX 106
Future readings 106
How to contact experts in your industry 106
Disclaimer 106


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LIST OF FIGURES
Figure 1: Asia Pacific spreads value and value forecast, 2003?13 ($m, nominal prices) 27
Figure 2: Asia Pacific spreads category growth comparison, by value, 2003?13 27
Figure 3: Asia Pacific spreads volume and volume forecast, 2003?13 (kg, million) 30
Figure 4: Asia Pacific spreads category growth comparison, by volume, 2003?13 30
Figure 5: Asia Pacific spreads company share (top five companies), by value, 2007?08 (%) 33
Figure 6: Asia Pacific spreads distribution channels, by value, 2007?08 (%) 35
Figure 7: Asia Pacific chocolate spreads value and value forecast, 2003?13 ($m, nominal prices) 45
Figure 8: Asia Pacific chocolate spreads volume and volume forecast, 2003?13 (kg, million) 47
Figure 9: Asia Pacific chocolate spreads company share (top five companies), by value, 2007?08 (%) 50
Figure 10: Asia Pacific chocolate spreads distribution channels, by value, 2007?08 (%) 52
Figure 11: Asia Pacific honey value and value forecast, 2003?13 ($m, nominal prices) 56
Figure 12: Asia Pacific honey volume and volume forecast, 2003?13 (kg, million) 58
Figure 13: Asia Pacific honey company share (top five companies), by value, 2007?08 (%) 61
Figure 14: Asia Pacific honey distribution channels, by value, 2007?08 (%) 63
Figure 15: Asia Pacific jams & preserves value and value forecast, 2003?13 ($m, nominal prices) 68
Figure 16: Asia Pacific jams & preserves category growth comparison, by value, 2003?13 68
Figure 17: Asia Pacific jams & preserves volume and volume forecast, 2003?13 (kg, million) 71
Figure 18: Asia Pacific jams & preserves category growth comparison, by volume, 2003?13 71
Figure 19: Asia Pacific jams & preserves company share (top five companies), by value, 2007?08 (%) 74
Figure 20: Asia Pacific jams & preserves distribution channels, by value, 2007?08 (%) 76
Figure 21: Asia Pacific nut-based spreads value and value forecast, 2003?13 ($m, nominal prices) 80
Figure 22: Asia Pacific nut-based spreads volume and volume forecast, 2003?13 (kg, million) 82
Figure 23: Asia Pacific nut-based spreads company share (top five companies), by value, 2007?08 (%) 85
Figure 24: Asia Pacific nut-based spreads distribution channels, by value, 2007?08 (%) 87
Figure 25: Asia Pacific savory spreads value and value forecast, 2003?13 ($m, nominal prices) 91
Figure 26: Asia Pacific savory spreads volume and volume forecast, 2003?13 (kg, million) 93
Figure 27: Asia Pacific savory spreads company share (top five companies), by value, 2007?08 (%) 96
Figure 28: Asia Pacific savory spreads distribution channels, by value, 2007?08 (%) 98
Figure 29: Annual data review process 102


LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Asia Pacific spreads value (country-wise), 2003?08 ($m, nominal prices) 21
Table 4: Asia Pacific spreads value (country-wise) forecast, 2008–13 ($m, nominal prices) 22
Table 5: Asia Pacific spreads volume (country-wise), 2003?08 (kg, million) 23
Table 6: Asia Pacific spreads volume (country-wise) forecast, 2008?13 (kg, million) 24
Table 7: Asia Pacific spreads value, 2003?08 ($m, nominal prices) 25
Table 8: Asia Pacific spreads value forecast, 2008?13 ($m, nominal prices) 26
Table 9: Asia Pacific spreads volume, 2003?08 (kg, million) 28
Table 10: Asia Pacific spreads volume forecast, 2008?13 (kg, million) 29
Table 11: Asia Pacific spreads company share (top 20 companies) by value, 2007?08 (%) 31
Table 12: Asia Pacific spreads value, by company, 2007?08 ($m, nominal prices) 32
Table 13: Asia Pacific spreads distribution channels, by value, 2007?08 (%) 34
Table 14: Asia Pacific spreads value, by distribution channel, 2007?08 ($m, nominal prices) 34
Table 15: Asia Pacific spreads expenditure per capita, 2003?08 ($, nominal prices) 36
Table 16: Asia Pacific spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 37
Table 17: Asia Pacific spreads consumption per capita, 2003?08 (kg) 38
Table 18: Asia Pacific spreads forecast consumption per capita, 2008?13 (kg) 39
Table 19: Kraft Foods Inc. key facts 40
Table 20: Q.P. Corporation key facts 42
Table 21: Asia Pacific chocolate spreads value, 2003?08 ($m, nominal prices) 44
Table 22: Asia Pacific chocolate spreads value forecast, 2008?13 ($m, nominal prices) 45
Table 23: Asia Pacific chocolate spreads volume, 2003?08 (kg, million) 46
Table 24: Asia Pacific chocolate spreads volume forecast, 2008?13 (kg, million) 47
Table 25: Asia Pacific chocolate spreads company share (top 20 companies) by value, 2007?08 (%) 48
Table 26: Asia Pacific chocolate spreads value, by company, 2007?08 ($m, nominal prices) 49
Table 27: Asia Pacific chocolate spreads distribution channels, by value, 2007?08 (%) 51
Table 28: Asia Pacific chocolate spreads value, by distribution channel, 2007?08 ($m, nominal prices) 51
Table 29: Asia Pacific chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 53
Table 30: Asia Pacific chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 53
Table 31: Asia Pacific chocolate spreads consumption per capita, 2003?08 (kg) 54
Table 32: Asia Pacific chocolate spreads forecast consumption per capita, 2008?13 (kg) 54
Table 33: Asia Pacific honey value, 2003?08 ($m, nominal prices) 55
Table 34: Asia Pacific honey value forecast, 2008?13 ($m, nominal prices) 56
Table 35: Asia Pacific honey volume, 2003?08 (kg, million) 57
Table 36: Asia Pacific honey volume forecast, 2008?13 (kg, million) 58
Table 37: Asia Pacific honey company share (top 20 companies) by value, 2007?08 (%) 59
Table 38: Asia Pacific honey value, by company, 2007?08 ($m, nominal prices) 60
Table 39: Asia Pacific honey distribution channels, by value, 2007?08 (%) 62
Table 40: Asia Pacific honey value, by distribution channel, 2007?08 ($m, nominal prices) 62
Table 41: Asia Pacific honey expenditure per capita, 2003?08 ($, nominal prices) 64
Table 42: Asia Pacific honey forecast expenditure per capita, 2008?13 ($, nominal prices) 64
Table 43: Asia Pacific honey consumption per capita, 2003?08 (kg) 65
Table 44: Asia Pacific honey forecast consumption per capita, 2008?13 (kg) 65
Table 45: Asia Pacific jams & preserves value, 2003?08 ($m, nominal prices) 66
Table 46: Asia Pacific jams & preserves value forecast, 2008?13 ($m, nominal prices) 67
Table 47: Asia Pacific jams & preserves volume, 2003?08 (kg, million) 69
Table 48: Asia Pacific jams & preserves volume forecast, 2008?13 (kg, million) 70
Table 49: Asia Pacific jams & preserves company share (top 20 companies) by value, 2007?08 (%) 72
Table 50: Asia Pacific jams & preserves value, by company, 2007?08 ($m, nominal prices) 73
Table 51: Asia Pacific jams & preserves distribution channels, by value, 2007?08 (%) 75
Table 52: Asia Pacific jams & preserves value, by distribution channel, 2007?08 ($m, nominal prices) 75
Table 53: Asia Pacific jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 77
Table 54: Asia Pacific jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 77
Table 55: Asia Pacific jams & preserves consumption per capita, 2003?08 (kg) 78
Table 56: Asia Pacific jams & preserves forecast consumption per capita, 2008?13 (kg) 78
Table 57: Asia Pacific nut-based spreads value, 2003?08 ($m, nominal prices) 79
Table 58: Asia Pacific nut-based spreads value forecast, 2008?13 ($m, nominal prices) 80
Table 59: Asia Pacific nut-based spreads volume, 2003?08 (kg, million) 81
Table 60: Asia Pacific nut-based spreads volume forecast, 2008?13 (kg, million) 82
Table 61: Asia Pacific nut-based spreads company share (top 20 companies) by value, 2007?08 (%) 83
Table 62: Asia Pacific nut-based spreads value, by company, 2007?08 ($m, nominal prices) 84
Table 63: Asia Pacific nut-based spreads distribution channels, by value, 2007?08 (%) 86
Table 64: Asia Pacific nut-based spreads value, by distribution channel, 2007?08 ($m, nominal prices) 86
Table 65: Asia Pacific nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 88
Table 66: Asia Pacific nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 88
Table 67: Asia Pacific nut-based spreads consumption per capita, 2003?08 (kg) 89
Table 68: Asia Pacific nut-based spreads forecast consumption per capita, 2008?13 (kg) 89
Table 69: Asia Pacific savory spreads value, 2003?08 ($m, nominal prices) 90
Table 70: Asia Pacific savory spreads value forecast, 2008?13 ($m, nominal prices) 91
Table 71: Asia Pacific savory spreads volume, 2003?08 (kg, million) 92
Table 72: Asia Pacific savory spreads volume forecast, 2008?13 (kg, million) 93
Table 73: Asia Pacific savory spreads company share (top 20 companies) by value, 2007?08 (%) 94
Table 74: Asia Pacific savory spreads value, by company, 2007?08 ($m, nominal prices) 95
Table 75: Asia Pacific savory spreads distribution channels, by value, 2007?08 (%) 97
Table 76: Asia Pacific savory spreads value, by distribution channel, 2007?08 ($m, nominal prices) 97
Table 77: Asia Pacific savory spreads expenditure per capita, 2003?08 ($, nominal prices) 99
Table 78: Asia Pacific savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 99
Table 79: Asia Pacific savory spreads consumption per capita, 2003?08 (kg) 100
Table 80: Asia Pacific savory spreads forecast consumption per capita, 2008?13 (kg) 100

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