Spreads in Australia to 2013

Introduction

This databook provides key data and information on the spreads market in Australia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the spreads market, including company overview, key facts and business description

Highlights

The market for spreads in Australia increased at a compound annual growth rate of 2.5% between 2003 and 2008.

The savory spreads category led the spreads market in Australia, accounting for a share of 27.5%.

Leading players in Australian spreads market include Kraft Foods, Inc., Ferrero S.p.A and Capilano Honey Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Australia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for spreads in Australia increased at a compound annual growth rate of 2.5% between 2003 and 2008.

The savory spreads category led the spreads market in Australia, accounting for a share of 27.5%.

Leading players in Australian spreads market include Kraft Foods, Inc., Ferrero S.p.A and Capilano Honey Ltd.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Australian Dollar), 2003?08 25
Value analysis (Australian Dollar), 2008?13 26
Value analysis (US dollars), 2003?08 28
Value analysis (US dollars), 2008?13 29
Volume analysis, 2003?08 31
Volume analysis, 2008?13 32
Company and brand share analysis 34
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 4 Leading Company Profiles 45
Kraft Foods Inc. 45
Ferrero 47
Chapter 5 Category Analysis: Chocolate spreads 49
Value analysis (Australian Dollar), 2003?08 49
Value analysis (Australian Dollar), 2008?13 50
Value analysis (US dollars), 2003?08 51
Value analysis (US dollars), 2008?13 51
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company and brand share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Honey 62
Value analysis (Australian Dollar), 2003?08 62
Value analysis (Australian Dollar), 2008?13 63
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Jams & preserves 75
Value analysis (Australian Dollar), 2003?08 75
Value analysis (Australian Dollar), 2008?13 76
Value analysis (US dollars), 2003?08 77
Value analysis (US dollars), 2008?13 77
Volume analysis, 2003?08 78
Volume analysis, 2008?13 79
Company and brand share analysis 80
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 8 Category Analysis: Nut-based spreads 89
Value analysis (Australian Dollar), 2003?08 89
Value analysis (Australian Dollar), 2008?13 90
Value analysis (US dollars), 2003?08 91
Value analysis (US dollars), 2008?13 91
Volume analysis, 2003?08 92
Volume analysis, 2008?13 93
Company and brand share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 9 Category Analysis: Savory spreads 102
Value analysis (Australian Dollar), 2003?08 102
Value analysis (Australian Dollar), 2008?13 103
Value analysis (US dollars), 2003?08 104
Value analysis (US dollars), 2008?13 104
Volume analysis, 2003?08 105
Volume analysis, 2008?13 106
Company and brand share analysis 107
Distribution analysis 110
Expenditure and consumption per capita 112
Chapter 10 Country Comparison 115
Value 115
Volume 119
Market share 123
Chapter 11 PESTLE Analysis 124
Summary 124
Political analysis 125
Economic analysis 129
Social analysis 134
Technology analysis 138
Legal analysis 143
Environmental analysis 147
Chapter 12 New Product Development 151
Product launches over time 151
Recent product launches 153
Chapter 13 Macroeconomic Profile 154
Macroeconomic indicators 154
Chapter 14 Research Methodology 159
Methodology overview 159
Secondary research 160
Market modeling 161
Creating an initial data model 161
Revising the initial data model 161
Creating a final estimate 162
Creating demographic value splits 162
Primary research 162
Data finalization 163
Ongoing research 163
Chapter 15 APPENDIX 164
Future readings 164
How to contact experts in your industry 164
Disclaimer 164


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LIST OF FIGURES
Figure 1: Australia spreads value and value forecast, 2003?13 (A$m, nominal prices) 27
Figure 2: Australia spreads category growth comparison, by value, 2003?13 30
Figure 3: Australia spreads volume and volume forecast, 2003?13 (kg, million) 33
Figure 4: Australia spreads category growth comparison, by volume, 2003?13 33
Figure 5: Australia spreads company share, by value, 2007?08 (%) 36
Figure 6: Australia spreads distribution channels, by value, 2007?08 (%) 40
Figure 7: Australia chocolate spreads value and value forecast, 2003?13 (A$m, nominal prices) 50
Figure 8: Australia chocolate spreads volume and volume forecast, 2003?13 (kg, million) 53
Figure 9: Australia chocolate spreads company share, by value, 2007?08 (%) 55
Figure 10: Australia chocolate spreads distribution channels, by value, 2007?08 (%) 58
Figure 11: Australia honey value and value forecast, 2003?13 (A$m, nominal prices) 63
Figure 12: Australia honey volume and volume forecast, 2003?13 (kg, million) 66
Figure 13: Australia honey company share, by value, 2007?08 (%) 68
Figure 14: Australia honey distribution channels, by value, 2007?08 (%) 71
Figure 15: Australia jams & preserves value and value forecast, 2003?13 (A$m, nominal prices) 76
Figure 16: Australia jams & preserves volume and volume forecast, 2003?13 (kg, million) 79
Figure 17: Australia jams & preserves company share, by value, 2007?08 (%) 82
Figure 18: Australia jams & preserves distribution channels, by value, 2007?08 (%) 85
Figure 19: Australia nut-based spreads value and value forecast, 2003?13 (A$m, nominal prices) 90
Figure 20: Australia nut-based spreads volume and volume forecast, 2003?13 (kg, million) 93
Figure 21: Australia nut-based spreads company share, by value, 2007?08 (%) 95
Figure 22: Australia nut-based spreads distribution channels, by value, 2007?08 (%) 98
Figure 23: Australia savory spreads value and value forecast, 2003?13 (A$m, nominal prices) 103
Figure 24: Australia savory spreads volume and volume forecast, 2003?13 (kg, million) 106
Figure 25: Australia savory spreads company share, by value, 2007?08 (%) 108
Figure 26: Australia savory spreads distribution channels, by value, 2007?08 (%) 111
Figure 27: Global spreads market split (value terms, 2008), top five countries 116
Figure 28: Global spreads market value, 2003–08, top five countries 118
Figure 29: Global spreads market split (volume terms, 2008), top five countries 120
Figure 30: Global spreads market volume, 2003–08, top five countries 122
Figure 31: Annual data review process 160


LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Australia spreads value, 2003?08 (A$m, nominal prices) 25
Table 4: Australia spreads value forecast, 2008?13 (A$m, nominal prices) 26
Table 5: Australia spreads value, 2003?08 ($m, nominal prices) 28
Table 6: Australia spreads value forecast, 2008?13 ($m, nominal prices) 29
Table 7: Australia spreads volume, 2003?08 (kg, million) 31
Table 8: Australia spreads volume forecast, 2008?13 (kg, million) 32
Table 9: Australia spreads brand share, by value, 2007?08 (%) 34
Table 10: Australia spreads value, by brand 2007?08 (A$m, nominal prices) 35
Table 11: Australia spreads company share by value, 2007?08 (%) 37
Table 12: Australia spreads value, by company, 2007?08 (A$m, nominal prices) 38
Table 13: Australia spreads distribution channels, by value, 2007?08 (%) 39
Table 14: Australia spreads value, by distribution channel, 2007?08 (A$m, nominal prices) 39
Table 15: Australia spreads expenditure per capita, 2003?08 (A$, nominal prices) 41
Table 16: Australia spreads forecast expenditure per capita, 2008?13 (A$, nominal prices) 42
Table 17: Australia spreads expenditure per capita, 2003?08 ($, nominal prices) 42
Table 18: Australia spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 43
Table 19: Australia spreads consumption per capita, 2003?08 (kg) 43
Table 20: Australia spreads forecast consumption per capita, 2008?13 (kg) 44
Table 21: Kraft Foods Inc. key facts 45
Table 22: Ferrero key facts 47
Table 23: Australia chocolate spreads value, 2003?08 (A$m, nominal prices) 49
Table 24: Australia chocolate spreads value forecast, 2008?13 (A$m, nominal prices) 50
Table 25: Australia chocolate spreads value, 2003?08 ($m, nominal prices) 51
Table 26: Australia chocolate spreads value forecast, 2008?13 ($m, nominal prices) 51
Table 27: Australia chocolate spreads volume, 2003?08 (kg, million) 52
Table 28: Australia chocolate spreads volume forecast, 2008?13 (kg, million) 53
Table 29: Australia chocolate spreads brand share, by value, 2007?08 (%) 54
Table 30: Australia chocolate spreads value, by brand 2007?08 (A$m, nominal prices) 54
Table 31: Australia chocolate spreads company share by value, 2007?08 (%) 56
Table 32: Australia chocolate spreads value, by company, 2007?08 (A$m, nominal prices) 56
Table 33: Australia chocolate spreads distribution channels, by value, 2007?08 (%) 57
Table 34: Australia chocolate spreads value, by distribution channel, 2007?08 (A$m, nominal prices) 57
Table 35: Australia chocolate spreads expenditure per capita, 2003?08 (A$, nominal prices) 59
Table 36: Australia chocolate spreads forecast expenditure per capita, 2008?13 (A$, nominal prices) 59
Table 37: Australia chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 60
Table 38: Australia chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 60
Table 39: Australia chocolate spreads consumption per capita, 2003?08 (kg) 61
Table 40: Australia chocolate spreads forecast consumption per capita, 2008?13 (kg) 61
Table 41: Australia honey value, 2003?08 (A$m, nominal prices) 62
Table 42: Australia honey value forecast, 2008?13 (A$m, nominal prices) 63
Table 43: Australia honey value, 2003?08 ($m, nominal prices) 64
Table 44: Australia honey value forecast, 2008?13 ($m, nominal prices) 64
Table 45: Australia honey volume, 2003?08 (kg, million) 65
Table 46: Australia honey volume forecast, 2008?13 (kg, million) 66
Table 47: Australia honey brand share, by value, 2007?08 (%) 67
Table 48: Australia honey value, by brand 2007?08 (A$m, nominal prices) 67
Table 49: Australia honey company share by value, 2007?08 (%) 69
Table 50: Australia honey value, by company, 2007?08 (A$m, nominal prices) 69
Table 51: Australia honey distribution channels, by value, 2007?08 (%) 70
Table 52: Australia honey value, by distribution channel, 2007?08 (A$m, nominal prices) 70
Table 53: Australia honey expenditure per capita, 2003?08 (A$, nominal prices) 72
Table 54: Australia honey forecast expenditure per capita, 2008?13 (A$, nominal prices) 72
Table 55: Australia honey expenditure per capita, 2003?08 ($, nominal prices) 73
Table 56: Australia honey forecast expenditure per capita, 2008?13 ($, nominal prices) 73
Table 57: Australia honey consumption per capita, 2003?08 (kg) 74
Table 58: Australia honey forecast consumption per capita, 2008?13 (kg) 74
Table 59: Australia jams & preserves value, 2003?08 (A$m, nominal prices) 75
Table 60: Australia jams & preserves value forecast, 2008?13 (A$m, nominal prices) 76
Table 61: Australia jams & preserves value, 2003?08 ($m, nominal prices) 77
Table 62: Australia jams & preserves value forecast, 2008?13 ($m, nominal prices) 77
Table 63: Australia jams & preserves volume, 2003?08 (kg, million) 78
Table 64: Australia jams & preserves volume forecast, 2008?13 (kg, million) 79
Table 65: Australia jams & preserves brand share, by value, 2007?08 (%) 80
Table 66: Australia jams & preserves value, by brand 2007?08 (A$m, nominal prices) 81
Table 67: Australia jams & preserves company share by value, 2007?08 (%) 83
Table 68: Australia jams & preserves value, by company, 2007?08 (A$m, nominal prices) 83
Table 69: Australia jams & preserves distribution channels, by value, 2007?08 (%) 84
Table 70: Australia jams & preserves value, by distribution channel, 2007?08 (A$m, nominal prices) 84
Table 71: Australia jams & preserves expenditure per capita, 2003?08 (A$, nominal prices) 86
Table 72: Australia jams & preserves forecast expenditure per capita, 2008?13 (A$, nominal prices) 86
Table 73: Australia jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 87
Table 74: Australia jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 87
Table 75: Australia jams & preserves consumption per capita, 2003?08 (kg) 88
Table 76: Australia jams & preserves forecast consumption per capita, 2008?13 (kg) 88
Table 77: Australia nut-based spreads value, 2003?08 (A$m, nominal prices) 89
Table 78: Australia nut-based spreads value forecast, 2008?13 (A$m, nominal prices) 90
Table 79: Australia nut-based spreads value, 2003?08 ($m, nominal prices) 91
Table 80: Australia nut-based spreads value forecast, 2008?13 ($m, nominal prices) 91
Table 81: Australia nut-based spreads volume, 2003?08 (kg, million) 92
Table 82: Australia nut-based spreads volume forecast, 2008?13 (kg, million) 93
Table 83: Australia nut-based spreads brand share, by value, 2007?08 (%) 94
Table 84: Australia nut-based spreads value, by brand 2007?08 (A$m, nominal prices) 94
Table 85: Australia nut-based spreads company share by value, 2007?08 (%) 96
Table 86: Australia nut-based spreads value, by company, 2007?08 (A$m, nominal prices) 96
Table 87: Australia nut-based spreads distribution channels, by value, 2007?08 (%) 97
Table 88: Australia nut-based spreads value, by distribution channel, 2007?08 (A$m, nominal prices) 97
Table 89: Australia nut-based spreads expenditure per capita, 2003?08 (A$, nominal prices) 99
Table 90: Australia nut-based spreads forecast expenditure per capita, 2008?13 (A$, nominal prices) 99
Table 91: Australia nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 100
Table 92: Australia nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 100
Table 93: Australia nut-based spreads consumption per capita, 2003?08 (kg) 101
Table 94: Australia nut-based spreads forecast consumption per capita, 2008?13 (kg) 101
Table 95: Australia savory spreads value, 2003?08 (A$m, nominal prices) 102
Table 96: Australia savory spreads value forecast, 2008?13 (A$m, nominal prices) 103
Table 97: Australia savory spreads value, 2003?08 ($m, nominal prices) 104
Table 98: Australia savory spreads value forecast, 2008?13 ($m, nominal prices) 104
Table 99: Australia savory spreads volume, 2003?08 (kg, million) 105
Table 100: Australia savory spreads volume forecast, 2008?13 (kg, million) 106
Table 101: Australia savory spreads brand share, by value, 2007?08 (%) 107
Table 102: Australia savory spreads value, by brand 2007?08 (A$m, nominal prices) 107
Table 103: Australia savory spreads company share by value, 2007?08 (%) 109
Table 104: Australia savory spreads value, by company, 2007?08 (A$m, nominal prices) 109
Table 105: Australia savory spreads distribution channels, by value, 2007?08 (%) 110
Table 106: Australia savory spreads value, by distribution channel, 2007?08 (A$m, nominal prices) 110
Table 107: Australia savory spreads expenditure per capita, 2003?08 (A$, nominal prices) 112
Table 108: Australia savory spreads forecast expenditure per capita, 2008?13 (A$, nominal prices) 112
Table 109: Australia savory spreads expenditure per capita, 2003?08 ($, nominal prices) 113
Table 110: Australia savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 113
Table 111: Australia savory spreads consumption per capita, 2003?08 (kg) 114
Table 112: Australia savory spreads forecast consumption per capita, 2008?13 (kg) 114
Table 113: Global spreads market value, 2008 115
Table 114: Global spreads market split (value terms ($m), 2008), top five countries 118
Table 115: Global spreads market volume, 2008 119
Table 116: Global spreads market split (volume terms, 2008), top five countries 122
Table 117: Leading players, top five countries 123
Table 118: Analysis of Australia’s political landscape 125
Table 119: Analysis of Australia’s economy 129
Table 120: Analysis of Australia’s social system 134
Table 121: Analysis of Australia’s technology landscape 138
Table 122: Average annual salaries for researchers across countries 142
Table 123: Comparative performance of patents received, 2000–06 142
Table 124: Analysis of Australia’s legal landscape 143
Table 125: Analysis of Australia’s environmental landscape 147
Table 126: Australia spreads new product launches reports, by company (top five companies), 2008 151
Table 127: Australia spreads new product launches SKUs, by company (top five companies), 2008 151
Table 128: Australia spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 152
Table 129: Australia spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 152
Table 130: Australia spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 153
Table 131: Australia spreads new product launches (reports) - Recent five launches (2008) 153
Table 132: Australia population, by age group, 2003?08 (millions) 154
Table 133: Australia population forecast, by age group, 2008?13 (millions) 155
Table 134: Australia population, by gender, 2003?08 (millions) 155
Table 135: Australia population forecast, by gender, 2008?13 (millions) 156
Table 136: Australia nominal GDP, 2003?08 (A$bn, nominal prices) 156
Table 137: Australia nominal GDP forecast, 2008?13 (A$bn, nominal prices) 156
Table 138: Australia real GDP, 2003?08 (A$bn, 2000 prices) 157
Table 139: Australia real GDP forecast, 2008?13 (A$bn, 2000 prices) 157
Table 140: Australia real GDP, 2003?08 ($bn, 2000 prices) 157
Table 141: Australia real GDP forecast, 2008?13 ($bn, 2000 prices) 158
Table 142: Australia consumer price index, 2003?08 (2000=100) 158
Table 143: Australia consumer price index, 2008?13 (2000=100) 158

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