Spreads in Brazil to 2013

Introduction

This databook provides key data and information on the spreads market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for spreads in Brazil increased at a compound annual growth rate of 3.2% between 2003 and 2008.

The Savory spreads category led the spreads market in Argentina, accounting for a share of 48.5%.

Leading players in Brazilian spreads market include Swift, Frigobras and Mars, Inc..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Brazil

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for spreads in Brazil increased at a compound annual growth rate of 3.2% between 2003 and 2008.

The Savory spreads category led the spreads market in Argentina, accounting for a share of 48.5%.

Leading players in Brazilian spreads market include Swift, Frigobras and Mars, Inc..


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Brazilian Real), 2003?08 24
Value analysis (Brazilian Real), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profile 44
Mars, Inc. 44
Chapter 5 Category Analysis: Chocolate spreads 46
Value analysis (Brazilian Real), 2003?08 46
Value analysis (Brazilian Real), 2008?13 47
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 49
Volume analysis, 2008?13 50
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Honey 59
Value analysis (Brazilian Real), 2003?08 59
Value analysis (Brazilian Real), 2008?13 60
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 62
Volume analysis, 2008?13 63
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Jams & preserves 72
Value analysis (Brazilian Real), 2003?08 72
Value analysis (Brazilian Real), 2008?13 73
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 74
Volume analysis, 2003?08 75
Volume analysis, 2008?13 76
Company and brand share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 8 Category Analysis: Nut-based spreads 85
Value analysis (Brazilian Real), 2003?08 85
Value analysis (Brazilian Real), 2008?13 86
Value analysis (US dollars), 2003?08 87
Value analysis (US dollars), 2008?13 87
Volume analysis, 2003?08 88
Volume analysis, 2008?13 89
Company and brand share analysis 90
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 9 Category Analysis: Savory spreads 97
Value analysis (Brazilian Real), 2003?08 97
Value analysis (Brazilian Real), 2008?13 98
Value analysis (US dollars), 2003?08 99
Value analysis (US dollars), 2008?13 99
Volume analysis, 2003?08 100
Volume analysis, 2008?13 101
Company and brand share analysis 102
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 10 Country Comparison 110
Value 110
Volume 114
Market share 118
Chapter 11 PESTLE Analysis 119
Summary 119
Political analysis 121
Economic analysis 124
Social analysis 129
Technology analysis 133
Legal analysis 137
Environmental analysis 141
Chapter 12 New Product Development 145
Product launches over time 145
Recent product launches 147
Chapter 13 Macroeconomic Profile 148
Macroeconomic indicators 148
Chapter 14 Research Methodology 153
Methodology overview 153
Secondary research 154
Market modeling 155
Creating an initial data model 155
Revising the initial data model 155
Creating a final estimate 156
Creating demographic value splits 156
Primary research 156
Data finalization 157
Ongoing research 157
Chapter 15 APPENDIX 158
Future readings 158
How to contact experts in your industry 158
Disclaimer 158


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LIST OF FIGURES
Figure 1: Brazil spreads value and value forecast, 2003?13 (BRLm, nominal prices) 26
Figure 2: Brazil spreads category growth comparison, by value, 2003?13 29
Figure 3: Brazil spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Brazil spreads category growth comparison, by volume, 2003?13 32
Figure 5: Brazil spreads company share, by value, 2007?08 (%) 35
Figure 6: Brazil spreads distribution channels, by value, 2007?08 (%) 39
Figure 7: Brazil chocolate spreads value and value forecast, 2003?13 (BRLm, nominal prices) 47
Figure 8: Brazil chocolate spreads volume and volume forecast, 2003?13 (kg, million) 50
Figure 9: Brazil chocolate spreads company share, by value, 2007?08 (%) 52
Figure 10: Brazil chocolate spreads distribution channels, by value, 2007?08 (%) 55
Figure 11: Brazil honey value and value forecast, 2003?13 (BRLm, nominal prices) 60
Figure 12: Brazil honey volume and volume forecast, 2003?13 (kg, million) 63
Figure 13: Brazil honey company share, by value, 2007?08 (%) 65
Figure 14: Brazil honey distribution channels, by value, 2007?08 (%) 68
Figure 15: Brazil jams & preserves value and value forecast, 2003?13 (BRLm, nominal prices) 73
Figure 16: Brazil jams & preserves volume and volume forecast, 2003?13 (kg, million) 76
Figure 17: Brazil jams & preserves company share, by value, 2007?08 (%) 78
Figure 18: Brazil jams & preserves distribution channels, by value, 2007?08 (%) 81
Figure 19: Brazil nut-based spreads value and value forecast, 2003?13 (BRLm, nominal prices) 86
Figure 20: Brazil nut-based spreads volume and volume forecast, 2003?13 (kg, million) 89
Figure 21: Brazil nut-based spreads distribution channels, by value, 2007?08 (%) 93
Figure 22: Brazil savory spreads value and value forecast, 2003?13 (BRLm, nominal prices) 98
Figure 23: Brazil savory spreads volume and volume forecast, 2003?13 (kg, million) 101
Figure 24: Brazil savory spreads company share, by value, 2007?08 (%) 103
Figure 25: Brazil savory spreads distribution channels, by value, 2007?08 (%) 106
Figure 26: Global spreads market split (value terms, 2008), top five countries 111
Figure 27: Global spreads market value, 2003–08, top five countries 113
Figure 28: Global spreads market split (volume terms, 2008), top five countries 115
Figure 29: Global spreads market volume, 2003–08, top five countries 117
Figure 30: Annual data review process 154


LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Brazil spreads value, 2003?08 (BRLm, nominal prices) 24
Table 4: Brazil spreads value forecast, 2008?13 (BRLm, nominal prices) 25
Table 5: Brazil spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Brazil spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Brazil spreads volume, 2003?08 (kg, million) 30
Table 8: Brazil spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Brazil spreads brand share, by value, 2007?08 (%) 33
Table 10: Brazil spreads value, by brand 2007?08 (BRLm, nominal prices) 34
Table 11: Brazil spreads company share by value, 2007?08 (%) 36
Table 12: Brazil spreads value, by company, 2007?08 (BRLm, nominal prices) 37
Table 13: Brazil spreads distribution channels, by value, 2007?08 (%) 38
Table 14: Brazil spreads value, by distribution channel, 2007?08 (BRLm, nominal prices) 38
Table 15: Brazil spreads expenditure per capita, 2003?08 (BRL, nominal prices) 40
Table 16: Brazil spreads forecast expenditure per capita, 2008?13 (BRL, nominal prices) 41
Table 17: Brazil spreads expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: Brazil spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 42
Table 19: Brazil spreads consumption per capita, 2003?08 (kg) 42
Table 20: Brazil spreads forecast consumption per capita, 2008?13 (kg) 43
Table 21: Mars, Inc key facts 44
Table 22: Brazil chocolate spreads value, 2003?08 (BRLm, nominal prices) 46
Table 23: Brazil chocolate spreads value forecast, 2008?13 (BRLm, nominal prices) 47
Table 24: Brazil chocolate spreads value, 2003?08 ($m, nominal prices) 48
Table 25: Brazil chocolate spreads value forecast, 2008?13 ($m, nominal prices) 48
Table 26: Brazil chocolate spreads volume, 2003?08 (kg, million) 49
Table 27: Brazil chocolate spreads volume forecast, 2008?13 (kg, million) 50
Table 28: Brazil chocolate spreads brand share, by value, 2007?08 (%) 51
Table 29: Brazil chocolate spreads value, by brand 2007?08 (BRLm, nominal prices) 51
Table 30: Brazil chocolate spreads company share by value, 2007?08 (%) 53
Table 31: Brazil chocolate spreads value, by company, 2007?08 (BRLm, nominal prices) 53
Table 32: Brazil chocolate spreads distribution channels, by value, 2007?08 (%) 54
Table 33: Brazil chocolate spreads value, by distribution channel, 2007?08 (BRLm, nominal prices) 54
Table 34: Brazil chocolate spreads expenditure per capita, 2003?08 (BRL, nominal prices) 56
Table 35: Brazil chocolate spreads forecast expenditure per capita, 2008?13 (BRL, nominal prices) 56
Table 36: Brazil chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 57
Table 37: Brazil chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 57
Table 38: Brazil chocolate spreads consumption per capita, 2003?08 (kg) 58
Table 39: Brazil chocolate spreads forecast consumption per capita, 2008?13 (kg) 58
Table 40: Brazil honey value, 2003?08 (BRLm, nominal prices) 59
Table 41: Brazil honey value forecast, 2008?13 (BRLm, nominal prices) 60
Table 42: Brazil honey value, 2003?08 ($m, nominal prices) 61
Table 43: Brazil honey value forecast, 2008?13 ($m, nominal prices) 61
Table 44: Brazil honey volume, 2003?08 (kg, million) 62
Table 45: Brazil honey volume forecast, 2008?13 (kg, million) 63
Table 46: Brazil honey brand share, by value, 2007?08 (%) 64
Table 47: Brazil honey value, by brand 2007?08 (BRLm, nominal prices) 64
Table 48: Brazil honey company share by value, 2007?08 (%) 66
Table 49: Brazil honey value, by company, 2007?08 (BRLm, nominal prices) 66
Table 50: Brazil honey distribution channels, by value, 2007?08 (%) 67
Table 51: Brazil honey value, by distribution channel, 2007?08 (BRLm, nominal prices) 67
Table 52: Brazil honey expenditure per capita, 2003?08 (BRL, nominal prices) 69
Table 53: Brazil honey forecast expenditure per capita, 2008?13 (BRL, nominal prices) 69
Table 54: Brazil honey expenditure per capita, 2003?08 ($, nominal prices) 70
Table 55: Brazil honey forecast expenditure per capita, 2008?13 ($, nominal prices) 70
Table 56: Brazil honey consumption per capita, 2003?08 (kg) 71
Table 57: Brazil honey forecast consumption per capita, 2008?13 (kg) 71
Table 58: Brazil jams & preserves value, 2003?08 (BRLm, nominal prices) 72
Table 59: Brazil jams & preserves value forecast, 2008?13 (BRLm, nominal prices) 73
Table 60: Brazil jams & preserves value, 2003?08 ($m, nominal prices) 74
Table 61: Brazil jams & preserves value forecast, 2008?13 ($m, nominal prices) 74
Table 62: Brazil jams & preserves volume, 2003?08 (kg, million) 75
Table 63: Brazil jams & preserves volume forecast, 2008?13 (kg, million) 76
Table 64: Brazil jams & preserves brand share, by value, 2007?08 (%) 77
Table 65: Brazil jams & preserves value, by brand 2007?08 (BRLm, nominal prices) 77
Table 66: Brazil jams & preserves company share by value, 2007?08 (%) 79
Table 67: Brazil jams & preserves value, by company, 2007?08 (BRLm, nominal prices) 79
Table 68: Brazil jams & preserves distribution channels, by value, 2007?08 (%) 80
Table 69: Brazil jams & preserves value, by distribution channel, 2007?08 (BRLm, nominal prices) 80
Table 70: Brazil jams & preserves expenditure per capita, 2003?08 (BRL, nominal prices) 82
Table 71: Brazil jams & preserves forecast expenditure per capita, 2008?13 (BRL, nominal prices) 82
Table 72: Brazil jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 83
Table 73: Brazil jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 83
Table 74: Brazil jams & preserves consumption per capita, 2003?08 (kg) 84
Table 75: Brazil jams & preserves forecast consumption per capita, 2008?13 (kg) 84
Table 76: Brazil nut-based spreads value, 2003?08 (BRLm, nominal prices) 85
Table 77: Brazil nut-based spreads value forecast, 2008?13 (BRLm, nominal prices) 86
Table 78: Brazil nut-based spreads value, 2003?08 ($m, nominal prices) 87
Table 79: Brazil nut-based spreads value forecast, 2008?13 ($m, nominal prices) 87
Table 80: Brazil nut-based spreads volume, 2003?08 (kg, million) 88
Table 81: Brazil nut-based spreads volume forecast, 2008?13 (kg, million) 89
Table 82: Brazil nut-based spreads brand share, by value, 2007?08 (%) 90
Table 83: Brazil nut-based spreads value, by brand 2007?08 (BRLm, nominal prices) 90
Table 84: Brazil nut-based spreads company share by value, 2007?08 (%) 91
Table 85: Brazil nut-based spreads value, by company, 2007?08 (BRLm, nominal prices) 91
Table 86: Brazil nut-based spreads distribution channels, by value, 2007?08 (%) 92
Table 87: Brazil nut-based spreads value, by distribution channel, 2007?08 (BRLm, nominal prices) 92
Table 88: Brazil nut-based spreads expenditure per capita, 2003?08 (BRL, nominal prices) 94
Table 89: Brazil nut-based spreads forecast expenditure per capita, 2008?13 (BRL, nominal prices) 94
Table 90: Brazil nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 95
Table 91: Brazil nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 95
Table 92: Brazil nut-based spreads consumption per capita, 2003?08 (kg) 96
Table 93: Brazil nut-based spreads forecast consumption per capita, 2008?13 (kg) 96
Table 94: Brazil savory spreads value, 2003?08 (BRLm, nominal prices) 97
Table 95: Brazil savory spreads value forecast, 2008?13 (BRLm, nominal prices) 98
Table 96: Brazil savory spreads value, 2003?08 ($m, nominal prices) 99
Table 97: Brazil savory spreads value forecast, 2008?13 ($m, nominal prices) 99
Table 98: Brazil savory spreads volume, 2003?08 (kg, million) 100
Table 99: Brazil savory spreads volume forecast, 2008?13 (kg, million) 101
Table 100: Brazil savory spreads brand share, by value, 2007?08 (%) 102
Table 101: Brazil savory spreads value, by brand 2007?08 (BRLm, nominal prices) 102
Table 102: Brazil savory spreads company share by value, 2007?08 (%) 104
Table 103: Brazil savory spreads value, by company, 2007?08 (BRLm, nominal prices) 104
Table 104: Brazil savory spreads distribution channels, by value, 2007?08 (%) 105
Table 105: Brazil savory spreads value, by distribution channel, 2007?08 (BRLm, nominal prices) 105
Table 106: Brazil savory spreads expenditure per capita, 2003?08 (BRL, nominal prices) 107
Table 107: Brazil savory spreads forecast expenditure per capita, 2008?13 (BRL, nominal prices) 107
Table 108: Brazil savory spreads expenditure per capita, 2003?08 ($, nominal prices) 108
Table 109: Brazil savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 108
Table 110: Brazil savory spreads consumption per capita, 2003?08 (kg) 109
Table 111: Brazil savory spreads forecast consumption per capita, 2008?13 (kg) 109
Table 112: Global spreads market value, 2008 110
Table 113: Global spreads market split (value terms ($m), 2008), top five countries 113
Table 114: Global spreads market volume, 2008 114
Table 115: Global spreads market split (volume terms, 2008), top five countries 117
Table 116: Leading players, top five countries 118
Table 117: Analysis of Brazil’s political landscape 121
Table 118: Analysis of Brazil’s economy 124
Table 119: Analysis of Brazil’s social system 129
Table 120: Analysis of Brazil’s technology landscape 133
Table 121: Analysis of Brazil’s legal landscape 137
Table 122: Analysis of Brazil’s environmental landscape 141
Table 123: Brazil spreads new product launches reports, by company (top five companies), 2008 145
Table 124: Brazil spreads new product launches SKUs, by company (top five companies), 2008 145
Table 125: Brazil spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 146
Table 126: Brazil spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 146
Table 127: Brazil spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 147
Table 128: Brazil spreads new product launches (reports) - Recent five launches (2008) 147
Table 129: Brazil population, by age group, 2003?08 (millions) 148
Table 130: Brazil population forecast, by age group, 2008?13 (millions) 149
Table 131: Brazil population, by gender, 2003?08 (millions) 149
Table 132: Brazil population forecast, by gender, 2008?13 (millions) 150
Table 133: Brazil nominal GDP, 2003?08 (BRLbn, nominal prices) 150
Table 134: Brazil nominal GDP forecast, 2008?13 (BRLbn, nominal prices) 150
Table 135: Brazil real GDP, 2003?08 (BRLbn, 2000 prices) 151
Table 136: Brazil real GDP forecast, 2008?13 (BRLbn, 2000 prices) 151
Table 137: Brazil real GDP, 2003?08 ($bn, 2000 prices) 151
Table 138: Brazil real GDP forecast, 2008?13 ($bn, 2000 prices) 152
Table 139: Brazil consumer price index, 2003?08 (2000=100) 152
Table 140: Brazil consumer price index, 2008?13 (2000=100) 152


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