Spreads in Canada to 2014

Introduction

This databook provides key data and information on the spreads market in Canada. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams and preserves, chocolate spreads, honey, savory spreads and nut-based spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spreads market, including company overview, key facts and business description

Highlights

The market for spreads in Canada increased at a compound annual growth rate of 2.7% between 2004 and 2009.

The nut-based spreads category led the spreads market in Canada, accounting for a share of 37.7%.

The leading players in Canadian spreads market include Kraft Foods, Inc., Unilever and The J.M. Smucker Company.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Canada

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: jams and preserves 3
Summary category level: chocolate spreads 4
Summary category level: honey 5
Summary category level: savory spreads 6
Summary category level: nut-based spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Canadian Dollar), 2004?09 24
Value analysis (Canadian Dollar), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 34
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 45
Kraft Foods, Inc. 45
Unilever 48
Chapter 5 Category Analysis: Jams and Preserves 50
Value analysis (Canadian Dollar), 2004?09 50
Value analysis (Canadian Dollar), 2009?14 51
Value analysis (US dollars), 2004?09 52
Value analysis (US dollars), 2009?14 52
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company and brand share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 6 Category Analysis: Chocolate Spreads 65
Value analysis (Canadian Dollar), 2004?09 65
Value analysis (Canadian Dollar), 2009?14 66
Value analysis (US dollars), 2004?09 67
Value analysis (US dollars), 2009?14 67
Volume analysis, 2004?09 68
Volume analysis, 2009?14 69
Company and brand share analysis 70
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Honey 77
Value analysis (Canadian Dollar), 2004?09 77
Value analysis (Canadian Dollar), 2009?14 78
Value analysis (US dollars), 2004?09 79
Value analysis (US dollars), 2009?14 79
Volume analysis, 2004?09 80
Volume analysis, 2009?14 81
Company and brand share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 Category Analysis: Savory Spreads 90
Value analysis (Canadian Dollar), 2004?09 90
Value analysis (Canadian Dollar), 2009?14 91
Value analysis (US dollars), 2004?09 92
Value analysis (US dollars), 2009?14 92
Volume analysis, 2004?09 93
Volume analysis, 2009?14 94
Company and brand share analysis 95
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 9 Category Analysis: Nut-Based Spreads 102
Value analysis (Canadian Dollar), 2004?09 102
Value analysis (Canadian Dollar), 2009?14 103
Value analysis (US dollars), 2004?09 104
Value analysis (US dollars), 2009?14 104
Volume analysis, 2004?09 105
Volume analysis, 2009?14 106
Company and brand share analysis 107
Distribution analysis 110
Expenditure and consumption per capita 112
Chapter 10 Country Comparison 115
Value 115
Volume 119
Market share 123
Chapter 11 New Product Development 124
Product launches over time 124
Recent product launches 126
Chapter 12 Macroeconomic Profile 127
Macroeconomic Indicators 127
Chapter 13 Research Methodology 132
Methodology overview 132
Secondary research 133
Market modeling 134
Creating an initial data model 134
Revising the initial data model 134
Creating a final estimate 135
Creating demographic value splits 135
Primary research 135
Data finalization 136
Ongoing research 136
Chapter 14 Appendix 137
Future readings 137
How to contact experts in your industry 137
Disclaimer 137

LIST OF FIGURES
Figure 1: Spreads, Canada, value by category (C$m), 2004?14 26
Figure 2: Spreads, Canada, category growth comparison, by value, 2004?14 29
Figure 3: Spreads, Canada, volume by category (kg, million), 2004?14 32
Figure 4: Spreads, Canada, category growth comparison, by volume, 2004?14 33
Figure 5: Spreads, Canada, company share by value (%), 2008?09 36
Figure 6: Spreads, Canada, distribution channels by value (%), 2008?09 39
Figure 7: Jams and preserves, Canada, value by segment (C$m), 2004?14 51
Figure 8: Jams and preserves, Canada, category growth comparison, by value, 2004?14 53
Figure 9: Jams and preserves, Canada, volume by segment (kg, million), 2004?14 56
Figure 10: Jams and preserves, Canada, category growth comparison, by volume, 2004?14 56
Figure 11: Jams and preserves, Canada, company share by value (%), 2008?09 58
Figure 12: Jams and preserves, Canada, distribution channels by value (%), 2008?09 61
Figure 13: Chocolate spreads, Canada, value (C$m), 2004?14 66
Figure 14: Chocolate spreads, Canada, volume (kg, million), 2004?14 69
Figure 15: Chocolate spreads, Canada, distribution channels by value (%), 2008?09 73
Figure 16: Honey, Canada, value (C$m), 2004?14 78
Figure 17: Honey, Canada, volume (kg, million), 2004?14 81
Figure 18: Honey, Canada, company share by value (%), 2008?09 83
Figure 19: Honey, Canada, distribution channels by value (%), 2008?09 86
Figure 20: Savory spreads, Canada, value (C$m), 2004?14 91
Figure 21: Savory spreads, Canada, volume (kg, million), 2004?14 94
Figure 22: Savory spreads, Canada, distribution channels by value (%), 2008?09 98
Figure 23: Nut-based spreads, Canada, value by segment (C$m), 2004?14 103
Figure 24: Nut-based spreads, Canada, volume by segment (kg, million), 2004?14 106
Figure 25: Nut-based spreads, Canada, company share by value (%), 2008?09 108
Figure 26: Nut-based spreads, Canada, distribution channels by value (%), 2008?09 111
Figure 27: Global spreads market split (value terms, 2009), top five countries 116
Figure 28: Global spreads market value, 2004–09, top five countries 118
Figure 29: Global spreads market split (volume terms, 2009), top five countries 120
Figure 30: Global spreads market volume, 2004–09, top five countries 122
Figure 31: Annual data review process 133

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Spreads, Canada, value by category (C$m), 2004?09 24
Table 4: Spreads, Canada, value forecast by category (C$m), 2009?14 25
Table 5: Spreads, Canada, value by category ($m), 2004?09 27
Table 6: Spreads, Canada, value forecast by category ($m), 2009?14 28
Table 7: Spreads, Canada, volume by category (kg, million), 2004?09 30
Table 8: Spreads, Canada, volume forecast by category (kg, million), 2009?14 31
Table 9: Spreads, Canada, brand share by value (%), 2008?09 34
Table 10: Spreads, Canada, value by brand (C$m), 2008?09 35
Table 11: Spreads, Canada, company share by value (%), 2008?09 37
Table 12: Spreads, Canada, value by company (C$m), 2008?09 37
Table 13: Spreads, Canada, distribution channels by value (%), 2008?09 38
Table 14: Spreads, Canada, value by distribution channel (C$m), 2008?09 38
Table 15: Spreads, Canada, expenditure per capita (C$), 2004?09 40
Table 16: Spreads, Canada, forecast expenditure per capita (C$), 2009?14 41
Table 17: Spreads, Canada, expenditure per capita ($), 2004?09 42
Table 18: Spreads, Canada, forecast expenditure per capita ($), 2009?14 43
Table 19: Spreads, Canada, consumption per capita (kg), 2004?09 43
Table 20: Spreads, Canada, forecast consumption per capita (kg), 2009?14 44
Table 21: Kraft Foods, Inc. key facts 45
Table 22: Unilever key facts 48
Table 23: Jams and preserves, Canada, value by segment (C$m), 2004?09 50
Table 24: Jams and preserves, Canada, value forecast by segment (C$m), 2009?14 51
Table 25: Jams and preserves, Canada, value by segment ($m), 2004?09 52
Table 26: Jams and preserves, Canada, value forecast by segment ($m), 2009?14 52
Table 27: Jams and preserves, Canada, volume by segment (kg, million), 2004?09 54
Table 28: Jams and preserves, Canada, volume forecast by segment (kg, million), 2009?14 55
Table 29: Jams and preserves, Canada, brand share by value (%), 2008?09 57
Table 30: Jams and preserves, Canada, value by brand (C$m), 2008?09 57
Table 31: Jams and preserves, Canada, company share by value (%), 2008?09 59
Table 32: Jams and preserves, Canada, value by company (C$m), 2008?09 59
Table 33: Jams and preserves, Canada, distribution channels by value (%), 2008?09 60
Table 34: Jams and preserves, Canada, value by distribution channel (C$m), 2008?09 60
Table 35: Jams and preserves, Canada, expenditure per capita (C$), 2004?09 62
Table 36: Jams and preserves, Canada, forecast expenditure per capita (C$), 2009?14 62
Table 37: Jams and preserves, Canada, expenditure per capita ($), 2004?09 63
Table 38: Jams and preserves, Canada, forecast expenditure per capita ($), 2009?14 63
Table 39: Jams and preserves, Canada, consumption per capita (kg), 2004?09 64
Table 40: Jams and preserves, Canada, forecast consumption per capita (kg), 2009?14 64
Table 41: Chocolate spreads, Canada, value (C$m), 2004?09 65
Table 42: Chocolate spreads, Canada, value forecast (C$m), 2009?14 66
Table 43: Chocolate spreads, Canada, value ($m), 2004?09 67
Table 44: Chocolate spreads, Canada, value forecast ($m), 2009?14 67
Table 45: Chocolate spreads, Canada, volume (kg, million), 2004?09 68
Table 46: Chocolate spreads, Canada, volume forecast (kg, million), 2009?14 69
Table 47: Chocolate spreads, Canada, brand share by value (%), 2008?09 70
Table 48: Chocolate spreads, Canada, value by brand (C$m), 2008?09 70
Table 49: Chocolate spreads, Canada, company share by value (%), 2008?09 71
Table 50: Chocolate spreads, Canada, value by company (C$m), 2008?09 71
Table 51: Chocolate spreads, Canada, distribution channels by value (%), 2008?09 72
Table 52: Chocolate spreads, Canada, value by distribution channel (C$m), 2008?09 72
Table 53: Chocolate spreads, Canada, expenditure per capita (C$), 2004?09 74
Table 54: Chocolate spreads, Canada, forecast expenditure per capita (C$), 2009?14 74
Table 55: Chocolate spreads, Canada, expenditure per capita ($), 2004?09 75
Table 56: Chocolate spreads, Canada, forecast expenditure per capita ($), 2009?14 75
Table 57: Chocolate spreads, Canada, consumption per capita (kg), 2004?09 76
Table 58: Chocolate spreads, Canada, forecast consumption per capita (kg), 2009?14 76
Table 59: Honey, Canada, value (C$m), 2004?09 77
Table 60: Honey, Canada, value forecast (C$m), 2009?14 78
Table 61: Honey, Canada, value ($m), 2004?09 79
Table 62: Honey, Canada, value forecast ($m), 2009?14 79
Table 63: Honey, Canada, volume (kg, million), 2004?09 80
Table 64: Honey, Canada, volume forecast (kg, million), 2009?14 81
Table 65: Honey, Canada, brand share by value (%), 2008?09 82
Table 66: Honey, Canada, value by brand (C$m), 2008?09 82
Table 67: Honey, Canada, company share by value (%), 2008?09 84
Table 68: Honey, Canada, value by company (C$m), 2008?09 84
Table 69: Honey, Canada, distribution channels by value (%), 2008?09 85
Table 70: Honey, Canada, value by distribution channel (C$m), 2008?09 85
Table 71: Honey, Canada, expenditure per capita (C$), 2004?09 87
Table 72: Honey, Canada, forecast expenditure per capita (C$), 2009?14 87
Table 73: Honey, Canada, expenditure per capita ($), 2004?09 88
Table 74: Honey, Canada, forecast expenditure per capita ($), 2009?14 88
Table 75: Honey, Canada, consumption per capita (kg), 2004?09 89
Table 76: Honey, Canada, forecast consumption per capita (kg), 2009?14 89
Table 77: Savory spreads, Canada, value (C$m), 2004?09 90
Table 78: Savory spreads, Canada, value forecast (C$m), 2009?14 91
Table 79: Savory spreads, Canada, value ($m), 2004?09 92
Table 80: Savory spreads, Canada, value forecast ($m), 2009?14 92
Table 81: Savory spreads, Canada, volume (kg, million), 2004?09 93
Table 82: Savory spreads, Canada, volume forecast (kg, million), 2009?14 94
Table 83: Savory spreads, Canada, brand share by value (%), 2008?09 95
Table 84: Savory spreads, Canada, value by brand (C$m), 2008?09 95
Table 85: Savory spreads, Canada, company share by value (%), 2008?09 96
Table 86: Savory spreads, Canada, value by company (C$m), 2008?09 96
Table 87: Savory spreads, Canada, distribution channels by value (%), 2008?09 97
Table 88: Savory spreads, Canada, value by distribution channel (C$m), 2008?09 97
Table 89: Savory spreads, Canada, expenditure per capita (C$), 2004?09 99
Table 90: Savory spreads, Canada, forecast expenditure per capita (C$), 2009?14 99
Table 91: Savory spreads, Canada, expenditure per capita ($), 2004?09 100
Table 92: Savory spreads, Canada, forecast expenditure per capita ($), 2009?14 100
Table 93: Savory spreads, Canada, consumption per capita (kg), 2004?09 101
Table 94: Savory spreads, Canada, forecast consumption per capita (kg), 2009?14 101
Table 95: Nut-based spreads, Canada, value by segment (C$m), 2004?09 102
Table 96: Nut-based spreads, Canada, value forecast by segment (C$m), 2009?14 103
Table 97: Nut-based spreads, Canada, value by segment ($m), 2004?09 104
Table 98: Nut-based spreads, Canada, value forecast by segment ($m), 2009?14 104
Table 99: Nut-based spreads, Canada, volume by segment (kg, million), 2004?09 105
Table 100: Nut-based spreads, Canada, volume forecast by segment (kg, million), 2009?14 106
Table 101: Nut-based spreads, Canada, brand share by value (%), 2008?09 107
Table 102: Nut-based spreads, Canada, value by brand (C$m), 2008?09 107
Table 103: Nut-based spreads, Canada, company share by value (%), 2008?09 109
Table 104: Nut-based spreads, Canada, value by company (C$m), 2008?09 109
Table 105: Nut-based spreads, Canada, distribution channels by value (%), 2008?09 110
Table 106: Nut-based spreads, Canada, value by distribution channel (C$m), 2008?09 110
Table 107: Nut-based spreads, Canada, expenditure per capita (C$), 2004?09 112
Table 108: Nut-based spreads, Canada, forecast expenditure per capita (C$), 2009?14 112
Table 109: Nut-based spreads, Canada, expenditure per capita ($), 2004?09 113
Table 110: Nut-based spreads, Canada, forecast expenditure per capita ($), 2009?14 113
Table 111: Nut-based spreads, Canada, consumption per capita (kg), 2004?09 114
Table 112: Nut-based spreads, Canada, forecast consumption per capita (kg), 2009?14 114
Table 113: Global spreads market value, 2009 115
Table 114: Global spreads market split (value terms ($m), 2009), top five countries 118
Table 115: Global spreads market volume, 2009 119
Table 116: Global spreads market split (volume terms, 2009), top five countries 122
Table 117: Leading players, top five countries 123
Table 118: Canada spreads new product launches reports, by company (top five companies), 2009 124
Table 119: Canada spreads new product launches SKUs, by company (top five companies), 2009 124
Table 120: Canada spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 125
Table 121: Canada spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 125
Table 122: Canada spreads new product launches (reports), by package tags or claims (top 10 claims), 2009 126
Table 123: Canada spreads new product launches - recent five launches (2009) 126
Table 124: Canada population, by age group, 2004?09 (millions) 127
Table 125: Canada population forecast, by age group, 2009?14 (millions) 128
Table 126: Canada population, by gender, 2004?09 (millions) 128
Table 127: Canada population forecast, by gender, 2009?14 (millions) 129
Table 128: Canada nominal GDP, 2004?09 (C$bn, nominal prices) 129
Table 129: Canada nominal GDP forecast, 2009?14 (C$bn, nominal prices) 129
Table 130: Canada real GDP, 2004?09 (C$bn, 2000 prices) 130
Table 131: Canada real GDP forecast, 2009?14 (C$bn, 2000 prices) 130
Table 132: Canada real GDP, 2004?09 ($bn, 2000 prices) 130
Table 133: Canada real GDP forecast, 2009?14 ($bn, 2000 prices) 131
Table 134: Canada consumer price index, 2004?09 (2000=100) 131
Table 135: Canada consumer price index, 2009?14 (2000=100) 131


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