Spreads in Croatia to 2013

Introduction

This databook provides key data and information on the spreads market in Croatia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for spreads in Croatia increased at a compound annual growth rate of 2.6% between 2003 and 2008.

The savory spreads category led the spreads market in Croatia, accounting for a share of 58.8%.

Leading players in Croatian spreads market include Eko-med Duhacek, Kolinska and Ferrero S.p.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Croatia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for spreads in Croatia increased at a compound annual growth rate of 2.6% between 2003 and 2008.

The savory spreads category led the spreads market in Croatia, accounting for a share of 58.8%.

Leading players in Croatian spreads market include Eko-med Duhacek, Kolinska and Ferrero S.p.A.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Croatian Kuna), 2003?08 24
Value analysis (Croatian Kuna), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profile 42
Ferrero 42
Chapter 5 Category Analysis: Chocolate spreads 44
Value analysis (Croatian Kuna), 2003?08 44
Value analysis (Croatian Kuna), 2008?13 45
Value analysis (US dollars), 2003?08 46
Value analysis (US dollars), 2008?13 46
Volume analysis, 2003?08 47
Volume analysis, 2008?13 48
Company and brand share analysis 49
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Honey 56
Value analysis (Croatian Kuna), 2003?08 56
Value analysis (Croatian Kuna), 2008?13 57
Value analysis (US dollars), 2003?08 58
Value analysis (US dollars), 2008?13 58
Volume analysis, 2003?08 59
Volume analysis, 2008?13 60
Company and brand share analysis 61
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 7 Category Analysis: Jams & preserves 68
Value analysis (Croatian Kuna), 2003?08 68
Value analysis (Croatian Kuna), 2008?13 69
Value analysis (US dollars), 2003?08 71
Value analysis (US dollars), 2008?13 71
Volume analysis, 2003?08 73
Volume analysis, 2008?13 74
Company and brand share analysis 76
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 8 Category Analysis: Nut-based spreads 83
Value analysis (Croatian Kuna), 2003?08 83
Value analysis (Croatian Kuna), 2008?13 84
Value analysis (US dollars), 2003?08 85
Value analysis (US dollars), 2008?13 85
Volume analysis, 2003?08 86
Volume analysis, 2008?13 87
Company and brand share analysis 88
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 9 Category Analysis: Savory spreads 95
Value analysis (Croatian Kuna), 2003?08 95
Value analysis (Croatian Kuna), 2008?13 96
Value analysis (US dollars), 2003?08 97
Value analysis (US dollars), 2008?13 97
Volume analysis, 2003?08 98
Volume analysis, 2008?13 99
Company and brand share analysis 100
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 10 Country Comparison 107
Value 107
Volume 111
Market share 115
Chapter 11 PESTLE Analysis 116
Summary 116
Political analysis 117
Economic analysis 120
Social analysis 124
Technology analysis 127
Legal analysis 130
Environmental analysis 133
Chapter 12 Macroeconomic Profile 136
Macroeconomic indicators 136
Chapter 13 Research Methodology 142
Methodology overview 142
Secondary research 143
Market modeling 144
Creating an initial data model 144
Revising the initial data model 144
Creating a final estimate 145
Creating demographic value splits 145
Primary research 145
Data finalization 146
Ongoing research 146
Chapter 14 APPENDIX 147
Future readings 147
How to contact experts in your industry 147
Disclaimer 147


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LIST OF FIGURES
Figure 1: Croatia spreads value and value forecast, 2003?13 (HRKm, nominal prices) 26
Figure 2: Croatia spreads category growth comparison, by value, 2003?13 29
Figure 3: Croatia spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Croatia spreads category growth comparison, by volume, 2003?13 32
Figure 5: Croatia spreads company share, by value, 2007?08 (%) 34
Figure 6: Croatia spreads distribution channels, by value, 2007?08 (%) 37
Figure 7: Croatia chocolate spreads value and value forecast, 2003?13 (HRKm, nominal prices) 45
Figure 8: Croatia chocolate spreads volume and volume forecast, 2003?13 (kg, million) 48
Figure 9: Croatia chocolate spreads distribution channels, by value, 2007?08 (%) 52
Figure 10: Croatia honey value and value forecast, 2003?13 (HRKm, nominal prices) 57
Figure 11: Croatia honey volume and volume forecast, 2003?13 (kg, million) 60
Figure 12: Croatia honey distribution channels, by value, 2007?08 (%) 64
Figure 13: Croatia jams & preserves value and value forecast, 2003?13 (HRKm, nominal prices) 70
Figure 14: Croatia jams & preserves category growth comparison, by value, 2003?13 72
Figure 15: Croatia jams & preserves volume and volume forecast, 2003?13 (kg, million) 75
Figure 16: Croatia jams & preserves category growth comparison, by volume, 2003?13 75
Figure 17: Croatia jams & preserves distribution channels, by value, 2007?08 (%) 79
Figure 18: Croatia nut-based spreads value and value forecast, 2003?13 (HRKm, nominal prices) 84
Figure 19: Croatia nut-based spreads volume and volume forecast, 2003?13 (kg, million) 87
Figure 20: Croatia nut-based spreads distribution channels, by value, 2007?08 (%) 91
Figure 21: Croatia savory spreads value and value forecast, 2003?13 (HRKm, nominal prices) 96
Figure 22: Croatia savory spreads volume and volume forecast, 2003?13 (kg, million) 99
Figure 23: Croatia savory spreads distribution channels, by value, 2007?08 (%) 103
Figure 24: Global spreads market split (value terms, 2008), top five countries 108
Figure 25: Global spreads market value, 2003–08, top five countries 110
Figure 26: Global spreads market split (volume terms, 2008), top five countries 112
Figure 27: Global spreads market volume, 2003–08, top five countries 114
Figure 28: Annual data review process 143


LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Croatia spreads value, 2003?08 (HRKm, nominal prices) 24
Table 4: Croatia spreads value forecast, 2008?13 (HRKm, nominal prices) 25
Table 5: Croatia spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Croatia spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Croatia spreads volume, 2003?08 (kg, million) 30
Table 8: Croatia spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Croatia spreads brand share, by value, 2007?08 (%) 33
Table 10: Croatia spreads value, by brand 2007?08 (HRKm, nominal prices) 33
Table 11: Croatia spreads company share by value, 2007?08 (%) 35
Table 12: Croatia spreads value, by company, 2007?08 (HRKm, nominal prices) 35
Table 13: Croatia spreads distribution channels, by value, 2007?08 (%) 36
Table 14: Croatia spreads value, by distribution channel, 2007?08 (HRKm, nominal prices) 36
Table 15: Croatia spreads expenditure per capita, 2003?08 (HRK, nominal prices) 38
Table 16: Croatia spreads forecast expenditure per capita, 2008?13 (HRK, nominal prices) 39
Table 17: Croatia spreads expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: Croatia spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 40
Table 19: Croatia spreads consumption per capita, 2003?08 (kg) 40
Table 20: Croatia spreads forecast consumption per capita, 2008?13 (kg) 41
Table 21: Ferrero key facts 42
Table 22: Croatia chocolate spreads value, 2003?08 (HRKm, nominal prices) 44
Table 23: Croatia chocolate spreads value forecast, 2008?13 (HRKm, nominal prices) 45
Table 24: Croatia chocolate spreads value, 2003?08 ($m, nominal prices) 46
Table 25: Croatia chocolate spreads value forecast, 2008?13 ($m, nominal prices) 46
Table 26: Croatia chocolate spreads volume, 2003?08 (kg, million) 47
Table 27: Croatia chocolate spreads volume forecast, 2008?13 (kg, million) 48
Table 28: Croatia chocolate spreads brand share, by value, 2007?08 (%) 49
Table 29: Croatia chocolate spreads value, by brand 2007?08 (HRKm, nominal prices) 49
Table 30: Croatia chocolate spreads company share by value, 2007?08 (%) 50
Table 31: Croatia chocolate spreads value, by company, 2007?08 (HRKm, nominal prices) 50
Table 32: Croatia chocolate spreads distribution channels, by value, 2007?08 (%) 51
Table 33: Croatia chocolate spreads value, by distribution channel, 2007?08 (HRKm, nominal prices) 51
Table 34: Croatia chocolate spreads expenditure per capita, 2003?08 (HRK, nominal prices) 53
Table 35: Croatia chocolate spreads forecast expenditure per capita, 2008?13 (HRK, nominal prices) 53
Table 36: Croatia chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 54
Table 37: Croatia chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 54
Table 38: Croatia chocolate spreads consumption per capita, 2003?08 (kg) 55
Table 39: Croatia chocolate spreads forecast consumption per capita, 2008?13 (kg) 55
Table 40: Croatia honey value, 2003?08 (HRKm, nominal prices) 56
Table 41: Croatia honey value forecast, 2008?13 (HRKm, nominal prices) 57
Table 42: Croatia honey value, 2003?08 ($m, nominal prices) 58
Table 43: Croatia honey value forecast, 2008?13 ($m, nominal prices) 58
Table 44: Croatia honey volume, 2003?08 (kg, million) 59
Table 45: Croatia honey volume forecast, 2008?13 (kg, million) 60
Table 46: Croatia honey brand share, by value, 2007?08 (%) 61
Table 47: Croatia honey value, by brand 2007?08 (HRKm, nominal prices) 61
Table 48: Croatia honey company share by value, 2007?08 (%) 62
Table 49: Croatia honey value, by company, 2007?08 (HRKm, nominal prices) 62
Table 50: Croatia honey distribution channels, by value, 2007?08 (%) 63
Table 51: Croatia honey value, by distribution channel, 2007?08 (HRKm, nominal prices) 63
Table 52: Croatia honey expenditure per capita, 2003?08 (HRK, nominal prices) 65
Table 53: Croatia honey forecast expenditure per capita, 2008?13 (HRK, nominal prices) 65
Table 54: Croatia honey expenditure per capita, 2003?08 ($, nominal prices) 66
Table 55: Croatia honey forecast expenditure per capita, 2008?13 ($, nominal prices) 66
Table 56: Croatia honey consumption per capita, 2003?08 (kg) 67
Table 57: Croatia honey forecast consumption per capita, 2008?13 (kg) 67
Table 58: Croatia jams & preserves value, 2003?08 (HRKm, nominal prices) 68
Table 59: Croatia jams & preserves value forecast, 2008?13 (HRKm, nominal prices) 69
Table 60: Croatia jams & preserves value, 2003?08 ($m, nominal prices) 71
Table 61: Croatia jams & preserves value forecast, 2008?13 ($m, nominal prices) 71
Table 62: Croatia jams & preserves volume, 2003?08 (kg, million) 73
Table 63: Croatia jams & preserves volume forecast, 2008?13 (kg, million) 74
Table 64: Croatia jams & preserves brand share, by value, 2007?08 (%) 76
Table 65: Croatia jams & preserves value, by brand 2007?08 (HRKm, nominal prices) 76
Table 66: Croatia jams & preserves company share by value, 2007?08 (%) 77
Table 67: Croatia jams & preserves value, by company, 2007?08 (HRKm, nominal prices) 77
Table 68: Croatia jams & preserves distribution channels, by value, 2007?08 (%) 78
Table 69: Croatia jams & preserves value, by distribution channel, 2007?08 (HRKm, nominal prices) 78
Table 70: Croatia jams & preserves expenditure per capita, 2003?08 (HRK, nominal prices) 80
Table 71: Croatia jams & preserves forecast expenditure per capita, 2008?13 (HRK, nominal prices) 80
Table 72: Croatia jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 81
Table 73: Croatia jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 81
Table 74: Croatia jams & preserves consumption per capita, 2003?08 (kg) 82
Table 75: Croatia jams & preserves forecast consumption per capita, 2008?13 (kg) 82
Table 76: Croatia nut-based spreads value, 2003?08 (HRKm, nominal prices) 83
Table 77: Croatia nut-based spreads value forecast, 2008?13 (HRKm, nominal prices) 84
Table 78: Croatia nut-based spreads value, 2003?08 ($m, nominal prices) 85
Table 79: Croatia nut-based spreads value forecast, 2008?13 ($m, nominal prices) 85
Table 80: Croatia nut-based spreads volume, 2003?08 (kg, million) 86
Table 81: Croatia nut-based spreads volume forecast, 2008?13 (kg, million) 87
Table 82: Croatia nut-based spreads brand share, by value, 2007?08 (%) 88
Table 83: Croatia nut-based spreads value, by brand 2007?08 (HRKm, nominal prices) 88
Table 84: Croatia nut-based spreads company share by value, 2007?08 (%) 89
Table 85: Croatia nut-based spreads value, by company, 2007?08 (HRKm, nominal prices) 89
Table 86: Croatia nut-based spreads distribution channels, by value, 2007?08 (%) 90
Table 87: Croatia nut-based spreads value, by distribution channel, 2007?08 (HRKm, nominal prices) 90
Table 88: Croatia nut-based spreads expenditure per capita, 2003?08 (HRK, nominal prices) 92
Table 89: Croatia nut-based spreads forecast expenditure per capita, 2008?13 (HRK, nominal prices) 92
Table 90: Croatia nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 93
Table 91: Croatia nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 93
Table 92: Croatia nut-based spreads consumption per capita, 2003?08 (kg) 94
Table 93: Croatia nut-based spreads forecast consumption per capita, 2008?13 (kg) 94
Table 94: Croatia savory spreads value, 2003?08 (HRKm, nominal prices) 95
Table 95: Croatia savory spreads value forecast, 2008?13 (HRKm, nominal prices) 96
Table 96: Croatia savory spreads value, 2003?08 ($m, nominal prices) 97
Table 97: Croatia savory spreads value forecast, 2008?13 ($m, nominal prices) 97
Table 98: Croatia savory spreads volume, 2003?08 (kg, million) 98
Table 99: Croatia savory spreads volume forecast, 2008?13 (kg, million) 99
Table 100: Croatia savory spreads brand share, by value, 2007?08 (%) 100
Table 101: Croatia savory spreads value, by brand 2007?08 (HRKm, nominal prices) 100
Table 102: Croatia savory spreads company share by value, 2007?08 (%) 101
Table 103: Croatia savory spreads value, by company, 2007?08 (HRKm, nominal prices) 101
Table 104: Croatia savory spreads distribution channels, by value, 2007?08 (%) 102
Table 105: Croatia savory spreads value, by distribution channel, 2007?08 (HRKm, nominal prices) 102
Table 106: Croatia savory spreads expenditure per capita, 2003?08 (HRK, nominal prices) 104
Table 107: Croatia savory spreads forecast expenditure per capita, 2008?13 (HRK, nominal prices) 104
Table 108: Croatia savory spreads expenditure per capita, 2003?08 ($, nominal prices) 105
Table 109: Croatia savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 105
Table 110: Croatia savory spreads consumption per capita, 2003?08 (kg) 106
Table 111: Croatia savory spreads forecast consumption per capita, 2008?13 (kg) 106
Table 112: Global spreads market value, 2008 107
Table 113: Global spreads market split (value terms ($m), 2008), top five countries 110
Table 114: Global spreads market volume, 2008 111
Table 115: Global spreads market split (volume terms, 2008), top five countries 114
Table 116: Leading players, top five countries 115
Table 117: Analysis of Croatia’s political landscape 117
Table 118: Analysis of Croatia’s economy 120
Table 119: Analysis of Croatia’s social system 124
Table 120: Analysis of Croatia’s technology landscape 127
Table 121: Analysis of Croatia’s legal landscape 130
Table 122: Analysis of Croatia’s environmental landscape 133
Table 123: Croatia population, by age group, 2003?08 (millions) 136
Table 124: Croatia population forecast, by age group, 2008?13 (millions) 137
Table 125: Croatia population, by gender, 2003?08 (millions) 137
Table 126: Croatia population forecast, by gender, 2008?13 (millions) 138
Table 127: Croatia nominal GDP, 2003?08 (HRKbn, nominal prices) 138
Table 128: Croatia nominal GDP forecast, 2008?13 (HRKbn, nominal prices) 139
Table 129: Croatia real GDP, 2003?08 (HRKbn, 2000 prices) 139
Table 130: Croatia real GDP forecast, 2008?13 (HRKbn, 2000 prices) 140
Table 131: Croatia real GDP, 2003?08 ($bn, 2000 prices) 140
Table 132: Croatia real GDP forecast, 2008?13 ($bn, 2000 prices) 140
Table 133: Croatia consumer price index, 2003?08 (2000=100) 141
Table 134: Croatia consumer price index, 2008?13 (2000=100) 141


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