Spreads in Croatia to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: jams and preserves 3
Summary category level: chocolate spreads 4
Summary category level: honey 5
Summary category level: savory spreads 6
Summary category level: nut-based spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Croatian Kuna), 2004?09 24
Value analysis (Croatian Kuna), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 34
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profile 45
Podravka d.d. 45
Chapter 5 Category Analysis: Jams and Preserves 47
Value analysis (Croatian Kuna), 2004?09 47
Value analysis (Croatian Kuna), 2009?14 48
Value analysis (US dollars), 2004?09 49
Value analysis (US dollars), 2009?14 49
Volume analysis, 2004?09 51
Volume analysis, 2009?14 52
Company and brand share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Chocolate Spreads 62
Value analysis (Croatian Kuna), 2004?09 62
Value analysis (Croatian Kuna), 2009?14 63
Value analysis (US dollars), 2004?09 64
Value analysis (US dollars), 2009?14 64
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Honey 76
Value analysis (Croatian Kuna), 2004?09 76
Value analysis (Croatian Kuna), 2009?14 77
Value analysis (US dollars), 2004?09 78
Value analysis (US dollars), 2009?14 78
Volume analysis, 2004?09 79
Volume analysis, 2009?14 80
Company and brand share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 8 Category Analysis: Savory Spreads 89
Value analysis (Croatian Kuna), 2004?09 89
Value analysis (Croatian Kuna), 2009?14 90
Value analysis (US dollars), 2004?09 91
Value analysis (US dollars), 2009?14 91
Volume analysis, 2004?09 92
Volume analysis, 2009?14 93
Company and brand share analysis 94
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 9 Category Analysis: Nut-Based Spreads 101
Value analysis (Croatian Kuna), 2004?09 101
Value analysis (Croatian Kuna), 2009?14 102
Value analysis (US dollars), 2004?09 103
Value analysis (US dollars), 2009?14 103
Volume analysis, 2004?09 104
Volume analysis, 2009?14 105
Company and brand share analysis 106
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 10 Country Comparison 114
Value 114
Volume 118
Market share 122
Chapter 11 New Product Development 123
Product launches over time 123
Recent product launches 125
Chapter 12 Macroeconomic Profile 126
Macroeconomic Indicators 126
Chapter 13 Research Methodology 131
Methodology overview 131
Secondary research 132
Market modeling 133
Creating an initial data model 133
Revising the initial data model 133
Creating a final estimate 134
Creating demographic value splits 134
Primary research 134
Data finalization 135
Ongoing research 135
Chapter 14 Appendix 136
Future readings 136
How to contact experts in your industry 136
Disclaimer 136

LIST OF FIGURES
Figure 1: Spreads, Croatia, value by category (HRKm), 2004?14 26
Figure 2: Spreads, Croatia, category growth comparison, by value, 2004?14 29
Figure 3: Spreads, Croatia, volume by category (kg, million), 2004?14 32
Figure 4: Spreads, Croatia, category growth comparison, by volume, 2004?14 33
Figure 5: Spreads, Croatia, company share by value (%), 2008?09 36
Figure 6: Spreads, Croatia, distribution channels by value (%), 2008?09 39
Figure 7: Jams and preserves, Croatia, value by segment (HRKm), 2004?14 48
Figure 8: Jams and preserves, Croatia, category growth comparison, by value, 2004?14 50
Figure 9: Jams and preserves, Croatia, volume by segment (kg, million), 2004?14 52
Figure 10: Jams and preserves, Croatia, category growth comparison, by volume, 2004?14 53
Figure 11: Jams and preserves, Croatia, company share by value (%), 2008?09 55
Figure 12: Jams and preserves, Croatia, distribution channels by value (%), 2008?09 58
Figure 13: Chocolate spreads, Croatia, value (HRKm), 2004?14 63
Figure 14: Chocolate spreads, Croatia, volume (kg, million), 2004?14 66
Figure 15: Chocolate spreads, Croatia, company share by value (%), 2008?09 68
Figure 16: Chocolate spreads, Croatia, distribution channels by value (%), 2008?09 71
Figure 17: Honey, Croatia, value (HRKm), 2004?14 77
Figure 18: Honey, Croatia, volume (kg, million), 2004?14 80
Figure 19: Honey, Croatia, company share by value (%), 2008?09 82
Figure 20: Honey, Croatia, distribution channels by value (%), 2008?09 85
Figure 21: Savory spreads, Croatia, value (HRKm), 2004?14 90
Figure 22: Savory spreads, Croatia, volume (kg, million), 2004?14 93
Figure 23: Savory spreads, Croatia, distribution channels by value (%), 2008?09 97
Figure 24: Nut-based spreads, Croatia, value by segment (HRKm), 2004?14 102
Figure 25: Nut-based spreads, Croatia, volume by segment (kg, million), 2004?14 105
Figure 26: Nut-based spreads, Croatia, company share by value (%), 2008?09 107
Figure 27: Nut-based spreads, Croatia, distribution channels by value (%), 2008?09 110
Figure 28: Global spreads market split (value terms, 2009), top five countries 115
Figure 29: Global spreads market value, 2004–09, top five countries 117
Figure 30: Global spreads market split (volume terms, 2009), top five countries 119
Figure 31: Global spreads market volume, 2004–09, top five countries 121
Figure 32: Annual data review process 132

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Spreads, Croatia, value by category (HRKm), 2004?09 24
Table 4: Spreads, Croatia, value forecast by category (HRKm), 2009?14 25
Table 5: Spreads, Croatia, value by category ($m), 2004?09 27
Table 6: Spreads, Croatia, value forecast by category ($m), 2009?14 28
Table 7: Spreads, Croatia, volume by category (kg, million), 2004?09 30
Table 8: Spreads, Croatia, volume forecast by category (kg, million), 2009?14 31
Table 9: Spreads, Croatia, brand share by value (%), 2008?09 34
Table 10: Spreads, Croatia, value by brand (HRKm), 2008?09 35
Table 11: Spreads, Croatia, company share by value (%), 2008?09 37
Table 12: Spreads, Croatia, value by company (HRKm), 2008?09 37
Table 13: Spreads, Croatia, distribution channels by value (%), 2008?09 38
Table 14: Spreads, Croatia, value by distribution channel (HRKm), 2008?09 38
Table 15: Spreads, Croatia, expenditure per capita (HRK), 2004?09 40
Table 16: Spreads, Croatia, forecast expenditure per capita (HRK), 2009?14 41
Table 17: Spreads, Croatia, expenditure per capita ($), 2004?09 42
Table 18: Spreads, Croatia, forecast expenditure per capita ($), 2009?14 43
Table 19: Spreads, Croatia, consumption per capita (kg), 2004?09 43
Table 20: Spreads, Croatia, forecast consumption per capita (kg), 2009?14 44
Table 21: Podravka d.d. key facts 45
Table 22: Jams and preserves, Croatia, value by segment (HRKm), 2004?09 47
Table 23: Jams and preserves, Croatia, value forecast by segment (HRKm), 2009?14 48
Table 24: Jams and preserves, Croatia, value by segment ($m), 2004?09 49
Table 25: Jams and preserves, Croatia, value forecast by segment ($m), 2009?14 49
Table 26: Jams and preserves, Croatia, volume by segment (kg, million), 2004?09 51
Table 27: Jams and preserves, Croatia, volume forecast by segment (kg, million), 2009?14 52
Table 28: Jams and preserves, Croatia, brand share by value (%), 2008?09 54
Table 29: Jams and preserves, Croatia, value by brand (HRKm), 2008?09 54
Table 30: Jams and preserves, Croatia, company share by value (%), 2008?09 56
Table 31: Jams and preserves, Croatia, value by company (HRKm), 2008?09 56
Table 32: Jams and preserves, Croatia, distribution channels by value (%), 2008?09 57
Table 33: Jams and preserves, Croatia, value by distribution channel (HRKm), 2008?09 57
Table 34: Jams and preserves, Croatia, expenditure per capita (HRK), 2004?09 59
Table 35: Jams and preserves, Croatia, forecast expenditure per capita (HRK), 2009?14 59
Table 36: Jams and preserves, Croatia, expenditure per capita ($), 2004?09 60
Table 37: Jams and preserves, Croatia, forecast expenditure per capita ($), 2009?14 60
Table 38: Jams and preserves, Croatia, consumption per capita (kg), 2004?09 61
Table 39: Jams and preserves, Croatia, forecast consumption per capita (kg), 2009?14 61
Table 40: Chocolate spreads, Croatia, value (HRKm), 2004?09 62
Table 41: Chocolate spreads, Croatia, value forecast (HRKm), 2009?14 63
Table 42: Chocolate spreads, Croatia, value ($m), 2004?09 64
Table 43: Chocolate spreads, Croatia, value forecast ($m), 2009?14 64
Table 44: Chocolate spreads, Croatia, volume (kg, million), 2004?09 65
Table 45: Chocolate spreads, Croatia, volume forecast (kg, million), 2009?14 66
Table 46: Chocolate spreads, Croatia, brand share by value (%), 2008?09 67
Table 47: Chocolate spreads, Croatia, value by brand (HRKm), 2008?09 67
Table 48: Chocolate spreads, Croatia, company share by value (%), 2008?09 69
Table 49: Chocolate spreads, Croatia, value by company (HRKm), 2008?09 69
Table 50: Chocolate spreads, Croatia, distribution channels by value (%), 2008?09 70
Table 51: Chocolate spreads, Croatia, value by distribution channel (HRKm), 2008?09 70
Table 52: Chocolate spreads, Croatia, expenditure per capita (HRK), 2004?09 72
Table 53: Chocolate spreads, Croatia, forecast expenditure per capita (HRK), 2009?14 72
Table 54: Chocolate spreads, Croatia, expenditure per capita ($), 2004?09 73
Table 55: Chocolate spreads, Croatia, forecast expenditure per capita ($), 2009?14 74
Table 56: Chocolate spreads, Croatia, consumption per capita (kg), 2004?09 75
Table 57: Chocolate spreads, Croatia, forecast consumption per capita (kg), 2009?14 75
Table 58: Honey, Croatia, value (HRKm), 2004?09 76
Table 59: Honey, Croatia, value forecast (HRKm), 2009?14 77
Table 60: Honey, Croatia, value ($m), 2004?09 78
Table 61: Honey, Croatia, value forecast ($m), 2009?14 78
Table 62: Honey, Croatia, volume (kg, million), 2004?09 79
Table 63: Honey, Croatia, volume forecast (kg, million), 2009?14 80
Table 64: Honey, Croatia, brand share by value (%), 2008?09 81
Table 65: Honey, Croatia, value by brand (HRKm), 2008?09 81
Table 66: Honey, Croatia, company share by value (%), 2008?09 83
Table 67: Honey, Croatia, value by company (HRKm), 2008?09 83
Table 68: Honey, Croatia, distribution channels by value (%), 2008?09 84
Table 69: Honey, Croatia, value by distribution channel (HRKm), 2008?09 84
Table 70: Honey, Croatia, expenditure per capita (HRK), 2004?09 86
Table 71: Honey, Croatia, forecast expenditure per capita (HRK), 2009?14 86
Table 72: Honey, Croatia, expenditure per capita ($), 2004?09 87
Table 73: Honey, Croatia, forecast expenditure per capita ($), 2009?14 87
Table 74: Honey, Croatia, consumption per capita (kg), 2004?09 88
Table 75: Honey, Croatia, forecast consumption per capita (kg), 2009?14 88
Table 76: Savory spreads, Croatia, value (HRKm), 2004?09 89
Table 77: Savory spreads, Croatia, value forecast (HRKm), 2009?14 90
Table 78: Savory spreads, Croatia, value ($m), 2004?09 91
Table 79: Savory spreads, Croatia, value forecast ($m), 2009?14 91
Table 80: Savory spreads, Croatia, volume (kg, million), 2004?09 92
Table 81: Savory spreads, Croatia, volume forecast (kg, million), 2009?14 93
Table 82: Savory spreads, Croatia, brand share by value (%), 2008?09 94
Table 83: Savory spreads, Croatia, value by brand (HRKm), 2008?09 94
Table 84: Savory spreads, Croatia, company share by value (%), 2008?09 95
Table 85: Savory spreads, Croatia, value by company (HRKm), 2008?09 95
Table 86: Savory spreads, Croatia, distribution channels by value (%), 2008?09 96
Table 87: Savory spreads, Croatia, value by distribution channel (HRKm), 2008?09 96
Table 88: Savory spreads, Croatia, expenditure per capita (HRK), 2004?09 98
Table 89: Savory spreads, Croatia, forecast expenditure per capita (HRK), 2009?14 98
Table 90: Savory spreads, Croatia, expenditure per capita ($), 2004?09 99
Table 91: Savory spreads, Croatia, forecast expenditure per capita ($), 2009?14 99
Table 92: Savory spreads, Croatia, consumption per capita (kg), 2004?09 100
Table 93: Savory spreads, Croatia, forecast consumption per capita (kg), 2009?14 100
Table 94: Nut-based spreads, Croatia, value by segment (HRKm), 2004?09 101
Table 95: Nut-based spreads, Croatia, value forecast by segment (HRKm), 2009?14 102
Table 96: Nut-based spreads, Croatia, value by segment ($m), 2004?09 103
Table 97: Nut-based spreads, Croatia, value forecast by segment ($m), 2009?14 103
Table 98: Nut-based spreads, Croatia, volume by segment (kg, million), 2004?09 104
Table 99: Nut-based spreads, Croatia, volume forecast by segment (kg, million), 2009?14 105
Table 100: Nut-based spreads, Croatia, brand share by value (%), 2008?09 106
Table 101: Nut-based spreads, Croatia, value by brand (HRKm), 2008?09 106
Table 102: Nut-based spreads, Croatia, company share by value (%), 2008?09 108
Table 103: Nut-based spreads, Croatia, value by company (HRKm), 2008?09 108
Table 104: Nut-based spreads, Croatia, distribution channels by value (%), 2008?09 109
Table 105: Nut-based spreads, Croatia, value by distribution channel (HRKm), 2008?09 109
Table 106: Nut-based spreads, Croatia, expenditure per capita (HRK), 2004?09 111
Table 107: Nut-based spreads, Croatia, forecast expenditure per capita (HRK), 2009?14 111
Table 108: Nut-based spreads, Croatia, expenditure per capita ($), 2004?09 112
Table 109: Nut-based spreads, Croatia, forecast expenditure per capita ($), 2009?14 112
Table 110: Nut-based spreads, Croatia, consumption per capita (kg), 2004?09 113
Table 111: Nut-based spreads, Croatia, forecast consumption per capita (kg), 2009?14 113
Table 112: Global spreads market value, 2009 114
Table 113: Global spreads market split (value terms ($m), 2009), top five countries 117
Table 114: Global spreads market volume, 2009 118
Table 115: Global spreads market split (volume terms, 2009), top five countries 121
Table 116: Leading players, top five countries 122
Table 117: Croatia spreads new product launches reports, by company (top five companies), 2009 123
Table 118: Croatia spreads new product launches SKUs, by company (top five companies), 2009 123
Table 119: Croatia spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 124
Table 120: Croatia spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 124
Table 121: Croatia spreads new product launches (reports), by package tags or claims 2009 125
Table 122: Croatia spreads new product launches - recent five launches (2009) 125
Table 123: Croatia population, by age group, 2004?09 (millions) 126
Table 124: Croatia population forecast, by age group, 2009?14 (millions) 127
Table 125: Croatia population, by gender, 2004?09 (millions) 127
Table 126: Croatia population forecast, by gender, 2009?14 (millions) 128
Table 127: Croatia nominal GDP, 2004?09 (HRKbn, nominal prices) 128
Table 128: Croatia nominal GDP forecast, 2009?14 (HRKbn, nominal prices) 128
Table 129: Croatia real GDP, 2004?09 (HRKbn, 2000 prices) 129
Table 130: Croatia real GDP forecast, 2009?14 (HRKbn, 2000 prices) 129
Table 131: Croatia real GDP, 2004?09 ($bn, 2000 prices) 129
Table 132: Croatia real GDP forecast, 2009?14 ($bn, 2000 prices) 130
Table 133: Croatia consumer price index, 2004?09 (2000=100) 130
Table 134: Croatia consumer price index, 2009?14 (2000=100) 130


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