Spreads in the Czech Republic to 2013

Introduction

This databook provides key data and information on the spreads market in the Czech Republic. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: jams & preserves, honey, chocolate spreads and savory spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the spreads market, including company overview, key facts and business description

Highlights

The market for spreads in the Czech Republic increased at a compound annual growth rate of 2.6% between 2003 and 2008.

The jams & preserves category led the spreads market in Czech Republic, accounting for a share of 39.3%.

Leading players in the Czech Republican spreads market include Altria Group, Inc., Unilever and Hame AS.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in the Czech Republic

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for spreads in the Czech Republic increased at a compound annual growth rate of 2.6% between 2003 and 2008.

The jams & preserves category led the spreads market in Czech Republic, accounting for a share of 39.3%.

Leading players in the Czech Republican spreads market include Altria Group, Inc., Unilever and Hame AS.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: savory spreads 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Czech Koruna), 2003?08 22
Value analysis (Czech Koruna), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 26
Volume analysis, 2003?08 28
Volume analysis, 2008?13 29
Company and brand share analysis 31
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
Altria Group, Inc. 42
Unilever 44
Chapter 5 Category Analysis: Chocolate spreads 46
Value analysis (Czech Koruna), 2003?08 46
Value analysis (Czech Koruna), 2008?13 47
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 49
Volume analysis, 2008?13 50
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Honey 59
Value analysis (Czech Koruna), 2003?08 59
Value analysis (Czech Koruna), 2008?13 60
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 62
Volume analysis, 2008?13 63
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Jams & preserves 72
Value analysis (Czech Koruna), 2003?08 72
Value analysis (Czech Koruna), 2008?13 73
Value analysis (US dollars), 2003?08 75
Value analysis (US dollars), 2008?13 75
Volume analysis, 2003?08 77
Volume analysis, 2008?13 78
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 8 Category Analysis: Savory spreads 88
Value analysis (Czech Koruna), 2003?08 88
Value analysis (Czech Koruna), 2008?13 89
Value analysis (US dollars), 2003?08 90
Value analysis (US dollars), 2008?13 90
Volume analysis, 2003?08 91
Volume analysis, 2008?13 92
Company and brand share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 9 Country Comparison 101
Value 101
Volume 105
Market share 109
Chapter 10 PESTLE Analysis 110
Summary 110
Political analysis 111
Economic analysis 114
Social analysis 117
Technology analysis 120
Legal analysis 123
Environmental analysis 126
Chapter 11 New Product Development 129
Product launches over time 129
Recent product launches 131
Chapter 12 Macroeconomic Profile 132
Macroeconomic indicators 132
Chapter 13 Research Methodology 137
Methodology overview 137
Secondary research 138
Market modeling 139
Creating an initial data model 139
Revising the initial data model 139
Creating a final estimate 140
Creating demographic value splits 140
Primary research 140
Data finalization 141
Ongoing research 141
Chapter 14 APPENDIX 142
Future readings 142
How to contact experts in your industry 142
Disclaimer 142


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LIST OF FIGURES
Figure 1: Czech Republic spreads value and value forecast, 2003?13 (CZKm, nominal prices) 24
Figure 2: Czech Republic spreads category growth comparison, by value, 2003?13 27
Figure 3: Czech Republic spreads volume and volume forecast, 2003?13 (kg, million) 30
Figure 4: Czech Republic spreads category growth comparison, by volume, 2003?13 30
Figure 5: Czech Republic spreads company share, by value, 2007?08 (%) 33
Figure 6: Czech Republic spreads distribution channels, by value, 2007?08 (%) 37
Figure 7: Czech Republic chocolate spreads value and value forecast, 2003?13 (CZKm, nominal prices) 47
Figure 8: Czech Republic chocolate spreads volume and volume forecast, 2003?13 (kg, million) 50
Figure 9: Czech Republic chocolate spreads company share, by value, 2007?08 (%) 52
Figure 10: Czech Republic chocolate spreads distribution channels, by value, 2007?08 (%) 55
Figure 11: Czech Republic honey value and value forecast, 2003?13 (CZKm, nominal prices) 60
Figure 12: Czech Republic honey volume and volume forecast, 2003?13 (kg, million) 63
Figure 13: Czech Republic honey company share, by value, 2007?08 (%) 65
Figure 14: Czech Republic honey distribution channels, by value, 2007?08 (%) 68
Figure 15: Czech Republic jams & preserves value and value forecast, 2003?13 (CZKm, nominal prices) 74
Figure 16: Czech Republic jams & preserves category growth comparison, by value, 2003?13 76
Figure 17: Czech Republic jams & preserves volume and volume forecast, 2003?13 (kg, million) 79
Figure 18: Czech Republic jams & preserves category growth comparison, by volume, 2003?13 79
Figure 19: Czech Republic jams & preserves company share, by value, 2007?08 (%) 81
Figure 20: Czech Republic jams & preserves distribution channels, by value, 2007?08 (%) 84
Figure 21: Czech Republic savory spreads value and value forecast, 2003?13 (CZKm, nominal prices) 89
Figure 22: Czech Republic savory spreads volume and volume forecast, 2003?13 (kg, million) 92
Figure 23: Czech Republic savory spreads company share, by value, 2007?08 (%) 94
Figure 24: Czech Republic savory spreads distribution channels, by value, 2007?08 (%) 97
Figure 25: Global spreads market split (value terms, 2008), top five countries 102
Figure 26: Global spreads market value, 2003–08, top five countries 104
Figure 27: Global spreads market split (volume terms, 2008), top five countries 106
Figure 28: Global spreads market volume, 2003–08, top five countries 108
Figure 29: Annual data review process 138


LIST OF TABLES
Table 1: Spreads category definitions 9
Table 2: Spreads distribution channels 10
Table 3: Czech Republic spreads value, 2003?08 (CZKm, nominal prices) 22
Table 4: Czech Republic spreads value forecast, 2008?13 (CZKm, nominal prices) 23
Table 5: Czech Republic spreads value, 2003?08 ($m, nominal prices) 25
Table 6: Czech Republic spreads value forecast, 2008?13 ($m, nominal prices) 26
Table 7: Czech Republic spreads volume, 2003?08 (kg, million) 28
Table 8: Czech Republic spreads volume forecast, 2008?13 (kg, million) 29
Table 9: Czech Republic spreads brand share, by value, 2007?08 (%) 31
Table 10: Czech Republic spreads value, by brand 2007?08 (CZKm, nominal prices) 32
Table 11: Czech Republic spreads company share by value, 2007?08 (%) 34
Table 12: Czech Republic spreads value, by company, 2007?08 (CZKm, nominal prices) 35
Table 13: Czech Republic spreads distribution channels, by value, 2007?08 (%) 36
Table 14: Czech Republic spreads value, by distribution channel, 2007?08 (CZKm, nominal prices) 36
Table 15: Czech Republic spreads expenditure per capita, 2003?08 (CZK, nominal prices) 38
Table 16: Czech Republic spreads forecast expenditure per capita, 2008?13 (CZK, nominal prices) 39
Table 17: Czech Republic spreads expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: Czech Republic spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 40
Table 19: Czech Republic spreads consumption per capita, 2003?08 (kg) 40
Table 20: Czech Republic spreads forecast consumption per capita, 2008?13 (kg) 41
Table 21: Altria Group, Inc. key facts 42
Table 22: Unilever key facts 44
Table 23: Czech Republic chocolate spreads value, 2003?08 (CZKm, nominal prices) 46
Table 24: Czech Republic chocolate spreads value forecast, 2008?13 (CZKm, nominal prices) 47
Table 25: Czech Republic chocolate spreads value, 2003?08 ($m, nominal prices) 48
Table 26: Czech Republic chocolate spreads value forecast, 2008?13 ($m, nominal prices) 48
Table 27: Czech Republic chocolate spreads volume, 2003?08 (kg, million) 49
Table 28: Czech Republic chocolate spreads volume forecast, 2008?13 (kg, million) 50
Table 29: Czech Republic chocolate spreads brand share, by value, 2007?08 (%) 51
Table 30: Czech Republic chocolate spreads value, by brand 2007?08 (CZKm, nominal prices) 51
Table 31: Czech Republic chocolate spreads company share by value, 2007?08 (%) 53
Table 32: Czech Republic chocolate spreads value, by company, 2007?08 (CZKm, nominal prices) 53
Table 33: Czech Republic chocolate spreads distribution channels, by value, 2007?08 (%) 54
Table 34: Czech Republic chocolate spreads value, by distribution channel, 2007?08 (CZKm, nominal prices) 54
Table 35: Czech Republic chocolate spreads expenditure per capita, 2003?08 (CZK, nominal prices) 56
Table 36: Czech Republic chocolate spreads forecast expenditure per capita, 2008?13 (CZK, nominal prices) 56
Table 37: Czech Republic chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 57
Table 38: Czech Republic chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 57
Table 39: Czech Republic chocolate spreads consumption per capita, 2003?08 (kg) 58
Table 40: Czech Republic chocolate spreads forecast consumption per capita, 2008?13 (kg) 58
Table 41: Czech Republic honey value, 2003?08 (CZKm, nominal prices) 59
Table 42: Czech Republic honey value forecast, 2008?13 (CZKm, nominal prices) 60
Table 43: Czech Republic honey value, 2003?08 ($m, nominal prices) 61
Table 44: Czech Republic honey value forecast, 2008?13 ($m, nominal prices) 61
Table 45: Czech Republic honey volume, 2003?08 (kg, million) 62
Table 46: Czech Republic honey volume forecast, 2008?13 (kg, million) 63
Table 47: Czech Republic honey brand share, by value, 2007?08 (%) 64
Table 48: Czech Republic honey value, by brand 2007?08 (CZKm, nominal prices) 64
Table 49: Czech Republic honey company share by value, 2007?08 (%) 66
Table 50: Czech Republic honey value, by company, 2007?08 (CZKm, nominal prices) 66
Table 51: Czech Republic honey distribution channels, by value, 2007?08 (%) 67
Table 52: Czech Republic honey value, by distribution channel, 2007?08 (CZKm, nominal prices) 67
Table 53: Czech Republic honey expenditure per capita, 2003?08 (CZK, nominal prices) 69
Table 54: Czech Republic honey forecast expenditure per capita, 2008?13 (CZK, nominal prices) 69
Table 55: Czech Republic honey expenditure per capita, 2003?08 ($, nominal prices) 70
Table 56: Czech Republic honey forecast expenditure per capita, 2008?13 ($, nominal prices) 70
Table 57: Czech Republic honey consumption per capita, 2003?08 (kg) 71
Table 58: Czech Republic honey forecast consumption per capita, 2008?13 (kg) 71
Table 59: Czech Republic jams & preserves value, 2003?08 (CZKm, nominal prices) 72
Table 60: Czech Republic jams & preserves value forecast, 2008?13 (CZKm, nominal prices) 73
Table 61: Czech Republic jams & preserves value, 2003?08 ($m, nominal prices) 75
Table 62: Czech Republic jams & preserves value forecast, 2008?13 ($m, nominal prices) 75
Table 63: Czech Republic jams & preserves volume, 2003?08 (kg, million) 77
Table 64: Czech Republic jams & preserves volume forecast, 2008?13 (kg, million) 78
Table 65: Czech Republic jams & preserves brand share, by value, 2007?08 (%) 80
Table 66: Czech Republic jams & preserves value, by brand 2007?08 (CZKm, nominal prices) 80
Table 67: Czech Republic jams & preserves company share by value, 2007?08 (%) 82
Table 68: Czech Republic jams & preserves value, by company, 2007?08 (CZKm, nominal prices) 82
Table 69: Czech Republic jams & preserves distribution channels, by value, 2007?08 (%) 83
Table 70: Czech Republic jams & preserves value, by distribution channel, 2007?08 (CZKm, nominal prices) 83
Table 71: Czech Republic jams & preserves expenditure per capita, 2003?08 (CZK, nominal prices) 85
Table 72: Czech Republic jams & preserves forecast expenditure per capita, 2008?13 (CZK, nominal prices) 85
Table 73: Czech Republic jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 86
Table 74: Czech Republic jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 86
Table 75: Czech Republic jams & preserves consumption per capita, 2003?08 (kg) 87
Table 76: Czech Republic jams & preserves forecast consumption per capita, 2008?13 (kg) 87
Table 77: Czech Republic savory spreads value, 2003?08 (CZKm, nominal prices) 88
Table 78: Czech Republic savory spreads value forecast, 2008?13 (CZKm, nominal prices) 89
Table 79: Czech Republic savory spreads value, 2003?08 ($m, nominal prices) 90
Table 80: Czech Republic savory spreads value forecast, 2008?13 ($m, nominal prices) 90
Table 81: Czech Republic savory spreads volume, 2003?08 (kg, million) 91
Table 82: Czech Republic savory spreads volume forecast, 2008?13 (kg, million) 92
Table 83: Czech Republic savory spreads brand share, by value, 2007?08 (%) 93
Table 84: Czech Republic savory spreads value, by brand 2007?08 (CZKm, nominal prices) 93
Table 85: Czech Republic savory spreads company share by value, 2007?08 (%) 95
Table 86: Czech Republic savory spreads value, by company, 2007?08 (CZKm, nominal prices) 95
Table 87: Czech Republic savory spreads distribution channels, by value, 2007?08 (%) 96
Table 88: Czech Republic savory spreads value, by distribution channel, 2007?08 (CZKm, nominal prices) 96
Table 89: Czech Republic savory spreads expenditure per capita, 2003?08 (CZK, nominal prices) 98
Table 90: Czech Republic savory spreads forecast expenditure per capita, 2008?13 (CZK, nominal prices) 98
Table 91: Czech Republic savory spreads expenditure per capita, 2003?08 ($, nominal prices) 99
Table 92: Czech Republic savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 99
Table 93: Czech Republic savory spreads consumption per capita, 2003?08 (kg) 100
Table 94: Czech Republic savory spreads forecast consumption per capita, 2008?13 (kg) 100
Table 95: Global spreads market value, 2008 101
Table 96: Global spreads market split (value terms ($m), 2008), top five countries 104
Table 97: Global spreads market volume, 2008 105
Table 98: Global spreads market split (volume terms, 2008), top five countries 108
Table 99: Leading players, top five countries 109
Table 100: Analysis of the Czech political landscape 111
Table 101: Analysis of the Czech economy 114
Table 102: Analysis of the Czech social system 117
Table 103: Analysis of the Czech technological landscape 120
Table 104: Patents granted by the US Patent and Trademark Office to the Czech Republic and some major developed countries, 2003–06 122
Table 105: Analysis of the Czech legal landscape 123
Table 106: Analysis of the Czech environmental landscape 126
Table 107: Czech Republic spreads new product launches reports, by company (top five companies), 2008 129
Table 108: Czech Republic spreads new product launches SKUs, by company (top five companies), 2008 129
Table 109: Czech Republic spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 130
Table 110: Czech Republic spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 130
Table 111: Czech Republic spreads new product launches (reports), by package tags or claims, 2008 131
Table 112: Czech Republic spreads new product launches (reports) - Recent five launches (2008) 131
Table 113: Czech Republic population, by age group, 2003?08 (millions) 132
Table 114: Czech Republic population forecast, by age group, 2008?13 (millions) 133
Table 115: Czech Republic population, by gender, 2003?08 (millions) 133
Table 116: Czech Republic population forecast, by gender, 2008?13 (millions) 134
Table 117: Czech Republic nominal GDP, 2003?08 (CZKbn, nominal prices) 134
Table 118: Czech Republic nominal GDP forecast, 2008?13 (CZKbn, nominal prices) 134
Table 119: Czech Republic real GDP, 2003?08 (CZKbn, 2000 prices) 135
Table 120: Czech Republic real GDP forecast, 2008?13 (CZKbn, 2000 prices) 135
Table 121: Czech Republic real GDP, 2003?08 ($bn, 2000 prices) 135
Table 122: Czech Republic real GDP forecast, 2008?13 ($bn, 2000 prices) 136
Table 123: Czech Republic consumer price index, 2003?08 (2000=100) 136
Table 124: Czech Republic consumer price index, 2008?13 (2000=100) 136


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