Spreads in the Czech Republic - Market Forecast & Consumer Demographics

Synopsis
Spreads in the Czech Republic – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the spreads industry in the Czech Republic.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for the Czech Republican spreads products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The spreads market consists of the sale of jams and preserves, honey, savory spreads, chocolate spreads, nut-based spreads.
• Market overview & forecast – overall the Czech Republic spreads market value and volume data split by category
• Market shares –company share, brand share and distribution share for the spreads market in the Czech Republic
• Spreads consumption and usage demographics –analysis of Consumer Demographics in the Czech Republican spreads market

Highlights
• In the Czech Republic, 55+ age group accounted for 21.1% share of the total spreads consumption in 2008.
• In the Czech Republic, urban consumers accounted for 75.5% of the total spreads consumption in 2008.
• In the Czech Republic, 55+ age group accounted for 22.9% share of the total jams and preserves consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the spreads market in the Czech Republic
• Design effective marketing and sales strategies by identifying consumption and usage demographics for the Czech Republican spreads products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements


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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
Chapter 2 Czech Republican Spreads Market Overview & Forecast 13
Value analysis (Czech Koruna), 2004?09 13
Value analysis (Czech Koruna), 2009?14 14
Value analysis (US dollars), 2004?09 16
Value analysis (US dollars), 2009?14 17
Volume analysis, 2004?09 19
Volume analysis, 2009?14 20
Chapter 3 Czech Republican Spreads Market Shares 22
Company and brand share analysis 22
Distribution analysis 27
Chapter 4 Czech Republican Spreads Market – Consumption & Usage Demographics 29
Spreads–consumer demographics 29
Jams and preserves–consumer demographics 39
Chocolate spreads–consumer demographics 49
Honey–consumer demographics 59
Savory spreads–consumer demographics 69
Chapter 5 Research Methodology 79
Methodology overview 79
Secondary research 80
Market modeling 81
Creating an initial data model 81
Revising the initial data model 81
Creating a final estimate 82
Creating demographic value splits 82
Primary research 82
Data finalization 83
Ongoing research 83
Chapter 6 Appendix 84
Future readings 84
How to contact experts in your industry 84
Disclaimer 84


LIST OF FIGURES
Figure 1: Spreads, Czech Republic, value by category (CZKm), 2004?14 16
Figure 2: Spreads, Czech Republic, category growth comparison, by value, 2004?14 19
Figure 3: Spreads, Czech Republic, volume by category (kg, million), 2004?14 22
Figure 4: Spreads, Czech Republic, category growth comparison, by volume, 2004?14 22
Figure 5: Spreads, Czech Republic, company share by value (%), 2008?09 25
Figure 6: Spreads, Czech Republic, distribution channels by value (%), 2008?09 29
Figure 7: Spreads, Czech Republic, consumption by age group, % of total market value, 2008 30
Figure 8: Spreads, Czech Republic, consumption by gender, % of total market value, 2008 32
Figure 9: Spreads, Czech Republic, consumption by income, % of total market value, 2008 34
Figure 10: Spreads, Czech Republic, consumption by urban/rural, % of total market value, 2008 36
Figure 11: Spreads, Czech Republic, consumption by status, % of total market value, 2008 38
Figure 12: Jams and preserves, Czech Republic, consumption by age group, % of total market value, 2008 40
Figure 13: Jams and preserves, Czech Republic, consumption by gender, % of total market value, 2008 42
Figure 14: Jams and preserves, Czech Republic, consumption by income, % of total market value, 2008 44
Figure 15: Jams and preserves, Czech Republic, consumption by urban/rural, % of total market value, 2008 46
Figure 16: Jams and preserves, Czech Republic, consumption by status, % of total market value, 2008 48
Figure 17: Chocolate spreads, Czech Republic, consumption by age group, % of total market value, 2008 50
Figure 18: Chocolate spreads, Czech Republic, consumption by gender, % of total market value, 2008 52
Figure 19: Chocolate spreads, Czech Republic, consumption by income, % of total market value, 2008 54
Figure 20: Chocolate spreads, Czech Republic, consumption by urban/rural, % of total market value, 2008 56
Figure 21: Chocolate spreads, Czech Republic, consumption by status, % of total market value, 2008 58
Figure 22: Honey, Czech Republic, consumption by age group, % of total market value, 2008 60
Figure 23: Honey, Czech Republic, consumption by gender, % of total market value, 2008 62
Figure 24: Honey, Czech Republic, consumption by income, % of total market value, 2008 64
Figure 25: Honey, Czech Republic, consumption by urban/rural, % of total market value, 2008 66
Figure 26: Honey, Czech Republic, consumption by status, % of total market value, 2008 68
Figure 27: Savory spreads, Czech Republic, consumption by age group, % of total market value, 2008 70
Figure 28: Savory spreads, Czech Republic, consumption by gender, % of total market value, 2008 72
Figure 29: Savory spreads, Czech Republic, consumption by income, % of total market value, 2008 74
Figure 30: Savory spreads, Czech Republic, consumption by urban/rural, % of total market value, 2008 76
Figure 31: Savory spreads, Czech Republic, consumption by status, % of total market value, 2008 78
Figure 32: Annual data review process 81


LIST OF TABLES
Table 1: Spreads category definitions 4
Table 2: Spreads distribution channels 5
Table 3: Spreads, Czech Republic, value by category (CZKm), 2004?09 14
Table 4: Spreads, Czech Republic, value forecast by category (CZKm), 2009?14 15
Table 5: Spreads, Czech Republic, value by category ($m), 2004?09 17
Table 6: Spreads, Czech Republic, value forecast by category ($m), 2009?14 18
Table 7: Spreads, Czech Republic, volume by category (kg, million), 2004?09 20
Table 8: Spreads, Czech Republic, volume forecast by category (kg, million), 2009?14 21
Table 9: Spreads, Czech Republic, brand share by value (%), 2008?09 23
Table 10: Spreads, Czech Republic, value by brand (CZKm), 2008?09 24
Table 11: Spreads, Czech Republic, company share by value (%), 2008?09 26
Table 12: Spreads, Czech Republic, value by company (CZKm), 2008?09 27
Table 13: Spreads, Czech Republic, distribution channels by value (%), 2008?09 28
Table 14: Spreads, Czech Republic, value by distribution channel (CZKm), 2008?09 28
Table 15: Spreads, Czech Republic, consumption by age group, value ($m), 2004?08 31
Table 16: Spreads, Czech Republic, consumption by age group, % of total market value, 2004?08 31
Table 17: Spreads, Czech Republic, consumption by gender, value ($m), 2004–08 33
Table 18: Spreads, Czech Republic, consumption by gender, % of total market value, 2004–08 33
Table 19: Spreads, Czech Republic, consumption by income, value ($m), 2004–08 35
Table 20: Spreads, Czech Republic, consumption by income, % of total market value, 2004–08 35
Table 21: Spreads, Czech Republic, consumption by urban/rural, value ($m), 2004–08 37
Table 22: Spreads, Czech Republic, consumption by urban/rural, % of total market value, 2004–08 37
Table 23: Spreads, Czech Republic, consumption by status, value ($m), 2004–08 39
Table 24: Spreads, Czech Republic, consumption by status, % of total market value, 2004–08 39
Table 25: Jams and preserves, Czech Republic, consumption by age group, value ($m), 2004?08 41
Table 26: Jams and preserves, Czech Republic, consumption by age group, % of total market value, 2004?08 41
Table 27: Jams and preserves, Czech Republic, consumption by gender, value ($m), 2004–08 43
Table 28: Jams and preserves, Czech Republic, consumption by gender, % of total market value, 2004–08 43
Table 29: Jams and preserves, Czech Republic, consumption by income, value ($m), 2004–08 45
Table 30: Jams and preserves, Czech Republic, consumption by income, % of total market value, 2004–08 45
Table 31: Jams and preserves, Czech Republic, consumption by urban/rural, value ($m), 2004–08 47
Table 32: Jams and preserves, Czech Republic, consumption by urban/rural, % of total market value, 2004–08 47
Table 33: Jams and preserves, Czech Republic, consumption by status, value ($m), 2004–08 49
Table 34: Jams and preserves, Czech Republic, consumption by status, % of total market value, 2004–08 49
Table 35: Chocolate spreads, Czech Republic, consumption by age group, value ($m), 2004?08 51
Table 36: Chocolate spreads, Czech Republic, consumption by age group, % of total market value, 2004?08 51
Table 37: Chocolate spreads, Czech Republic, consumption by gender, value ($m), 2004–08 53
Table 38: Chocolate spreads, Czech Republic, consumption by gender, % of total market value, 2004–08 53
Table 39: Chocolate spreads, Czech Republic, consumption by income, value ($m), 2004–08 55
Table 40: Chocolate spreads, Czech Republic, consumption by income, % of total market value, 2004–08 55
Table 41: Chocolate spreads, Czech Republic, consumption by urban/rural, value ($m), 2004–08 57
Table 42: Chocolate spreads, Czech Republic, consumption by urban/rural, % of total market value, 2004–08 57
Table 43: Chocolate spreads, Czech Republic, consumption by status, value ($m), 2004–08 59
Table 44: Chocolate spreads, Czech Republic, consumption by status, % of total market value, 2004–08 59
Table 45: Honey, Czech Republic, consumption by age group, value ($m), 2004?08 61
Table 46: Honey, Czech Republic, consumption by age group, % of total market value, 2004?08 61
Table 47: Honey, Czech Republic, consumption by gender, value ($m), 2004–08 63
Table 48: Honey, Czech Republic, consumption by gender, % of total market value, 2004–08 63
Table 49: Honey, Czech Republic, consumption by income, value ($m), 2004–08 65
Table 50: Honey, Czech Republic, consumption by income, % of total market value, 2004–08 65
Table 51: Honey, Czech Republic, consumption by urban/rural, value ($m), 2004–08 67
Table 52: Honey, Czech Republic, consumption by urban/rural, % of total market value, 2004–08 67
Table 53: Honey, Czech Republic, consumption by status, value ($m), 2004–08 69
Table 54: Honey, Czech Republic, consumption by status, % of total market value, 2004–08 69
Table 55: Savory spreads, Czech Republic, consumption by age group, value ($m), 2004?08 71
Table 56: Savory spreads, Czech Republic, consumption by age group, % of total market value, 2004?08 71
Table 57: Savory spreads, Czech Republic, consumption by gender, value ($m), 2004–08 73
Table 58: Savory spreads, Czech Republic, consumption by gender, % of total market value, 2004–08 73
Table 59: Savory spreads, Czech Republic, consumption by income, value ($m), 2004–08 75
Table 60: Savory spreads, Czech Republic, consumption by income, % of total market value, 2004–08 75
Table 61: Savory spreads, Czech Republic, consumption by urban/rural, value ($m), 2004–08 77
Table 62: Savory spreads, Czech Republic, consumption by urban/rural, % of total market value, 2004–08 77
Table 63: Savory spreads, Czech Republic, consumption by status, value ($m), 2004–08 79
Table 64: Savory spreads, Czech Republic, consumption by status, % of total market value, 2004–08 79


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