Spreads in Denmark to 2013

Introduction

This databook provides key data and information on the spreads market in Denmark. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for spreads in Denmark increased at a compound annual growth rate of 1.2% between 2003 and 2008.

The Jams & preserves category led the spreads market in Argentina, accounting for a share of 37.8%.

Leading players in Danish spreads market include Good Food Group A/S, Ferrero S.p.A and Dan Honing.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Denmark

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for spreads in Denmark increased at a compound annual growth rate of 1.2% between 2003 and 2008.

The Jams & preserves category led the spreads market in Argentina, accounting for a share of 37.8%.

Leading players in Danish spreads market include Good Food Group A/S, Ferrero S.p.A and Dan Honing.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Danish Krone), 2003?08 24
Value analysis (Danish Krone), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profile 43
Ferrero 43
Chapter 5 Category Analysis: Chocolate spreads 45
Value analysis (Danish Krone), 2003?08 45
Value analysis (Danish Krone), 2008?13 46
Value analysis (US dollars), 2003?08 47
Value analysis (US dollars), 2008?13 47
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Honey 58
Value analysis (Danish Krone), 2003?08 58
Value analysis (Danish Krone), 2008?13 59
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 60
Volume analysis, 2003?08 61
Volume analysis, 2008?13 62
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Jams & preserves 71
Value analysis (Danish Krone), 2003?08 71
Value analysis (Danish Krone), 2008?13 72
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 74
Volume analysis, 2003?08 76
Volume analysis, 2008?13 77
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 8 Category Analysis: Nut-based spreads 87
Value analysis (Danish Krone), 2003?08 87
Value analysis (Danish Krone), 2008?13 88
Value analysis (US dollars), 2003?08 89
Value analysis (US dollars), 2008?13 89
Volume analysis, 2003?08 90
Volume analysis, 2008?13 91
Company and brand share analysis 92
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 9 Category Analysis: Savory spreads 100
Value analysis (Danish Krone), 2003?08 100
Value analysis (Danish Krone), 2008?13 101
Value analysis (US dollars), 2003?08 102
Value analysis (US dollars), 2008?13 102
Volume analysis, 2003?08 103
Volume analysis, 2008?13 104
Company and brand share analysis 105
Distribution analysis 107
Expenditure and consumption per capita 109
Chapter 10 Country Comparison 112
Value 112
Volume 116
Market share 120
Chapter 11 PESTLE Analysis 121
Summary 121
Political analysis 122
Economic analysis 125
Social analysis 128
Technology analysis 131
Legal analysis 134
Environmental analysis 137
Chapter 12 Macroeconomic Profile 140
Macroeconomic indicators 140
Chapter 13 Research Methodology 145
Methodology overview 145
Secondary research 146
Market modeling 147
Creating an initial data model 147
Revising the initial data model 147
Creating a final estimate 148
Creating demographic value splits 148
Primary research 148
Data finalization 149
Ongoing research 149
Chapter 14 APPENDIX 150
Future readings 150
How to contact experts in your industry 150
Disclaimer 150


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LIST OF FIGURES
Figure 1: Denmark spreads value and value forecast, 2003?13 (DKKm, nominal prices) 26
Figure 2: Denmark spreads category growth comparison, by value, 2003?13 29
Figure 3: Denmark spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Denmark spreads category growth comparison, by volume, 2003?13 32
Figure 5: Denmark spreads company share, by value, 2007?08 (%) 35
Figure 6: Denmark spreads distribution channels, by value, 2007?08 (%) 38
Figure 7: Denmark chocolate spreads value and value forecast, 2003?13 (DKKm, nominal prices) 46
Figure 8: Denmark chocolate spreads volume and volume forecast, 2003?13 (kg, million) 49
Figure 9: Denmark chocolate spreads company share, by value, 2007?08 (%) 51
Figure 10: Denmark chocolate spreads distribution channels, by value, 2007?08 (%) 54
Figure 11: Denmark honey value and value forecast, 2003?13 (DKKm, nominal prices) 59
Figure 12: Denmark honey volume and volume forecast, 2003?13 (kg, million) 62
Figure 13: Denmark honey company share, by value, 2007?08 (%) 64
Figure 14: Denmark honey distribution channels, by value, 2007?08 (%) 67
Figure 15: Denmark jams & preserves value and value forecast, 2003?13 (DKKm, nominal prices) 73
Figure 16: Denmark jams & preserves category growth comparison, by value, 2003?13 75
Figure 17: Denmark jams & preserves volume and volume forecast, 2003?13 (kg, million) 78
Figure 18: Denmark jams & preserves category growth comparison, by volume, 2003?13 78
Figure 19: Denmark jams & preserves company share, by value, 2007?08 (%) 80
Figure 20: Denmark jams & preserves distribution channels, by value, 2007?08 (%) 83
Figure 21: Denmark nut-based spreads value and value forecast, 2003?13 (DKKm, nominal prices) 88
Figure 22: Denmark nut-based spreads volume and volume forecast, 2003?13 (kg, million) 91
Figure 23: Denmark nut-based spreads company share, by value, 2007?08 (%) 93
Figure 24: Denmark nut-based spreads distribution channels, by value, 2007?08 (%) 96
Figure 25: Denmark savory spreads value and value forecast, 2003?13 (DKKm, nominal prices) 101
Figure 26: Denmark savory spreads volume and volume forecast, 2003?13 (kg, million) 104
Figure 27: Denmark savory spreads distribution channels, by value, 2007?08 (%) 108
Figure 28: Global spreads market split (value terms, 2008), top five countries 113
Figure 29: Global spreads market value, 2003–08, top five countries 115
Figure 30: Global spreads market split (volume terms, 2008), top five countries 117
Figure 31: Global spreads market volume, 2003–08, top five countries 119
Figure 32: Annual data review process 146


LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Denmark spreads value, 2003?08 (DKKm, nominal prices) 24
Table 4: Denmark spreads value forecast, 2008?13 (DKKm, nominal prices) 25
Table 5: Denmark spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Denmark spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Denmark spreads volume, 2003?08 (kg, million) 30
Table 8: Denmark spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Denmark spreads brand share, by value, 2007?08 (%) 33
Table 10: Denmark spreads value, by brand 2007?08 (DKKm, nominal prices) 34
Table 11: Denmark spreads company share by value, 2007?08 (%) 36
Table 12: Denmark spreads value, by company, 2007?08 (DKKm, nominal prices) 36
Table 13: Denmark spreads distribution channels, by value, 2007?08 (%) 37
Table 14: Denmark spreads value, by distribution channel, 2007?08 (DKKm, nominal prices) 37
Table 15: Denmark spreads expenditure per capita, 2003?08 (DKK, nominal prices) 39
Table 16: Denmark spreads forecast expenditure per capita, 2008?13 (DKK, nominal prices) 40
Table 17: Denmark spreads expenditure per capita, 2003?08 ($, nominal prices) 40
Table 18: Denmark spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 41
Table 19: Denmark spreads consumption per capita, 2003?08 (kg) 41
Table 20: Denmark spreads forecast consumption per capita, 2008?13 (kg) 42
Table 21: Ferrero key facts 43
Table 22: Denmark chocolate spreads value, 2003?08 (DKKm, nominal prices) 45
Table 23: Denmark chocolate spreads value forecast, 2008?13 (DKKm, nominal prices) 46
Table 24: Denmark chocolate spreads value, 2003?08 ($m, nominal prices) 47
Table 25: Denmark chocolate spreads value forecast, 2008?13 ($m, nominal prices) 47
Table 26: Denmark chocolate spreads volume, 2003?08 (kg, million) 48
Table 27: Denmark chocolate spreads volume forecast, 2008?13 (kg, million) 49
Table 28: Denmark chocolate spreads brand share, by value, 2007?08 (%) 50
Table 29: Denmark chocolate spreads value, by brand 2007?08 (DKKm, nominal prices) 50
Table 30: Denmark chocolate spreads company share by value, 2007?08 (%) 52
Table 31: Denmark chocolate spreads value, by company, 2007?08 (DKKm, nominal prices) 52
Table 32: Denmark chocolate spreads distribution channels, by value, 2007?08 (%) 53
Table 33: Denmark chocolate spreads value, by distribution channel, 2007?08 (DKKm, nominal prices) 53
Table 34: Denmark chocolate spreads expenditure per capita, 2003?08 (DKK, nominal prices) 55
Table 35: Denmark chocolate spreads forecast expenditure per capita, 2008?13 (DKK, nominal prices) 55
Table 36: Denmark chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 56
Table 37: Denmark chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 56
Table 38: Denmark chocolate spreads consumption per capita, 2003?08 (kg) 57
Table 39: Denmark chocolate spreads forecast consumption per capita, 2008?13 (kg) 57
Table 40: Denmark honey value, 2003?08 (DKKm, nominal prices) 58
Table 41: Denmark honey value forecast, 2008?13 (DKKm, nominal prices) 59
Table 42: Denmark honey value, 2003?08 ($m, nominal prices) 60
Table 43: Denmark honey value forecast, 2008?13 ($m, nominal prices) 60
Table 44: Denmark honey volume, 2003?08 (kg, million) 61
Table 45: Denmark honey volume forecast, 2008?13 (kg, million) 62
Table 46: Denmark honey brand share, by value, 2007?08 (%) 63
Table 47: Denmark honey value, by brand 2007?08 (DKKm, nominal prices) 63
Table 48: Denmark honey company share by value, 2007?08 (%) 65
Table 49: Denmark honey value, by company, 2007?08 (DKKm, nominal prices) 65
Table 50: Denmark honey distribution channels, by value, 2007?08 (%) 66
Table 51: Denmark honey value, by distribution channel, 2007?08 (DKKm, nominal prices) 66
Table 52: Denmark honey expenditure per capita, 2003?08 (DKK, nominal prices) 68
Table 53: Denmark honey forecast expenditure per capita, 2008?13 (DKK, nominal prices) 68
Table 54: Denmark honey expenditure per capita, 2003?08 ($, nominal prices) 69
Table 55: Denmark honey forecast expenditure per capita, 2008?13 ($, nominal prices) 69
Table 56: Denmark honey consumption per capita, 2003?08 (kg) 70
Table 57: Denmark honey forecast consumption per capita, 2008?13 (kg) 70
Table 58: Denmark jams & preserves value, 2003?08 (DKKm, nominal prices) 71
Table 59: Denmark jams & preserves value forecast, 2008?13 (DKKm, nominal prices) 72
Table 60: Denmark jams & preserves value, 2003?08 ($m, nominal prices) 74
Table 61: Denmark jams & preserves value forecast, 2008?13 ($m, nominal prices) 74
Table 62: Denmark jams & preserves volume, 2003?08 (kg, million) 76
Table 63: Denmark jams & preserves volume forecast, 2008?13 (kg, million) 77
Table 64: Denmark jams & preserves brand share, by value, 2007?08 (%) 79
Table 65: Denmark jams & preserves value, by brand 2007?08 (DKKm, nominal prices) 79
Table 66: Denmark jams & preserves company share by value, 2007?08 (%) 81
Table 67: Denmark jams & preserves value, by company, 2007?08 (DKKm, nominal prices) 81
Table 68: Denmark jams & preserves distribution channels, by value, 2007?08 (%) 82
Table 69: Denmark jams & preserves value, by distribution channel, 2007?08 (DKKm, nominal prices) 82
Table 70: Denmark jams & preserves expenditure per capita, 2003?08 (DKK, nominal prices) 84
Table 71: Denmark jams & preserves forecast expenditure per capita, 2008?13 (DKK, nominal prices) 84
Table 72: Denmark jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 85
Table 73: Denmark jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 85
Table 74: Denmark jams & preserves consumption per capita, 2003?08 (kg) 86
Table 75: Denmark jams & preserves forecast consumption per capita, 2008?13 (kg) 86
Table 76: Denmark nut-based spreads value, 2003?08 (DKKm, nominal prices) 87
Table 77: Denmark nut-based spreads value forecast, 2008?13 (DKKm, nominal prices) 88
Table 78: Denmark nut-based spreads value, 2003?08 ($m, nominal prices) 89
Table 79: Denmark nut-based spreads value forecast, 2008?13 ($m, nominal prices) 89
Table 80: Denmark nut-based spreads volume, 2003?08 (kg, million) 90
Table 81: Denmark nut-based spreads volume forecast, 2008?13 (kg, million) 91
Table 82: Denmark nut-based spreads brand share, by value, 2007?08 (%) 92
Table 83: Denmark nut-based spreads value, by brand 2007?08 (DKKm, nominal prices) 92
Table 84: Denmark nut-based spreads company share by value, 2007?08 (%) 94
Table 85: Denmark nut-based spreads value, by company, 2007?08 (DKKm, nominal prices) 94
Table 86: Denmark nut-based spreads distribution channels, by value, 2007?08 (%) 95
Table 87: Denmark nut-based spreads value, by distribution channel, 2007?08 (DKKm, nominal prices) 95
Table 88: Denmark nut-based spreads expenditure per capita, 2003?08 (DKK, nominal prices) 97
Table 89: Denmark nut-based spreads forecast expenditure per capita, 2008?13 (DKK, nominal prices) 97
Table 90: Denmark nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 98
Table 91: Denmark nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 98
Table 92: Denmark nut-based spreads consumption per capita, 2003?08 (kg) 99
Table 93: Denmark nut-based spreads forecast consumption per capita, 2008?13 (kg) 99
Table 94: Denmark savory spreads value, 2003?08 (DKKm, nominal prices) 100
Table 95: Denmark savory spreads value forecast, 2008?13 (DKKm, nominal prices) 101
Table 96: Denmark savory spreads value, 2003?08 ($m, nominal prices) 102
Table 97: Denmark savory spreads value forecast, 2008?13 ($m, nominal prices) 102
Table 98: Denmark savory spreads volume, 2003?08 (kg, million) 103
Table 99: Denmark savory spreads volume forecast, 2008?13 (kg, million) 104
Table 100: Denmark savory spreads brand share, by value, 2007?08 (%) 105
Table 101: Denmark savory spreads value, by brand 2007?08 (DKKm, nominal prices) 105
Table 102: Denmark savory spreads company share by value, 2007?08 (%) 106
Table 103: Denmark savory spreads value, by company, 2007?08 (DKKm, nominal prices) 106
Table 104: Denmark savory spreads distribution channels, by value, 2007?08 (%) 107
Table 105: Denmark savory spreads value, by distribution channel, 2007?08 (DKKm, nominal prices) 107
Table 106: Denmark savory spreads expenditure per capita, 2003?08 (DKK, nominal prices) 109
Table 107: Denmark savory spreads forecast expenditure per capita, 2008?13 (DKK, nominal prices) 109
Table 108: Denmark savory spreads expenditure per capita, 2003?08 ($, nominal prices) 110
Table 109: Denmark savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 110
Table 110: Denmark savory spreads consumption per capita, 2003?08 (kg) 111
Table 111: Denmark savory spreads forecast consumption per capita, 2008?13 (kg) 111
Table 112: Global spreads market value, 2008 112
Table 113: Global spreads market split (value terms ($m), 2008), top five countries 115
Table 114: Global spreads market volume, 2008 116
Table 115: Global spreads market split (volume terms, 2008), top five countries 119
Table 116: Leading players, top five countries 120
Table 117: Analysis of Denmark’s political landscape 122
Table 118: Analysis of the Danish economy 125
Table 119: Analysis of Denmark’s social system 128
Table 120: Analysis of Denmark’s technology landscape 131
Table 121: Analysis of Denmark’s legal landscape 134
Table 122: Analysis of Denmark’s environmental landscape 137
Table 123: Denmark population, by age group, 2003?08 (millions) 140
Table 124: Denmark population forecast, by age group, 2008?13 (millions) 141
Table 125: Denmark population, by gender, 2003?08 (millions) 141
Table 126: Denmark population forecast, by gender, 2008?13 (millions) 142
Table 127: Denmark nominal GDP, 2003?08 (DKKbn, nominal prices) 142
Table 128: Denmark nominal GDP forecast, 2008?13 (DKKbn, nominal prices) 142
Table 129: Denmark real GDP, 2003?08 (DKKbn, 2000 prices) 143
Table 130: Denmark real GDP forecast, 2008?13 (DKKbn, 2000 prices) 143
Table 131: Denmark real GDP, 2003?08 ($bn, 2000 prices) 143
Table 132: Denmark real GDP forecast, 2008?13 ($bn, 2000 prices) 144
Table 133: Denmark consumer price index, 2003?08 (2000=100) 144
Table 134: Denmark consumer price index, 2008?13 (2000=100) 144

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