Spreads in Eastern Europe to 2014

Introduction

This databook provides key data and information on the spreads market covering 13 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams and preserves, chocolate spreads, honey, savory spreads and nut-based spreads

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

Highlights

The market for spreads in Eastern Europe increased at a compound annual growth rate of 4.2% between 2004 and 2009.

The honey category led the spreads market in Eastern Europe, accounting for a share of 34.9%.

The leading players in the Eastern European spreads market include Ferrero S.p.A., Agros Nova and HAMÉ s.r.o.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Eastern Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: jams and preserves 3
Summary category level: chocolate spreads 4
Summary category level: honey 5
Summary category level: savory spreads 6
Summary category level: nut-based spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 23
Chapter 4 Eastern Europe Spreads: Market Overview 25
Value analysis (US Dollar), 2004?09 25
Value analysis (US Dollar), 2009?14 26
Volume analysis, 2004?09 28
Volume analysis, 2009?14 29
Company share analysis 31
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 5 Leading Company Profile 39
Ferrero 39
Chapter 6 Category Analysis: Jams and Preserves 41
Value analysis (US Dollar), 2004?09 41
Value analysis (US Dollar), 2009?14 42
Volume analysis, 2004?09 44
Volume analysis, 2009?14 45
Company share analysis 47
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 7 Category Analysis: Chocolate Spreads 54
Value analysis (US Dollar), 2004?09 54
Value analysis (US Dollar), 2009?14 55
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 8 Category Analysis: Honey 65
Value analysis (US Dollar), 2004?09 65
Value analysis (US Dollar), 2009?14 66
Volume analysis, 2004?09 67
Volume analysis, 2009?14 68
Company share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 9 Category Analysis: Savory Spreads 76
Value analysis (US Dollar), 2004?09 76
Value analysis (US Dollar), 2009?14 77
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 10 Category Analysis: Nut-Based Spreads 87
Value analysis (US Dollar), 2004?09 87
Value analysis (US Dollar), 2009?14 88
Volume analysis, 2004?09 89
Volume analysis, 2009?14 90
Company share analysis 91
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 11 Research Methodology 98
Methodology overview 98
Secondary research 99
Market modeling 100
Creating an initial data model 100
Revising the initial data model 100
Creating a final estimate 101
Creating demographic value splits 101
Primary research 101
Data finalization 102
Ongoing research 102
Chapter 12 Appendix 103
Future readings 103
How to contact experts in your industry 103
Disclaimer 103

LIST OF FIGURES
Figure 1: Spreads, Eastern Europe, value by category ($m), 2004?14 27
Figure 2: Spreads, Eastern Europe, category growth comparison, by value, 2004?14 27
Figure 3: Spreads, Eastern Europe, volume by category (kg, million), 2004?14 30
Figure 4: Spreads, Eastern Europe, category growth comparison, by volume, 2004?14 30
Figure 5: Spreads, Eastern Europe, company share (top five companies) by value (%), 2008?09 33
Figure 6: Spreads, Eastern Europe, distribution channels by value (%), 2008?09 35
Figure 7: Jams and preserves, Eastern Europe, value by segment ($m), 2004?14 43
Figure 8: Jams and preserves, Eastern Europe, category growth comparison, by value, 2004?14 43
Figure 9: Jams and preserves, Eastern Europe, volume by segment (kg, million), 2004?14 46
Figure 10: Jams and preserves, Eastern Europe, category growth comparison, by volume, 2004?14 46
Figure 11: Jams and preserves, Eastern Europe, company share (top five companies) by value (%), 2008?09 49
Figure 12: Jams and preserves, Eastern Europe, distribution channels by value (%), 2008?09 51
Figure 13: Chocolate spreads, Eastern Europe, value ($m), 2004?14 55
Figure 14: Chocolate spreads, Eastern Europe, volume (kg, million), 2004?14 57
Figure 15: Chocolate spreads, Eastern Europe, company share (top five companies) by value (%), 2008?09 60
Figure 16: Chocolate spreads, Eastern Europe, distribution channels by value (%), 2008?09 62
Figure 17: Honey, Eastern Europe, value ($m), 2004?14 66
Figure 18: Honey, Eastern Europe, volume (kg, million), 2004?14 68
Figure 19: Honey, Eastern Europe, company share (top five companies) by value (%), 2008?09 71
Figure 20: Honey, Eastern Europe, distribution channels by value (%), 2008?09 73
Figure 21: Savory spreads, Eastern Europe, value ($m), 2004?14 77
Figure 22: Savory spreads, Eastern Europe, volume (kg, million), 2004?14 79
Figure 23: Savory spreads, Eastern Europe, company share (top five companies) by value (%), 2008?09 82
Figure 24: Savory spreads, Eastern Europe, distribution channels by value (%), 2008?09 84
Figure 25: Nut-based spreads, Eastern Europe, value by segment ($m), 2004?14 88
Figure 26: Nut-based spreads, Eastern Europe, volume by segment (kg, million), 2004?14 90
Figure 27: Nut-based spreads, Eastern Europe, company share (top five companies) by value (%), 2008?09 93
Figure 28: Nut-based spreads, Eastern Europe, distribution channels by value (%), 2008?09 95
Figure 29: Annual data review process 99

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Spreads, Eastern Europe, value (country-wise), 2004?09 ($m) 21
Table 4: Spreads, Eastern Europe, value (country-wise) forecast, 2009?14 ($m) 22
Table 5: Spreads, Eastern Europe, volume (country-wise), 2004?09 (kg, million) 23
Table 6: Spreads, Eastern Europe, volume (country-wise) forecast, 2009?14 (kg, million) 24
Table 7: Spreads, Eastern Europe, value by category ($m), 2004?09 25
Table 8: Spreads, Eastern Europe, value forecast by category ($m), 2009?14 26
Table 9: Spreads, Eastern Europe, volume by category (kg, million), 2004?09 28
Table 10: Spreads, Eastern Europe, volume forecast by category (kg, million), 2009?14 29
Table 11: Spreads, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 31
Table 12: Spreads, Eastern Europe, value by company ($m), 2008?09 32
Table 13: Spreads, Eastern Europe, distribution channels by value (%), 2008?09 34
Table 14: Spreads, Eastern Europe, value by distribution channel ($m), 2008?09 34
Table 15: Spreads, Eastern Europe, expenditure per capita ($), 2004?09 36
Table 16: Spreads, Eastern Europe, forecast expenditure per capita ($), 2009?14 37
Table 17: Spreads, Eastern Europe, consumption per capita (kg), 2004?09 37
Table 18: Spreads, Eastern Europe, forecast consumption per capita (kg), 2009?14 38
Table 19: Ferrero key facts 39
Table 20: Jams and preserves, Eastern Europe, value by segment ($m), 2004?09 41
Table 21: Jams and preserves, Eastern Europe, value forecast by segment ($m), 2009?14 42
Table 22: Jams and preserves, Eastern Europe, volume by segment (kg, million), 2004?09 44
Table 23: Jams and preserves, Eastern Europe, volume forecast by segment (kg, million), 2009?14 45
Table 24: Jams and preserves, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 47
Table 25: Jams and preserves, Eastern Europe, value by company ($m), 2008?09 48
Table 26: Jams and preserves, Eastern Europe, distribution channels by value (%), 2008?09 50
Table 27: Jams and preserves, Eastern Europe, value by distribution channel ($m), 2008?09 50
Table 28: Jams and preserves, Eastern Europe, expenditure per capita ($), 2004?09 52
Table 29: Jams and preserves, Eastern Europe, forecast expenditure per capita ($), 2009?14 52
Table 30: Jams and preserves, Eastern Europe, consumption per capita (kg), 2004?09 53
Table 31: Jams and preserves, Eastern Europe, forecast consumption per capita (kg), 2009?14 53
Table 32: Chocolate spreads, Eastern Europe, value ($m), 2004?09 54
Table 33: Chocolate spreads, Eastern Europe, value forecast ($m), 2009?14 55
Table 34: Chocolate spreads, Eastern Europe, volume (kg, million), 2004?09 56
Table 35: Chocolate spreads, Eastern Europe, volume forecast (kg, million), 2009?14 57
Table 36: Chocolate spreads, Eastern Europe, company share by value (%), 2008?09 58
Table 37: Chocolate spreads, Eastern Europe, value by company ($m), 2008?09 59
Table 38: Chocolate spreads, Eastern Europe, distribution channels by value (%), 2008?09 61
Table 39: Chocolate spreads, Eastern Europe, value by distribution channel ($m), 2008?09 61
Table 40: Chocolate spreads, Eastern Europe, expenditure per capita ($), 2004?09 63
Table 41: Chocolate spreads, Eastern Europe, forecast expenditure per capita ($), 2009?14 63
Table 42: Chocolate spreads, Eastern Europe, consumption per capita (kg), 2004?09 64
Table 43: Chocolate spreads, Eastern Europe, forecast consumption per capita (kg), 2009?14 64
Table 44: Honey, Eastern Europe, value ($m), 2004?09 65
Table 45: Honey, Eastern Europe, value forecast ($m), 2009?14 66
Table 46: Honey, Eastern Europe, volume (kg, million), 2004?09 67
Table 47: Honey, Eastern Europe, volume forecast (kg, million), 2009?14 68
Table 48: Honey, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 69
Table 49: Honey, Eastern Europe, value by company ($m), 2008?09 70
Table 50: Honey, Eastern Europe, distribution channels by value (%), 2008?09 72
Table 51: Honey, Eastern Europe, value by distribution channel ($m), 2008?09 72
Table 52: Honey, Eastern Europe, expenditure per capita ($), 2004?09 74
Table 53: Honey, Eastern Europe, forecast expenditure per capita ($), 2009?14 74
Table 54: Honey, Eastern Europe, consumption per capita (kg), 2004?09 75
Table 55: Honey, Eastern Europe, forecast consumption per capita (kg), 2009?14 75
Table 56: Savory spreads, Eastern Europe, value ($m), 2004?09 76
Table 57: Savory spreads, Eastern Europe, value forecast ($m), 2009?14 77
Table 58: Savory spreads, Eastern Europe, volume (kg, million), 2004?09 78
Table 59: Savory spreads, Eastern Europe, volume forecast (kg, million), 2009?14 79
Table 60: Savory spreads, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 80
Table 61: Savory spreads, Eastern Europe, value by company ($m), 2008?09 81
Table 62: Savory spreads, Eastern Europe, distribution channels by value (%), 2008?09 83
Table 63: Savory spreads, Eastern Europe, value by distribution channel ($m), 2008?09 83
Table 64: Savory spreads, Eastern Europe, expenditure per capita ($), 2004?09 85
Table 65: Savory spreads, Eastern Europe, forecast expenditure per capita ($), 2009?14 85
Table 66: Savory spreads, Eastern Europe, consumption per capita (kg), 2004?09 86
Table 67: Savory spreads, Eastern Europe, forecast consumption per capita (kg), 2009?14 86
Table 68: Nut-based spreads, Eastern Europe, value by segment ($m), 2004?09 87
Table 69: Nut-based spreads, Eastern Europe, value forecast by segment ($m), 2009?14 88
Table 70: Nut-based spreads, Eastern Europe, volume by segment (kg, million), 2004?09 89
Table 71: Nut-based spreads, Eastern Europe, volume forecast by segment (kg, million), 2009?14 90
Table 72: Nut-based spreads, Eastern Europe, company share by value (%), 2008?09 91
Table 73: Nut-based spreads, Eastern Europe, value by company ($m), 2008?09 92
Table 74: Nut-based spreads, Eastern Europe, distribution channels by value (%), 2008?09 94
Table 75: Nut-based spreads, Eastern Europe, value by distribution channel ($m), 2008?09 94
Table 76: Nut-based spreads, Eastern Europe, expenditure per capita ($), 2004?09 96
Table 77: Nut-based spreads, Eastern Europe, forecast expenditure per capita ($), 2009?14 96
Table 78: Nut-based spreads, Eastern Europe, consumption per capita (kg), 2004?09 97
Table 79: Nut-based spreads, Eastern Europe, forecast consumption per capita (kg), 2009?14 97



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