Spreads in Finland to 2013

Introduction

This databook provides key data and information on the spreads market in Finland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the spreads market, including company overview, key facts and business description

Highlights

The market for spreads in Finland increased at a compound annual growth rate of 1.4% between 2003 and 2008.

The savory spreads category led the spreads market in Finland, accounting for a share of 45.6%.

Leading players in Finnish spreads market include Unilever, Lannen Tehtaat Oyj and Saarioinen Säilyke Oy.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Finland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for spreads in Finland increased at a compound annual growth rate of 1.4% between 2003 and 2008.

The savory spreads category led the spreads market in Finland, accounting for a share of 45.6%.

Leading players in Finnish spreads market include Unilever, Lannen Tehtaat Oyj and Saarioinen Säilyke Oy.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Euro), 2003?08 24
Value analysis (Euro), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 44
Unilever 44
Lannen Tehtaat Oyj 46
Chapter 5 Category Analysis: Chocolate spreads 48
Value analysis (Euro), 2003?08 48
Value analysis (Euro), 2008?13 49
Value analysis (US dollars), 2003?08 50
Value analysis (US dollars), 2008?13 50
Volume analysis, 2003?08 51
Volume analysis, 2008?13 52
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Honey 61
Value analysis (Euro), 2003?08 61
Value analysis (Euro), 2008?13 62
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 63
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Jams & preserves 74
Value analysis (Euro), 2003?08 74
Value analysis (Euro), 2008?13 75
Value analysis (US dollars), 2003?08 77
Value analysis (US dollars), 2008?13 77
Volume analysis, 2003?08 79
Volume analysis, 2008?13 80
Company and brand share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 Category Analysis: Nut-based spreads 90
Value analysis (Euro), 2003?08 90
Value analysis (Euro), 2008?13 91
Value analysis (US dollars), 2003?08 92
Value analysis (US dollars), 2008?13 92
Volume analysis, 2003?08 93
Volume analysis, 2008?13 94
Company and brand share analysis 95
Distribution analysis 98
Expenditure and consumption per capita 100
Chapter 9 Category Analysis: Savory spreads 103
Value analysis (Euro), 2003?08 103
Value analysis (Euro), 2008?13 104
Value analysis (US dollars), 2003?08 105
Value analysis (US dollars), 2008?13 105
Volume analysis, 2003?08 106
Volume analysis, 2008?13 107
Company and brand share analysis 108
Distribution analysis 111
Expenditure and consumption per capita 113
Chapter 10 Country Comparison 116
Value 116
Volume 120
Market share 124
Chapter 11 PESTLE Analysis 125
Summary 125
Political analysis 127
Economic analysis 130
Social analysis 133
Technological analysis 136
Legal analysis 140
Environmental analysis 143
Chapter 12 New Product Development 147
Product launches over time 147
Recent product launches 149
Chapter 13 Macroeconomic Profile 150
Macroeconomic indicators 150
Chapter 14 Research Methodology 155
Methodology overview 155
Secondary research 156
Market modeling 157
Creating an initial data model 157
Revising the initial data model 157
Creating a final estimate 158
Creating demographic value splits 158
Primary research 158
Data finalization 159
Ongoing research 159
Chapter 15 APPENDIX 160
Future readings 160
How to contact experts in your industry 160
Disclaimer 160


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LIST OF FIGURES
Figure 1: Finland spreads value and value forecast, 2003?13 (€m, nominal prices) 26
Figure 2: Finland spreads category growth comparison, by value, 2003?13 29
Figure 3: Finland spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Finland spreads category growth comparison, by volume, 2003?13 32
Figure 5: Finland spreads company share, by value, 2007?08 (%) 35
Figure 6: Finland spreads distribution channels, by value, 2007?08 (%) 39
Figure 7: Finland chocolate spreads value and value forecast, 2003?13 (€m, nominal prices) 49
Figure 8: Finland chocolate spreads volume and volume forecast, 2003?13 (kg, million) 52
Figure 9: Finland chocolate spreads company share, by value, 2007?08 (%) 54
Figure 10: Finland chocolate spreads distribution channels, by value, 2007?08 (%) 57
Figure 11: Finland honey value and value forecast, 2003?13 (€m, nominal prices) 62
Figure 12: Finland honey volume and volume forecast, 2003?13 (kg, million) 65
Figure 13: Finland honey company share, by value, 2007?08 (%) 67
Figure 14: Finland honey distribution channels, by value, 2007?08 (%) 70
Figure 15: Finland jams & preserves value and value forecast, 2003?13 (€m, nominal prices) 76
Figure 16: Finland jams & preserves category growth comparison, by value, 2003?13 78
Figure 17: Finland jams & preserves volume and volume forecast, 2003?13 (kg, million) 81
Figure 18: Finland jams & preserves category growth comparison, by volume, 2003?13 81
Figure 19: Finland jams & preserves company share, by value, 2007?08 (%) 83
Figure 20: Finland jams & preserves distribution channels, by value, 2007?08 (%) 86
Figure 21: Finland nut-based spreads value and value forecast, 2003?13 (€m, nominal prices) 91
Figure 22: Finland nut-based spreads volume and volume forecast, 2003?13 (kg, million) 94
Figure 23: Finland nut-based spreads company share, by value, 2007?08 (%) 96
Figure 24: Finland nut-based spreads distribution channels, by value, 2007?08 (%) 99
Figure 25: Finland savory spreads value and value forecast, 2003?13 (€m, nominal prices) 104
Figure 26: Finland savory spreads volume and volume forecast, 2003?13 (kg, million) 107
Figure 27: Finland savory spreads company share, by value, 2007?08 (%) 109
Figure 28: Finland savory spreads distribution channels, by value, 2007?08 (%) 112
Figure 29: Global spreads market split (value terms, 2008), top five countries 117
Figure 30: Global spreads market value, 2003–08, top five countries 119
Figure 31: Global spreads market split (volume terms, 2008), top five countries 121
Figure 32: Global spreads market volume, 2003–08, top five countries 123
Figure 33: Annual data review process 156


LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Finland spreads value, 2003?08 (€m, nominal prices) 24
Table 4: Finland spreads value forecast, 2008?13 (€m, nominal prices) 25
Table 5: Finland spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Finland spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Finland spreads volume, 2003?08 (kg, million) 30
Table 8: Finland spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Finland spreads brand share, by value, 2007?08 (%) 33
Table 10: Finland spreads value, by brand 2007?08 (€m, nominal prices) 34
Table 11: Finland spreads company share by value, 2007?08 (%) 36
Table 12: Finland spreads value, by company, 2007?08 (€m, nominal prices) 37
Table 13: Finland spreads distribution channels, by value, 2007?08 (%) 38
Table 14: Finland spreads value, by distribution channel, 2007?08 (€m, nominal prices) 38
Table 15: Finland spreads expenditure per capita, 2003?08 (€, nominal prices) 40
Table 16: Finland spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 41
Table 17: Finland spreads expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: Finland spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 42
Table 19: Finland spreads consumption per capita, 2003?08 (kg) 42
Table 20: Finland spreads forecast consumption per capita, 2008?13 (kg) 43
Table 21: Unilever key facts 44
Table 22: Lannen Tehtaat Oyj key facts 46
Table 23: Finland chocolate spreads value, 2003?08 (€m, nominal prices) 48
Table 24: Finland chocolate spreads value forecast, 2008?13 (€m, nominal prices) 49
Table 25: Finland chocolate spreads value, 2003?08 ($m, nominal prices) 50
Table 26: Finland chocolate spreads value forecast, 2008?13 ($m, nominal prices) 50
Table 27: Finland chocolate spreads volume, 2003?08 (kg, million) 51
Table 28: Finland chocolate spreads volume forecast, 2008?13 (kg, million) 52
Table 29: Finland chocolate spreads brand share, by value, 2007?08 (%) 53
Table 30: Finland chocolate spreads value, by brand 2007?08 (€m, nominal prices) 53
Table 31: Finland chocolate spreads company share by value, 2007?08 (%) 55
Table 32: Finland chocolate spreads value, by company, 2007?08 (€m, nominal prices) 55
Table 33: Finland chocolate spreads distribution channels, by value, 2007?08 (%) 56
Table 34: Finland chocolate spreads value, by distribution channel, 2007?08 (€m, nominal prices) 56
Table 35: Finland chocolate spreads expenditure per capita, 2003?08 (€, nominal prices) 58
Table 36: Finland chocolate spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 58
Table 37: Finland chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 59
Table 38: Finland chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 59
Table 39: Finland chocolate spreads consumption per capita, 2003?08 (kg) 60
Table 40: Finland chocolate spreads forecast consumption per capita, 2008?13 (kg) 60
Table 41: Finland honey value, 2003?08 (€m, nominal prices) 61
Table 42: Finland honey value forecast, 2008?13 (€m, nominal prices) 62
Table 43: Finland honey value, 2003?08 ($m, nominal prices) 63
Table 44: Finland honey value forecast, 2008?13 ($m, nominal prices) 63
Table 45: Finland honey volume, 2003?08 (kg, million) 64
Table 46: Finland honey volume forecast, 2008?13 (kg, million) 65
Table 47: Finland honey brand share, by value, 2007?08 (%) 66
Table 48: Finland honey value, by brand 2007?08 (€m, nominal prices) 66
Table 49: Finland honey company share by value, 2007?08 (%) 68
Table 50: Finland honey value, by company, 2007?08 (€m, nominal prices) 68
Table 51: Finland honey distribution channels, by value, 2007?08 (%) 69
Table 52: Finland honey value, by distribution channel, 2007?08 (€m, nominal prices) 69
Table 53: Finland honey expenditure per capita, 2003?08 (€, nominal prices) 71
Table 54: Finland honey forecast expenditure per capita, 2008?13 (€, nominal prices) 71
Table 55: Finland honey expenditure per capita, 2003?08 ($, nominal prices) 72
Table 56: Finland honey forecast expenditure per capita, 2008?13 ($, nominal prices) 72
Table 57: Finland honey consumption per capita, 2003?08 (kg) 73
Table 58: Finland honey forecast consumption per capita, 2008?13 (kg) 73
Table 59: Finland jams & preserves value, 2003?08 (€m, nominal prices) 74
Table 60: Finland jams & preserves value forecast, 2008?13 (€m, nominal prices) 75
Table 61: Finland jams & preserves value, 2003?08 ($m, nominal prices) 77
Table 62: Finland jams & preserves value forecast, 2008?13 ($m, nominal prices) 77
Table 63: Finland jams & preserves volume, 2003?08 (kg, million) 79
Table 64: Finland jams & preserves volume forecast, 2008?13 (kg, million) 80
Table 65: Finland jams & preserves brand share, by value, 2007?08 (%) 82
Table 66: Finland jams & preserves value, by brand 2007?08 (€m, nominal prices) 82
Table 67: Finland jams & preserves company share by value, 2007?08 (%) 84
Table 68: Finland jams & preserves value, by company, 2007?08 (€m, nominal prices) 84
Table 69: Finland jams & preserves distribution channels, by value, 2007?08 (%) 85
Table 70: Finland jams & preserves value, by distribution channel, 2007?08 (€m, nominal prices) 85
Table 71: Finland jams & preserves expenditure per capita, 2003?08 (€, nominal prices) 87
Table 72: Finland jams & preserves forecast expenditure per capita, 2008?13 (€, nominal prices) 87
Table 73: Finland jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 88
Table 74: Finland jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 88
Table 75: Finland jams & preserves consumption per capita, 2003?08 (kg) 89
Table 76: Finland jams & preserves forecast consumption per capita, 2008?13 (kg) 89
Table 77: Finland nut-based spreads value, 2003?08 (€m, nominal prices) 90
Table 78: Finland nut-based spreads value forecast, 2008?13 (€m, nominal prices) 91
Table 79: Finland nut-based spreads value, 2003?08 ($m, nominal prices) 92
Table 80: Finland nut-based spreads value forecast, 2008?13 ($m, nominal prices) 92
Table 81: Finland nut-based spreads volume, 2003?08 (kg, million) 93
Table 82: Finland nut-based spreads volume forecast, 2008?13 (kg, million) 94
Table 83: Finland nut-based spreads brand share, by value, 2007?08 (%) 95
Table 84: Finland nut-based spreads value, by brand 2007?08 (€m, nominal prices) 95
Table 85: Finland nut-based spreads company share by value, 2007?08 (%) 97
Table 86: Finland nut-based spreads value, by company, 2007?08 (€m, nominal prices) 97
Table 87: Finland nut-based spreads distribution channels, by value, 2007?08 (%) 98
Table 88: Finland nut-based spreads value, by distribution channel, 2007?08 (€m, nominal prices) 98
Table 89: Finland nut-based spreads expenditure per capita, 2003?08 (€, nominal prices) 100
Table 90: Finland nut-based spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 100
Table 91: Finland nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 101
Table 92: Finland nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 101
Table 93: Finland nut-based spreads consumption per capita, 2003?08 (kg) 102
Table 94: Finland nut-based spreads forecast consumption per capita, 2008?13 (kg) 102
Table 95: Finland savory spreads value, 2003?08 (€m, nominal prices) 103
Table 96: Finland savory spreads value forecast, 2008?13 (€m, nominal prices) 104
Table 97: Finland savory spreads value, 2003?08 ($m, nominal prices) 105
Table 98: Finland savory spreads value forecast, 2008?13 ($m, nominal prices) 105
Table 99: Finland savory spreads volume, 2003?08 (kg, million) 106
Table 100: Finland savory spreads volume forecast, 2008?13 (kg, million) 107
Table 101: Finland savory spreads brand share, by value, 2007?08 (%) 108
Table 102: Finland savory spreads value, by brand 2007?08 (€m, nominal prices) 108
Table 103: Finland savory spreads company share by value, 2007?08 (%) 110
Table 104: Finland savory spreads value, by company, 2007?08 (€m, nominal prices) 110
Table 105: Finland savory spreads distribution channels, by value, 2007?08 (%) 111
Table 106: Finland savory spreads value, by distribution channel, 2007?08 (€m, nominal prices) 111
Table 107: Finland savory spreads expenditure per capita, 2003?08 (€, nominal prices) 113
Table 108: Finland savory spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 113
Table 109: Finland savory spreads expenditure per capita, 2003?08 ($, nominal prices) 114
Table 110: Finland savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 114
Table 111: Finland savory spreads consumption per capita, 2003?08 (kg) 115
Table 112: Finland savory spreads forecast consumption per capita, 2008?13 (kg) 115
Table 113: Global spreads market value, 2008 116
Table 114: Global spreads market split (value terms ($m), 2008), top five countries 119
Table 115: Global spreads market volume, 2008 120
Table 116: Global spreads market split (volume terms, 2008), top five countries 123
Table 117: Leading players, top five countries 124
Table 118: Analysis of Finland’s political landscape 127
Table 119: Analysis of Finland’s economy 130
Table 120: Analysis of Finland’s social system 133
Table 121: Analysis of Finland’s technology landscape 136
Table 122: Hourly labor cost in EU countries 138
Table 123: Patents received from USPTO 139
Table 124: Analysis of Finland’s legal landscape 140
Table 125: Analysis of Finland’s environmental landscape 143
Table 126: Finland spreads new product launches reports, by company (top five companies), 2008 147
Table 127: Finland spreads new product launches SKUs, by company (top five companies), 2008 147
Table 128: Finland spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 148
Table 129: Finland spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 148
Table 130: Finland spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 149
Table 131: Finland spreads new product launches (reports) - Recent five launches (2008) 149
Table 132: Finland population, by age group, 2003?08 (millions) 150
Table 133: Finland population forecast, by age group, 2008?13 (millions) 151
Table 134: Finland population, by gender, 2003?08 (millions) 151
Table 135: Finland population forecast, by gender, 2008?13 (millions) 152
Table 136: Finland nominal GDP, 2003?08 (€bn, nominal prices) 152
Table 137: Finland nominal GDP forecast, 2008?13 (€bn, nominal prices) 152
Table 138: Finland real GDP, 2003?08 (€bn, 2000 prices) 153
Table 139: Finland real GDP forecast, 2008?13 (€bn, 2000 prices) 153
Table 140: Finland real GDP, 2003?08 ($bn, 2000 prices) 153
Table 141: Finland real GDP forecast, 2008?13 ($bn, 2000 prices) 154
Table 142: Finland consumer price index, 2003?08 (2000=100) 154
Table 143: Finland consumer price index, 2008?13 (2000=100) 154


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