Spreads in Finland to 2014

Introduction

This databook provides key data and information on the spreads market in Finland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams and preserves, chocolate spreads, honey, savory spreads and nut-based spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spreads market, including company overview, key facts and business description

Highlights

The market for spreads in Finland increased at a compound annual growth rate of 1.4% between 2004 and 2009.

The savory spreads category led the spreads market in Finland, accounting for a share of 45.6%.

The leading players in Finnish spreads market include Saarioinen Säilyke Oy, Unilever and Hero Group, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Finland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: jams and preserves 3
Summary category level: chocolate spreads 4
Summary category level: honey 5
Summary category level: savory spreads 6
Summary category level: nut-based spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Euro), 2004?09 24
Value analysis (Euro), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 46
Unilever 46
Hero Group, The 48
Chapter 5 Category Analysis: Jams and Preserves 50
Value analysis (Euro), 2004?09 50
Value analysis (Euro), 2009?14 51
Value analysis (US dollars), 2004?09 53
Value analysis (US dollars), 2009?14 53
Volume analysis, 2004?09 55
Volume analysis, 2009?14 56
Company and brand share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 6 Category Analysis: Chocolate Spreads 66
Value analysis (Euro), 2004?09 66
Value analysis (Euro), 2009?14 67
Value analysis (US dollars), 2004?09 68
Value analysis (US dollars), 2009?14 68
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Honey 79
Value analysis (Euro), 2004?09 79
Value analysis (Euro), 2009?14 80
Value analysis (US dollars), 2004?09 81
Value analysis (US dollars), 2009?14 81
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Category Analysis: Savory Spreads 92
Value analysis (Euro), 2004?09 92
Value analysis (Euro), 2009?14 93
Value analysis (US dollars), 2004?09 94
Value analysis (US dollars), 2009?14 94
Volume analysis, 2004?09 95
Volume analysis, 2009?14 96
Company and brand share analysis 97
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 9 Category Analysis: Nut-Based Spreads 105
Value analysis (Euro), 2004?09 105
Value analysis (Euro), 2009?14 106
Value analysis (US dollars), 2004?09 107
Value analysis (US dollars), 2009?14 107
Volume analysis, 2004?09 108
Volume analysis, 2009?14 109
Company and brand share analysis 110
Distribution analysis 113
Expenditure and consumption per capita 115
Chapter 10 Country Comparison 118
Value 118
Volume 122
Market share 126
Chapter 11 New Product Development 127
Product launches over time 127
Recent product launches 129
Chapter 12 Macroeconomic Profile 130
Macroeconomic Indicators 130
Chapter 13 Research Methodology 135
Methodology overview 135
Secondary research 136
Market modeling 137
Creating an initial data model 137
Revising the initial data model 137
Creating a final estimate 138
Creating demographic value splits 138
Primary research 138
Data finalization 139
Ongoing research 139
Chapter 14 Appendix 140
Future readings 140
How to contact experts in your industry 140
Disclaimer 140

LIST OF FIGURES
Figure 1: Spreads, Finland, value by category (€m), 2004?14 26
Figure 2: Spreads, Finland, category growth comparison, by value, 2004?14 29
Figure 3: Spreads, Finland, volume by category (kg, million), 2004?14 32
Figure 4: Spreads, Finland, category growth comparison, by volume, 2004?14 32
Figure 5: Spreads, Finland, company share by value (%), 2008?09 35
Figure 6: Spreads, Finland, distribution channels by value (%), 2008?09 39
Figure 7: Jams and preserves, Finland, value by segment (€m), 2004?14 52
Figure 8: Jams and preserves, Finland, category growth comparison, by value, 2004?14 54
Figure 9: Jams and preserves, Finland, volume by segment (kg, million), 2004?14 57
Figure 10: Jams and preserves, Finland, category growth comparison, by volume, 2004?14 57
Figure 11: Jams and preserves, Finland, company share by value (%), 2008?09 59
Figure 12: Jams and preserves, Finland, distribution channels by value (%), 2008?09 62
Figure 13: Chocolate spreads, Finland, value (€m), 2004?14 67
Figure 14: Chocolate spreads, Finland, volume (kg, million), 2004?14 70
Figure 15: Chocolate spreads, Finland, company share by value (%), 2008?09 72
Figure 16: Chocolate spreads, Finland, distribution channels by value (%), 2008?09 75
Figure 17: Honey, Finland, value (€m), 2004?14 80
Figure 18: Honey, Finland, volume (kg, million), 2004?14 83
Figure 19: Honey, Finland, company share by value (%), 2008?09 85
Figure 20: Honey, Finland, distribution channels by value (%), 2008?09 88
Figure 21: Savory spreads, Finland, value (€m), 2004?14 93
Figure 22: Savory spreads, Finland, volume (kg, million), 2004?14 96
Figure 23: Savory spreads, Finland, company share by value (%), 2008?09 98
Figure 24: Savory spreads, Finland, distribution channels by value (%), 2008?09 101
Figure 25: Nut-based spreads, Finland, value by segment (€m), 2004?14 106
Figure 26: Nut-based spreads, Finland, volume by segment (kg, million), 2004?14 109
Figure 27: Nut-based spreads, Finland, company share by value (%), 2008?09 111
Figure 28: Nut-based spreads, Finland, distribution channels by value (%), 2008?09 114
Figure 29: Global spreads market split (value terms, 2009), top five countries 119
Figure 30: Global spreads market value, 2004–09, top five countries 121
Figure 31: Global spreads market split (volume terms, 2009), top five countries 123
Figure 32: Global spreads market volume, 2004–09, top five countries 125
Figure 33: Annual data review process 136

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Spreads, Finland, value by category (€m), 2004?09 24
Table 4: Spreads, Finland, value forecast by category (€m), 2009?14 25
Table 5: Spreads, Finland, value by category ($m), 2004?09 27
Table 6: Spreads, Finland, value by category ($m), 2009?14 28
Table 7: Spreads, Finland, volume by category (kg, million), 2004?09 30
Table 8: Spreads, Finland, volume forecast by category (kg, million), 2009?14 31
Table 9: Spreads, Finland, brand share by value (%), 2008?09 33
Table 10: Spreads, Finland, value by brand (€m), 2008?09 34
Table 11: Spreads, Finland, company share by value (%), 2008?09 36
Table 12: Spreads, Finland, value by company (€m), 2008?09 37
Table 13: Spreads, Finland, distribution channels by value (%), 2008?09 38
Table 14: Spreads, Finland, value by distribution channel (€m), 2008?09 38
Table 15: Spreads, Finland, expenditure per capita (€), 2004?09 40
Table 16: Spreads, Finland, forecast expenditure per capita (€), 2009?14 41
Table 17: Spreads, Finland, expenditure per capita ($), 2004?09 42
Table 18: Spreads, Finland, forecast expenditure per capita ($), 2009?14 43
Table 19: Spreads, Finland, consumption per capita (kg), 2004?09 44
Table 20: Spreads, Finland, forecast consumption per capita (kg), 2009?14 45
Table 21: Unilever key facts 46
Table 22: Hero Group, The key facts 48
Table 23: Jams and preserves, Finland, value by segment (€m), 2004?09 50
Table 24: Jams and preserves, Finland, value forecast by segment (€m), 2009?14 51
Table 25: Jams and preserves, Finland, value by segment ($m), 2004?09 53
Table 26: Jams and preserves, Finland, value forecast by segment ($m), 2009?14 53
Table 27: Jams and preserves, Finland, volume by segment (kg, million), 2004?09 55
Table 28: Jams and preserves, Finland, volume forecast by segment (kg, million), 2009?14 56
Table 29: Jams and preserves, Finland, brand share by value (%), 2008?09 58
Table 30: Jams and preserves, Finland, value by brand (€m), 2008?09 58
Table 31: Jams and preserves, Finland, company share by value (%), 2008?09 60
Table 32: Jams and preserves, Finland, value by company (€m), 2008?09 60
Table 33: Jams and preserves, Finland, distribution channels by value (%), 2008?09 61
Table 34: Jams and preserves, Finland, value by distribution channel (€m), 2008?09 61
Table 35: Jams and preserves, Finland, expenditure per capita (€), 2004?09 63
Table 36: Jams and preserves, Finland, forecast expenditure per capita (€), 2009?14 63
Table 37: Jams and preserves, Finland, expenditure per capita ($), 2004?09 64
Table 38: Jams and preserves, Finland, forecast expenditure per capita ($), 2009?14 64
Table 39: Jams and preserves, Finland, consumption per capita (kg), 2004?09 65
Table 40: Jams and preserves, Finland, forecast consumption per capita (kg), 2009?14 65
Table 41: Chocolate spreads, Finland, value (€m), 2004?09 66
Table 42: Chocolate spreads, Finland, value forecast (€m), 2009?14 67
Table 43: Chocolate spreads, Finland, value ($m), 2004?09 68
Table 44: Chocolate spreads, Finland, value forecast ($m), 2009?14 68
Table 45: Chocolate spreads, Finland, volume (kg, million), 2004?09 69
Table 46: Chocolate spreads, Finland, volume forecast (kg, million), 2009?14 70
Table 47: Chocolate spreads, Finland, brand share by value (%), 2008?09 71
Table 48: Chocolate spreads, Finland, value by brand (€m), 2008?09 71
Table 49: Chocolate spreads, Finland, company share by value (%), 2008?09 73
Table 50: Chocolate spreads, Finland, value by company (€m), 2008?09 73
Table 51: Chocolate spreads, Finland, distribution channels by value (%), 2008?09 74
Table 52: Chocolate spreads, Finland, value by distribution channel (€m), 2008?09 74
Table 53: Chocolate spreads, Finland, expenditure per capita (€), 2004?09 76
Table 54: Chocolate spreads, Finland, forecast expenditure per capita (€), 2009?14 76
Table 55: Chocolate spreads, Finland, expenditure per capita ($), 2004?09 77
Table 56: Chocolate spreads, Finland, forecast expenditure per capita ($), 2009?14 77
Table 57: Chocolate spreads, Finland, consumption per capita (kg), 2004?09 78
Table 58: Chocolate spreads, Finland, forecast consumption per capita (kg), 2009?14 78
Table 59: Honey, Finland, value (€m), 2004?09 79
Table 60: Honey, Finland, value forecast (€m), 2009?14 80
Table 61: Honey, Finland, value ($m), 2004?09 81
Table 62: Honey, Finland, value forecast ($m), 2009?14 81
Table 63: Honey, Finland, volume (kg, million), 2004?09 82
Table 64: Honey, Finland, volume forecast (kg, million), 2009?14 83
Table 65: Honey, Finland, brand share by value (%), 2008?09 84
Table 66: Honey, Finland, value by brand (€m), 2008?09 84
Table 67: Honey, Finland, company share by value (%), 2008?09 86
Table 68: Honey, Finland, value by company (€m), 2008?09 86
Table 69: Honey, Finland, distribution channels by value (%), 2008?09 87
Table 70: Honey, Finland, value by distribution channel (€m), 2008?09 87
Table 71: Honey, Finland, expenditure per capita (€), 2004?09 89
Table 72: Honey, Finland, forecast expenditure per capita (€), 2009?14 89
Table 73: Honey, Finland, expenditure per capita ($), 2004?09 90
Table 74: Honey, Finland, forecast expenditure per capita ($), 2009?14 90
Table 75: Honey, Finland, consumption per capita (kg), 2004?09 91
Table 76: Honey, Finland, forecast consumption per capita (kg), 2009?14 91
Table 77: Savory spreads, Finland, value (€m), 2004?09 92
Table 78: Savory spreads, Finland, value forecast (€m), 2009?14 93
Table 79: Savory spreads, Finland, value ($m), 2004?09 94
Table 80: Savory spreads, Finland, value forecast ($m), 2009?14 94
Table 81: Savory spreads, Finland, volume (kg, million), 2004?09 95
Table 82: Savory spreads, Finland, volume forecast (kg, million), 2009?14 96
Table 83: Savory spreads, Finland, brand share by value (%), 2008?09 97
Table 84: Savory spreads, Finland, value by brand (€m), 2008?09 97
Table 85: Savory spreads, Finland, company share by value (%), 2008?09 99
Table 86: Savory spreads, Finland, value by company (€m), 2008?09 99
Table 87: Savory spreads, Finland, distribution channels by value (%), 2008?09 100
Table 88: Savory spreads, Finland, value by distribution channel (€m), 2008?09 100
Table 89: Savory spreads, Finland, expenditure per capita (€), 2004?09 102
Table 90: Savory spreads, Finland, forecast expenditure per capita (€), 2009?14 102
Table 91: Savory spreads, Finland, expenditure per capita ($), 2004?09 103
Table 92: Savory spreads, Finland, forecast expenditure per capita ($), 2009?14 103
Table 93: Savory spreads, Finland, consumption per capita (kg), 2004?09 104
Table 94: Savory spreads, Finland, forecast consumption per capita (kg), 2009?14 104
Table 95: Nut-based spreads, Finland, value by segment (€m), 2004?09 105
Table 96: Nut-based spreads, Finland, value forecast by segment (€m), 2009?14 106
Table 97: Nut-based spreads, Finland, value by segment ($m), 2004?09 107
Table 98: Nut-based spreads, Finland, value forecast by segment ($m), 2009?14 107
Table 99: Nut-based spreads, Finland, volume by segment (kg, million), 2004?09 108
Table 100: Nut-based spreads, Finland, volume forecast by segment (kg, million), 2009?14 109
Table 101: Nut-based spreads, Finland, brand share by value (%), 2008?09 110
Table 102: Nut-based spreads, Finland, value by brand (€m), 2008?09 110
Table 103: Nut-based spreads, Finland, company share by value (%), 2008?09 112
Table 104: Nut-based spreads, Finland, value by company (€m), 2008?09 112
Table 105: Nut-based spreads, Finland, distribution channels by value (%), 2008?09 113
Table 106: Nut-based spreads, Finland, value by distribution channel (€m), 2008?09 113
Table 107: Nut-based spreads, Finland, expenditure per capita (€), 2004?09 115
Table 108: Nut-based spreads, Finland, forecast expenditure per capita (€), 2009?14 115
Table 109: Nut-based spreads, Finland, expenditure per capita ($), 2004?09 116
Table 110: Nut-based spreads, Finland, forecast expenditure per capita ($), 2009?14 116
Table 111: Nut-based spreads, Finland, consumption per capita (kg), 2004?09 117
Table 112: Nut-based spreads, Finland, forecast consumption per capita (kg), 2009?14 117
Table 113: Global spreads market value, 2009 118
Table 114: Global spreads market split (value terms ($m), 2009), top five countries 121
Table 115: Global spreads market volume, 2009 122
Table 116: Global spreads market split (volume terms, 2009), top five countries 125
Table 117: Leading players, top five countries 126
Table 118: Finland spreads new product launches reports, by company (top five companies), 2009 127
Table 119: Finland spreads new product launches SKUs, by company (top five companies), 2009 127
Table 120: Finland spreads new product launches (reports), by flavors and fragrances (Top 10 flavors& fragrances) 2009 128
Table 121: Finland spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 128
Table 122: Finland spreads new product launches (reports), by package tags or claims 2009 129
Table 123: Finland spreads new product launches - recent five launches (2009) 129
Table 124: Finland population, by age group, 2004?09 (millions) 130
Table 125: Finland population forecast, by age group, 2009?14 (millions) 131
Table 126: Finland population, by gender, 2004?09 (millions) 131
Table 127: Finland population forecast, by gender, 2009?14 (millions) 132
Table 128: Finland nominal GDP, 2004?09 (€bn, nominal prices) 132
Table 129: Finland nominal GDP forecast, 2009?14 (€bn, nominal prices) 132
Table 130: Finland real GDP, 2004?09 (€bn, 2000 prices) 133
Table 131: Finland real GDP forecast, 2009?14 (€bn, 2000 prices) 133
Table 132: Finland real GDP, 2004?09 ($bn, 2000 prices) 133
Table 133: Finland real GDP forecast, 2009?14 ($bn, 2000 prices) 134
Table 134: Finland consumer price index, 2004?09 (2000=100) 134
Table 135: Finland consumer price index, 2009?14 (2000=100) 134



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