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Spreads in Finland - Market Forecast & Consumer Demographics
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Databook 107 seiten | |||||||||||
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Synopsis
Spreads in Finland – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of.....
Synopsis Spreads in Finland – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the spreads industry in Finland. Introduction Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Finnish spreads products by splitting consumers by age, gender, income, region, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009. Scope • The spreads market consists of the sale of jams and preserves, honey, savory spreads, chocolate spreads, nut-based spreads. • Market overview & forecast – overall Finland spreads market value and volume data split by category • Market shares –company share, brand share and distribution share for the spreads market in Finland • Spreads consumption and usage demographics –analysis of Consumer Demographics in the Finnish spreads market Highlights • In Finland, 55+ age group accounted for 23.8% share of the total spreads consumption in 2008. • In Finland, urban consumers accounted for 60.7% of the total spreads consumption in 2008. • In Finland, 55+ age group accounted for 24.6% share of the total jams and preserves consumption in 2008. Reasons to Purchase • Develop business strategies by understanding the quantitative trends within the spreads market in Finland • Design effective marketing and sales strategies by identifying consumption and usage demographics for Finnish spreads products • Identify key players within the market to plan lucrative M&A, partnerships and agreements [Studien Infos ausblenden] |
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TABLE OF CONTENTS Overview 1 Catalyst 1 Summary 1 Chapter 1 Introduction 2 What is this report about? 2 Market definition 3 Chapter 2 Finnish Spreads Market Overview & Forecast 14 Value analysis (Euro), 2004?09 14 Value analysis (Euro), 2009?14 15 Value analysis (US dollars), 2004?09 17 Value analysis (US dollars), 2009?14 18 Volume analysis, 2004?09 20 Volume analysis, 2009?14 21 Chapter 3 Finnish Spreads Market Shares 23 Company and brand share analysis 23 Distribution analysis 28 Chapter 4 Finnish Spreads Market – Consumption & Usage Demographics 30 Spreads–consumer demographics 30 Jams and preserves–consumer demographics 42 Chocolate spreads–consumer demographics 54 Honey–consumer demographics 66 Savory spreads–consumer demographics 78 Nut-based spreads–consumer demographics 90 Chapter 5 Research Methodology 102 Methodology overview 102 Secondary research 103 Market modeling 104 Creating an initial data model 104 Revising the initial data model 104 Creating a final estimate 105 Creating demographic value splits 105 Primary research 105 Data finalization 106 Ongoing research 106 Chapter 6 Appendix 107 Future readings 107 How to contact experts in your industry 107 Disclaimer 107 LIST OF FIGURES Figure 1: Spreads, Finland, value by category (€m), 2004?14 16 Figure 2: Spreads, Finland, category growth comparison, by value, 2004?14 19 Figure 3: Spreads, Finland, volume by category (kg, million), 2004?14 22 Figure 4: Spreads, Finland, category growth comparison, by volume, 2004?14 22 Figure 5: Spreads, Finland, company share by value (%), 2008?09 25 Figure 6: Spreads, Finland, distribution channels by value (%), 2008?09 29 Figure 7: Spreads, Finland, consumption by age group, % of total market value, 2008 30 Figure 8: Spreads, Finland, consumption by gender, % of total market value, 2008 32 Figure 9: Spreads, Finland, consumption by income, % of total market value, 2008 34 Figure 10: Spreads, Finland, consumption by urban/rural, % of total market value, 2008 36 Figure 11: Spreads, Finland, consumption by status, % of total market value, 2008 38 Figure 12: Spreads, Finland, consumption by region, % of total market value, 2008 40 Figure 13: Jams and preserves, Finland, consumption by age group, % of total market value, 2008 42 Figure 14: Jams and preserves, Finland, consumption by gender, % of total market value, 2008 44 Figure 15: Jams and preserves, Finland, consumption by income, % of total market value, 2008 46 Figure 16: Jams and preserves, Finland, consumption by urban/rural, % of total market value, 2008 48 Figure 17: Jams and preserves, Finland, consumption by status, % of total market value, 2008 50 Figure 18: Jams and preserves, Finland, consumption by region, % of total market value, 2008 52 Figure 19: Chocolate spreads, Finland, consumption by age group, % of total market value, 2008 54 Figure 20: Chocolate spreads, Finland, consumption by gender, % of total market value, 2008 56 Figure 21: Chocolate spreads, Finland, consumption by income, % of total market value, 2008 58 Figure 22: Chocolate spreads, Finland, consumption by urban/rural, % of total market value, 2008 60 Figure 23: Chocolate spreads, Finland, consumption by status, % of total market value, 2008 62 Figure 24: Chocolate spreads, Finland, consumption by region, % of total market value, 2008 64 Figure 25: Honey, Finland, consumption by age group, % of total market value, 2008 66 Figure 26: Honey, Finland, consumption by gender, % of total market value, 2008 68 Figure 27: Honey, Finland, consumption by income, % of total market value, 2008 70 Figure 28: Honey, Finland, consumption by urban/rural, % of total market value, 2008 72 Figure 29: Honey, Finland, consumption by status, % of total market value, 2008 74 Figure 30: Honey, Finland, consumption by region, % of total market value, 2008 76 Figure 31: Savory spreads, Finland, consumption by age group, % of total market value, 2008 78 Figure 32: Savory spreads, Finland, consumption by gender, % of total market value, 2008 80 Figure 33: Savory spreads, Finland, consumption by income, % of total market value, 2008 82 Figure 34: Savory spreads, Finland, consumption by urban/rural, % of total market value, 2008 84 Figure 35: Savory spreads, Finland, consumption by status, % of total market value, 2008 86 Figure 36: Savory spreads, Finland, consumption by region, % of total market value, 2008 88 Figure 37: Nut-based spreads, Finland, consumption by age group, % of total market value, 2008 90 Figure 38: Nut-based spreads, Finland, consumption by gender, % of total market value, 2008 92 Figure 39: Nut-based spreads, Finland, consumption by income, % of total market value, 2008 94 Figure 40: Nut-based spreads, Finland, consumption by urban/rural, % of total market value, 2008 96 Figure 41: Nut-based spreads, Finland, consumption by status, % of total market value, 2008 98 Figure 42: Nut-based spreads, Finland, consumption by region, % of total market value, 2008 100 Figure 43: Annual data review process 103 LIST OF TABLES Table 1: Spreads category definitions 4 Table 2: Spreads distribution channels 5 Table 3: Spreads, Finland, value by category (€m), 2004?09 14 Table 4: Spreads, Finland, value forecast by category (€m), 2009?14 15 Table 5: Spreads, Finland, value by category ($m), 2004?09 17 Table 6: Spreads, Finland, value by category ($m), 2009?14 18 Table 7: Spreads, Finland, volume by category (kg, million), 2004?09 20 Table 8: Spreads, Finland, volume forecast by category (kg, million), 2009?14 21 Table 9: Spreads, Finland, brand share by value (%), 2008?09 23 Table 10: Spreads, Finland, value by brand (€m), 2008?09 24 Table 11: Spreads, Finland, company share by value (%), 2008?09 26 Table 12: Spreads, Finland, value by company (€m), 2008?09 27 Table 13: Spreads, Finland, distribution channels by value (%), 2008?09 28 Table 14: Spreads, Finland, value by distribution channel (€m), 2008?09 28 Table 15: Spreads, Finland, consumption by age group, value ($m), 2004?08 31 Table 16: Spreads, Finland, consumption by age group, % of total market value, 2004?08 31 Table 17: Spreads, Finland, consumption by gender, value ($m), 2004–08 33 Table 18: Spreads, Finland, consumption by gender, % of total market value, 2004–08 33 Table 19: Spreads, Finland, consumption by income, value ($m), 2004–08 35 Table 20: Spreads, Finland, consumption by income, % of total market value, 2004–08 35 Table 21: Spreads, Finland, consumption by urban/rural, value ($m), 2004–08 37 Table 22: Spreads, Finland, consumption by urban/rural, % of total market value, 2004–08 37 Table 23: Spreads, Finland, consumption by status, value ($m), 2004–08 39 Table 24: Spreads, Finland, consumption by status, % of total market value, 2004–08 39 Table 25: Spreads, Finland, consumption by region, value ($m), 2004–08 41 Table 26: Spreads, Finland, consumption by region, % of total market value, 2004–08 41 Table 27: Jams and preserves, Finland, consumption by age group, value ($m), 2004?08 43 Table 28: Jams and preserves, Finland, consumption by age group, % of total market value, 2004?08 43 Table 29: Jams and preserves, Finland, consumption by gender, value ($m), 2004–08 45 Table 30: Jams and preserves, Finland, consumption by gender, % of total market value, 2004–08 45 Table 31: Jams and preserves, Finland, consumption by income, value ($m), 2004–08 47 Table 32: Jams and preserves, Finland, consumption by income, % of total market value, 2004–08 47 Table 33: Jams and preserves, Finland, consumption by urban/rural, value ($m), 2004–08 49 Table 34: Jams and preserves, Finland, consumption by urban/rural, % of total market value, 2004–08 49 Table 35: Jams and preserves, Finland, consumption by status, value ($m), 2004–08 51 Table 36: Jams and preserves, Finland, consumption by status, % of total market value, 2004–08 51 Table 37: Jams and preserves, Finland, consumption by region, value ($m), 2004–08 53 Table 38: Jams and preserves, Finland, consumption by region, % of total market value, 2008 53 Table 39: Chocolate spreads, Finland, consumption by age group, value ($m), 2004?08 55 Table 40: Chocolate spreads, Finland, consumption by age group, % of total market value, 2004?08 55 Table 41: Chocolate spreads, Finland, consumption by gender, value ($m), 2004–08 57 Table 42: Chocolate spreads, Finland, consumption by gender, % of total market value, 2004–08 57 Table 43: Chocolate spreads, Finland, consumption by income, value ($m), 2004–08 59 Table 44: Chocolate spreads, Finland, consumption by income, % of total market value, 2004–08 59 Table 45: Chocolate spreads, Finland, consumption by urban/rural, value ($m), 2004–08 61 Table 46: Chocolate spreads, Finland, consumption by urban/rural, % of total market value, 2004–08 61 Table 47: Chocolate spreads, Finland, consumption by status, value ($m), 2004–08 63 Table 48: Chocolate spreads, Finland, consumption by status, % of total market value, 2004–08 63 Table 49: Chocolate spreads, Finland, consumption by region, value ($m), 2004–08 65 Table 50: Chocolate spreads, Finland, consumption by region, % of total market value, 2008 65 Table 51: Honey, Finland, consumption by age group, value ($m), 2004?08 67 Table 52: Honey, Finland, consumption by age group, % of total market value, 2004?08 67 Table 53: Honey, Finland, consumption by gender, value ($m), 2004–08 69 Table 54: Honey, Finland, consumption by gender, % of total market value, 2004–08 69 Table 55: Honey, Finland, consumption by income, value ($m), 2004–08 71 Table 56: Honey, Finland, consumption by income, % of total market value, 2004–08 71 Table 57: Honey, Finland, consumption by urban/rural, value ($m), 2004–08 73 Table 58: Honey, Finland, consumption by urban/rural, % of total market value, 2004–08 73 Table 59: Honey, Finland, consumption by status, value ($m), 2004–08 75 Table 60: Honey, Finland, consumption by status, % of total market value, 2004–08 75 Table 61: Honey, Finland, consumption by region, value ($m), 2004–08 77 Table 62: Honey, Finland, consumption by region, % of total market value, 2008 77 Table 63: Savory spreads, Finland, consumption by age group, value ($m), 2004?08 79 Table 64: Savory spreads, Finland, consumption by age group, % of total market value, 2004?08 79 Table 65: Savory spreads, Finland, consumption by gender, value ($m), 2004–08 81 Table 66: Savory spreads, Finland, consumption by gender, % of total market value, 2004–08 81 Table 67: Savory spreads, Finland, consumption by income, value ($m), 2004–08 83 Table 68: Savory spreads, Finland, consumption by income, % of total market value, 2004–08 83 Table 69: Savory spreads, Finland, consumption by urban/rural, value ($m), 2004–08 85 Table 70: Savory spreads, Finland, consumption by urban/rural, % of total market value, 2004–08 85 Table 71: Savory spreads, Finland, consumption by status, value ($m), 2004–08 87 Table 72: Savory spreads, Finland, consumption by status, % of total market value, 2004–08 87 Table 73: Savory spreads, Finland, consumption by region, value ($m), 2004–08 89 Table 74: Savory spreads, Finland, consumption by region, % of total market value, 2008 89 Table 75: Nut-based spreads, Finland, consumption by age group, value ($m), 2004?08 91 Table 76: Nut-based spreads, Finland, consumption by age group, % of total market value, 2004?08 91 Table 77: Nut-based spreads, Finland, consumption by gender, value ($m), 2004–08 93 Table 78: Nut-based spreads, Finland, consumption by gender, % of total market value, 2004–08 93 Table 79: Nut-based spreads, Finland, consumption by income, value ($m), 2004–08 95 Table 80: Nut-based spreads, Finland, consumption by income, % of total market value, 2004–08 95 Table 81: Nut-based spreads, Finland, consumption by urban/rural, value ($m), 2004–08 97 Table 82: Nut-based spreads, Finland, consumption by urban/rural, % of total market value, 2004–08 97 Table 83: Nut-based spreads, Finland, consumption by status, value ($m), 2004–08 99 Table 84: Nut-based spreads, Finland, consumption by status, % of total market value, 2004–08 99 Table 85: Nut-based spreads, Finland, consumption by region, value ($m), 2004–08 101 Table 86: Nut-based spreads, Finland, consumption by region, % of total market value, 2008 101 [Inhaltsverzeichnis ausblenden] |
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