Spreads in Hong Kong to 2014

Introduction

This databook provides key data and information on the spreads market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams and preserves, chocolate spreads, honey, savory spreads and nut-based spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spreads market, including company overview, key facts and business description

Highlights

The market for spreads in Hong Kong increased at a compound annual growth rate of 1.9% between 2004 and 2009.

The nut-based spreads category led the spreads market in Hong Kong, accounting for a share of 39.5%.

The leading players in the spreads market in Hong Kong are Unilever, The J.M. Smucker Company and Kraft Foods, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Hong Kong

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: jams and preserves 3
Summary category level: chocolate spreads 4
Summary category level: honey 5
Summary category level: savory spreads 6
Summary category level: nut-based spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Hong Kong Dollar), 2004?09 24
Value analysis (Hong Kong Dollar), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 33
Distribution analysis 40
Expenditure and consumption per capita 42
Chapter 4 Leading Company Profiles 48
Unilever 48
The J.M. Smucker Company 50
Chapter 5 Category Analysis: Jams and Preserves 52
Value analysis (Hong Kong Dollar), 2004?09 52
Value analysis (Hong Kong Dollar), 2009?14 53
Value analysis (US dollars), 2004?09 54
Value analysis (US dollars), 2009?14 54
Volume analysis, 2004?09 55
Volume analysis, 2009?14 56
Company and brand share analysis 57
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 6 Category Analysis: Chocolate Spreads 67
Value analysis (Hong Kong Dollar), 2004?09 67
Value analysis (Hong Kong Dollar), 2009?14 68
Value analysis (US dollars), 2004?09 69
Value analysis (US dollars), 2009?14 69
Volume analysis, 2004?09 70
Volume analysis, 2009?14 71
Company and brand share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 7 Category Analysis: Honey 80
Value analysis (Hong Kong Dollar), 2004?09 80
Value analysis (Hong Kong Dollar), 2009?14 81
Value analysis (US dollars), 2004?09 82
Value analysis (US dollars), 2009?14 82
Volume analysis, 2004?09 83
Volume analysis, 2009?14 84
Company and brand share analysis 85
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 8 Category Analysis: Savory Spreads 95
Value analysis (Hong Kong Dollar), 2004?09 95
Value analysis (Hong Kong Dollar), 2009?14 96
Value analysis (US dollars), 2004?09 97
Value analysis (US dollars), 2009?14 97
Volume analysis, 2004?09 98
Volume analysis, 2009?14 99
Company and brand share analysis 100
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 9 Category Analysis: Nut-Based Spreads 108
Value analysis (Hong Kong Dollar), 2004?09 108
Value analysis (Hong Kong Dollar), 2009?14 109
Value analysis (US dollars), 2004?09 110
Value analysis (US dollars), 2009?14 110
Volume analysis, 2004?09 111
Volume analysis, 2009?14 112
Company and brand share analysis 113
Distribution analysis 116
Expenditure and consumption per capita 118
Chapter 10 Country Comparison 121
Value 121
Volume 125
Market share 129
Chapter 11 New Product Development 130
Product launches over time 130
Recent product launches 132
Chapter 12 Macroeconomic Profile 133
Macroeconomic Indicators 133
Chapter 13 Research Methodology 138
Methodology overview 138
Secondary research 139
Market modeling 140
Creating an initial data model 140
Revising the initial data model 140
Creating a final estimate 141
Creating demographic value splits 141
Primary research 141
Data finalization 142
Ongoing research 142
Chapter 14 Appendix 143
Future readings 143
How to contact experts in your industry 143
Disclaimer 143

LIST OF FIGURES
Figure 1: Spreads, Hong Kong, value by category (HK$m), 2004?14 26
Figure 2: Spreads, Hong Kong, category growth comparison, by value, 2004?14 29
Figure 3: Spreads, Hong Kong, volume by category (kg, million), 2004?14 32
Figure 4: Spreads, Hong Kong, category growth comparison, by volume, 2004?14 32
Figure 5: Spreads, Hong Kong, company share by value (%), 2008?09 37
Figure 6: Spreads, Hong Kong, distribution channels by value (%), 2008?09 41
Figure 7: Jams and preserves, Hong Kong, value by segment (HK$m), 2004?14 53
Figure 8: Jams and preserves, Hong Kong, volume by segment (kg, million), 2004?14 56
Figure 9: Jams and preserves, Hong Kong, company share by value (%), 2008?09 59
Figure 10: Jams and preserves, Hong Kong, distribution channels by value (%), 2008?09 63
Figure 11: Chocolate spreads, Hong Kong, value (HK$m), 2004?14 68
Figure 12: Chocolate spreads, Hong Kong, volume (kg, million), 2004?14 71
Figure 13: Chocolate spreads, Hong Kong, company share by value (%), 2008?09 73
Figure 14: Chocolate spreads, Hong Kong, distribution channels by value (%), 2008?09 76
Figure 15: Honey, Hong Kong, value (HK$m), 2004?14 81
Figure 16: Honey, Hong Kong, volume (kg, million), 2004?14 84
Figure 17: Honey, Hong Kong, company share by value (%), 2008?09 87
Figure 18: Honey, Hong Kong, distribution channels by value (%), 2008?09 91
Figure 19: Savory spreads, Hong Kong, value (HK$m), 2004?14 96
Figure 20: Savory spreads, Hong Kong, volume (kg, million), 2004?14 99
Figure 21: Savory spreads, Hong Kong, company share by value (%), 2008?09 101
Figure 22: Savory spreads, Hong Kong, distribution channels by value (%), 2008?09 104
Figure 23: Nut-based spreads, Hong Kong, value by segment (HK$m), 2004?14 109
Figure 24: Nut-based spreads, Hong Kong, volume by segment (kg, million), 2004?14 112
Figure 25: Nut-based spreads, Hong Kong, company share by value (%), 2008?09 114
Figure 26: Nut-based spreads, Hong Kong, distribution channels by value (%), 2008?09 117
Figure 27: Global spreads market split (value terms, 2009), top five countries 122
Figure 28: Global spreads market value, 2004–09, top five countries 124
Figure 29: Global spreads market split (volume terms, 2009), top five countries 126
Figure 30: Global spreads market volume, 2004–09, top five countries 128
Figure 31: Annual data review process 139

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Spreads, Hong Kong, value by category (HK$m), 2004?09 24
Table 4: Spreads, Hong Kong, value forecast by category (HK$m), 2009?14 25
Table 5: Spreads, Hong Kong, value by category ($m), 2004?09 27
Table 6: Spreads, Hong Kong, value forecast by category ($m), 2009?14 28
Table 7: Spreads, Hong Kong, volume by category (kg, million), 2004?09 30
Table 8: Spreads, Hong Kong, volume forecast by category (kg, million), 2009?14 31
Table 9: Spreads, Hong Kong, brand share by value (%), 2008?09 33
Table 10: Spreads, Hong Kong, value by brand (HK$m), 2008?09 35
Table 11: Spreads, Hong Kong, company share by value (%), 2008?09 38
Table 12: Spreads, Hong Kong, value by company (HK$m), 2008?09 39
Table 13: Spreads, Hong Kong, distribution channels by value (%), 2008?09 40
Table 14: Spreads, Hong Kong, value by distribution channel (HK$m), 2008?09 40
Table 15: Spreads, Hong Kong, expenditure per capita (HK$), 2004?09 42
Table 16: Spreads, Hong Kong, forecast expenditure per capita (HK$), 2009?14 43
Table 17: Spreads, Hong Kong, expenditure per capita ($), 2004?09 44
Table 18: Spreads, Hong Kong, forecast expenditure per capita ($), 2009?14 45
Table 19: Spreads, Hong Kong, consumption per capita (kg), 2004?09 46
Table 20: Spreads, Hong Kong, forecast consumption per capita (kg), 2009?14 47
Table 21: Unilever key facts 48
Table 22: The J.M. Smucker Company key facts 50
Table 23: Jams and preserves, Hong Kong, value by segment (HK$m), 2004?09 52
Table 24: Jams and preserves, Hong Kong, value forecast by segment (HK$m), 2009?14 53
Table 25: Jams and preserves, Hong Kong, value by segment ($m), 2004?09 54
Table 26: Jams and preserves, Hong Kong, value forecast by segment ($m), 2009?14 54
Table 27: Jams and preserves, Hong Kong, volume by segment (kg, million), 2004?09 55
Table 28: Jams and preserves, Hong Kong, volume forecast by segment (kg, million), 2009?14 56
Table 29: Jams and preserves, Hong Kong, brand share by value (%), 2008?09 57
Table 30: Jams and preserves, Hong Kong, value by brand (HK$m), 2008?09 58
Table 31: Jams and preserves, Hong Kong, company share by value (%), 2008?09 60
Table 32: Jams and preserves, Hong Kong, value by company (HK$m), 2008?09 61
Table 33: Jams and preserves, Hong Kong, distribution channels by value (%), 2008?09 62
Table 34: Jams and preserves, Hong Kong, value by distribution channel (HK$m), 2008?09 62
Table 35: Jams and preserves, Hong Kong, expenditure per capita (HK$), 2004?09 64
Table 36: Jams and preserves, Hong Kong, forecast expenditure per capita (HK$), 2009?14 64
Table 37: Jams and preserves, Hong Kong, expenditure per capita ($), 2004?09 65
Table 38: Jams and preserves, Hong Kong, forecast expenditure per capita ($), 2009?14 65
Table 39: Jams and preserves, Hong Kong, consumption per capita (kg), 2004?09 66
Table 40: Jams and preserves, Hong Kong, forecast consumption per capita (kg), 2009?14 66
Table 41: Chocolate spreads, Hong Kong, value (HK$m), 2004?09 67
Table 42: Chocolate spreads, Hong Kong, value forecast (HK$m), 2009?14 68
Table 43: Chocolate spreads, Hong Kong, value ($m), 2004?09 69
Table 44: Chocolate spreads, Hong Kong, value forecast ($m), 2009?14 69
Table 45: Chocolate spreads, Hong Kong, volume (kg, million), 2004?09 70
Table 46: Chocolate spreads, Hong Kong, volume forecast (kg, million), 2009?14 71
Table 47: Chocolate spreads, Hong Kong, brand share by value (%), 2008?09 72
Table 48: Chocolate spreads, Hong Kong, value by brand (HK$m), 2008?09 72
Table 49: Chocolate spreads, Hong Kong, company share by value (%), 2008?09 74
Table 50: Chocolate spreads, Hong Kong, value by company (HK$m), 2008?09 74
Table 51: Chocolate spreads, Hong Kong, distribution channels by value (%), 2008?09 75
Table 52: Chocolate spreads, Hong Kong, value by distribution channel (HK$m), 2008?09 75
Table 53: Chocolate spreads, Hong Kong, expenditure per capita (HK$), 2004?09 77
Table 54: Chocolate spreads, Hong Kong, forecast expenditure per capita (HK$), 2009?14 77
Table 55: Chocolate spreads, Hong Kong, expenditure per capita ($), 2004?09 78
Table 56: Chocolate spreads, Hong Kong, forecast expenditure per capita ($), 2009?14 78
Table 57: Chocolate spreads, Hong Kong, consumption per capita (kg), 2004?09 79
Table 58: Chocolate spreads, Hong Kong, forecast consumption per capita (kg), 2009?14 79
Table 59: Honey, Hong Kong, value (HK$m), 2004?09 80
Table 60: Honey, Hong Kong, value forecast (HK$m), 2009?14 81
Table 61: Honey, Hong Kong, value ($m), 2004?09 82
Table 62: Honey, Hong Kong, value forecast ($m), 2009?14 82
Table 63: Honey, Hong Kong, volume (kg, million), 2004?09 83
Table 64: Honey, Hong Kong, volume forecast (kg, million), 2009?14 84
Table 65: Honey, Hong Kong, brand share by value (%), 2008?09 85
Table 66: Honey, Hong Kong, value by brand (HK$m), 2008?09 86
Table 67: Honey, Hong Kong, company share by value (%), 2008?09 88
Table 68: Honey, Hong Kong, value by company (HK$m), 2008?09 89
Table 69: Honey, Hong Kong, distribution channels by value (%), 2008?09 90
Table 70: Honey, Hong Kong, value by distribution channel (HK$m), 2008?09 90
Table 71: Honey, Hong Kong, expenditure per capita (HK$), 2004?09 92
Table 72: Honey, Hong Kong, forecast expenditure per capita (HK$), 2009?14 92
Table 73: Honey, Hong Kong, expenditure per capita ($), 2004?09 93
Table 74: Honey, Hong Kong, forecast expenditure per capita ($), 2009?14 93
Table 75: Honey, Hong Kong, consumption per capita (kg), 2004?09 94
Table 76: Honey, Hong Kong, forecast consumption per capita (kg), 2009?14 94
Table 77: Savory spreads, Hong Kong, value (HK$m), 2004?09 95
Table 78: Savory spreads, Hong Kong, value forecast (HK$m), 2009?14 96
Table 79: Savory spreads, Hong Kong, value ($m), 2004?09 97
Table 80: Savory spreads, Hong Kong, value forecast ($m), 2009?14 97
Table 81: Savory spreads, Hong Kong, volume (kg, million), 2004?09 98
Table 82: Savory spreads, Hong Kong, volume forecast (kg, million), 2009?14 99
Table 83: Savory spreads, Hong Kong, brand share by value (%), 2008?09 100
Table 84: Savory spreads, Hong Kong, value by brand (HK$m), 2008?09 100
Table 85: Savory spreads, Hong Kong, company share by value (%), 2008?09 102
Table 86: Savory spreads, Hong Kong, value by company (HK$m), 2008?09 102
Table 87: Savory spreads, Hong Kong, distribution channels by value (%), 2008?09 103
Table 88: Savory spreads, Hong Kong, value by distribution channel (HK$m), 2008?09 103
Table 89: Savory spreads, Hong Kong, expenditure per capita (HK$), 2004?09 105
Table 90: Savory spreads, Hong Kong, forecast expenditure per capita (HK$), 2009?14 105
Table 91: Savory spreads, Hong Kong, expenditure per capita ($), 2004?09 106
Table 92: Savory spreads, Hong Kong, forecast expenditure per capita ($), 2009?14 106
Table 93: Savory spreads, Hong Kong, consumption per capita (kg), 2004?09 107
Table 94: Savory spreads, Hong Kong, forecast consumption per capita (kg), 2009?14 107
Table 95: Nut-based spreads, Hong Kong, value by segment (HK$m), 2004?09 108
Table 96: Nut-based spreads, Hong Kong, value forecast by segment (HK$m), 2009?14 109
Table 97: Nut-based spreads, Hong Kong, value by segment ($m), 2004?09 110
Table 98: Nut-based spreads, Hong Kong, value forecast by segment ($m), 2009?14 110
Table 99: Nut-based spreads, Hong Kong, volume by segment (kg, million), 2004?09 111
Table 100: Nut-based spreads, Hong Kong, volume forecast by segment (kg, million), 2009?14 112
Table 101: Nut-based spreads, Hong Kong, brand share by value (%), 2008?09 113
Table 102: Nut-based spreads, Hong Kong, value by brand (HK$m), 2008?09 113
Table 103: Nut-based spreads, Hong Kong, company share by value (%), 2008?09 115
Table 104: Nut-based spreads, Hong Kong, value by company (HK$m), 2008?09 115
Table 105: Nut-based spreads, Hong Kong, distribution channels by value (%), 2008?09 116
Table 106: Nut-based spreads, Hong Kong, value by distribution channel (HK$m), 2008?09 116
Table 107: Nut-based spreads, Hong Kong, expenditure per capita (HK$), 2004?09 118
Table 108: Nut-based spreads, Hong Kong, forecast expenditure per capita (HK$), 2009?14 118
Table 109: Nut-based spreads, Hong Kong, expenditure per capita ($), 2004?09 119
Table 110: Nut-based spreads, Hong Kong, forecast expenditure per capita ($), 2009?14 119
Table 111: Nut-based spreads, Hong Kong, consumption per capita (kg), 2004?09 120
Table 112: Nut-based spreads, Hong Kong, forecast consumption per capita (kg), 2009?14 120
Table 113: Global spreads market value, 2009 121
Table 114: Global spreads market split (value terms ($m), 2009), top five countries 124
Table 115: Global spreads market volume, 2009 125
Table 116: Global spreads market split (volume terms, 2009), top five countries 128
Table 117: Leading players, top five countries 129
Table 118: Hong Kong spreads new product launches reports, by company 2009 130
Table 119: Hong Kong spreads new product launches SKUs, by company 2009 130
Table 120: Hong Kong spreads new product launches (reports), by flavors and fragrances 2009 131
Table 121: Hong Kong spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 131
Table 122: Hong Kong spreads new product launches (reports), by package tags or claims 2009 132
Table 123: Hong Kong spreads new product launches - recent launches (2009) 132
Table 124: Hong Kong population, by age group, 2004?09 (millions) 133
Table 125: Hong Kong population forecast, by age group, 2009?14 (millions) 134
Table 126: Hong Kong population, by gender, 2004?09 (millions) 134
Table 127: Hong Kong population forecast, by gender, 2009?14 (millions) 135
Table 128: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 135
Table 129: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 135
Table 130: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 136
Table 131: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 136
Table 132: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 136
Table 133: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 137
Table 134: Hong Kong consumer price index, 2004?09 (2000=100) 137
Table 135: Hong Kong consumer price index, 2009?14 (2000=100) 137



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