Spreads in Hong Kong - Market Forecast & Consumer Demographics

Synopsis
Spreads in Hong Kong – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the spreads industry in Hong Kong.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Hong Kong spreads products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The spreads market consists of the sale of jams and preserves, honey, savory spreads, chocolate spreads, nut-based spreads.
• Market overview & forecast – overall Hong Kong spreads market value and volume data split by category
• Market shares –company share, brand share and distribution share for the spreads market in Hong Kong
• Spreads consumption and usage demographics –analysis of Consumer Demographics in the Hong Kong spreads market

Highlights
• In Hong Kong, 35-44 age group accounted for 21.8% share of the total spreads consumption in 2008.
• In Hong Kong, female consumers accounted for 52.8% of the total spreads consumption in 2008.
• In Hong Kong, 35-44 age group accounted for 21.7% share of the total jams and preserves consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the spreads market in Hong Kong
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Hong Kong spreads products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
Chapter 2 Hong Kong Spreads Market Overview & Forecast 10
Value analysis (Hong Kong Dollar), 2004?09 10
Value analysis (Hong Kong Dollar), 2009?14 11
Value analysis (US dollars), 2004?09 13
Value analysis (US dollars), 2009?14 14
Volume analysis, 2004?09 16
Volume analysis, 2009?14 17
Chapter 3 Hong Kong Spreads Market Shares 19
Company and brand share analysis 19
Distribution analysis 26
Chapter 4 Hong Kong Spreads Market – Consumption & Usage Demographics 28
Spreads–consumer demographics 28
Jams and preserves–consumer demographics 37
Chocolate spreads–consumer demographics 46
Honey–consumer demographics 55
Savory spreads–consumer demographics 64
Nut-based spreads–consumer demographics 73
Chapter 5 Research Methodology 82
Methodology overview 82
Secondary research 83
Market modeling 84
Creating an initial data model 84
Revising the initial data model 84
Creating a final estimate 85
Creating demographic value splits 85
Primary research 85
Data finalization 86
Ongoing research 86
Chapter 6 Appendix 87
Future readings 87
How to contact experts in your industry 87
Disclaimer 87


LIST OF FIGURES
Figure 1: Spreads, Hong Kong, value by category (HK$m), 2004?14 16
Figure 2: Spreads, Hong Kong, category growth comparison, by value, 2004?14 19
Figure 3: Spreads, Hong Kong, volume by category (kg, million), 2004?14 22
Figure 4: Spreads, Hong Kong, category growth comparison, by volume, 2004?14 22
Figure 5: Spreads, Hong Kong, company share by value (%), 2008?09 27
Figure 6: Spreads, Hong Kong, distribution channels by value (%), 2008?09 31
Figure 7: Spreads, Hong Kong, consumption by age group, % of total market value, 2008 32
Figure 8: Spreads, Hong Kong, consumption by gender, % of total market value, 2008 34
Figure 9: Spreads, Hong Kong, consumption by income, % of total market value, 2008 36
Figure 10: Spreads, Hong Kong, consumption by status, % of total market value, 2008 39
Figure 11: Jams and preserves, Hong Kong, consumption by age group, % of total market value, 2008 41
Figure 12: Jams and preserves, Hong Kong, consumption by gender, % of total market value, 2008 43
Figure 13: Jams and preserves, Hong Kong, consumption by income, % of total market value, 2008 45
Figure 14: Jams and preserves, Hong Kong, consumption by status, % of total market value, 2008 48
Figure 15: Chocolate spreads, Hong Kong, consumption by age group, % of total market value, 2008 50
Figure 16: Chocolate spreads, Hong Kong, consumption by gender, % of total market value, 2008 52
Figure 17: Chocolate spreads, Hong Kong, consumption by income, % of total market value, 2008 54
Figure 18: Chocolate spreads, Hong Kong, consumption by status, % of total market value, 2008 57
Figure 19: Honey, Hong Kong, consumption by age group, % of total market value, 2008 59
Figure 20: Honey, Hong Kong, consumption by gender, % of total market value, 2008 61
Figure 21: Honey, Hong Kong, consumption by income, % of total market value, 2008 63
Figure 22: Honey, Hong Kong, consumption by status, % of total market value, 2008 66
Figure 23: Savory spreads, Hong Kong, consumption by age group, % of total market value, 2008 68
Figure 24: Savory spreads, Hong Kong, consumption by gender, % of total market value, 2008 70
Figure 25: Savory spreads, Hong Kong, consumption by income, % of total market value, 2008 72
Figure 26: Savory spreads, Hong Kong, consumption by status, % of total market value, 2008 75
Figure 27: Nut-based spreads, Hong Kong, consumption by age group, % of total market value, 2008 77
Figure 28: Nut-based spreads, Hong Kong, consumption by gender, % of total market value, 2008 79
Figure 29: Nut-based spreads, Hong Kong, consumption by income, % of total market value, 2008 81
Figure 30: Nut-based spreads, Hong Kong, consumption by status, % of total market value, 2008 84
Figure 31: Annual data review process 87


LIST OF TABLES
Table 1: Spreads category definitions 4
Table 2: Spreads distribution channels 5
Table 3: Spreads, Hong Kong, value by category (HK$m), 2004?09 14
Table 4: Spreads, Hong Kong, value forecast by category (HK$m), 2009?14 15
Table 5: Spreads, Hong Kong, value by category ($m), 2004?09 17
Table 6: Spreads, Hong Kong, value forecast by category ($m), 2009?14 18
Table 7: Spreads, Hong Kong, volume by category (kg, million), 2004?09 20
Table 8: Spreads, Hong Kong, volume forecast by category (kg, million), 2009?14 21
Table 9: Spreads, Hong Kong, brand share by value (%), 2008?09 23
Table 10: Spreads, Hong Kong, value by brand (HK$m), 2008?09 25
Table 11: Spreads, Hong Kong, company share by value (%), 2008?09 28
Table 12: Spreads, Hong Kong, value by company (HK$m), 2008?09 29
Table 13: Spreads, Hong Kong, distribution channels by value (%), 2008?09 30
Table 14: Spreads, Hong Kong, value by distribution channel (HK$m), 2008?09 30
Table 15: Spreads, Hong Kong, consumption by age group, value ($m), 2004?08 33
Table 16: Spreads, Hong Kong, consumption by age group, % of total market value, 2004?08 33
Table 17: Spreads, Hong Kong, consumption by gender, value ($m), 2004–08 35
Table 18: Spreads, Hong Kong, consumption by gender, % of total market value, 2004–08 35
Table 19: Spreads, Hong Kong, consumption by income, value ($m), 2004–08 37
Table 20: Spreads, Hong Kong, consumption by income, % of total market value, 2004–08 37
Table 21: Spreads, Hong Kong, consumption by urban/rural, value ($m), 2004–08 38
Table 22: Spreads, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 38
Table 23: Spreads, Hong Kong, consumption by status, value ($m), 2004–08 40
Table 24: Spreads, Hong Kong, consumption by status, % of total market value, 2004–08 40
Table 25: Jams and preserves, Hong Kong, consumption by age group, value ($m), 2004?08 42
Table 26: Jams and preserves, Hong Kong, consumption by age group, % of total market value, 2004?08 42
Table 27: Jams and preserves, Hong Kong, consumption by gender, value ($m), 2004–08 44
Table 28: Jams and preserves, Hong Kong, consumption by gender, % of total market value, 2004–08 44
Table 29: Jams and preserves, Hong Kong, consumption by income, value ($m), 2004–08 46
Table 30: Jams and preserves, Hong Kong, consumption by income, % of total market value, 2004–08 46
Table 31: Jams and preserves, Hong Kong, consumption by urban/rural, value ($m), 2004–08 47
Table 32: Jams and preserves, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 47
Table 33: Jams and preserves, Hong Kong, consumption by status, value ($m), 2004–08 49
Table 34: Jams and preserves, Hong Kong, consumption by status, % of total market value, 2004–08 49
Table 35: Chocolate spreads, Hong Kong, consumption by age group, value ($m), 2004?08 51
Table 36: Chocolate spreads, Hong Kong, consumption by age group, % of total market value, 2004?08 51
Table 37: Chocolate spreads, Hong Kong, consumption by gender, value ($m), 2004–08 53
Table 38: Chocolate spreads, Hong Kong, consumption by gender, % of total market value, 2004–08 53
Table 39: Chocolate spreads, Hong Kong, consumption by income, value ($m), 2004–08 55
Table 40: Chocolate spreads, Hong Kong, consumption by income, % of total market value, 2004–08 55
Table 41: Chocolate spreads, Hong Kong, consumption by urban/rural, value ($m), 2004–08 56
Table 42: Chocolate spreads, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 56
Table 43: Chocolate spreads, Hong Kong, consumption by status, value ($m), 2004–08 58
Table 44: Chocolate spreads, Hong Kong, consumption by status, % of total market value, 2004–08 58
Table 45: Honey, Hong Kong, consumption by age group, value ($m), 2004?08 60
Table 46: Honey, Hong Kong, consumption by age group, % of total market value, 2004?08 60
Table 47: Honey, Hong Kong, consumption by gender, value ($m), 2004–08 62
Table 48: Honey, Hong Kong, consumption by gender, % of total market value, 2004–08 62
Table 49: Honey, Hong Kong, consumption by income, value ($m), 2004–08 64
Table 50: Honey, Hong Kong, consumption by income, % of total market value, 2004–08 64
Table 51: Honey, Hong Kong, consumption by urban/rural, value ($m), 2004–08 65
Table 52: Honey, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 65
Table 53: Honey, Hong Kong, consumption by status, value ($m), 2004–08 67
Table 54: Honey, Hong Kong, consumption by status, % of total market value, 2004–08 67
Table 55: Savory spreads, Hong Kong, consumption by age group, value ($m), 2004?08 69
Table 56: Savory spreads, Hong Kong, consumption by age group, % of total market value, 2004?08 69
Table 57: Savory spreads, Hong Kong, consumption by gender, value ($m), 2004–08 71
Table 58: Savory spreads, Hong Kong, consumption by gender, % of total market value, 2004–08 71
Table 59: Savory spreads, Hong Kong, consumption by income, value ($m), 2004–08 73
Table 60: Savory spreads, Hong Kong, consumption by income, % of total market value, 2004–08 73
Table 61: Savory spreads, Hong Kong, consumption by urban/rural, value ($m), 2004–08 74
Table 62: Savory spreads, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 74
Table 63: Savory spreads, Hong Kong, consumption by status, value ($m), 2004–08 76
Table 64: Savory spreads, Hong Kong, consumption by status, % of total market value, 2004–08 76
Table 65: Nut-based spreads, Hong Kong, consumption by age group, value ($m), 2004?08 78
Table 66: Nut-based spreads, Hong Kong, consumption by age group, % of total market value, 2004?08 78
Table 67: Nut-based spreads, Hong Kong, consumption by gender, value ($m), 2004–08 80
Table 68: Nut-based spreads, Hong Kong, consumption by gender, % of total market value, 2004–08 80
Table 69: Nut-based spreads, Hong Kong, consumption by income, value ($m), 2004–08 82
Table 70: Nut-based spreads, Hong Kong, consumption by income, % of total market value, 2004–08 82
Table 71: Nut-based spreads, Hong Kong, consumption by urban/rural, value ($m), 2004–08 83
Table 72: Nut-based spreads, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 83
Table 73: Nut-based spreads, Hong Kong, consumption by status, value ($m), 2004–08 85
Table 74: Nut-based spreads, Hong Kong, consumption by status, % of total market value, 2004–08 85


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