Spreads in Hungary to 2012

Introduction

This databook provides key data and information on the spreads market in Hungary. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for spreads in Hungary increased at a compound annual growth rate of 2.9% between 2002 and 2007.

The savory spreads category led the spreads market in Hungary, accounting for a share of 41.6%.

The leading players in Hungarian spreads market include Unilever, Ferrero SpA and Pacific Ocean.
[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Spreads 2
Summary category level - Jams & preserves 3
Summary category level - Honey 4
Summary category level - Nut-based spreads 5
Summary category level - Chocolate spreads 6
Summary category level - Savory spreads 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 23
Value Analysis, 2002–2007 23
Value Analysis, 2007–2012 24
Value Analysis, US$ 2002–2007 27
Value Analysis, US$ 2007–2012 28
Volume Analysis, 2002–2007 30
Volume Analysis, 2007–2012 31
Company and Brand Share Analysis 33
Distribution Analysis 38
Expenditure & consumption per capita 40
Chapter 4 LEADING COMPANY PROFILES 44
Unilever 44
Ferrero 46
Chapter 5 CATEGORY ANALYSIS - JAMS & PRESERVES 48
Value Analysis, 2002–2007 48
Value Analysis, 2007–2012 49
Value Analysis, US$ 2002–2007 51
Value Analysis, US$ 2007–2012 51
Volume Analysis, 2002–2007 53
Volume Analysis, 2007–2012 54
Company and Brand Share Analysis 56
Distribution Analysis 59
Expenditure & consumption per capita 61
Chapter 6 CATEGORY ANALYSIS - HONEY 64
Value Analysis, 2002–2007 64
Value Analysis, 2007–2012 65
Value Analysis, US$ 2002–2007 67
Value Analysis, US$ 2007–2012 67
Volume Analysis, 2002–2007 68
Volume Analysis, 2007–2012 69
Company and Brand Share Analysis 71
Distribution Analysis 74
Expenditure & consumption per capita 76
Chapter 7 CATEGORY ANALYSIS - NUT-BASED SPREADS 79
Value Analysis, 2002–2007 79
Value Analysis, 2007–2012 80
Value Analysis, US$ 2002–2007 82
Value Analysis, US$ 2007–2012 82
Volume Analysis, 2002–2007 83
Volume Analysis, 2007–2012 84
Company and Brand Share Analysis 86
Distribution Analysis 89
Expenditure & consumption per capita 91
Chapter 8 CATEGORY ANALYSIS - CHOCOLATE SPREADS 94
Value Analysis, 2002–2007 94
Value Analysis, 2007–2012 95
Value Analysis, US$ 2002–2007 97
Value Analysis, US$ 2007–2012 97
Volume Analysis, 2002–2007 98
Volume Analysis, 2007–2012 99
Company and Brand Share Analysis 101
Distribution Analysis 104
Expenditure & consumption per capita 106
Chapter 9 CATEGORY ANALYSIS - SAVORY SPREADS 109
Value Analysis, 2002–2007 109
Value Analysis, 2007–2012 110
Value Analysis, US$ 2002–2007 112
Value Analysis, US$ 2007–2012 112
Volume Analysis, 2002–2007 113
Volume Analysis, 2007–2012 114
Company and Brand Share Analysis 116
Distribution Analysis 119
Expenditure & consumption per capita 121
Chapter 10 NEW PRODUCT DEVELOPMENT 124
Product launches over time 124
Recent product launches 125
Chapter 11 HUNGARY SOCIOECONOMIC PROFILE 126
Country Overview 126
Key Facts 127
Political Overview 128
Hungary Economic Overview 129
Chapter 12 HUNGARY MACROECONOMIC PROFILE 130
Macroeconomic Indicators 130
Chapter 13 RESEARCH METHODOLOGY 135
Methodology overview 135
Secondary research 136
Market modeling 137
Primary research 138
Data finalization 139
Ongoing research 139
Chapter 14 APPENDIX 140
Future readings 140
How to contact experts in your industry 140
Disclaimer 140
[Inhaltsverzeichnis ausblenden]

LIST OF FIGURES
Figure 1: Hungary spreads value and value forecast, 2002?2012 (HUF m, nominal prices) 26
Figure 2: Hungary spreads category growth comparison, by value, 2002?2012 29
Figure 3: Hungary spreads volume and volume forecast, 2002?2012 (Kg m) 32
Figure 4: Hungary spreads category growth comparison, by volume, 2002?2012 32
Figure 5: Hungary spreads company share, by value, 2006?2007 (%) 35
Figure 6: Hungary spreads distribution channels, by value, 2006?2007 (%) 39
Figure 7: Hungary jams & preserves value and value forecast, 2002?2012 (HUF m, nominal prices) 50
Figure 8: Hungary jams & preserves category growth comparison, by value, 2002?2012 52
Figure 9: Hungary jams & preserves volume and volume forecast, 2002?2012 (Kg m) 55
Figure 10: Hungary jams & preserves category growth comparison, by volume, 2002?2012 55
Figure 11: Hungary jams & preserves company share, by value, 2006?2007 (%) 57
Figure 12: Hungary jams & preserves distribution channels, by value, 2006?2007 (%) 60
Figure 13: Hungary honey value and value forecast, 2002?2012 (HUF m, nominal prices) 66
Figure 14: Hungary honey volume and volume forecast, 2002?2012 (Kg m) 70
Figure 15: Hungary honey company share, by value, 2006?2007 (%) 72
Figure 16: Hungary honey distribution channels, by value, 2006?2007 (%) 75
Figure 17: Hungary nut-based spreads value and value forecast, 2002?2012 (HUF m, nominal prices) 81
Figure 18: Hungary nut-based spreads volume and volume forecast, 2002?2012 (Kg m) 85
Figure 19: Hungary nut-based spreads company share, by value, 2006?2007 (%) 87
Figure 20: Hungary nut-based spreads distribution channels, by value, 2006?2007 (%) 90
Figure 21: Hungary chocolate spreads value and value forecast, 2002?2012 (HUF m, nominal prices) 96
Figure 22: Hungary chocolate spreads volume and volume forecast, 2002?2012 (Kg m) 100
Figure 23: Hungary chocolate spreads company share, by value, 2006?2007 (%) 102
Figure 24: Hungary chocolate spreads distribution channels, by value, 2006?2007 (%) 105
Figure 25: Hungary savory spreads value and value forecast, 2002?2012 (HUF m, nominal prices) 111
Figure 26: Hungary savory spreads volume and volume forecast, 2002?2012 (Kg m) 115
Figure 27: Hungary savory spreads company share, by value, 2006?2007 (%) 117
Figure 28: Hungary savory spreads distribution channels, by value, 2006?2007 (%) 120
Figure 29: Map of Hungary 127
Figure 30: Annual data review process 136
LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Hungary spreads value, 2002–2007 (HUF m, nominal prices) 23
Table 4: Hungary spreads value forecast, 2007–2012 (HUF m, nominal prices) 25
Table 5: Hungary spreads value, 2002–2007 (US$ m nominal prices) 27
Table 6: Hungary spreads value forecast, 2007–2012 (US$ m nominal prices) 28
Table 7: Hungary spreads volume, 2002–2007 (Kg m) 30
Table 8: Hungary spreads volume forecast, 2007–2012 (Kg m) 31
Table 9: Hungary spreads brand share, by value, 2006?2007 (%) 33
Table 10: Hungary spreads value, by brand 2006?2007 (HUF m nominal prices) 34
Table 11: Hungary spreads company share by value, 2006?2007 (%) 36
Table 12: Hungary spreads value, by company, 2006?2007 (HUF m nominal prices) 37
Table 13: Hungary spreads distribution channels, by value, 2006?2007 (%) 38
Table 14: Hungary spreads value, by distribution channel, 2006?2007 (HUF m nominal prices) 38
Table 15: Hungary spreads expenditure per capita, 2002–2007 (HUF, nominal prices) 40
Table 16: Hungary spreads forecast expenditure per capita, 2007–2012 (HUF, nominal prices) 41
Table 17: Hungary spreads expenditure per capita, 2002–2007 (US$ nominal prices) 41
Table 18: Hungary spreads forecast expenditure per capita, 2007–2012 (US$ nominal prices) 42
Table 19: Hungary spreads consumption per capita, 2002–2007 (Kg) 42
Table 20: Hungary spreads forecast consumption per capita, 2007–2012 (Kg) 43
Table 21: Unilever Key Facts 44
Table 22: Ferrero Key Facts 46
Table 23: Hungary jams & preserves value, 2002–2007 (HUF m, nominal prices) 48
Table 24: Hungary jams & preserves value forecast, 2007–2012 (HUF m, nominal prices) 49
Table 25: Hungary jams & preserves value, 2002–2007 (US$ m nominal prices) 51
Table 26: Hungary jams & preserves value forecast, 2007–2012 (US$ m nominal prices) 51
Table 27: Hungary jams & preserves volume, 2002–2007 (Kg m) 53
Table 28: Hungary jams & preserves volume forecast, 2007–2012 (Kg m) 54
Table 29: Hungary jams & preserves brand share, by value, 2006?2007 (%) 56
Table 30: Hungary jams & preserves value, by brand 2006?2007 (HUF m nominal prices) 56
Table 31: Hungary jams & preserves company share by value, 2006?2007 (%) 58
Table 32: Hungary jams & preserves value, by company, 2006?2007 (HUF m nominal prices) 58
Table 33: Hungary jams & preserves distribution channels, by value, 2006?2007 (%) 59
Table 34: Hungary jams & preserves value, by distribution channel, 2006?2007 (HUF m nominal prices) 59
Table 35: Hungary jams & preserves expenditure per capita, 2002–2007 (HUF, nominal prices) 61
Table 36: Hungary jams & preserves forecast expenditure per capita, 2007–2012 (HUF, nominal prices) 61
Table 37: Hungary jams & preserves expenditure per capita, 2002–2007 (US$ nominal prices) 62
Table 38: Hungary jams & preserves forecast expenditure per capita, 2007–2012 (US$ nominal prices) 62
Table 39: Hungary jams & preserves consumption per capita, 2002–2007 (Kg) 63
Table 40: Hungary jams & preserves forecast consumption per capita, 2007–2012 (Kg) 63
Table 41: Hungary honey value, 2002–2007 (HUF m, nominal prices) 64
Table 42: Hungary honey value forecast, 2007–2012 (HUF m, nominal prices) 65
Table 43: Hungary honey value, 2002–2007 (US$ m nominal prices) 67
Table 44: Hungary honey value forecast, 2007–2012 (US$ m nominal prices) 67
Table 45: Hungary honey volume, 2002–2007 (Kg m) 68
Table 46: Hungary honey volume forecast, 2007–2012 (Kg m) 69
Table 47: Hungary honey brand share, by value, 2006?2007 (%) 71
Table 48: Hungary honey value, by brand 2006?2007 (HUF m nominal prices) 71
Table 49: Hungary honey company share by value, 2006?2007 (%) 73
Table 50: Hungary honey value, by company, 2006?2007 (HUF m nominal prices) 73
Table 51: Hungary honey distribution channels, by value, 2006?2007 (%) 74
Table 52: Hungary honey value, by distribution channel, 2006?2007 (HUF m nominal prices) 74
Table 53: Hungary honey expenditure per capita, 2002–2007 (HUF, nominal prices) 76
Table 54: Hungary honey forecast expenditure per capita, 2007–2012 (HUF, nominal prices) 76
Table 55: Hungary honey expenditure per capita, 2002–2007 (US$ nominal prices) 77
Table 56: Hungary honey forecast expenditure per capita, 2007–2012 (US$ nominal prices) 77
Table 57: Hungary honey consumption per capita, 2002–2007 (Kg) 78
Table 58: Hungary honey forecast consumption per capita, 2007–2012 (Kg) 78
Table 59: Hungary nut-based spreads value, 2002–2007 (HUF m, nominal prices) 79
Table 60: Hungary nut-based spreads value forecast, 2007–2012 (HUF m, nominal prices) 80
Table 61: Hungary nut-based spreads value, 2002–2007 (US$ m nominal prices) 82
Table 62: Hungary nut-based spreads value forecast, 2007–2012 (US$ m nominal prices) 82
Table 63: Hungary nut-based spreads volume, 2002–2007 (Kg m) 83
Table 64: Hungary nut-based spreads volume forecast, 2007–2012 (Kg m) 84
Table 65: Hungary nut-based spreads brand share, by value, 2006?2007 (%) 86
Table 66: Hungary nut-based spreads value, by brand 2006?2007 (HUF m nominal prices) 86
Table 67: Hungary nut-based spreads company share by value, 2006?2007 (%) 88
Table 68: Hungary nut-based spreads value, by company, 2006?2007 (HUF m nominal prices) 88
Table 69: Hungary nut-based spreads distribution channels, by value, 2006?2007 (%) 89
Table 70: Hungary nut-based spreads value, by distribution channel, 2006?2007 (HUF m nominal prices) 89
Table 71: Hungary nut-based spreads expenditure per capita, 2002–2007 (HUF, nominal prices) 91
Table 72: Hungary nut-based spreads forecast expenditure per capita, 2007–2012 (HUF, nominal prices) 91
Table 73: Hungary nut-based spreads expenditure per capita, 2002–2007 (US$ nominal prices) 92
Table 74: Hungary nut-based spreads forecast expenditure per capita, 2007–2012 (US$ nominal prices) 92
Table 75: Hungary nut-based spreads consumption per capita, 2002–2007 (Kg) 93
Table 76: Hungary nut-based spreads forecast consumption per capita, 2007–2012 (Kg) 93
Table 77: Hungary chocolate spreads value, 2002–2007 (HUF m, nominal prices) 94
Table 78: Hungary chocolate spreads value forecast, 2007–2012 (HUF m, nominal prices) 95
Table 79: Hungary chocolate spreads value, 2002–2007 (US$ m nominal prices) 97
Table 80: Hungary chocolate spreads value forecast, 2007–2012 (US$ m nominal prices) 97
Table 81: Hungary chocolate spreads volume, 2002–2007 (Kg m) 98
Table 82: Hungary chocolate spreads volume forecast, 2007–2012 (Kg m) 99
Table 83: Hungary chocolate spreads brand share, by value, 2006?2007 (%) 101
Table 84: Hungary chocolate spreads value, by brand 2006?2007 (HUF m nominal prices) 101
Table 85: Hungary chocolate spreads company share by value, 2006?2007 (%) 103
Table 86: Hungary chocolate spreads value, by company, 2006?2007 (HUF m nominal prices) 103
Table 87: Hungary chocolate spreads distribution channels, by value, 2006?2007 (%) 104
Table 88: Hungary chocolate spreads value, by distribution channel, 2006?2007 (HUF m nominal prices) 104
Table 89: Hungary chocolate spreads expenditure per capita, 2002–2007 (HUF, nominal prices) 106
Table 90: Hungary chocolate spreads forecast expenditure per capita, 2007–2012 (HUF, nominal prices) 106
Table 91: Hungary chocolate spreads expenditure per capita, 2002–2007 (US$ nominal prices) 107
Table 92: Hungary chocolate spreads forecast expenditure per capita, 2007–2012 (US$ nominal prices) 107
Table 93: Hungary chocolate spreads consumption per capita, 2002–2007 (Kg) 108
Table 94: Hungary chocolate spreads forecast consumption per capita, 2007–2012 (Kg) 108
Table 95: Hungary savory spreads value, 2002–2007 (HUF m, nominal prices) 109
Table 96: Hungary savory spreads value forecast, 2007–2012 (HUF m, nominal prices) 110
Table 97: Hungary savory spreads value, 2002–2007 (US$ m nominal prices) 112
Table 98: Hungary savory spreads value forecast, 2007–2012 (US$ m nominal prices) 112
Table 99: Hungary savory spreads volume, 2002–2007 (Kg m) 113
Table 100: Hungary savory spreads volume forecast, 2007–2012 (Kg m) 114
Table 101: Hungary savory spreads brand share, by value, 2006?2007 (%) 116
Table 102: Hungary savory spreads value, by brand 2006?2007 (HUF m nominal prices) 116
Table 103: Hungary savory spreads company share by value, 2006?2007 (%) 118
Table 104: Hungary savory spreads value, by company, 2006?2007 (HUF m nominal prices) 118
Table 105: Hungary savory spreads distribution channels, by value, 2006?2007 (%) 119
Table 106: Hungary savory spreads value, by distribution channel, 2006?2007 (HUF m nominal prices) 119
Table 107: Hungary savory spreads expenditure per capita, 2002–2007 (HUF, nominal prices) 121
Table 108: Hungary savory spreads forecast expenditure per capita, 2007–2012 (HUF, nominal prices) 121
Table 109: Hungary savory spreads expenditure per capita, 2002–2007 (US$ nominal prices) 122
Table 110: Hungary savory spreads forecast expenditure per capita, 2007–2012 (US$ nominal prices) 122
Table 111: Hungary savory spreads consumption per capita, 2002–2007 (Kg) 123
Table 112: Hungary savory spreads forecast consumption per capita, 2007–2012 (Kg) 123
Table 113: Hungary spreads new product launches reports, by company 2008 124
Table 114: Hungary spreads new product launches SKUs, by company 2008 124
Table 115: Hungary spreads new product launches (reports), by flavor and fragrances 2008 124
Table 116: Hungary spreads new product launches (reports), by Ingredients 2008 125
Table 117: Hungary spreads new product launches (reports), by Package tags or Claims 2008 125
Table 118: Hungary spreads new product launches (reports) 125
Table 119: Hungary Key Facts 127
Table 120: Hungary population, by age group, 2002-2007 (millions) 130
Table 121: Hungary population forecast, by age group, 2007-2012 (millions) 131
Table 122: Hungary population, by gender, 2002-2007 (millions) 131
Table 123: Hungary population forecast, by gender, 2007-2012 (millions) 132
Table 124: Hungary nominal GDP, 2002-2007 (HUF bn, 2000 prices) 132
Table 125: Hungary nominal GDP forecast, 2007-2012 (HUF bn, 2000 prices) 132
Table 126: Hungary real GDP, 2002-2007 (HUF bn, nominal prices) 133
Table 127: Hungary real GDP forecast, 2007-2012 (HUF bn, nominal prices) 133
Table 128: Hungary real GDP, 2002-2007 (US$ bn, 2000 prices) 133
Table 129: Hungary real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 134
Table 130: Hungary consumer price index, 2002-2007 (2000=100) 134
Table 131: Hungary consumer price index, 2007-2012 (2000=100) 134
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