Spreads in Hungary to 2014

Introduction

This databook provides key data and information on the spreads market in Hungary. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams and preserves, chocolate spreads, honey, savory spreads and nut-based spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spreads market, including company overview, key facts and business description

Highlights

The market for spreads in Hungary increased at a compound annual growth rate of 3.5% between 2004 and 2009.

The savory spreads category led the spreads market in Hungary, accounting for a share of 45.2%.

The leading players in Hungarian spreads market include Unilever, Pacific Ocean and Ferrero S.p.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Hungary

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: jams and preserves 3
Summary category level: chocolate spreads 4
Summary category level: honey 5
Summary category level: savory spreads 6
Summary category level: nut-based spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Hungarian Forint), 2004?09 24
Value analysis (Hungarian Forint), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 46
Unilever 46
Ferrero S.p.A. 48
Chapter 5 Category Analysis: Jams and Preserves 50
Value analysis (Hungarian Forint), 2004?09 50
Value analysis (Hungarian Forint), 2009?14 51
Value analysis (US dollars), 2004?09 53
Value analysis (US dollars), 2009?14 53
Volume analysis, 2004?09 55
Volume analysis, 2009?14 56
Company and brand share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 6 Category Analysis: Chocolate Spreads 66
Value analysis (Hungarian Forint), 2004?09 66
Value analysis (Hungarian Forint), 2009?14 67
Value analysis (US dollars), 2004?09 68
Value analysis (US dollars), 2009?14 68
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Honey 79
Value analysis (Hungarian Forint), 2004?09 79
Value analysis (Hungarian Forint), 2009?14 80
Value analysis (US dollars), 2004?09 81
Value analysis (US dollars), 2009?14 81
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Category Analysis: Savory Spreads 92
Value analysis (Hungarian Forint), 2004?09 92
Value analysis (Hungarian Forint), 2009?14 93
Value analysis (US dollars), 2004?09 94
Value analysis (US dollars), 2009?14 94
Volume analysis, 2004?09 95
Volume analysis, 2009?14 96
Company and brand share analysis 97
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 9 Category Analysis: Nut-Based Spreads 105
Value analysis (Hungarian Forint), 2004?09 105
Value analysis (Hungarian Forint), 2009?14 106
Value analysis (US dollars), 2004?09 107
Value analysis (US dollars), 2009?14 107
Volume analysis, 2004?09 108
Volume analysis, 2009?14 109
Company and brand share analysis 110
Distribution analysis 112
Expenditure and consumption per capita 114
Chapter 10 Country Comparison 117
Value 117
Volume 121
Market share 125
Chapter 11 New Product Development 126
Product launches over time 126
Recent product launches 128
Chapter 12 Macroeconomic Profile 129
Macroeconomic Indicators 129
Chapter 13 Research Methodology 134
Methodology overview 134
Secondary research 135
Market modeling 136
Creating an initial data model 136
Revising the initial data model 136
Creating a final estimate 137
Creating demographic value splits 137
Primary research 137
Data finalization 138
Ongoing research 138
Chapter 14 Appendix 139
Future readings 139
How to contact experts in your industry 139
Disclaimer 139

LIST OF FIGURES
Figure 1: Spreads, Hungary, value by category (HUFm), 2004?14 26
Figure 2: Spreads, Hungary, category growth comparison, by value, 2004?14 29
Figure 3: Spreads, Hungary, volume by category (kg, million), 2004?14 32
Figure 4: Spreads, Hungary, category growth comparison, by volume, 2004?14 32
Figure 5: Spreads, Hungary, company share by value (%), 2008?09 35
Figure 6: Spreads, Hungary, distribution channels by value (%), 2008?09 39
Figure 7: Jams and preserves, Hungary, value by segment (HUFm), 2004?14 52
Figure 8: Jams and preserves, Hungary, category growth comparison, by value, 2004?14 54
Figure 9: Jams and preserves, Hungary, volume by segment (kg, million), 2004?14 56
Figure 10: Jams and preserves, Hungary, category growth comparison, by volume, 2004?14 57
Figure 11: Jams and preserves, Hungary, company share by value (%), 2008?09 59
Figure 12: Jams and preserves, Hungary, distribution channels by value (%), 2008?09 62
Figure 13: Chocolate spreads, Hungary, value (HUFm), 2004?14 67
Figure 14: Chocolate spreads, Hungary, volume (kg, million), 2004?14 70
Figure 15: Chocolate spreads, Hungary, company share by value (%), 2008?09 72
Figure 16: Chocolate spreads, Hungary, distribution channels by value (%), 2008?09 75
Figure 17: Honey, Hungary, value (HUFm), 2004?14 80
Figure 18: Honey, Hungary, volume (kg, million), 2004?14 83
Figure 19: Honey, Hungary, company share by value (%), 2008?09 85
Figure 20: Honey, Hungary, distribution channels by value (%), 2008?09 88
Figure 21: Savory spreads, Hungary, value (HUFm), 2004?14 93
Figure 22: Savory spreads, Hungary, volume (kg, million), 2004?14 96
Figure 23: Savory spreads, Hungary, company share by value (%), 2008?09 98
Figure 24: Savory spreads, Hungary, distribution channels by value (%), 2008?09 101
Figure 25: Nut-based spreads, Hungary, value by segment (HUFm), 2004?14 106
Figure 26: Nut-based spreads, Hungary, volume by segment (kg, million), 2004?14 109
Figure 27: Nut-based spreads, Hungary, distribution channels by value (%), 2008?09 113
Figure 28: Global spreads market split (value terms, 2009), top five countries 118
Figure 29: Global spreads market value, 2004–09, top five countries 120
Figure 30: Global spreads market split (volume terms, 2009), top five countries 122
Figure 31: Global spreads market volume, 2004–09, top five countries 124
Figure 32: Annual data review process 135

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Spreads, Hungary, value by category (HUFm), 2004?09 24
Table 4: Spreads, Hungary, value forecast by category (HUFm), 2009?14 25
Table 5: Spreads, Hungary, value by category ($m), 2004?09 27
Table 6: Spreads, Hungary, value forecast by category ($m), 2009?14 28
Table 7: Spreads, Hungary, volume by category (kg, million), 2004?09 30
Table 8: Spreads, Hungary, volume forecast by category (kg, million), 2009?14 31
Table 9: Spreads, Hungary, brand share by value (%), 2008?09 33
Table 10: Spreads, Hungary, value by brand (HUFm), 2008?09 34
Table 11: Spreads, Hungary, company share by value (%), 2008?09 36
Table 12: Spreads, Hungary, value by company (HUFm), 2008?09 37
Table 13: Spreads, Hungary, distribution channels by value (%), 2008?09 38
Table 14: Spreads, Hungary, value by distribution channel (HUFm), 2008?09 38
Table 15: Spreads, Hungary, expenditure per capita (HUF), 2004?09 40
Table 16: Spreads, Hungary, forecast expenditure per capita (HUF), 2009?14 41
Table 17: Spreads, Hungary, expenditure per capita ($), 2004?09 42
Table 18: Spreads, Hungary, forecast expenditure per capita ($), 2009?14 43
Table 19: Spreads, Hungary, consumption per capita (kg), 2004?09 44
Table 20: Spreads, Hungary, forecast consumption per capita (kg), 2009?14 45
Table 21: Unilever key facts 46
Table 22: Ferrero S.p.A. key facts 48
Table 23: Jams and preserves, Hungary, value by segment (HUFm), 2004?09 50
Table 24: Jams and preserves, Hungary, value forecast by segment (HUFm), 2009?14 51
Table 25: Jams and preserves, Hungary, value by segment ($m), 2004?09 53
Table 26: Jams and preserves, Hungary, value forecast by segment ($m), 2009?14 53
Table 27: Jams and preserves, Hungary, volume by segment (kg, million), 2004?09 55
Table 28: Jams and preserves, Hungary, volume forecast by segment (kg, million), 2009?14 56
Table 29: Jams and preserves, Hungary, brand share by value (%), 2008?09 58
Table 30: Jams and preserves, Hungary, value by brand (HUFm), 2008?09 58
Table 31: Jams and preserves, Hungary, company share by value (%), 2008?09 60
Table 32: Jams and preserves, Hungary, value by company (HUFm), 2008?09 60
Table 33: Jams and preserves, Hungary, distribution channels by value (%), 2008?09 61
Table 34: Jams and preserves, Hungary, value by distribution channel (HUFm), 2008?09 61
Table 35: Jams and preserves, Hungary, expenditure per capita (HUF), 2004?09 63
Table 36: Jams and preserves, Hungary, forecast expenditure per capita (HUF), 2009?14 63
Table 37: Jams and preserves, Hungary, expenditure per capita ($), 2004?09 64
Table 38: Jams and preserves, Hungary, forecast expenditure per capita ($), 2009?14 64
Table 39: Jams and preserves, Hungary, consumption per capita (kg), 2004?09 65
Table 40: Jams and preserves, Hungary, forecast consumption per capita (kg), 2009?14 65
Table 41: Chocolate spreads, Hungary, value (HUFm), 2004?09 66
Table 42: Chocolate spreads, Hungary, value forecast (HUFm), 2009?14 67
Table 43: Chocolate spreads, Hungary, value ($m), 2004?09 68
Table 44: Chocolate spreads, Hungary, value forecast ($m), 2009?14 68
Table 45: Chocolate spreads, Hungary, volume (kg, million), 2004?09 69
Table 46: Chocolate spreads, Hungary, volume forecast (kg, million), 2009?14 70
Table 47: Chocolate spreads, Hungary, brand share by value (%), 2008?09 71
Table 48: Chocolate spreads, Hungary, value by brand (HUFm), 2008?09 71
Table 49: Chocolate spreads, Hungary, company share by value (%), 2008?09 73
Table 50: Chocolate spreads, Hungary, value by company (HUFm), 2008?09 73
Table 51: Chocolate spreads, Hungary, distribution channels by value (%), 2008?09 74
Table 52: Chocolate spreads, Hungary, value by distribution channel (HUFm), 2008?09 74
Table 53: Chocolate spreads, Hungary, expenditure per capita (HUF), 2004?09 76
Table 54: Chocolate spreads, Hungary, forecast expenditure per capita (HUF), 2009?14 76
Table 55: Chocolate spreads, Hungary, expenditure per capita ($), 2004?09 77
Table 56: Chocolate spreads, Hungary, forecast expenditure per capita ($), 2009?14 77
Table 57: Chocolate spreads, Hungary, consumption per capita (kg), 2004?09 78
Table 58: Chocolate spreads, Hungary, forecast consumption per capita (kg), 2009?14 78
Table 59: Honey, Hungary, value (HUFm), 2004?09 79
Table 60: Honey, Hungary, value forecast (HUFm), 2009?14 80
Table 61: Honey, Hungary, value ($m), 2004?09 81
Table 62: Honey, Hungary, value forecast ($m), 2009?14 81
Table 63: Honey, Hungary, volume (kg, million), 2004?09 82
Table 64: Honey, Hungary, volume forecast (kg, million), 2009?14 83
Table 65: Honey, Hungary, brand share by value (%), 2008?09 84
Table 66: Honey, Hungary, value by brand (HUFm), 2008?09 84
Table 67: Honey, Hungary, company share by value (%), 2008?09 86
Table 68: Honey, Hungary, value by company (HUFm), 2008?09 86
Table 69: Honey, Hungary, distribution channels by value (%), 2008?09 87
Table 70: Honey, Hungary, value by distribution channel (HUFm), 2008?09 87
Table 71: Honey, Hungary, expenditure per capita (HUF), 2004?09 89
Table 72: Honey, Hungary, forecast expenditure per capita (HUF), 2009?14 89
Table 73: Honey, Hungary, expenditure per capita ($), 2004?09 90
Table 74: Honey, Hungary, forecast expenditure per capita ($), 2009?14 90
Table 75: Honey, Hungary, consumption per capita (kg), 2004?09 91
Table 76: Honey, Hungary, forecast consumption per capita (kg), 2009?14 91
Table 77: Savory spreads, Hungary, value (HUFm), 2004?09 92
Table 78: Savory spreads, Hungary, value forecast (HUFm), 2009?14 93
Table 79: Savory spreads, Hungary, value ($m), 2004?09 94
Table 80: Savory spreads, Hungary, value forecast ($m), 2009?14 94
Table 81: Savory spreads, Hungary, volume (kg, million), 2004?09 95
Table 82: Savory spreads, Hungary, volume forecast (kg, million), 2009?14 96
Table 83: Savory spreads, Hungary, brand share by value (%), 2008?09 97
Table 84: Savory spreads, Hungary, value by brand (HUFm), 2008?09 97
Table 85: Savory spreads, Hungary, company share by value (%), 2008?09 99
Table 86: Savory spreads, Hungary, value by company (HUFm), 2008?09 99
Table 87: Savory spreads, Hungary, distribution channels by value (%), 2008?09 100
Table 88: Savory spreads, Hungary, value by distribution channel (HUFm), 2008?09 100
Table 89: Savory spreads, Hungary, expenditure per capita (HUF), 2004?09 102
Table 90: Savory spreads, Hungary, forecast expenditure per capita (HUF), 2009?14 102
Table 91: Savory spreads, Hungary, expenditure per capita ($), 2004?09 103
Table 92: Savory spreads, Hungary, forecast expenditure per capita ($), 2009?14 103
Table 93: Savory spreads, Hungary, consumption per capita (kg), 2004?09 104
Table 94: Savory spreads, Hungary, forecast consumption per capita (kg), 2009?14 104
Table 95: Nut-based spreads, Hungary, value by segment (HUFm), 2004?09 105
Table 96: Nut-based spreads, Hungary, value forecast by segment (HUFm), 2009?14 106
Table 97: Nut-based spreads, Hungary, value by segment ($m), 2004?09 107
Table 98: Nut-based spreads, Hungary, value forecast by segment ($m), 2009?14 107
Table 99: Nut-based spreads, Hungary, volume by segment (kg, million), 2004?09 108
Table 100: Nut-based spreads, Hungary, volume forecast by segment (kg, million), 2009?14 109
Table 101: Nut-based spreads, Hungary, brand share by value (%), 2008?09 110
Table 102: Nut-based spreads, Hungary, value by brand (HUFm), 2008?09 110
Table 103: Nut-based spreads, Hungary, company share by value (%), 2008?09 111
Table 104: Nut-based spreads, Hungary, value by company (HUFm), 2008?09 111
Table 105: Nut-based spreads, Hungary, distribution channels by value (%), 2008?09 112
Table 106: Nut-based spreads, Hungary, value by distribution channel (HUFm), 2008?09 112
Table 107: Nut-based spreads, Hungary, expenditure per capita (HUF), 2004?09 114
Table 108: Nut-based spreads, Hungary, forecast expenditure per capita (HUF), 2009?14 114
Table 109: Nut-based spreads, Hungary, expenditure per capita ($), 2004?09 115
Table 110: Nut-based spreads, Hungary, forecast expenditure per capita ($), 2009?14 115
Table 111: Nut-based spreads, Hungary, consumption per capita (kg), 2004?09 116
Table 112: Nut-based spreads, Hungary, forecast consumption per capita (kg), 2009?14 116
Table 113: Global spreads market value, 2009 117
Table 114: Global spreads market split (value terms ($m), 2009), top five countries 120
Table 115: Global spreads market volume, 2009 121
Table 116: Global spreads market split (volume terms, 2009), top five countries 124
Table 117: Leading players, top five countries 125
Table 118: Hungary spreads new product launches reports, by company (top five companies), 2009 126
Table 119: Hungary spreads new product launches SKUs, by company (top five companies), 2009 126
Table 120: Hungary spreads new product launches (reports), by flavors and fragrances (Top 10 flavors& fragrances) 2009 127
Table 121: Hungary spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 127
Table 122: Hungary spreads new product launches (reports), by package tags or claims 2009 128
Table 123: Hungary spreads new product launches - recent five launches (2009) 128
Table 124: Hungary population, by age group, 2004?09 (millions) 129
Table 125: Hungary population forecast, by age group, 2009?14 (millions) 130
Table 126: Hungary population, by gender, 2004?09 (millions) 130
Table 127: Hungary population forecast, by gender, 2009?14 (millions) 131
Table 128: Hungary nominal GDP, 2004?09 (HUFbn, nominal prices) 131
Table 129: Hungary nominal GDP forecast, 2009?14 (HUFbn, nominal prices) 131
Table 130: Hungary real GDP, 2004?09 (HUFbn, 2000 prices) 132
Table 131: Hungary real GDP forecast, 2009?14 (HUFbn, 2000 prices) 132
Table 132: Hungary real GDP, 2004?09 ($bn, 2000 prices) 132
Table 133: Hungary real GDP forecast, 2009?14 ($bn, 2000 prices) 133
Table 134: Hungary consumer price index, 2004?09 (2000=100) 133
Table 135: Hungary consumer price index, 2009?14 (2000=100) 133



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