Spreads in Hungary - Market Forecast & Consumer Demographics

Synopsis
Spreads in Hungary – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the spreads industry in Hungary.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Hungarian spreads products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The spreads market consists of the sale of jams and preserves, honey, savory spreads, chocolate spreads, nut-based spreads.
• Market overview & forecast – overall Hungary spreads market value and volume data split by category
• Market shares –company share, brand share and distribution share for the spreads market in Hungary
• Spreads consumption and usage demographics –analysis of Consumer Demographics in the Hungarian spreads market

Highlights
• In Hungary, 55+ age group accounted for 20.9% share of the total spreads consumption in 2008.
• In Hungary, urban consumers accounted for 67% of the total spreads consumption in 2008.
• In Hungary, 55+ age group accounted for 22.6% share of the total jams and preserves consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the spreads market in Hungary
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Hungarian spreads products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
Chapter 2 Hungarian Spreads Market Overview & Forecast 10
Value analysis (Hungarian Forint), 2004?09 10
Value analysis (Hungarian Forint), 2009?14 11
Value analysis (US dollars), 2004?09 13
Value analysis (US dollars), 2009?14 14
Volume analysis, 2004?09 16
Volume analysis, 2009?14 17
Chapter 3 Hungarian Spreads Market Shares 19
Company and brand share analysis 19
Distribution analysis 24
Chapter 4 Hungarian Spreads Market – Consumption & Usage Demographics 27
Spreads–consumer demographics 27
Jams and preserves–consumer demographics 37
Chocolate spreads–consumer demographics 47
Honey–consumer demographics 57
Savory spreads–consumer demographics 67
Nut-based spreads–consumer demographics 77
Chapter 5 Research Methodology 87
Methodology overview 87
Secondary research 88
Market modeling 89
Creating an initial data model 89
Revising the initial data model 89
Creating a final estimate 90
Creating demographic value splits 90
Primary research 90
Data finalization 91
Ongoing research 91
Chapter 6 Appendix 92
Future readings 92
How to contact experts in your industry 92
Disclaimer 92


LIST OF FIGURES
Figure 1: Spreads, Hungary, value by category (HUFm), 2004?14 16
Figure 2: Spreads, Hungary, category growth comparison, by value, 2004?14 19
Figure 3: Spreads, Hungary, volume by category (kg, million), 2004?14 22
Figure 4: Spreads, Hungary, category growth comparison, by volume, 2004?14 22
Figure 5: Spreads, Hungary, company share by value (%), 2008?09 25
Figure 6: Spreads, Hungary, distribution channels by value (%), 2008?09 29
Figure 7: Spreads, Hungary, consumption by age group, % of total market value, 2008 31
Figure 8: Spreads, Hungary, consumption by gender, % of total market value, 2008 33
Figure 9: Spreads, Hungary, consumption by income, % of total market value, 2008 35
Figure 10: Spreads, Hungary, consumption by urban/rural, % of total market value, 2008 37
Figure 11: Spreads, Hungary, consumption by status, % of total market value, 2008 39
Figure 12: Jams and preserves, Hungary, consumption by age group, % of total market value, 2008 41
Figure 13: Jams and preserves, Hungary, consumption by gender, % of total market value, 2008 43
Figure 14: Jams and preserves, Hungary, consumption by income, % of total market value, 2008 45
Figure 15: Jams and preserves, Hungary, consumption by urban/rural, % of total market value, 2008 47
Figure 16: Jams and preserves, Hungary, consumption by status, % of total market value, 2008 49
Figure 17: Chocolate spreads, Hungary, consumption by age group, % of total market value, 2008 51
Figure 18: Chocolate spreads, Hungary, consumption by gender, % of total market value, 2008 53
Figure 19: Chocolate spreads, Hungary, consumption by income, % of total market value, 2008 55
Figure 20: Chocolate spreads, Hungary, consumption by urban/rural, % of total market value, 2008 57
Figure 21: Chocolate spreads, Hungary, consumption by status, % of total market value, 2008 59
Figure 22: Honey, Hungary, consumption by age group, % of total market value, 2008 61
Figure 23: Honey, Hungary, consumption by gender, % of total market value, 2008 63
Figure 24: Honey, Hungary, consumption by income, % of total market value, 2008 65
Figure 25: Honey, Hungary, consumption by urban/rural, % of total market value, 2008 67
Figure 26: Honey, Hungary, consumption by status, % of total market value, 2008 69
Figure 27: Savory spreads, Hungary, consumption by age group, % of total market value, 2008 71
Figure 28: Savory spreads, Hungary, consumption by gender, % of total market value, 2008 73
Figure 29: Savory spreads, Hungary, consumption by income, % of total market value, 2008 75
Figure 30: Savory spreads, Hungary, consumption by urban/rural, % of total market value, 2008 77
Figure 31: Savory spreads, Hungary, consumption by status, % of total market value, 2008 79
Figure 32: Nut-based spreads, Hungary, consumption by age group, % of total market value, 2008 81
Figure 33: Nut-based spreads, Hungary, consumption by gender, % of total market value, 2008 83
Figure 34: Nut-based spreads, Hungary, consumption by income, % of total market value, 2008 85
Figure 35: Nut-based spreads, Hungary, consumption by urban/rural, % of total market value, 2008 87
Figure 36: Nut-based spreads, Hungary, consumption by status, % of total market value, 2008 89
Figure 37: Annual data review process 92


LIST OF TABLES
Table 1: Spreads category definitions 4
Table 2: Spreads distribution channels 5
Table 3: Spreads, Hungary, value by category (HUFm), 2004?09 14
Table 4: Spreads, Hungary, value forecast by category (HUFm), 2009?14 15
Table 5: Spreads, Hungary, value by category ($m), 2004?09 17
Table 6: Spreads, Hungary, value forecast by category ($m), 2009?14 18
Table 7: Spreads, Hungary, volume by category (kg, million), 2004?09 20
Table 8: Spreads, Hungary, volume forecast by category (kg, million), 2009?14 21
Table 9: Spreads, Hungary, brand share by value (%), 2008?09 23
Table 10: Spreads, Hungary, value by brand (HUFm), 2008?09 24
Table 11: Spreads, Hungary, company share by value (%), 2008?09 26
Table 12: Spreads, Hungary, value by company (HUFm), 2008?09 27
Table 13: Spreads, Hungary, distribution channels by value (%), 2008?09 28
Table 14: Spreads, Hungary, value by distribution channel (HUFm), 2008?09 28
Table 15: Spreads, Hungary, consumption by age group, value ($m), 2004?08 32
Table 16: Spreads, Hungary, consumption by age group, % of total market value, 2004?08 32
Table 17: Spreads, Hungary, consumption by gender, value ($m), 2004–08 34
Table 18: Spreads, Hungary, consumption by gender, % of total market value, 2004–08 34
Table 19: Spreads, Hungary, consumption by income, value ($m), 2004–08 36
Table 20: Spreads, Hungary, consumption by income, % of total market value, 2004–08 36
Table 21: Spreads, Hungary, consumption by urban/rural, value ($m), 2004–08 38
Table 22: Spreads, Hungary, consumption by urban/rural, % of total market value, 2004–08 38
Table 23: Spreads, Hungary, consumption by status, value ($m), 2004–08 40
Table 24: Spreads, Hungary, consumption by status, % of total market value, 2004–08 40
Table 25: Jams and preserves, Hungary, consumption by age group, value ($m), 2004?08 42
Table 26: Jams and preserves, Hungary, consumption by age group, % of total market value, 2004?08 42
Table 27: Jams and preserves, Hungary, consumption by gender, value ($m), 2004–08 44
Table 28: Jams and preserves, Hungary, consumption by gender, % of total market value, 2004–08 44
Table 29: Jams and preserves, Hungary, consumption by income, value ($m), 2004–08 46
Table 30: Jams and preserves, Hungary, consumption by income, % of total market value, 2004–08 46
Table 31: Jams and preserves, Hungary, consumption by urban/rural, value ($m), 2004–08 48
Table 32: Jams and preserves, Hungary, consumption by urban/rural, % of total market value, 2004–08 48
Table 33: Jams and preserves, Hungary, consumption by status, value ($m), 2004–08 50
Table 34: Jams and preserves, Hungary, consumption by status, % of total market value, 2004–08 50
Table 35: Chocolate spreads, Hungary, consumption by age group, value ($m), 2004?08 52
Table 36: Chocolate spreads, Hungary, consumption by age group, % of total market value, 2004?08 52
Table 37: Chocolate spreads, Hungary, consumption by gender, value ($m), 2004–08 54
Table 38: Chocolate spreads, Hungary, consumption by gender, % of total market value, 2004–08 54
Table 39: Chocolate spreads, Hungary, consumption by income, value ($m), 2004–08 56
Table 40: Chocolate spreads, Hungary, consumption by income, % of total market value, 2004–08 56
Table 41: Chocolate spreads, Hungary, consumption by urban/rural, value ($m), 2004–08 58
Table 42: Chocolate spreads, Hungary, consumption by urban/rural, % of total market value, 2004–08 58
Table 43: Chocolate spreads, Hungary, consumption by status, value ($m), 2004–08 60
Table 44: Chocolate spreads, Hungary, consumption by status, % of total market value, 2004–08 60
Table 45: Honey, Hungary, consumption by age group, value ($m), 2004?08 62
Table 46: Honey, Hungary, consumption by age group, % of total market value, 2004?08 62
Table 47: Honey, Hungary, consumption by gender, value ($m), 2004–08 64
Table 48: Honey, Hungary, consumption by gender, % of total market value, 2004–08 64
Table 49: Honey, Hungary, consumption by income, value ($m), 2004–08 66
Table 50: Honey, Hungary, consumption by income, % of total market value, 2004–08 66
Table 51: Honey, Hungary, consumption by urban/rural, value ($m), 2004–08 68
Table 52: Honey, Hungary, consumption by urban/rural, % of total market value, 2004–08 68
Table 53: Honey, Hungary, consumption by status, value ($m), 2004–08 70
Table 54: Honey, Hungary, consumption by status, % of total market value, 2004–08 70
Table 55: Savory spreads, Hungary, consumption by age group, value ($m), 2004?08 72
Table 56: Savory spreads, Hungary, consumption by age group, % of total market value, 2004?08 72
Table 57: Savory spreads, Hungary, consumption by gender, value ($m), 2004–08 74
Table 58: Savory spreads, Hungary, consumption by gender, % of total market value, 2004–08 74
Table 59: Savory spreads, Hungary, consumption by income, value ($m), 2004–08 76
Table 60: Savory spreads, Hungary, consumption by income, % of total market value, 2004–08 76
Table 61: Savory spreads, Hungary, consumption by urban/rural, value ($m), 2004–08 78
Table 62: Savory spreads, Hungary, consumption by urban/rural, % of total market value, 2004–08 78
Table 63: Savory spreads, Hungary, consumption by status, value ($m), 2004–08 80
Table 64: Savory spreads, Hungary, consumption by status, % of total market value, 2004–08 80
Table 65: Nut-based spreads, Hungary, consumption by age group, value ($m), 2004?08 82
Table 66: Nut-based spreads, Hungary, consumption by age group, % of total market value, 2004?08 82
Table 67: Nut-based spreads, Hungary, consumption by gender, value ($m), 2004–08 84
Table 68: Nut-based spreads, Hungary, consumption by gender, % of total market value, 2004–08 84
Table 69: Nut-based spreads, Hungary, consumption by income, value ($m), 2004–08 86
Table 70: Nut-based spreads, Hungary, consumption by income, % of total market value, 2004–08 86
Table 71: Nut-based spreads, Hungary, consumption by urban/rural, value ($m), 2004–08 88
Table 72: Nut-based spreads, Hungary, consumption by urban/rural, % of total market value, 2004–08 88
Table 73: Nut-based spreads, Hungary, consumption by status, value ($m), 2004–08 90
Table 74: Nut-based spreads, Hungary, consumption by status, % of total market value, 2004–08 90


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