Spreads in Ireland - Market Forecast & Consumer Demographics

Synopsis
Spreads in Ireland – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the spreads industry in Ireland.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Irish spreads products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The spreads market consists of the sale of jams and preserves, honey, savory spreads, chocolate spreads, nut-based spreads.
• Market overview & forecast – overall Ireland spreads market value and volume data split by category
• Market shares –company share, brand share and distribution share for the spreads market in Ireland
• Spreads consumption and usage demographics –analysis of Consumer Demographics in the Irish spreads market

Highlights
• In Ireland, 15-24 age group accounted for 20.2% share of the total spreads consumption in 2008.
• In Ireland, urban consumers accounted for 62.6% of the total spreads consumption in 2008.
• In Ireland, 15-24 age group accounted for 20.1% share of the total jams and preserves consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the spreads market in Ireland
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Irish spreads products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
Chapter 2 Irish Spreads Market Overview & Forecast 14
Value analysis (Euro), 2004?09 14
Value analysis (Euro), 2009?14 15
Value analysis (US dollars), 2004?09 17
Value analysis (US dollars), 2009?14 18
Volume analysis, 2004?09 20
Volume analysis, 2009?14 21
Chapter 3 Irish Spreads Market Shares 23
Company and brand share analysis 23
Distribution analysis 26
Chapter 4 Irish Spreads Market – Consumption & Usage Demographics 28
Spreads–consumer demographics 28
Jams and preserves–consumer demographics 38
Chocolate spreads–consumer demographics 48
Honey–consumer demographics 58
Savory spreads–consumer demographics 68
Nut-based spreads–consumer demographics 78
Chapter 5 Research Methodology 88
Methodology overview 88
Secondary research 89
Market modeling 90
Creating an initial data model 90
Revising the initial data model 90
Creating a final estimate 91
Creating demographic value splits 91
Primary research 91
Data finalization 92
Ongoing research 92
Chapter 6 Appendix 93
Future readings 93
How to contact experts in your industry 93
Disclaimer 93


LIST OF FIGURES
Figure 1: Spreads, Ireland, value by category (€m), 2004?14 16
Figure 2: Spreads, Ireland, category growth comparison, by value, 2004?14 19
Figure 3: Spreads, Ireland, volume by category (kg, million), 2004?14 22
Figure 4: Spreads, Ireland, category growth comparison, by volume, 2004?14 22
Figure 5: Spreads, Ireland, company share by value (%), 2008?09 24
Figure 6: Spreads, Ireland, distribution channels by value (%), 2008?09 27
Figure 7: Spreads, Ireland, consumption by age group, % of total market value, 2008 28
Figure 8: Spreads, Ireland, consumption by gender, % of total market value, 2008 30
Figure 9: Spreads, Ireland, consumption by income, % of total market value, 2008 32
Figure 10: Spreads, Ireland, consumption by urban/rural, % of total market value, 2008 34
Figure 11: Spreads, Ireland, consumption by status, % of total market value, 2008 36
Figure 12: Jams and preserves, Ireland, consumption by age group, % of total market value, 2008 38
Figure 13: Jams and preserves, Ireland, consumption by gender, % of total market value, 2008 40
Figure 14: Jams and preserves, Ireland, consumption by income, % of total market value, 2008 42
Figure 15: Jams and preserves, Ireland, consumption by urban/rural, % of total market value, 2008 44
Figure 16: Jams and preserves, Ireland, consumption by status, % of total market value, 2008 46
Figure 17: Chocolate spreads, Ireland, consumption by age group, % of total market value, 2008 48
Figure 18: Chocolate spreads, Ireland, consumption by gender, % of total market value, 2008 50
Figure 19: Chocolate spreads, Ireland, consumption by income, % of total market value, 2008 52
Figure 20: Chocolate spreads, Ireland, consumption by urban/rural, % of total market value, 2008 54
Figure 21: Chocolate spreads, Ireland, consumption by status, % of total market value, 2008 56
Figure 22: Honey, Ireland, consumption by age group, % of total market value, 2008 58
Figure 23: Honey, Ireland, consumption by gender, % of total market value, 2008 60
Figure 24: Honey, Ireland, consumption by income, % of total market value, 2008 62
Figure 25: Honey, Ireland, consumption by urban/rural, % of total market value, 2008 64
Figure 26: Honey, Ireland, consumption by status, % of total market value, 2008 66
Figure 27: Savory spreads, Ireland, consumption by age group, % of total market value, 2008 68
Figure 28: Savory spreads, Ireland, consumption by gender, % of total market value, 2008 70
Figure 29: Savory spreads, Ireland, consumption by income, % of total market value, 2008 72
Figure 30: Savory spreads, Ireland, consumption by urban/rural, % of total market value, 2008 74
Figure 31: Savory spreads, Ireland, consumption by status, % of total market value, 2008 76
Figure 32: Nut-based spreads, Ireland, consumption by age group, % of total market value, 2008 78
Figure 33: Nut-based spreads, Ireland, consumption by gender, % of total market value, 2008 80
Figure 34: Nut-based spreads, Ireland, consumption by income, % of total market value, 2008 82
Figure 35: Nut-based spreads, Ireland, consumption by urban/rural, % of total market value, 2008 84
Figure 36: Nut-based spreads, Ireland, consumption by status, % of total market value, 2008 86
Figure 37: Annual data review process 89


LIST OF TABLES
Table 1: Spreads category definitions 4
Table 2: Spreads distribution channels 5
Table 3: Spreads, Ireland, value by category (€m), 2004?09 14
Table 4: Spreads, Ireland, value forecast by category (€m), 2009?14 15
Table 5: Spreads, Ireland, value by category ($m), 2004?09 17
Table 6: Spreads, Ireland, value forecast by category ($m), 2009?14 18
Table 7: Spreads, Ireland, volume by category (kg, million), 2004?09 20
Table 8: Spreads, Ireland, volume forecast by category (kg, million), 2009?14 21
Table 9: Spreads, Ireland, brand share by value (%), 2008?09 23
Table 10: Spreads, Ireland, value by brand (€m), 2008?09 23
Table 11: Spreads, Ireland, company share by value (%), 2008?09 25
Table 12: Spreads, Ireland, value by company (€m), 2008?09 25
Table 13: Spreads, Ireland, distribution channels by value (%), 2008?09 26
Table 14: Spreads, Ireland, value by distribution channel (€m), 2008?09 26
Table 15: Spreads, Ireland, consumption by age group, value ($m), 2004?08 29
Table 16: Spreads, Ireland, consumption by age group, % of total market value, 2004?08 29
Table 17: Spreads, Ireland, consumption by gender, value ($m), 2004–08 31
Table 18: Spreads, Ireland, consumption by gender, % of total market value, 2004–08 31
Table 19: Spreads, Ireland, consumption by income, value ($m), 2004–08 33
Table 20: Spreads, Ireland, consumption by income, % of total market value, 2004–08 33
Table 21: Spreads, Ireland, consumption by urban/rural, value ($m), 2004–08 35
Table 22: Spreads, Ireland, consumption by urban/rural, % of total market value, 2004–08 35
Table 23: Spreads, Ireland, consumption by status, value ($m), 2004–08 37
Table 24: Spreads, Ireland, consumption by status, % of total market value, 2004–08 37
Table 25: Jams and preserves, Ireland, consumption by age group, value ($m), 2004?08 39
Table 26: Jams and preserves, Ireland, consumption by age group, % of total market value, 2004?08 39
Table 27: Jams and preserves, Ireland, consumption by gender, value ($m), 2004–08 41
Table 28: Jams and preserves, Ireland, consumption by gender, % of total market value, 2004–08 41
Table 29: Jams and preserves, Ireland, consumption by income, value ($m), 2004–08 43
Table 30: Jams and preserves, Ireland, consumption by income, % of total market value, 2004–08 43
Table 31: Jams and preserves, Ireland, consumption by urban/rural, value ($m), 2004–08 45
Table 32: Jams and preserves, Ireland, consumption by urban/rural, % of total market value, 2004–08 45
Table 33: Jams and preserves, Ireland, consumption by status, value ($m), 2004–08 47
Table 34: Jams and preserves, Ireland, consumption by status, % of total market value, 2004–08 47
Table 35: Chocolate spreads, Ireland, consumption by age group, value ($m), 2004?08 49
Table 36: Chocolate spreads, Ireland, consumption by age group, % of total market value, 2004?08 49
Table 37: Chocolate spreads, Ireland, consumption by gender, value ($m), 2004–08 51
Table 38: Chocolate spreads, Ireland, consumption by gender, % of total market value, 2004–08 51
Table 39: Chocolate spreads, Ireland, consumption by income, value ($m), 2004–08 53
Table 40: Chocolate spreads, Ireland, consumption by income, % of total market value, 2004–08 53
Table 41: Chocolate spreads, Ireland, consumption by urban/rural, value ($m), 2004–08 55
Table 42: Chocolate spreads, Ireland, consumption by urban/rural, % of total market value, 2004–08 55
Table 43: Chocolate spreads, Ireland, consumption by status, value ($m), 2004–08 57
Table 44: Chocolate spreads, Ireland, consumption by status, % of total market value, 2004–08 57
Table 45: Honey, Ireland, consumption by age group, value ($m), 2004?08 59
Table 46: Honey, Ireland, consumption by age group, % of total market value, 2004?08 59
Table 47: Honey, Ireland, consumption by gender, value ($m), 2004–08 61
Table 48: Honey, Ireland, consumption by gender, % of total market value, 2004–08 61
Table 49: Honey, Ireland, consumption by income, value ($m), 2004–08 63
Table 50: Honey, Ireland, consumption by income, % of total market value, 2004–08 63
Table 51: Honey, Ireland, consumption by urban/rural, value ($m), 2004–08 65
Table 52: Honey, Ireland, consumption by urban/rural, % of total market value, 2004–08 65
Table 53: Honey, Ireland, consumption by status, value ($m), 2004–08 67
Table 54: Honey, Ireland, consumption by status, % of total market value, 2004–08 67
Table 55: Savory spreads, Ireland, consumption by age group, value ($m), 2004?08 69
Table 56: Savory spreads, Ireland, consumption by age group, % of total market value, 2004?08 69
Table 57: Savory spreads, Ireland, consumption by gender, value ($m), 2004–08 71
Table 58: Savory spreads, Ireland, consumption by gender, % of total market value, 2004–08 71
Table 59: Savory spreads, Ireland, consumption by income, value ($m), 2004–08 73
Table 60: Savory spreads, Ireland, consumption by income, % of total market value, 2004–08 73
Table 61: Savory spreads, Ireland, consumption by urban/rural, value ($m), 2004–08 75
Table 62: Savory spreads, Ireland, consumption by urban/rural, % of total market value, 2004–08 75
Table 63: Savory spreads, Ireland, consumption by status, value ($m), 2004–08 77
Table 64: Savory spreads, Ireland, consumption by status, % of total market value, 2004–08 77
Table 65: Nut-based spreads, Ireland, consumption by age group, value ($m), 2004?08 79
Table 66: Nut-based spreads, Ireland, consumption by age group, % of total market value, 2004?08 79
Table 67: Nut-based spreads, Ireland, consumption by gender, value ($m), 2004–08 81
Table 68: Nut-based spreads, Ireland, consumption by gender, % of total market value, 2004–08 81
Table 69: Nut-based spreads, Ireland, consumption by income, value ($m), 2004–08 83
Table 70: Nut-based spreads, Ireland, consumption by income, % of total market value, 2004–08 83
Table 71: Nut-based spreads, Ireland, consumption by urban/rural, value ($m), 2004–08 85
Table 72: Nut-based spreads, Ireland, consumption by urban/rural, % of total market value, 2004–08 85
Table 73: Nut-based spreads, Ireland, consumption by status, value ($m), 2004–08 87
Table 74: Nut-based spreads, Ireland, consumption by status, % of total market value, 2004–08 87


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