Spreads in Israel to 2014

Introduction

This databook provides key data and information on the spreads market in Israel. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: jams and preserves, chocolate spreads and honey

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for spreads in Israel increased at a compound annual growth rate of 2.5% between 2004 and 2009.

The chocolate spreads category led the spreads market in Israel, accounting for a share of 37.7%.

The leading players in Israeli spreads market include Strauss-Elite Ltd., Tzuriel Dairies and Tnuva Food Industries Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Israel

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: jams and preserves 3
Summary category level: chocolate spreads 4
Summary category level: honey 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Israeli New Shekel), 2004?09 19
Value analysis (Israeli New Shekel), 2009?14 20
Value analysis (US dollars), 2004?09 22
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profile 38
Strauss Group Ltd. 38
Chapter 5 Category Analysis: Jams and Preserves 40
Value analysis (Israeli New Shekel), 2004?09 40
Value analysis (Israeli New Shekel), 2009?14 41
Value analysis (US dollars), 2004?09 42
Value analysis (US dollars), 2009?14 42
Volume analysis, 2004?09 44
Volume analysis, 2009?14 45
Company and brand share analysis 47
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Chocolate Spreads 55
Value analysis (Israeli New Shekel), 2004?09 55
Value analysis (Israeli New Shekel), 2009?14 56
Value analysis (US dollars), 2004?09 57
Value analysis (US dollars), 2009?14 57
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 7 Category Analysis: Honey 68
Value analysis (Israeli New Shekel), 2004?09 68
Value analysis (Israeli New Shekel), 2009?14 69
Value analysis (US dollars), 2004?09 70
Value analysis (US dollars), 2009?14 70
Volume analysis, 2004?09 71
Volume analysis, 2009?14 72
Company and brand share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 8 Country Comparison 81
Value 81
Volume 85
Market share 89
Chapter 9 New Product Development 90
Product launches over time 90
Recent product launches 93
Chapter 10 Macroeconomic Profile 94
Macroeconomic Indicators 94
Chapter 11 Research Methodology 99
Methodology overview 99
Secondary research 100
Market modeling 101
Creating an initial data model 101
Revising the initial data model 101
Creating a final estimate 102
Creating demographic value splits 102
Primary research 102
Data finalization 103
Ongoing research 103
Chapter 12 Appendix 104
Future readings 104
How to contact experts in your industry 104
Disclaimer 104

LIST OF FIGURES
Figure 1: Spreads, Israel, value by category (ILSm), 2004?14 21
Figure 2: Spreads, Israel, category growth comparison, by value, 2004?14 24
Figure 3: Spreads, Israel, volume by category (kg, million), 2004?14 27
Figure 4: Spreads, Israel, category growth comparison, by volume, 2004?14 27
Figure 5: Spreads, Israel, company share by value (%), 2008?09 30
Figure 6: Spreads, Israel, distribution channels by value (%), 2008?09 33
Figure 7: Jams and preserves, Israel, value by segment (ILSm), 2004?14 41
Figure 8: Jams and preserves, Israel, category growth comparison, by value, 2004?14 43
Figure 9: Jams and preserves, Israel, volume by segment (kg, million), 2004?14 46
Figure 10: Jams and preserves, Israel, category growth comparison, by volume, 2004?14 46
Figure 11: Jams and preserves, Israel, company share by value (%), 2008?09 48
Figure 12: Jams and preserves, Israel, distribution channels by value (%), 2008?09 51
Figure 13: Chocolate spreads, Israel, value (ILSm), 2004?14 56
Figure 14: Chocolate spreads, Israel, volume (kg, million), 2004?14 59
Figure 15: Chocolate spreads, Israel, company share by value (%), 2008?09 61
Figure 16: Chocolate spreads, Israel, distribution channels by value (%), 2008?09 64
Figure 17: Honey, Israel, value (ILSm), 2004?14 69
Figure 18: Honey, Israel, volume (kg, million), 2004?14 72
Figure 19: Honey, Israel, company share by value (%), 2008?09 74
Figure 20: Honey, Israel, distribution channels by value (%), 2008?09 77
Figure 21: Global spreads market split (value terms, 2009), top five countries 82
Figure 22: Global spreads market value, 2004–09, top five countries 84
Figure 23: Global spreads market split (volume terms, 2009), top five countries 86
Figure 24: Global spreads market volume, 2004–09, top five countries 88
Figure 25: Annual data review process 100

LIST OF TABLES
Table 1: Spreads category definitions 8
Table 2: Spreads distribution channels 9
Table 3: Spreads, Israel, value by category (ILSm), 2004?09 19
Table 4: Spreads, Israel, value forecast by category (ILSm), 2009?14 20
Table 5: Spreads, Israel, value by category ($m), 2004?09 22
Table 6: Spreads, Israel, value forecast by category ($m), 2009?14 23
Table 7: Spreads, Israel, volume by category (kg, million), 2004?09 25
Table 8: Spreads, Israel, volume forecast by category (kg, million), 2009?14 26
Table 9: Spreads, Israel, brand share by value (%), 2008?09 28
Table 10: Spreads, Israel, value by brand (ILSm), 2008?09 29
Table 11: Spreads, Israel, company share by value (%), 2008?09 31
Table 12: Spreads, Israel, value by company (ILSm), 2008?09 31
Table 13: Spreads, Israel, distribution channels by value (%), 2008?09 32
Table 14: Spreads, Israel, value by distribution channel (ILSm), 2008?09 32
Table 15: Spreads, Israel, expenditure per capita (ILS), 2004?09 34
Table 16: Spreads, Israel, forecast expenditure per capita (ILS), 2009?14 35
Table 17: Spreads, Israel, expenditure per capita ($), 2004?09 35
Table 18: Spreads, Israel, forecast expenditure per capita ($), 2009?14 36
Table 19: Spreads, Israel, consumption per capita (kg), 2004?09 36
Table 20: Spreads, Israel, forecast consumption per capita (kg), 2009?14 37
Table 21: Strauss Group Ltd. key facts 38
Table 22: Jams and preserves, Israel, value by segment (ILSm), 2004?09 40
Table 23: Jams and preserves, Israel, value forecast by segment (ILSm), 2009?14 41
Table 24: Jams and preserves, Israel, value by segment ($m), 2004?09 42
Table 25: Jams and preserves, Israel, value forecast by segment ($m), 2009?14 42
Table 26: Jams and preserves, Israel, volume by segment (kg, million), 2004?09 44
Table 27: Jams and preserves, Israel, volume forecast by segment (kg, million), 2009?14 45
Table 28: Jams and preserves, Israel, brand share by value (%), 2008?09 47
Table 29: Jams and preserves, Israel, value by brand (ILSm), 2008?09 47
Table 30: Jams and preserves, Israel, company share by value (%), 2008?09 49
Table 31: Jams and preserves, Israel, value by company (ILSm), 2008?09 49
Table 32: Jams and preserves, Israel, distribution channels by value (%), 2008?09 50
Table 33: Jams and preserves, Israel, value by distribution channel (ILSm), 2008?09 50
Table 34: Jams and preserves, Israel, expenditure per capita (ILS), 2004?09 52
Table 35: Jams and preserves, Israel, forecast expenditure per capita (ILS), 2009?14 52
Table 36: Jams and preserves, Israel, expenditure per capita ($), 2004?09 53
Table 37: Jams and preserves, Israel, forecast expenditure per capita ($), 2009?14 53
Table 38: Jams and preserves, Israel, consumption per capita (kg), 2004?09 54
Table 39: Jams and preserves, Israel, forecast consumption per capita (kg), 2009?14 54
Table 40: Chocolate spreads, Israel, value (ILSm), 2004?09 55
Table 41: Chocolate spreads, Israel, value forecast (ILSm), 2009?14 56
Table 42: Chocolate spreads, Israel, value ($m), 2004?09 57
Table 43: Chocolate spreads, Israel, value forecast ($m), 2009?14 57
Table 44: Chocolate spreads, Israel, volume (kg, million), 2004?09 58
Table 45: Chocolate spreads, Israel, volume forecast (kg, million), 2009?14 59
Table 46: Chocolate spreads, Israel, brand share by value (%), 2008?09 60
Table 47: Chocolate spreads, Israel, value by brand (ILSm), 2008?09 60
Table 48: Chocolate spreads, Israel, company share by value (%), 2008?09 62
Table 49: Chocolate spreads, Israel, value by company (ILSm), 2008?09 62
Table 50: Chocolate spreads, Israel, distribution channels by value (%), 2008?09 63
Table 51: Chocolate spreads, Israel, value by distribution channel (ILSm), 2008?09 63
Table 52: Chocolate spreads, Israel, expenditure per capita (ILS), 2004?09 65
Table 53: Chocolate spreads, Israel, forecast expenditure per capita (ILS), 2009?14 65
Table 54: Chocolate spreads, Israel, expenditure per capita ($), 2004?09 66
Table 55: Chocolate spreads, Israel, forecast expenditure per capita ($), 2009?14 66
Table 56: Chocolate spreads, Israel, consumption per capita (kg), 2004?09 67
Table 57: Chocolate spreads, Israel, forecast consumption per capita (kg), 2009?14 67
Table 58: Honey, Israel, value (ILSm), 2004?09 68
Table 59: Honey, Israel, value forecast (ILSm), 2009?14 69
Table 60: Honey, Israel, value ($m), 2004?09 70
Table 61: Honey, Israel, value forecast ($m), 2009?14 70
Table 62: Honey, Israel, volume (kg, million), 2004?09 71
Table 63: Honey, Israel, volume forecast (kg, million), 2009?14 72
Table 64: Honey, Israel, brand share by value (%), 2008?09 73
Table 65: Honey, Israel, value by brand (ILSm), 2008?09 73
Table 66: Honey, Israel, company share by value (%), 2008?09 75
Table 67: Honey, Israel, value by company (ILSm), 2008?09 75
Table 68: Honey, Israel, distribution channels by value (%), 2008?09 76
Table 69: Honey, Israel, value by distribution channel (ILSm), 2008?09 76
Table 70: Honey, Israel, expenditure per capita (ILS), 2004?09 78
Table 71: Honey, Israel, forecast expenditure per capita (ILS), 2009?14 78
Table 72: Honey, Israel, expenditure per capita ($), 2004?09 79
Table 73: Honey, Israel, forecast expenditure per capita ($), 2009?14 79
Table 74: Honey, Israel, consumption per capita (kg), 2004?09 80
Table 75: Honey, Israel, forecast consumption per capita (kg), 2009?14 80
Table 76: Global spreads market value, 2009 81
Table 77: Global spreads market split (value terms ($m), 2009), top five countries 84
Table 78: Global spreads market volume, 2009 85
Table 79: Global spreads market split (volume terms, 2009), top five countries 88
Table 80: Leading players, top five countries 89
Table 81: Israel spreads new product launches reports, by company, 2009 90
Table 82: Israel spreads new product launches SKUs, by company, 2009 91
Table 83: Israel spreads new product launches (reports), by flavor and fragrances, 2009 91
Table 84: Israel spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 92
Table 85: Israel spreads new product launches (reports), by package tags or claims, 2009 92
Table 86: Israel spreads new product launches - recent five launches (2009) 93
Table 87: Israel population, by age group, 2004?09 (millions) 94
Table 88: Israel population forecast, by age group, 2009?14 (millions) 95
Table 89: Israel population, by gender, 2004?09 (millions) 95
Table 90: Israel population forecast, by gender, 2009?14 (millions) 96
Table 91: Israel nominal GDP, 2004?09 (ILSbn, nominal prices) 96
Table 92: Israel nominal GDP forecast, 2009?14 (ILSbn, nominal prices) 96
Table 93: Israel real GDP, 2004?09 (ILSbn, 2000 prices) 97
Table 94: Israel real GDP forecast, 2009?14 (ILSbn, 2000 prices) 97
Table 95: Israel real GDP, 2004?09 ($bn, 2000 prices) 97
Table 96: Israel real GDP forecast, 2009?14 ($bn, 2000 prices) 98
Table 97: Israel consumer price index, 2004?09 (2000=100) 98
Table 98: Israel consumer price index, 2009?14 (2000=100) 98



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