Spreads in Italy to 2013

Introduction

This databook provides key data and information on the spreads market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the spreads market, including company overview, key facts and business description

Highlights

The market for spreads in Italy increased at a compound annual growth rate of 1.7% between 2003 and 2008.

The jams & preserves category led the spreads market in Italy, accounting for a share of 32.8%.

Leading players in Italian spreads market include Ferrero S.p.A, Saiace SpA and Hero AG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Italy

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for spreads in Italy increased at a compound annual growth rate of 1.7% between 2003 and 2008.

The jams & preserves category led the spreads market in Italy, accounting for a share of 32.8%.

Leading players in Italian spreads market include Ferrero S.p.A, Saiace SpA and Hero AG.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Euro), 2003?08 24
Value analysis (Euro), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 34
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 4 Leading Company Profiles 45
Ferrero 45
Hero Group 47
Chapter 5 Category Analysis: Chocolate spreads 49
Value analysis (Euro), 2003?08 49
Value analysis (Euro), 2008?13 50
Value analysis (US dollars), 2003?08 51
Value analysis (US dollars), 2008?13 51
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company and brand share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Honey 62
Value analysis (Euro), 2003?08 62
Value analysis (Euro), 2008?13 63
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Jams & preserves 75
Value analysis (Euro), 2003?08 75
Value analysis (Euro), 2008?13 76
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 78
Volume analysis, 2003?08 80
Volume analysis, 2008?13 81
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Category Analysis: Nut-based spreads 92
Value analysis (Euro), 2003?08 92
Value analysis (Euro), 2008?13 93
Value analysis (US dollars), 2003?08 94
Value analysis (US dollars), 2008?13 94
Volume analysis, 2003?08 95
Volume analysis, 2008?13 96
Company and brand share analysis 97
Distribution analysis 99
Expenditure and consumption per capita 101
Chapter 9 Category Analysis: Savory spreads 104
Value analysis (Euro), 2003?08 104
Value analysis (Euro), 2008?13 105
Value analysis (US dollars), 2003?08 106
Value analysis (US dollars), 2008?13 106
Volume analysis, 2003?08 107
Volume analysis, 2008?13 108
Company and brand share analysis 109
Distribution analysis 111
Expenditure and consumption per capita 113
Chapter 10 Country Comparison 116
Value 116
Volume 120
Market share 124
Chapter 11 PESTLE Analysis 125
Summary 125
Political analysis 126
Economic analysis 129
Social analysis 133
Technological analysis 137
Legal analysis 142
Environmental analysis 145
Chapter 12 New Product Development 148
Product launches over time 148
Recent product launches 150
Chapter 13 Macroeconomic Profile 151
Macroeconomic indicators 151
Chapter 14 Research Methodology 156
Methodology overview 156
Secondary research 157
Market modeling 158
Creating an initial data model 158
Revising the initial data model 158
Creating a final estimate 159
Creating demographic value splits 159
Primary research 159
Data finalization 160
Ongoing research 160
Chapter 15 APPENDIX 161
Future readings 161
How to contact experts in your industry 161
Disclaimer 161


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LIST OF FIGURES
Figure 1: Italy spreads value and value forecast, 2003?13 (€m, nominal prices) 26
Figure 2: Italy spreads category growth comparison, by value, 2003?13 29
Figure 3: Italy spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Italy spreads category growth comparison, by volume, 2003?13 33
Figure 5: Italy spreads company share, by value, 2007?08 (%) 36
Figure 6: Italy spreads distribution channels, by value, 2007?08 (%) 40
Figure 7: Italy chocolate spreads value and value forecast, 2003?13 (€m, nominal prices) 50
Figure 8: Italy chocolate spreads volume and volume forecast, 2003?13 (kg, million) 53
Figure 9: Italy chocolate spreads company share, by value, 2007?08 (%) 55
Figure 10: Italy chocolate spreads distribution channels, by value, 2007?08 (%) 58
Figure 11: Italy honey value and value forecast, 2003?13 (€m, nominal prices) 63
Figure 12: Italy honey volume and volume forecast, 2003?13 (kg, million) 66
Figure 13: Italy honey company share, by value, 2007?08 (%) 68
Figure 14: Italy honey distribution channels, by value, 2007?08 (%) 71
Figure 15: Italy jams & preserves value and value forecast, 2003?13 (€m, nominal prices) 77
Figure 16: Italy jams & preserves category growth comparison, by value, 2003?13 79
Figure 17: Italy jams & preserves volume and volume forecast, 2003?13 (kg, million) 82
Figure 18: Italy jams & preserves category growth comparison, by volume, 2003?13 83
Figure 19: Italy jams & preserves company share, by value, 2007?08 (%) 85
Figure 20: Italy jams & preserves distribution channels, by value, 2007?08 (%) 88
Figure 21: Italy nut-based spreads value and value forecast, 2003?13 (€m, nominal prices) 93
Figure 22: Italy nut-based spreads volume and volume forecast, 2003?13 (kg, million) 96
Figure 23: Italy nut-based spreads distribution channels, by value, 2007?08 (%) 100
Figure 24: Italy savory spreads value and value forecast, 2003?13 (€m, nominal prices) 105
Figure 25: Italy savory spreads volume and volume forecast, 2003?13 (kg, million) 108
Figure 26: Italy savory spreads distribution channels, by value, 2007?08 (%) 112
Figure 27: Global spreads market split (value terms, 2008), top five countries 117
Figure 28: Global spreads market value, 2003–08, top five countries 119
Figure 29: Global spreads market split (volume terms, 2008), top five countries 121
Figure 30: Global spreads market volume, 2003–08, top five countries 123
Figure 31: Annual data review process 157


LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Italy spreads value, 2003?08 (€m, nominal prices) 24
Table 4: Italy spreads value forecast, 2008?13 (€m, nominal prices) 25
Table 5: Italy spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Italy spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Italy spreads volume, 2003?08 (kg, million) 30
Table 8: Italy spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Italy spreads brand share, by value, 2007?08 (%) 34
Table 10: Italy spreads value, by brand 2007?08 (€m, nominal prices) 35
Table 11: Italy spreads company share by value, 2007?08 (%) 37
Table 12: Italy spreads value, by company, 2007?08 (€m, nominal prices) 38
Table 13: Italy spreads distribution channels, by value, 2007?08 (%) 39
Table 14: Italy spreads value, by distribution channel, 2007?08 (€m, nominal prices) 39
Table 15: Italy spreads expenditure per capita, 2003?08 (€, nominal prices) 41
Table 16: Italy spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 42
Table 17: Italy spreads expenditure per capita, 2003?08 ($, nominal prices) 42
Table 18: Italy spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 43
Table 19: Italy spreads consumption per capita, 2003?08 (kg) 43
Table 20: Italy spreads forecast consumption per capita, 2008?13 (kg) 44
Table 21: Ferrero key facts 45
Table 22: Hero Group key facts 47
Table 23: Italy chocolate spreads value, 2003?08 (€m, nominal prices) 49
Table 24: Italy chocolate spreads value forecast, 2008?13 (€m, nominal prices) 50
Table 25: Italy chocolate spreads value, 2003?08 ($m, nominal prices) 51
Table 26: Italy chocolate spreads value forecast, 2008?13 ($m, nominal prices) 51
Table 27: Italy chocolate spreads volume, 2003?08 (kg, million) 52
Table 28: Italy chocolate spreads volume forecast, 2008?13 (kg, million) 53
Table 29: Italy chocolate spreads brand share, by value, 2007?08 (%) 54
Table 30: Italy chocolate spreads value, by brand 2007?08 (€m, nominal prices) 54
Table 31: Italy chocolate spreads company share by value, 2007?08 (%) 56
Table 32: Italy chocolate spreads value, by company, 2007?08 (€m, nominal prices) 56
Table 33: Italy chocolate spreads distribution channels, by value, 2007?08 (%) 57
Table 34: Italy chocolate spreads value, by distribution channel, 2007?08 (€m, nominal prices) 57
Table 35: Italy chocolate spreads expenditure per capita, 2003?08 (€, nominal prices) 59
Table 36: Italy chocolate spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 59
Table 37: Italy chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 60
Table 38: Italy chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 60
Table 39: Italy chocolate spreads consumption per capita, 2003?08 (kg) 61
Table 40: Italy chocolate spreads forecast consumption per capita, 2008?13 (kg) 61
Table 41: Italy honey value, 2003?08 (€m, nominal prices) 62
Table 42: Italy honey value forecast, 2008?13 (€m, nominal prices) 63
Table 43: Italy honey value, 2003?08 ($m, nominal prices) 64
Table 44: Italy honey value forecast, 2008?13 ($m, nominal prices) 64
Table 45: Italy honey volume, 2003?08 (kg, million) 65
Table 46: Italy honey volume forecast, 2008?13 (kg, million) 66
Table 47: Italy honey brand share, by value, 2007?08 (%) 67
Table 48: Italy honey value, by brand 2007?08 (€m, nominal prices) 67
Table 49: Italy honey company share by value, 2007?08 (%) 69
Table 50: Italy honey value, by company, 2007?08 (€m, nominal prices) 69
Table 51: Italy honey distribution channels, by value, 2007?08 (%) 70
Table 52: Italy honey value, by distribution channel, 2007?08 (€m, nominal prices) 70
Table 53: Italy honey expenditure per capita, 2003?08 (€, nominal prices) 72
Table 54: Italy honey forecast expenditure per capita, 2008?13 (€, nominal prices) 72
Table 55: Italy honey expenditure per capita, 2003?08 ($, nominal prices) 73
Table 56: Italy honey forecast expenditure per capita, 2008?13 ($, nominal prices) 73
Table 57: Italy honey consumption per capita, 2003?08 (kg) 74
Table 58: Italy honey forecast consumption per capita, 2008?13 (kg) 74
Table 59: Italy jams & preserves value, 2003?08 (€m, nominal prices) 75
Table 60: Italy jams & preserves value forecast, 2008?13 (€m, nominal prices) 76
Table 61: Italy jams & preserves value, 2003?08 ($m, nominal prices) 78
Table 62: Italy jams & preserves value forecast, 2008?13 ($m, nominal prices) 78
Table 63: Italy jams & preserves volume, 2003?08 (kg, million) 80
Table 64: Italy jams & preserves volume forecast, 2008?13 (kg, million) 81
Table 65: Italy jams & preserves brand share, by value, 2007?08 (%) 84
Table 66: Italy jams & preserves value, by brand 2007?08 (€m, nominal prices) 84
Table 67: Italy jams & preserves company share by value, 2007?08 (%) 86
Table 68: Italy jams & preserves value, by company, 2007?08 (€m, nominal prices) 86
Table 69: Italy jams & preserves distribution channels, by value, 2007?08 (%) 87
Table 70: Italy jams & preserves value, by distribution channel, 2007?08 (€m, nominal prices) 87
Table 71: Italy jams & preserves expenditure per capita, 2003?08 (€, nominal prices) 89
Table 72: Italy jams & preserves forecast expenditure per capita, 2008?13 (€, nominal prices) 89
Table 73: Italy jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 90
Table 74: Italy jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 90
Table 75: Italy jams & preserves consumption per capita, 2003?08 (kg) 91
Table 76: Italy jams & preserves forecast consumption per capita, 2008?13 (kg) 91
Table 77: Italy nut-based spreads value, 2003?08 (€m, nominal prices) 92
Table 78: Italy nut-based spreads value forecast, 2008?13 (€m, nominal prices) 93
Table 79: Italy nut-based spreads value, 2003?08 ($m, nominal prices) 94
Table 80: Italy nut-based spreads value forecast, 2008?13 ($m, nominal prices) 94
Table 81: Italy nut-based spreads volume, 2003?08 (kg, million) 95
Table 82: Italy nut-based spreads volume forecast, 2008?13 (kg, million) 96
Table 83: Italy nut-based spreads brand share, by value, 2007?08 (%) 97
Table 84: Italy nut-based spreads value, by brand 2007?08 (€m, nominal prices) 97
Table 85: Italy nut-based spreads company share by value, 2007?08 (%) 98
Table 86: Italy nut-based spreads value, by company, 2007?08 (€m, nominal prices) 98
Table 87: Italy nut-based spreads distribution channels, by value, 2007?08 (%) 99
Table 88: Italy nut-based spreads value, by distribution channel, 2007?08 (€m, nominal prices) 99
Table 89: Italy nut-based spreads expenditure per capita, 2003?08 (€, nominal prices) 101
Table 90: Italy nut-based spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 101
Table 91: Italy nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 102
Table 92: Italy nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 102
Table 93: Italy nut-based spreads consumption per capita, 2003?08 (kg) 103
Table 94: Italy nut-based spreads forecast consumption per capita, 2008?13 (kg) 103
Table 95: Italy savory spreads value, 2003?08 (€m, nominal prices) 104
Table 96: Italy savory spreads value forecast, 2008?13 (€m, nominal prices) 105
Table 97: Italy savory spreads value, 2003?08 ($m, nominal prices) 106
Table 98: Italy savory spreads value forecast, 2008?13 ($m, nominal prices) 106
Table 99: Italy savory spreads volume, 2003?08 (kg, million) 107
Table 100: Italy savory spreads volume forecast, 2008?13 (kg, million) 108
Table 101: Italy savory spreads brand share, by value, 2007?08 (%) 109
Table 102: Italy savory spreads value, by brand 2007?08 (€m, nominal prices) 109
Table 103: Italy savory spreads company share by value, 2007?08 (%) 110
Table 104: Italy savory spreads value, by company, 2007?08 (€m, nominal prices) 110
Table 105: Italy savory spreads distribution channels, by value, 2007?08 (%) 111
Table 106: Italy savory spreads value, by distribution channel, 2007?08 (€m, nominal prices) 111
Table 107: Italy savory spreads expenditure per capita, 2003?08 (€, nominal prices) 113
Table 108: Italy savory spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 113
Table 109: Italy savory spreads expenditure per capita, 2003?08 ($, nominal prices) 114
Table 110: Italy savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 114
Table 111: Italy savory spreads consumption per capita, 2003?08 (kg) 115
Table 112: Italy savory spreads forecast consumption per capita, 2008?13 (kg) 115
Table 113: Global spreads market value, 2008 116
Table 114: Global spreads market split (value terms ($m), 2008), top five countries 119
Table 115: Global spreads market volume, 2008 120
Table 116: Global spreads market split (volume terms, 2008), top five countries 123
Table 117: Leading players, top five countries 124
Table 118: Analysis of Italy’s political landscape 126
Table 119: Analysis of Italy’s economy 129
Table 120: Analysis of Italy’s social system 133
Table 121: Analysis of Italy’s technology landscape 137
Table 122: Hourly labor cost in EU countries (in euros) 139
Table 123: Patents received from USPTO 141
Table 124: Analysis of Italy’s legal landscape 142
Table 125: Analysis of Italy’s environmental landscape 145
Table 126: Italy spreads new product launches reports, by company (top five companies), 2008 148
Table 127: Italy spreads new product launches SKUs, by company (top five companies), 2008 148
Table 128: Italy spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 149
Table 129: Italy spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 149
Table 130: Italy spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 150
Table 131: Italy spreads new product launches (reports) - Recent five launches (2008) 150
Table 132: Italy population, by age group, 2003?08 (millions) 151
Table 133: Italy population forecast, by age group, 2008?13 (millions) 152
Table 134: Italy population, by gender, 2003?08 (millions) 152
Table 135: Italy population forecast, by gender, 2008?13 (millions) 153
Table 136: Italy nominal GDP, 2003?08 (€bn, nominal prices) 153
Table 137: Italy nominal GDP forecast, 2008?13 (€bn, nominal prices) 153
Table 138: Italy real GDP, 2003?08 (€bn, 2000 prices) 154
Table 139: Italy real GDP forecast, 2008?13 (€bn, 2000 prices) 154
Table 140: Italy real GDP, 2003?08 ($bn, 2000 prices) 154
Table 141: Italy real GDP forecast, 2008?13 ($bn, 2000 prices) 155
Table 142: Italy consumer price index, 2003?08 (2000=100) 155
Table 143: Italy consumer price index, 2008?13 (2000=100) 155


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