Spreads Market in the BRIC (Brazil, Russia, India,China) Countries Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the spreads market in the four emerging economies: Brazil, Russia, India and China. Data is provided on market value and volume by category; company and brand shares; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on five categories: savory spreads, jams and preserves, honey, chocolate spreads and nut-based spreads

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

Brazil is expected to exhibit steady growth between 2009 and 2014.

Russia is home to the second largest spreads market, led by honey category.

China leads the spreads market in terms of value among the BRIC nations.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in high growth / emerging nations

*Identify key players within the spreads in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the spreads market in Brazil, Russia, India and China

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is expected to exhibit steady growth between 2009 and 2014 2
Russia is home to the second largest spreads market, led by honey category 2
China leads the spreads market in terms of value among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC spreads market, value overview 17
BRIC spreads market, volume overview 22
Chapter 4 Global Spreads Market – Top Five vs BRIC Countries 27
Value Analysis 27
Volume Analysis 29
Chapter 5 Brazil 31
Value analysis (Brazilian Real), 2004?09 31
Value analysis (Brazilian Real), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 35
Volume analysis, 2004?09 37
Volume analysis, 2009?14 38
Company and brand share analysis 41
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 6 Russia 52
Value analysis (Russian Ruble), 2004?09 52
Value analysis (Russian Ruble), 2009?14 53
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 56
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 61
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 India 72
Value analysis (Indian Rupee), 2004?09 72
Value analysis (Indian Rupee), 2009?14 73
Value analysis (US dollars), 2004?09 75
Value analysis (US dollars), 2009?14 76
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company and brand share analysis 81
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 China 92
Value analysis (Chinese Yuan Renminbi), 2004?09 92
Value analysis (Chinese Yuan Renminbi), 2009?14 93
Value analysis (US dollars), 2004?09 95
Value analysis (US dollars), 2009?14 96
Volume analysis, 2004?09 98
Volume analysis, 2009?14 99
Company and brand share analysis 102
Distribution analysis 107
Expenditure and consumption per capita 109
Chapter 9 New Product Development 113
Product launches 2009: Brazil 113
Recent product launches 115
Product launches 2009: Russia 116
Recent product launches 118
Product launches 2009: India 119
Recent product launches 121
Product launches 2009: China 122
Recent product launches 124
Chapter 10 Research Methodology 125
Methodology overview 125
Secondary research 126
Market modeling 127
Creating an initial data model 127
Revising the initial data model 127
Creating a final estimate 128
Creating demographic value splits 128
Primary research 128
Data finalization 129
Ongoing research 129
Chapter 11 Appendix 130
Future readings 130
How to contact experts in your industry 130
Disclaimer 130

LIST OF FIGURES
Figure 1: Spreads market, BRIC, value ($m), 2004?14 17
Figure 2: Spreads market, BRIC, value ($m) , 2004?09 19
Figure 3: Spreads market, BRIC, value ($m) , 2009?14 20
Figure 4: Spreads market, BRIC, value growth analysis, 2004?14 21
Figure 5: Spreads market, BRIC, volume (kg, million), 2004?14 22
Figure 6: Spreads market, BRIC, volume (kg, million), 2004?09 24
Figure 7: Spreads market, BRIC, volume (kg, million), 2009–14 25
Figure 8: Spreads market, BRIC, volume growth analysis, 2004?14 26
Figure 9: Global spreads market split ($m), top five vs BRIC countries, 2009–14 27
Figure 10: Global spreads market split (kg, million), top five vs BRIC countries, 2009–14 29
Figure 11: Spreads, Brazil, value by category (BRLm), 2004?14 33
Figure 12: Spreads, Brazil, category growth comparison, by value, 2004?14 36
Figure 13: Spreads, Brazil, volume by category (kg, million), 2004?14 39
Figure 14: Spreads, Brazil, category growth comparison, by volume, 2004?14 40
Figure 15: Spreads, Brazil, company share by value (%), 2008?09 43
Figure 16: Spreads, Brazil, distribution channels by value (%), 2008?09 47
Figure 17: Spreads, Russia, value by category (RUBm), 2004?14 54
Figure 18: Spreads, Russia, category growth comparison, by value, 2004?14 57
Figure 19: Spreads, Russia, volume by category (kg, million), 2004?14 60
Figure 20: Spreads, Russia, category growth comparison, by volume, 2004?14 60
Figure 21: Spreads, Russia, company share by value (%), 2008?09 63
Figure 22: Spreads, Russia, distribution channels by value (%), 2008?09 67
Figure 23: Spreads, India, value by category (INRm), 2004?14 74
Figure 24: Spreads, India, category growth comparison, by value, 2004?14 77
Figure 25: Spreads, India, volume by category (kg, million), 2004?14 80
Figure 26: Spreads, India, category growth comparison, by volume, 2004?14 80
Figure 27: Spreads, India, company share by value (%), 2008?09 83
Figure 28: Spreads, India, distribution channels by value (%), 2008?09 86
Figure 29: Spreads, China, value by category (CNYm), 2004?14 94
Figure 30: Spreads, China, category growth comparison, by value, 2004?14 97
Figure 31: Spreads, China, volume by category (kg, million), 2004?14 100
Figure 32: Spreads, China, category growth comparison, by volume, 2004?14 101
Figure 33: Spreads, China, company share by value (%), 2008?09 104
Figure 34: Spreads, China, distribution channels by value (%), 2008?09 108
Figure 35: Annual data review process 126

LIST OF TABLES
Table 1: Spreads category definitions 5
Table 2: Spreads distribution channels 6
Table 3: Spreads market, BRIC, value ($m), 2004?14 18
Table 4: Spreads market, BRIC, value ($m), 2004?09 19
Table 5: Spreads market, BRIC, value ($m), 2009?14 20
Table 6: Spreads market, BRIC, volume (kg, million), 2004?14 23
Table 7: Spreads market, BRIC, volume (kg, million), 2004?09 24
Table 8: Spreads market, BRIC, volume (kg, million), 2009–14 25
Table 9: Global spreads market split ($m), top five vs BRIC countries, 2009–14 28
Table 10: Global Spreads market split (kg, million), top five vs BRIC countries, 2009–14 30
Table 11: Spreads, Brazil, value by category (BRLm), 2004?09 31
Table 12: Spreads, Brazil, value forecast by category (BRLm), 2009?14 32
Table 13: Spreads, Brazil, value by category ($m), 2004?09 34
Table 14: Spreads, Brazil, value forecast by category ($m), 2009?14 35
Table 15: Spreads, Brazil, volume by category (kg, million), 2004?09 37
Table 16: Spreads, Brazil, volume forecast by category (kg, million), 2009?14 38
Table 17: Spreads, Brazil, brand share by value (%), 2008?09 41
Table 18: Spreads, Brazil, value by brand (BRLm), 2008?09 42
Table 19: Spreads, Brazil, company share by value (%), 2008?09 44
Table 20: Spreads, Brazil, value by company (BRLm), 2008?09 45
Table 21: Spreads, Brazil, distribution channels by value (%), 2008?09 46
Table 22: Spreads, Brazil, value by distribution channel (BRLm), 2008?09 46
Table 23: Spreads, Brazil, expenditure per capita (BRL), 2004?09 48
Table 24: Spreads, Brazil, forecast expenditure per capita (BRL), 2009?14 49
Table 25: Spreads, Brazil, expenditure per capita ($), 2004?09 49
Table 26: Spreads, Brazil, forecast expenditure per capita ($), 2009?14 50
Table 27: Spreads, Brazil, consumption per capita (kg), 2004?09 50
Table 28: Spreads, Brazil, forecast consumption per capita (kg), 2009?14 51
Table 29: Spreads, Russia, value by category (RUBm), 2004?09 52
Table 30: Spreads, Russia, value forecast by category (RUBm), 2009?14 53
Table 31: Spreads, Russia, value by category ($m), 2004?09 55
Table 32: Spreads, Russia, value forecast by category ($m), 2009?14 56
Table 33: Spreads, Russia, volume by category (kg, million), 2004?09 58
Table 34: Spreads, Russia, volume forecast by category (kg, million), 2009?14 59
Table 35: Spreads, Russia, brand share by value (%), 2008?09 61
Table 36: Spreads, Russia, value by brand (RUBm), 2008?09 62
Table 37: Spreads, Russia, company share by value (%), 2008?09 64
Table 38: Spreads, Russia, value by company (RUBm), 2008?09 65
Table 39: Spreads, Russia, distribution channels by value (%), 2008?09 66
Table 40: Spreads, Russia, value by distribution channel (RUBm), 2008?09 66
Table 41: Spreads, Russia, expenditure per capita (RUB), 2004?09 68
Table 42: Spreads, Russia, forecast expenditure per capita (RUB), 2009?14 69
Table 43: Spreads, Russia, expenditure per capita ($), 2004?09 69
Table 44: Spreads, Russia, forecast expenditure per capita ($), 2009?14 70
Table 45: Spreads, Russia, consumption per capita (kg), 2004?09 70
Table 46: Spreads, Russia, forecast consumption per capita (kg), 2009?14 71
Table 47: Spreads, India, value by category (INRm), 2004?09 72
Table 48: Spreads, India, value forecast by category (INRm), 2009?14 73
Table 49: Spreads, India, value by category ($m), 2004?09 75
Table 50: Spreads, India, value forecast by category ($m), 2009?14 76
Table 51: Spreads, India, volume by category (kg, million), 2004?09 78
Table 52: Spreads, India, volume forecast by category (kg, million), 2009?14 79
Table 53: Spreads, India, brand share by value (%), 2008?09 81
Table 54: Spreads, India, value by brand (INRm), 2008?09 82
Table 55: Spreads, India, company share by value (%), 2008?09 84
Table 56: Spreads, India, value by company (INRm), 2008?09 84
Table 57: Spreads, India, distribution channels by value (%), 2008?09 85
Table 58: Spreads, India, value by distribution channel (INRm), 2008?09 85
Table 59: Spreads, India, expenditure per capita (INR), 2004?09 87
Table 60: Spreads, India, forecast expenditure per capita (INR), 2009?14 88
Table 61: Spreads, India, expenditure per capita ($), 2004?09 89
Table 62: Spreads, India, forecast expenditure per capita ($), 2009?14 90
Table 63: Spreads, India, consumption per capita (kg), 2004?09 90
Table 64: Spreads, India, forecast consumption per capita (kg), 2009?14 91
Table 65: Spreads, China, value by category (CNYm), 2004?09 92
Table 66: Spreads, China, value forecast by category (CNYm), 2009?14 93
Table 67: Spreads, China, value by category ($m), 2004?09 95
Table 68: Spreads, China, value forecast by category ($m), 2009?14 96
Table 69: Spreads, China, volume by category (kg, million), 2004?09 98
Table 70: Spreads, China, volume forecast by category (kg, million), 2009?14 99
Table 71: Spreads, China, brand share by value (%), 2008?09 102
Table 72: Spreads, China, value by brand (CNYm), 2008?09 103
Table 73: Spreads, China, company share by value (%), 2008?09 105
Table 74: Spreads, China, value by company (CNYm), 2008?09 106
Table 75: Spreads, China, distribution channels by value (%), 2008?09 107
Table 76: Spreads, China, value by distribution channel (CNYm), 2008?09 107
Table 77: Spreads, China, expenditure per capita (CNY), 2004?09 109
Table 78: Spreads, China, forecast expenditure per capita (CNY), 2009?14 110
Table 79: Spreads, China, expenditure per capita ($), 2004?09 110
Table 80: Spreads, China, forecast expenditure per capita ($), 2009?14 111
Table 81: Spreads, China, consumption per capita (kg), 2004?09 111
Table 82: Spreads, China, forecast consumption per capita (kg), 2009?14 112
Table 83: Brazil spreads new product launches reports, by company (top five companies), 2009 113
Table 84: Brazil spreads new product launches SKUs, by company (top five companies), 2009 113
Table 85: Brazil spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 114
Table 86: Brazil spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 114
Table 87: Brazil spreads new product launches (reports), by package tags or claims (top 10 claims), 2009 115
Table 88: Brazil spreads new product launches - recent five launches (2009) 115
Table 89: Russia spreads new product launches reports, by company (top five companies), 2009 116
Table 90: Russia spreads new product launches SKUs, by company (top five companies), 2009 116
Table 91: Russia spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 117
Table 92: Russia spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 117
Table 93: Russia spreads new product launches (reports), by package tags or claims (top 10 claims), 2009 118
Table 94: Russia spreads new product launches - recent five launches (2009) 118
Table 95: India spreads new product launches reports, by company (top five companies), 2009 119
Table 96: India spreads new product launches SKUs, by company (top five companies), 2009 119
Table 97: India spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 120
Table 98: India spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 120
Table 99: India spreads new product launches (reports), by package tags or claims (top 10 claims), 2009 121
Table 100: India spreads new product launches - recent launches (2009) 121
Table 101: China spreads new product launches reports, by company (top five companies), 2009 122
Table 102: China spreads new product launches SKUs, by company (top five companies), 2009 122
Table 103: China spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 123
Table 104: China spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 123
Table 105: China spreads new product launches (reports), by package tags or claims (top 10 claims), 2009 124
Table 106: China spreads new product launches - recent five launches (2009) 124



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