TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
241 product SKUs launched in the Chinese spreads market 2
Guilin Zhous Shunfa Foods Co., Ltd is the leading manufacturer in terms of new spreads products in China 2
Jars was the dominant packing type in the new products launched in Chinese spreads market 2
Majority of the products launched in the spreads market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Spreads Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 13
Spreads Product Analysis 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New products by package material 19
Detailed Product Descriptions 20
Appendix 84
Further reading 84
Datamonitor consulting 84
How to contact experts in your industry 84
LIST OF FIGURES
Figure 1: China, spreads market value by category ($m), 2004–09 11
Figure 2: China, spreads market value by category ($m), 2009–14 13
Figure 3: China, spreads market, new product SKUs by category, Jan 2010 – Dec 2010 15
Figure 4: China, spreads market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 16
Figure 5: China, spreads market, new products by package type, Jan 2010 – Dec 2010 18
Figure 6: China, spreads market, new products by package material, Jan 2010 – Dec 2010 19
LIST OF TABLES
Table 1: Spreads category definitions 4
Table 2: China, spreads market value by category ($m), 2004–09 12
Table 3: China, spreads market value by category ($m), 2009–14 14
Table 4: China, spreads market, new product SKUs by category, Jan 2010 – Dec 2010 15
Table 5: China, spreads market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 17
Table 6: China, spreads market, new products by package type, Jan 2010 – Dec 2010 18
Table 7: China, spreads market, new products by package material, Jan 2010 – Dec 2010 19
Table 8: Baihuiwei - Preserves - Blueberry; Mango; Prune 20
Table 9: Laiyikou - Mixed Fruit Jelly 21
Table 10: Shiquanshimei - Marmalade - Apple; Assorted; Orange 22
Table 11: Xingji - Mixed Fruit Jelly 23
Table 12: Dongxinyizu - Plum - Beauty; Dried; Ebony; Prune 24
Table 13: McCormick - Topping - Blue Berry; Chocolate; Coffee; Green Apple; Kiwi; Mango; Pineapple; Strawberry 25
Table 14: Guanglin - Acacia Honey 26
Table 15: Madajie - Jelly 27
Table 16: Mixiangyuan - Acacia Honey 28
Table 17: Changpeng - Acacia Honey 29
Table 18: Yijiahuan - Honey; Refined Honeydew 30
Table 19: Yuanwei - Honey; Yuanfengtang Honey 31
Table 20: Bee Garden in the Forest - Honey; Honey & Bifidus Factors; Linden Tree Honey; Milexiong Honey 32
Table 21: Fengying - Pear Syrup; Pear Syrup - Children 33
Table 22: Enjitang - Jelly Honey For Women 34
Table 23: Yongchuan - Sweet Soybean Paste 35
Table 24: Yuzhen - Sesame Paste 36
Table 25: QuanSon - Honey - Acacia; Golden Thread; Jujube 37
Table 26: Huagongfang Zhenmi 100 - Jujube Honey 38
Table 27: Yidixiang - Peanut Butter - Cashew; For Breads; High Grain; Smooth 39
Table 28: Youbangzi - Sesame Butter 40
Table 29: U Kiss - Apple Jelly; Grape Jelly; Orange Jelly; Strawberry Jelly 41
Table 30: Xuezhilian - Jelly - Blueberry; Dark Plum; Double Fruit; Lychee; Mango; Orange; Plum; Sasanqua Camellia; Strawberry 42
Table 31: Weng Weng Le - Honey 43
Table 32: Tianliang - Honey - Acacia; Jujube; Shan Jing Flower 44
Table 33: Bee Flower - Pure Honey 45
Table 34: Baolixiang - Pure Linden Honey 46
Table 35: Fengweiyuan - Honey Ale - Aloe; Lemon; Original; Original Chrysanthemum; Original Locust; Papaw; Pineapple; Strawberry 47
Table 36: Jinmaochang Fruit Party - Yoghurt Jelly - Mango; Peach; Strawberry 48
Table 37: Shengxiangzhen - Coconut Jelly - Grape Flavor; Mango Flavor 49
Table 38: Fengling - Sweet Topping - Honey with Autumn Pear 50
Table 39: Enjitang - Sweet Topping - Bulbus Fritillariae & Poria; Bulbus Fritillariae & Swifts Nest; Licorice & Chrysanthemum; Loquat; Paraquat Extract 51
Table 40: Jinling Flower - Bubeijia Feed Baby Honey; Buxiner Feed Baby Honey 52
Table 41: Cishengtang - Honey 53
Table 42: Jingli - Leonurus Heterophyllus Honey 54
Table 43: Yangsanyou - White Sesame Paste 55
Table 44: Baji - Red Chinese Date Paste 56
Table 45: Beemaid - Canada Honey 57
Table 46: Xinyuan - Acacia Honey 58
Table 47: Schwartau Extra - Jam - Forest Fruit; Peach; Strawberry 59
Table 48: Huasheng - Jujube Honey 60
Table 49: Joyce's Classic - Jelly - Assorted Flavors 61
Table 50: Zhimaguan - Strawberry Jam 62
Table 51: Planters - Chocolate Peanut Butter; Creamy Peanut Butter 63
Table 52: Quanlitang - Jam - Honey Waxberry; Liquorice Preserved; Lover Preserved; Preserved Plum 64
Table 53: Yulian - Sesame Butter 65
Table 54: Leshensanbao - Natural Single-Flower Honey - Dangshen; Jujube Flower; Medlar; Milk Thistle; Milk Veteh; Plateau Various-Flower; Red Thorowax Root; Sainfoin; Shizandra Berry; Yellow Locust 66
Table 55: Wushang Liangfan - Ziyunying Honey 67
Table 56: Xiaomini - Acacia Honey; Orange Honey; Sweet Osmanthus Honey 68
Table 57: Laofengnong - Chinese Milk Vetch Honey; Coptis Honey; Dangshen Honey; Honeysuckle Honey; Medlar Honey; Motherwort Honey; Wild Chrysanthemum Flower Honey; Wild Osmanthus Honey; Yellow Locust Honey 69
Table 58: Blessing Mill - Sesame Butter 70
Table 59: Qinqin - AD Calcium Lactic Acid Jelly; Jelly With Pulp 71
Table 60: Yinger - Sesame Butter - Creamy; Creamy Black; With Particle 72
Table 61: Shennong - Chinese Milk Vetch Honey; Dangshen Honey; Honeysuckle Honey; Medlar Honey; Motherwort Honey; Wild Chrysanthemum Flower Honey; Wild Osmanthus Honey; Yellow Locust Honey 73
Table 62: Qinlin - Acacia Honey; Chinese Milk Vetch Honey; Nutgall Honey; Qinlin Native Honey; Sophora Viciifolia Honey; Yellow Locust Honey 74
Table 63: Sanpu - Acacia Honey; Chinese Milk Vetch Honey; Coptis Honey; Honeysuckle Honey; Medlar Honey; Motherwort Honey; Native Honey; Wild Chrysanthemum Flower Honey; Wild Osmanthus Honey; Yellow Locust Honey 75
Table 64: Zhou Beekeeper - Bee Pollen Honey; Chinese Milk Vetch Honey; Coptis Honey; Honeysuckle Honey; Hundred Flowers Honey; Jujube Flower Honey; Linden Honey; Lychee Honey; Rugulosa Honey; Shizandra Berry Honey; Thorns Honey; Wild Osmanthus Honey; Yellow Locust Honey 76
Table 65: Benzaoxuan - Clover Honey; Dangshen Honey; Honeysuckle Honey; Medlar Honey; Motherwort Honey; Wild Chrysanthemum Flower Honey; Wild Osmanthus Honey; Yellow Locust Honey 77
Table 66: Richs Golden Label - Non-Dairy Cream 78
Table 67: Hershey's - Syrup - Chocolate Flavor 79
Table 68: Jilin Qishen - Sesame Paste 80
Table 69: Shennong - Citron Tea Honey; Lemon Tea Honey 81
Table 70: Haiyou - Peanut Butter - Creamy; Grainy; Salty 82
Table 71: Lvzhiyou - Honey for Quinquagenarian 83
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