TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
170 product SKUs launched in the French spreads market 2
Melvita is the leading manufacturer in terms of new spreads products in France 2
Jars was the dominant packing type in the new products launched in French spreads market 2
Majority of the products launched in the spreads market used glass as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Spreads Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 12
Spreads Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New products by package material 17
Detailed Product Descriptions 18
Appendix 73
Further reading 73
Datamonitor consulting 73
How to contact experts in your industry 73
LIST OF FIGURES
Figure 1: France, spreads market value by category ($m), 2004–09 11
Figure 2: France, spreads market value by category ($m), 2009–14 12
Figure 3: France, spreads market, new product SKUs by category, Jan 2010 – Dec 2010 13
Figure 4: France, spreads market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 14
Figure 5: France, spreads market, new products by package type, Jan 2010 – Dec 2010 16
Figure 6: France, spreads market, new products by package material, Jan 2010 – Dec 2010 17
LIST OF TABLES
Table 1: Spreads category definitions 4
Table 2: France, spreads market value by category ($m), 2004–09 11
Table 3: France, spreads market value by category ($m), 2009–14 12
Table 4: France, spreads market, new product SKUs by category, Jan 2010 – Dec 2010 13
Table 5: France, spreads market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 15
Table 6: France, spreads market, new products by package type, Jan 2010 – Dec 2010 16
Table 7: France, spreads market, new products by package material, Jan 2010 – Dec 2010 17
Table 8: Melvita - Miel - de Chataignier; de Fleur; de Lavande; des Pyrenees; Pyrenees 18
Table 9: Favols Les Creatives - Jam - Delice Abricot Calisson; Delice Rhubarbe Speculoos; Pomme Framboise Crumble 19
Table 10: Jardin Bio' - Sirop d'Agave 20
Table 11: Cueillette Descours - Douceurs de Marrons - a la Cannelle et aux Epices; au Miel d'Ardeche; au Nougat de Montelimar; au Speculoos 21
Table 12: Delices de Guyane - Confiture - Banane au Miel; Cerise de Cayenne; Citron Vert-Gingembre; Mangue au Rhum Vieux; Mangue-Passion 22
Table 13: Sainte Lucie - Coulis - Fruits Rouges; Griotte; Mangue; Mure 23
Table 14: Fru Gourmet - Confiture Extra - Citrouille, Orange et Cannelle; Poire Rocha et Vin de Porto 24
Table 15: Vitabio Delice de Fruits Bio - Puree de Quetsche Bio 25
Table 16: Siamo Noi I Prodotti Naturali del Gran Sasso - Confettura - Albicocca; Arancia; Pesca; Uva 26
Table 17: Craquamel - Creme de Caramel au Beurre Sale - avec Eclats de Craquant 27
Table 18: Le Cabanon en Provence Pom Creative - Puree de Fruits - Pomme Vanille 28
Table 19: Auchan Mieux Vivre Bio - Confiture - Fraise 29
Table 20: Auchan Produit de Terroir - Confiture - Abricots du Roussillon; Cassis d'Ile de France; Clementine; Lait; Mirabelles de Lorraine; Poire; Rhubarbe du Nord-Pas-de-Calais 30
Table 21: Auchan Mmm! - Confiture au Sucre de Canne - Figue Violette; Litchi Framboise; Pomme Facon Tatin 31
Table 22: Auchan - Confiture Extra - Cerise Griotte; Framboise; Peche; Rhubarbe 32
Table 23: Les Comtes de Provence Agrumes Essentiels - Confiture - Mandarine & Clementine; Orange Amere Sevilla; Orange Citron Pamplemousse; Orange Douce Valencia; Orange Sanguine Sanguina; Pamplemousse Ruby Red 33
Table 24: Les Comtes de Provence Ligne & Bien-etre - Organic 100% Fruit Smoothie - Apricot; Blackcurrant; Orange; Raspberry; Sea Buckthorn; Strawberry 34
Table 25: Recrea Sun - Agitateur de Papilles - Amandes Caramelisees et Feves de Cacao; Biscuit et Agrumes; Cerises Acidulees et Eclats D'Amandes; Chocolat et Caramel au Sel de Guerande; Pomme et Croquants de Pain D'Epices 35
Table 26: Elodie - Confiture Bio - Abricot; Fraise 36
Table 27: Olicatessen - Salsa Dulce de Aceite de Oliva 37
Table 28: Naturgie Saveurs Attitudes - Confiture Bio - Mirabelle de Lorraine; Peche Cerise; Trois Agrumes 38
Table 29: Dia Bio - Confiture - d'Abricots; de Fraises 39
Table 30: Jardin Bio - Confiture Biofruit - Mirabelle 40
Table 31: Leader Price Fine Ligne - Confiture - Framboise; Myrtille; Orange 41
Table 32: Mel Pazo de Lusio - Miel De Flores de Produccion Ecologica - Monofloral de Brezo; Monofloral de Castano 42
Table 33: Ovomaltine Crunchy - Pate a Tartiner 43
Table 34: Auchan Mieux Vivre Bio - Confiture - Orange 44
Table 35: Les Saveurs U - Confiture - Abricot Amande; Clementine; de Lait; Figue; Fraise et Fraise des Bois; Framboise Cerise; Peche Mangue; Rhubarbe 45
Table 36: Brinkers Organic Chocolate Rhapsody - Chocolate Spread - Crunchy Granola Suite; Good Day Sunshine; Knocking On Heaven's Door; Nights In White Satin; The Dark Side Of The Moon; The House Of The Rising Sun 46
Table 37: Brinkers It's My Life... - Spread - Chocolate Spread; Dark Chocolate Spread; Hazelnut & Milk Duo Spread; Hazelnut Chocolate Spread 47
Table 38: Brinkers Rainbow Circus - Spread - Fluffy Chocolate; Fluffy Hazelnut; Fluffy Hazelnut And Milk 48
Table 39: Leader Price Equitable - Confiture - Abricot Mangue; Fraise Goyave 49
Table 40: U - Confiture Extra - d'Abricots; d'Ananas; d'Oranges; de Figues; de Fraises; de Framboises 50
Table 41: Sunny Via - Sirop d'Agave 51
Table 42: Melvita - Miel - D'Acacia; D'Ardeche; D'Eucalyptus; D'Oranger; De Chataignier; De Lavande; De Montagne; De Romarin; De Tilleul; Des Pyrenees; Du Bresil; Toutes Fleurs 52
Table 43: Sonnentor - Fruchtaufstrich - Die Charmante Heidelbeere 53
Table 44: Sonnentor - Honig - Der Waermende Bio Honig; Schutzengel Honig 54
Table 45: Lune de Miel - Miel Bio 55
Table 46: Carla - Confiture - Abricot Ecorces d'Orange; Cassis Violette; Fraise Framboise Rose; Framboise Violette; Orange Fleur d'Oranger 56
Table 47: Carla - Confiture - Chocolat Cherry; Chocolat Clementine; Chocolat Framboise; Chocolat Mangue Coco; Chocolat Orange 57
Table 48: Maple Joe - Sirop d'Erable Bio 58
Table 49: L'Abeille Royale - Miel - de Romarin; de Trefle 59
Table 50: Bjorg - Sirop D' Agave 60
Table 51: Monoprix Gourmet - Miel d'Ulmo du Chili 61
Table 52: Vitabio Delice de Fruits Bio - Fruit Spread - Cassis; Fraise-Myrtille-Cassis; Rhubarbe-Banane 62
Table 53: Liquorice 1886 Reglisse - Confettura di Nonna Mella - Liquirizia e Mela 63
Table 54: Cafe Michel Confiture Solidaire - Confiture - Goyave; Mangue; Orange 64
Table 55: Biolo'Klock - Confiture Extra - Poires-Chocolat 65
Table 56: Alter Eco - Pate a Tartiner 66
Table 57: Casino Delices - Preparation au Sucre de Canne - 3 Agrumes; Ananas Fruits de la Passion; Cassis Saveur Violette 67
Table 58: Jean de Bruxelles - Choco de Luxe Chocoladepasta - met Hazelnooten 68
Table 59: Carrefour Discount - Confiture - Abricots; Fraise; Fruits Rouges 69
Table 60: Bjorg - Cacao Noisette a Tartiner 70
Table 61: Aux Anysetiers du Roy - Fondue au Chocolat - Arome Piment Chocolat Noir 70% Cacao; Au Lait Arome Caramel a la Fleur de Sel; Du Roy Chocolat Noir 64% Cacao 71
Table 62: Albert Menes - Confiture de Fraise Gariguette du Perigord; Creme de Caramel au Beurre Sale; Creme de Citron; Marmelade de Mandarine de Menton 72
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