TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
173 product SKUs launched in the German spreads market 2
La Artesana, S.A.T. is the leading manufacturer in terms of new spreads products in Germany 2
Jars was the dominant packing type in the new products launched in German spreads market 2
Majority of the products launched in the spreads market used glass as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Spreads Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 12
Spreads Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New products by package material 17
Detailed Product Descriptions 18
Appendix 75
Further reading 75
Datamonitor consulting 75
How to contact experts in your industry 75
LIST OF FIGURES
Figure 1: Germany, spreads market value by category ($m), 2004–09 11
Figure 2: Germany, spreads market value by category ($m), 2009–14 12
Figure 3: Germany, spreads market, new product SKUs by category, Jan 2010 – Dec 2010 13
Figure 4: Germany, spreads market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 14
Figure 5: Germany, spreads market, new products by package type, Jan 2010 – Dec 2010 16
Figure 6: Germany, spreads market, new products by package material, Jan 2010 – Dec 2010 17
LIST OF TABLES
Table 1: Spreads category definitions 4
Table 2: Germany, spreads market value by category ($m), 2004–09 11
Table 3: Germany, spreads market value by category ($m), 2009–14 12
Table 4: Germany, spreads market, new product SKUs by category, Jan 2010 – Dec 2010 13
Table 5: Germany, spreads market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 15
Table 6: Germany, spreads market, new products by package type, Jan 2010 – Dec 2010 16
Table 7: Germany, spreads market, new products by package material, Jan 2010 – Dec 2010 17
Table 8: Zentis - Gourmet Fruchtaufstrich - Apfel & Zimt; Pflaume & Zimt 18
Table 9: Schwartau Extra - Konfituere - Huettenzauber; Kufenflitzer; Rodelkoenig 19
Table 10: Alnatura - Waldhonig 20
Table 11: Kraft Philadelphia - Frischkaese - mit Milka 21
Table 12: Favols Les Creatives - Confiture - Abricot Tendresse; Ananas Fruit de la Passion; Brugon Cerise Griotte; Cassis Delice; Fraise Gourmande; Framboise Plaisir; Mirabelle de Lorraine; Myrtille Douceur; Quatre Fruits Rouge; Surprise Gourmande 22
Table 13: Must Bee - Miel - Acacia; Chataignier; Foret; Lavande; Romarin 23
Table 14: Confitures Minnd - Confiture Extra de Corse - 3 Agrumes; Clementine de Corse; Figue; Figue et Noix; Fraise Clementine; Orange; Peche Abricot Miel de Corse 24
Table 15: Maribel Die Feine - Marmelade - Erdbeer Johanissbeere; Himbeere; Kirsche; Pfirsich 25
Table 16: Brinkers Chocolate Symphony - Creme - No.11 Chocolate and Caramel; No.2 Dark; No.3 White; No.5 Almond; No.7 Crunchy Hazelnut; No.9 Cappucino; Mousse - No.1 Dark; No.4 Milk and Chocolate; No.6 Milk 26
Table 17: Sottolestelle - Sciroppo - Agave; Farro; Kamut; Riso 27
Table 18: Agribosco - Confettura Biologica - Fragole, Menta & Pere; Pere, Cannella & Noci 28
Table 19: Finest Gourmet - Fruchtaufstrich - Aprikose; Erdbeere; Schwarzkirsch 29
Table 20: Schwartau Sommer - Konfituere - Erdbeer Marille; Tropical 30
Table 21: Alnatura - Fruchtaufstrich - Hagebutte 31
Table 22: Alnatura Selection - Honig - Orangenbluete 32
Table 23: Rewe Feine Welt - Brotaufstrich - Sanfte Pistazie 33
Table 24: Mellona - Honey Spread - Almond; Grape; Hazelnut 34
Table 25: La Artesana - Mermelada - Albaricoque; Arandano; Ciruela Claudia; Frambuesa; Fresa; Frutos del Bosque; Grosella; Melocoton; Mora Silvestre; Naranja 35
Table 26: La Artesana - Miel - De Brezo; De Mil Flores; De Romero 36
Table 27: Melvita - Honig - Honig aus den Pyrenaeen; Honig aus der Ardeche 37
Table 28: Schwartau Extra Frutissima Samtig Fein - Marmelade - Erdbeere; Waldfrucht 38
Table 29: Melvita - Bio Honig - Akazienhonig; Kastanienhonig; Lavendelhonig; Lindenhonig; Orangenbluetenhonig; Wildbluetenhonig 39
Table 30: Aronia Original - Aronia In Honig 40
Table 31: Mel Pazo de Lusio - Miel De Flores de Produccion Ecologica - Monofloral de Brezo; Monofloral de Castano 41
Table 32: Schwartau Extra Samt - Konfituere - Erdbeer Banane Prinzessinnen; Garten Auslese; Kirsch Banane Piraten 42
Table 33: Schwartau Extra Frutissima - Marmelade - Pfirsich Mango Limone 43
Table 34: Shugaroff - Yagody Protertye s Fruktozoy - Brusnika; Chernika; Ekzotika; Klyukva; Krasnaya Smorodina; Lesnaya Yagoda 44
Table 35: Alnatura - Fruchtaufstrich - Sauerkirsche 45
Table 36: Brinkers Organic Chocolate Rhapsody - Chocolate Spread - Crunchy Granola Suite; Good Day Sunshine; Knocking On Heaven's Door; Nights In White Satin; The Dark Side Of The Moon; The House Of The Rising Sun 46
Table 37: Brinkers It's My Life... - Spread - Chocolate Spread; Dark Chocolate Spread; Hazelnut & Milk Duo Spread; Hazelnut Chocolate Spread 47
Table 38: Brinkers Rainbow Circus - Spread - Fluffy Chocolate; Fluffy Hazelnut; Fluffy Hazelnut And Milk 48
Table 39: Whole Earth - Honig - Creamy Honey Meets Cinnamon; Creamy Honey Meets Ginger; Creamy Honey Meets Vanilla 49
Table 40: Whole Earth - Fruchtaufstrich - Maracuja Mango; Orange Ingwer 50
Table 41: Allos Frucht-Auslese Des Jahres - Fruchtaufstrich - Blaubeere Apfel 51
Table 42: Allos - Akazienhonig 52
Table 43: Original Grafschafter Gourmet - Fruchtaufstrich - Apfel & Cassis; Apfel & Holunder; Apfel & Ingwer 53
Table 44: Woodchester Fine Foods - Savoury Fruits for Cheese - Quince and Chilli 54
Table 45: Woodchester Fine Foods - Chilli Jam 55
Table 46: Sonnentor - Fruchtaufstrich - Die Charmante Heidelbeere 56
Table 47: Sonnentor - Honig - Der Waermende Bio Honig; Schutzengel Honig 57
Table 48: Nero Verde - Fruchtaufstrich - Apfel; Erdbeere; Schwarze Johannisbeere 58
Table 49: Alnatura - Pflaumenmus 59
Table 50: Nawarra Schaum Woelkchen - Marshmallowcreme - Banane; Erdbeere; Vanille 60
Table 51: Ovomaltine - Brotaufstrich - Crunchy Cream 61
Table 52: Goebber Gourmet - Fruchtaufstrich - Aprikose; Erdbeer; Erdbeer-Banane; Himbeer; Pflaume; Pink Grapefruit; Rhabarber-Vanille; Schwarze Johannisbeere 62
Table 53: Liquorice 1886 Reglisse - Confettura di Nonna Mella - Liquirizia e Mela 63
Table 54: Jean de Bruxelles - Choco de Luxe Chocoladepasta - met Hazelnooten 64
Table 55: Moevenpick Gourmet-Fruehstueck - Marmelade - Pfirsich-Maracuja 65
Table 56: Solefrutta - Marmellata - di Clementine & Liquirizia 66
Table 57: BioBio - Fruchtaufstrich - Brombeer Cassis; Erdbeere Cranberry 67
Table 58: Chivers - Marmelade - Sweet Orange 68
Table 59: Freihofer Gourmet - Fruchtaufstrich - Apfel Zimt; Pflaume Apfel Zimt; Sauerkirsch Marzipan 69
Table 60: Vom Feinsten - Fruchtaufstrich - Apfel Calvados; Aprikose Orangenlikoer; Erdbeer Marc De Champagne; Sauerkirsch Amaretto 70
Table 61: Natreen - Konfituere - Erdbeere; Himbeere; Pflaumenmus; Schwarze Johannisbeere; Waldfrucht 71
Table 62: Die Beerenbauern - Fruchtaufstrich - Beerentraum; Erdbeere; Himbeer; Himbeer Chili; Quitte Ingwer 72
Table 63: Deluxe - Gelee Extra - Apfel Mit Calvados; Kirsche Mit Amaretto; Kirsche Mit Kirschwasser 73
Table 64: MinusL - Vanilla Sosse 74
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