Spreads Market - Regional level to 2014

Introduction

This databook provides key data and information on the spreads market for the following regions: Asia-Pacific; Latin America; Middle East and Africa; North America; Eastern Europe and Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share.

Scope

*Contains information on five categories: jams and preserves, chocolate spreads, honey, savory spreads and nut-based spreads

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

Highlights

The regional spreads market grew at a compound annual growth rate of 3.5% between 2004 and 2009.

The jams and preserves category led the regional spreads market, accounting for a share of 30.7%.

The leading players in the regional spreads market include Unilever, Ferrero S.p.A. and Kraft Foods, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the regional spreads market

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: Global 2
Summary market level: Western Europe 3
Summary market level: Eastern Europe 4
Summary market level: North America 5
Summary market level: Asia Pacific 6
Summary market level: Latin America 7
Summary market level: Middle East and Africa 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Global Spreads: Market Overview 22
Value analysis (US Dollar), 2004?09 22
Value analysis (US Dollar), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Western Europe Spreads: Market Overview 36
Value analysis (US Dollar), 2004?09 36
Value analysis (US Dollar), 2009?14 37
Volume analysis, 2004?09 39
Volume analysis, 2009?14 40
Company share analysis 42
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 5 Eastern Europe Spreads: Market Overview 50
Value analysis (US Dollar), 2004?09 50
Value analysis (US Dollar), 2009?14 51
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 6 North America Spreads: Market Overview 64
Value analysis (US Dollar), 2004?09 64
Value analysis (US Dollar), 2009?14 65
Volume analysis, 2004?09 67
Volume analysis, 2009?14 68
Company share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Asia Pacific Spreads: Market Overview 79
Value analysis (US Dollar), 2004?09 79
Value analysis (US Dollar), 2009?14 80
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Latin America Spreads: Market Overview 93
Value analysis (US Dollar), 2004?09 93
Value analysis (US Dollar), 2009?14 94
Volume analysis, 2004?09 96
Volume analysis, 2009?14 97
Company share analysis 99
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 9 Middle East and Africa Spreads: Market Overview 107
Value analysis (US Dollar), 2004?09 107
Value analysis (US Dollar), 2009?14 108
Volume analysis, 2004?09 110
Volume analysis, 2009?14 111
Company share analysis 113
Distribution analysis 116
Expenditure and consumption per capita 118
Chapter 10 Research Methodology 122
Methodology overview 122
Secondary research 123
Market modeling 124
Creating an initial data model 124
Revising the initial data model 124
Creating a final estimate 125
Creating demographic value splits 125
Primary research 125
Data finalization 126
Ongoing research 126
Chapter 11 Appendix 127
Future readings 127
How to contact experts in your industry 127
Disclaimer 127

LIST OF FIGURES
Figure 1: Spreads, Global, value by category ($m), 2004?14 24
Figure 2: Spreads, Global, category growth comparison, by value, 2004?14 24
Figure 3: Spreads, Global, volume by category (kg, million), 2004?14 27
Figure 4: Spreads, Global, category growth comparison, by volume, 2004?14 27
Figure 5: Spreads, Global, company share (top five companies) by value (%), 2008?09 30
Figure 6: Spreads, Global, distribution channels by value (%), 2008?09 32
Figure 7: Spreads, Western Europe, value by category ($m), 2004?14 38
Figure 8: Spreads, Western Europe, category growth comparison, by value, 2004?14 38
Figure 9: Spreads, Western Europe, volume by category (kg, million), 2004?14 41
Figure 10: Spreads, Western Europe, category growth comparison, by volume, 2004?14 41
Figure 11: Spreads, Western Europe, company share (top five companies) by value (%), 2008?09 44
Figure 12: Spreads, Western Europe, distribution channels by value (%), 2008?09 46
Figure 13: Spreads, Eastern Europe, value by category ($m), 2004?14 52
Figure 14: Spreads, Eastern Europe, category growth comparison, by value, 2004?14 52
Figure 15: Spreads, Eastern Europe, volume by category (kg, million), 2004?14 55
Figure 16: Spreads, Eastern Europe, category growth comparison, by volume, 2004?14 55
Figure 17: Spreads, Eastern Europe, company share (top five companies) by value (%), 2008?09 58
Figure 18: Spreads, Eastern Europe, distribution channels by value (%), 2008?09 60
Figure 19: Spreads, North America, value by category ($m), 2004?14 66
Figure 20: Spreads, North America, category growth comparison, by value, 2004?14 66
Figure 21: Spreads, North America, volume by category (kg, million), 2004?14 69
Figure 22: Spreads, North America, category growth comparison, by volume, 2004?14 69
Figure 23: Spreads, North America, company share (top five companies) by value (%), 2008?09 72
Figure 24: Spreads, North America, distribution channels by value (%), 2008?09 74
Figure 25: Spreads, Asia Pacific, value by category ($m), 2004?14 81
Figure 26: Spreads, Asia Pacific, category growth comparison, by value, 2004?14 81
Figure 27: Spreads, Asia Pacific, volume by category (kg, million), 2004?14 84
Figure 28: Spreads, Asia Pacific, category growth comparison, by volume, 2004?14 84
Figure 29: Spreads, Asia Pacific, company share (top five companies) by value (%), 2008?09 87
Figure 30: Spreads, Asia Pacific, distribution channels by value (%), 2008?09 89
Figure 31: Spreads, Latin America, value by category ($m), 2004?14 95
Figure 32: Spreads, Latin America, category growth comparison, by value, 2004?14 95
Figure 33: Spreads, Latin America, volume by category (kg, million), 2004?14 98
Figure 34: Spreads, Latin America, category growth comparison, by volume, 2004?14 98
Figure 35: Spreads, Latin America, company share (top five companies) by value (%), 2008?09 101
Figure 36: Spreads, Latin America, distribution channels by value (%), 2008?09 103
Figure 37: Spreads, Middle East and Africa, value by category ($m), 2004?14 109
Figure 38: Spreads, Middle East and Africa, category growth comparison, by value, 2004?14 109
Figure 39: Spreads, Middle East and Africa, volume by category (kg, million), 2004?14 112
Figure 40: Spreads, Middle East and Africa, category growth comparison, by volume, 2004?14 112
Figure 41: Spreads, Middle East and Africa, company share (top five companies) by value (%), 2008?09 115
Figure 42: Spreads, Middle East and Africa, distribution channels by value (%), 2008?09 117
Figure 43: Annual data review process 123

LIST OF TABLES
Table 1: Spreads category definitions 11
Table 2: Spreads distribution channels 12
Table 3: Spreads, Global, value by category ($m), 2004?09 22
Table 4: Spreads, Global, value forecast by category ($m), 2009?14 23
Table 5: Spreads, Global, volume by category (kg, million), 2004?09 25
Table 6: Spreads, Global, volume forecast by category (kg, million), 2009?14 26
Table 7: Spreads, Global, company share (top 20 companies) by value (%), 2008?09 28
Table 8: Spreads, Global, value by company ($m), 2008?09 29
Table 9: Spreads, Global, distribution channels by value (%), 2008?09 31
Table 10: Spreads, Global, value by distribution channel ($m), 2008?09 31
Table 11: Spreads, Global, expenditure per capita ($), 2004?09 33
Table 12: Spreads, Global, forecast expenditure per capita ($), 2009?14 34
Table 13: Spreads, Global, consumption per capita (kg), 2004?09 34
Table 14: Spreads, Global, forecast consumption per capita (kg), 2009?14 35
Table 15: Spreads, Western Europe, value by category ($m), 2004?09 36
Table 16: Spreads, Western Europe, value forecast by category ($m), 2009?14 37
Table 17: Spreads, Western Europe, volume by category (kg, million), 2004?09 39
Table 18: Spreads, Western Europe, volume forecast by category (kg, million), 2009?14 40
Table 19: Spreads, Western Europe, company share (top 20 companies) by value (%), 2008?09 42
Table 20: Spreads, Western Europe, value by company ($m), 2008?09 43
Table 21: Spreads, Western Europe, distribution channels by value (%), 2008?09 45
Table 22: Spreads, Western Europe, value by distribution channel ($m), 2008?09 45
Table 23: Spreads, Western Europe, expenditure per capita ($), 2004?09 47
Table 24: Spreads, Western Europe, forecast expenditure per capita ($), 2009?14 48
Table 25: Spreads, Western Europe, consumption per capita (kg), 2004?09 48
Table 26: Spreads, Western Europe, forecast consumption per capita (kg), 2009?14 49
Table 27: Spreads, Eastern Europe, value by category ($m), 2004?09 50
Table 28: Spreads, Eastern Europe, value forecast by category ($m), 2009?14 51
Table 29: Spreads, Eastern Europe, volume by category (kg, million), 2004?09 53
Table 30: Spreads, Eastern Europe, volume forecast by category (kg, million), 2009?14 54
Table 31: Spreads, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 56
Table 32: Spreads, Eastern Europe, value by company ($m), 2008?09 57
Table 33: Spreads, Eastern Europe, distribution channels by value (%), 2008?09 59
Table 34: Spreads, Eastern Europe, value by distribution channel ($m), 2008?09 59
Table 35: Spreads, Eastern Europe, expenditure per capita ($), 2004?09 61
Table 36: Spreads, Eastern Europe, forecast expenditure per capita ($), 2009?14 62
Table 37: Spreads, Eastern Europe, consumption per capita (kg), 2004?09 62
Table 38: Spreads, Eastern Europe, forecast consumption per capita (kg), 2009?14 63
Table 39: Spreads, North America, value by category ($m), 2004?09 64
Table 40: Spreads, North America, value forecast by category ($m), 2009?14 65
Table 41: Spreads, North America, volume by category (kg, million), 2004?09 67
Table 42: Spreads, North America, volume forecast by category (kg, million), 2009?14 68
Table 43: Spreads, North America, company share by value (%), 2008?09 70
Table 44: Spreads, North America, value by company ($m), 2008?09 71
Table 45: Spreads, North America, distribution channels by value (%), 2008?09 73
Table 46: Spreads, North America, value by distribution channel ($m), 2008?09 73
Table 47: Spreads, North America, expenditure per capita ($), 2004?09 75
Table 48: Spreads, North America, forecast expenditure per capita ($), 2009?14 76
Table 49: Spreads, North America, consumption per capita (kg), 2004?09 77
Table 50: Spreads, North America, forecast consumption per capita (kg), 2009?14 78
Table 51: Spreads, Asia Pacific, value by category ($m), 2004?09 79
Table 52: Spreads, Asia Pacific, value forecast by category ($m), 2009?14 80
Table 53: Spreads, Asia Pacific, volume by category (kg, million), 2004?09 82
Table 54: Spreads, Asia Pacific, volume forecast by category (kg, million), 2009?14 83
Table 55: Spreads, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 85
Table 56: Spreads, Asia Pacific, value by company ($m), 2008?09 86
Table 57: Spreads, Asia Pacific, distribution channels by value (%), 2008?09 88
Table 58: Spreads, Asia Pacific, value by distribution channel ($m), 2008?09 88
Table 59: Spreads, Asia Pacific, expenditure per capita ($), 2004?09 90
Table 60: Spreads, Asia Pacific, forecast expenditure per capita ($), 2009?14 91
Table 61: Spreads, Asia Pacific, consumption per capita (kg), 2004?09 91
Table 62: Spreads, Asia Pacific, forecast consumption per capita (kg), 2009?14 92
Table 63: Spreads, Latin America, value by category ($m), 2004?09 93
Table 64: Spreads, Latin America, value forecast by category ($m), 2009?14 94
Table 65: Spreads, Latin America, volume by category (kg, million), 2004?09 96
Table 66: Spreads, Latin America, volume forecast by category (kg, million), 2009?14 97
Table 67: Spreads, Latin America, company share (top 20 companies) by value (%), 2008?09 99
Table 68: Spreads, Latin America, value by company ($m), 2008?09 100
Table 69: Spreads, Latin America, distribution channels by value (%), 2008?09 102
Table 70: Spreads, Latin America, value by distribution channel ($m), 2008?09 102
Table 71: Spreads, Latin America, expenditure per capita ($), 2004?09 104
Table 72: Spreads, Latin America, forecast expenditure per capita ($), 2009?14 105
Table 73: Spreads, Latin America, consumption per capita (kg), 2004?09 105
Table 74: Spreads, Latin America, forecast consumption per capita (kg), 2009?14 106
Table 75: Spreads, Middle East and Africa, value by category ($m), 2004?09 107
Table 76: Spreads, Middle East and Africa, value forecast by category ($m), 2009?14 108
Table 77: Spreads, Middle East and Africa, volume by category (kg, million), 2004?09 110
Table 78: Spreads, Middle East and Africa, volume forecast by category (kg, million), 2009?14 111
Table 79: Spreads, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 113
Table 80: Spreads, Middle East and Africa, value by company ($m), 2008?09 114
Table 81: Spreads, Middle East and Africa, distribution channels by value (%), 2008?09 116
Table 82: Spreads, Middle East and Africa, value by distribution channel ($m), 2008?09 116
Table 83: Spreads, Middle East and Africa, expenditure per capita ($), 2004?09 118
Table 84: Spreads, Middle East and Africa, forecast expenditure per capita ($), 2009?14 119
Table 85: Spreads, Middle East and Africa, consumption per capita (kg), 2004?09 120
Table 86: Spreads, Middle East and Africa, forecast consumption per capita (kg), 2009?14 121



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