TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
247 product SKUs launched in the Western Europe spreads market 2
Azienda Agricola SCS is the leading manufacturer of new spreads products in Western Europe 2
Jars was the dominant packing type among the new products launched in the Western Europe spreads market 2
Majority of the products launched in the spreads market used glass as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Spreads Market Overview 12
Market value, 2004–09 12
Market value forecast to 2014 13
Spreads Product Analysis 14
New product SKUs by country 14
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New products by package material 19
Detailed Product Descriptions 20
Appendix 114
Further reading 114
Country Groupings 114
Datamonitor consulting 114
How to contact experts in your industry 114
LIST OF FIGURES
Figure 1: Western Europe, spreads market value by category ($m), 2004–09 12
Figure 2: Western Europe, spreads market value by category ($m), 2009–14 13
Figure 3: Western Europe, spreads market, new product SKUs by top countries, Q4 2010 14
Figure 4: Western Europe, spreads market, new product SKUs by category, Q4 2010 15
Figure 5: Western Europe, spreads market, new product SKUs by manufacturer, Q4 2010 16
Figure 6: Western Europe, spreads market, new products by package type, Q4 2010 18
Figure 7: Western Europe, spreads market, new products by package material, Q4 2010 19
LIST OF TABLES
Table 1: Spreads category definitions 4
Table 2: Western Europe, spreads market value by category ($m), 2004–09 12
Table 3: Western Europe, spreads market value by category ($m), 2009–14 13
Table 4: Western Europe, spreads market, new product SKUs by top countries, Q4 2010 14
Table 5: Western Europe, spreads market, new product SKUs by category, Q4 2010 15
Table 6: Western Europe, spreads market, new product SKUs by manufacturer, Q4 2010 17
Table 7: Western Europe, spreads market, new products by package type, Q4 2010 18
Table 8: Western Europe, spreads market, new products by package material, Q4 2010 19
Table 9: Pekmar - Beet Root Molasses 20
Table 10: Ekozel - Hazelnut Cream with Molasses 21
Table 11: Yaymer - Marmalade - Cranberry; Diet Cranberry; Diet Rosehip; Rosehip 22
Table 12: Cihanser - Flower Honey 23
Table 13: Baratti & Milano - Crema alla Nocciole 24
Table 14: Zentis - Gourmet Fruchtaufstrich - Apfel & Zimt; Pflaume & Zimt 25
Table 15: Schwartau Extra - Konfituere - Huettenzauber; Kufenflitzer; Rodelkoenig 26
Table 16: The Berry Company - Jam - Blueberry; Raspberry 27
Table 17: Honigmayr Bio Selection - Honey - Bio Akazienhonig; Bio Bluetenhonig; Bio Lindenbluetenhonig; Bio Waldhonig 28
Table 18: Brezzo Mielo' Spremi e Gusta - Miele Italiano - di Acacia; di Castagno 29
Table 19: Brezzo - Composta - Ananas; Limone 30
Table 20: Brezzo - Miele Italiano di Eucalipto 31
Table 21: Carrefour Agir - Confiture - de Framboises 32
Table 22: Aliada - Mermelada - Ciruela; Fresa; Melocoton; Mermelada Sin Azucar Anadido - Ciruela; Fresa; Melocoton 33
Table 23: Melvita - Miel - de Chataignier; de Fleur; de Lavande; des Pyrenees; Pyrenees 34
Table 24: Galak - Pate a Tartiner - White Chocolate and Speculoos 35
Table 25: Altromercato Bio Cajita - Crema al Cacao con Cajou & Nocciole 36
Table 26: Plamil Organics - Organic Dairy Free Alternative to Milk Chocolate Spread 37
Table 27: Plamil Organics - No Added Sugar Organic Chocolate Spread 38
Table 28: Hero Limited Edition - Konfituere - Ananas; Himbeere & Physalis 39
Table 29: Alnatura - Waldhonig 40
Table 30: Migros Selection - Orangenbluetenhonig 41
Table 31: Mills - Cashewnøtt Peanut Butter - Grov Type 42
Table 32: Goldland - Bluetenhonig Cremig 43
Table 33: Asda Extra Special - Organic Honey - Caribbean; Spanish Lavender 44
Table 34: Healthy Planet - Fruitbeleg - Aardbeien; Abrikozen; Blauwe Bessen; Bosvruchten; Frambozen-bessen; Kersen 45
Table 35: Alpe Pragas - Composta - di Albicocca; di Albicocca e Rosa Canina; di Frutti di Bosco; di Lampone; di Limone e Fragola; di Mirtillo Nero; Winter Dream 46
Table 36: Favols Les Creatives - Jam - Delice Abricot Calisson; Delice Rhubarbe Speculoos; Pomme Framboise Crumble 47
Table 37: Eroski Basic - Miel - Mil Flores 48
Table 38: Jardin Bio' - Sirop d'Agave 49
Table 39: Cueillette Descours - Douceurs de Marrons - a la Cannelle et aux Epices; au Miel d'Ardeche; au Nougat de Montelimar; au Speculoos 50
Table 40: Kraft Philadelphia - Frischkaese - mit Milka 51
Table 41: Favols Les Creatives - Confiture - Abricot Tendresse; Ananas Fruit de la Passion; Brugon Cerise Griotte; Cassis Delice; Fraise Gourmande; Framboise Plaisir; Mirabelle de Lorraine; Myrtille Douceur; Quatre Fruits Rouge; Surprise Gourmande 52
Table 42: Must Bee - Miel - Acacia; Chataignier; Foret; Lavande; Romarin 53
Table 43: Delices de Guyane - Confiture - Banane au Miel; Cerise de Cayenne; Citron Vert-Gingembre; Mangue au Rhum Vieux; Mangue-Passion 54
Table 44: Migros Bio - Bluetenhonig 55
Table 45: Eroski Basic - Mermelada - Fresa; Melocoton 56
Table 46: Confitures Minnd - Confiture Extra de Corse - 3 Agrumes; Clementine de Corse; Figue; Figue et Noix; Fraise Clementine; Orange; Peche Abricot Miel de Corse 57
Table 47: EkoPlaza - Fruitbeleg - Aardbeien; Abrikozen; Bosvruchten 58
Table 48: Sainte Lucie - Coulis - Fruits Rouges; Griotte; Mangue; Mure 59
Table 49: EkoPlaza - Appelmoes 60
Table 50: Penotti Uno Penotti - Hazelnootpasta 61
Table 51: Cascina San Cassiano - Confettura - Peperoni Gialli; Peperoni Rossi 62
Table 52: Nocilla - Crema al Cacao con Avellanas 63
Table 53: Ekoland Dizzy & Dill - Schrijfstroop - Appel 64
Table 54: Auchan - Marmellata - di Arance 65
Table 55: Fru Gourmet - Confiture Extra - Citrouille, Orange et Cannelle; Poire Rocha et Vin de Porto 66
Table 56: Clearspring - Organic Fruit Spread - Apricot; Strawberry 67
Table 57: Maribel Die Feine - Marmelade - Erdbeer Johanissbeere; Himbeere; Kirsche; Pfirsich 68
Table 58: Ocado - Runny Honey 69
Table 59: La Vieja Fabrica Cocina Selecta - Mermelada - Arandanos; Cabello de Angel; Castanas; Manzana; Miel; Tomate 70
Table 60: Brinkers Chocolate Symphony - Creme - No.11 Chocolate and Caramel; No.2 Dark; No.3 White; No.5 Almond; No.7 Crunchy Hazelnut; No.9 Cappucino; Mousse - No.1 Dark; No.4 Milk and Chocolate; No.6 Milk 71
Table 61: Kaernten - Tubenhonig - Schokolade; Zimt; Zitronensaft 72
Table 62: Duerr's Lions Of England - English Whisky Marmalade 73
Table 63: Vitabio Delice de Fruits Bio - Puree de Quetsche Bio 74
Table 64: Siamo Noi I Prodotti Naturali del Gran Sasso - Confettura - Albicocca; Arancia; Pesca; Uva 75
Table 65: Sottolestelle - Sciroppo - Agave; Farro; Kamut; Riso 76
Table 66: Craquamel - Creme de Caramel au Beurre Sale - avec Eclats de Craquant 77
Table 67: SCS (Strega Comanda Sapor) - Confettura Extra - Albicocca e Mandorle; Albicocche; Fichi; Pera & Cannella; Pera & Cioccolato; Pere Cotogne; Pesca; Pesca & Amaretto; Pesca & Cannella; Pesca Allegra; Pesca, Cacao & Mandorle; Prugna Gialla; Sapori d'Autunno; Uva & Noci; Zucca & Cannella; Zucca, Pera & Mela 78
Table 68: Agribosco - Confettura Biologica - Fragole, Menta & Pere; Pere, Cannella & Noci 79
Table 69: Le Cabanon en Provence Pom Creative - Puree de Fruits - Pomme Vanille 80
Table 70: Mackays - 100% Natural Fruit Lime Curd 81
Table 71: Mellankvarn - Mandarin Marmelad 82
Table 72: Oertagard Oest - Ost Confiture - Lingon 83
Table 73: Wilkin & Sons Tiptree - Organic Medium Cut Orange Marmalade 84
Table 74: Wilkin & Sons Tiptree - Organic Extra Jam - Raspberry; Strawberry 85
Table 75: Natura e Tradizione - Miele Italiano d'Acacia 86
Table 76: Le Delizie del Frutteto - Confettuta Extra - Albicocca; Fragola; Pesca 87
Table 77: La Madre Terra Tutta Frutta - Marmellata - Albicocca; Fico; Pesca; Prugna 88
Table 78: La Madre Terra - Confettura Extra - Albicocca 89
Table 79: La Madre Terra il Pungiglione - Miele di Millelfiori 90
Table 80: Auchan Mieux Vivre Bio - Confiture - Fraise 91
Table 81: Daylesford Organic - Christmas Marmalade 92
Table 82: Duchy Originals From Waitrose - Organic Preserve Extra Jam - Blackcurrant; Raspberry 93
Table 83: Duchy Originals From Waitrose - Organic Thin Cut Seville Orange Marmalade 94
Table 84: Il Colle delle Querce - Marmellata - Cipolla; Pomodoro Verde; Prugna; Puree di Pomodoro 95
Table 85: Almaverde Bio - Frutta da Spalmare Biologica - Albicocca; Arancia; Fragola; Frutti di Bosco; Pesca 96
Table 86: Finest Gourmet - Fruchtaufstrich - Aprikose; Erdbeere; Schwarzkirsch 97
Table 87: Natura Toscana - Frutta Spalmabile - Albicocca; Mela; Pesca 98
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