Spreads in Middle East and Africa to 2014

Introduction

This databook provides key data and information on the spreads market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams and preserves, chocolate spreads, honey, savory spreads and nut-based spreads

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spreads market, including company overview, key facts and business description

Highlights

The market for spreads in Middle East and Africa increased at a compound annual growth rate of 3.6% between 2004 and 2009.

The honey category led the spreads market in Middle East and Africa, accounting for a share of 40.7%.

The leading players in the Middle East and African spreads market include Tiger Brands Ltd, Donia Elasal (honey world) Company Co ltd and Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: jams and preserves 3
Summary category level: chocolate spreads 4
Summary category level: honey 5
Summary category level: savory spreads 6
Summary category level: nut-based spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 22
Chapter 4 Middle East and Africa Spreads: Market Overview 23
Value analysis (US Dollar), 2004?09 23
Value analysis (US Dollar), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Leading Company Profiles 38
Tiger Brands Limited 38
Unilever 40
Chapter 6 Category Analysis: Jams and Preserves 42
Value analysis (US Dollar), 2004?09 42
Value analysis (US Dollar), 2009?14 43
Volume analysis, 2004?09 45
Volume analysis, 2009?14 46
Company share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 7 Category Analysis: Chocolate Spreads 55
Value analysis (US Dollar), 2004?09 55
Value analysis (US Dollar), 2009?14 56
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company share analysis 59
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 8 Category Analysis: Honey 66
Value analysis (US Dollar), 2004?09 66
Value analysis (US Dollar), 2009?14 67
Volume analysis, 2004?09 68
Volume analysis, 2009?14 69
Company share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 9 Category Analysis: Savory Spreads 77
Value analysis (US Dollar), 2004?09 77
Value analysis (US Dollar), 2009?14 78
Volume analysis, 2004?09 79
Volume analysis, 2009?14 80
Company share analysis 81
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 10 Category Analysis: Nut-Based Spreads 87
Value analysis (US Dollar), 2004?09 87
Value analysis (US Dollar), 2009?14 88
Volume analysis, 2004?09 89
Volume analysis, 2009?14 90
Company share analysis 91
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 11 Research Methodology 98
Methodology overview 98
Secondary research 99
Market modeling 100
Creating an initial data model 100
Revising the initial data model 100
Creating a final estimate 101
Creating demographic value splits 101
Primary research 101
Data finalization 102
Ongoing research 102
Chapter 12 Appendix 103
Future readings 103
How to contact experts in your industry 103
Disclaimer 103

LIST OF FIGURES
Figure 1: Spreads, Middle East and Africa, value by category ($m), 2004?14 25
Figure 2: Spreads, Middle East and Africa, category growth comparison, by value, 2004?14 25
Figure 3: Spreads, Middle East and Africa, volume by category (kg, million), 2004?14 28
Figure 4: Spreads, Middle East and Africa, category growth comparison, by volume, 2004?14 28
Figure 5: Spreads, Middle East and Africa, company share (top five companies) by value (%), 2008?09 31
Figure 6: Spreads, Middle East and Africa, distribution channels by value (%), 2008?09 33
Figure 7: Jams and preserves, Middle East and Africa, value by segment ($m), 2004?14 44
Figure 8: Jams and preserves, Middle East and Africa, category growth comparison, by value, 2004?14 44
Figure 9: Jams and preserves, Middle East and Africa, volume by segment (kg, million), 2004?14 47
Figure 10: Jams and preserves, Middle East and Africa, category growth comparison, by volume, 2004?14 47
Figure 11: Jams and preserves, Middle East and Africa, company share (top five companies) by value (%), 2008?09 50
Figure 12: Jams and preserves, Middle East and Africa, distribution channels by value (%), 2008?09 52
Figure 13: Chocolate spreads, Middle East and Africa, value ($m), 2004?14 56
Figure 14: Chocolate spreads, Middle East and Africa, volume (kg, million), 2004?14 58
Figure 15: Chocolate spreads, Middle East and Africa, company share (top five companies) by value (%), 2008?09 61
Figure 16: Chocolate spreads, Middle East and Africa, distribution channels by value (%), 2008?09 63
Figure 17: Honey, Middle East and Africa, value ($m), 2004?14 67
Figure 18: Honey, Middle East and Africa, volume (kg, million), 2004?14 69
Figure 19: Honey, Middle East and Africa, company share (top five companies) by value (%), 2008?09 72
Figure 20: Honey, Middle East and Africa, distribution channels by value (%), 2008?09 74
Figure 21: Savory spreads, Middle East and Africa, value ($m), 2004?14 78
Figure 22: Savory spreads, Middle East and Africa, volume (kg, million), 2004?14 80
Figure 23: Savory spreads, Middle East and Africa, company share (top five companies) by value (%), 2008?09 82
Figure 24: Savory spreads, Middle East and Africa, distribution channels by value (%), 2008?09 84
Figure 25: Nut-based spreads, Middle East and Africa, value by segment ($m), 2004?14 88
Figure 26: Nut-based spreads, Middle East and Africa, volume by segment (kg, million), 2004?14 90
Figure 27: Nut-based spreads, Middle East and Africa, company share (top five companies) by value (%), 2008?09 93
Figure 28: Nut-based spreads, Middle East and Africa, distribution channels by value (%), 2008?09 95
Figure 29: Annual data review process 99

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Spreads, Middle East and Africa, value (country-wise), 2004?09 ($m) 21
Table 4: Spreads, Middle East and Africa, value (country-wise) forecast, 2009?14 ($m) 21
Table 5: Spreads, Middle East and Africa, volume (country-wise), 2004?09 (kg, million) 22
Table 6: Spreads, Middle East and Africa, volume (country-wise) forecast, 2009?14 (kg, million) 22
Table 7: Spreads, Middle East and Africa, value by category ($m), 2004?09 23
Table 8: Spreads, Middle East and Africa, value forecast by category ($m), 2009?14 24
Table 9: Spreads, Middle East and Africa, volume by category (kg, million), 2004?09 26
Table 10: Spreads, Middle East and Africa, volume forecast by category (kg, million), 2009?14 27
Table 11: Spreads, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 29
Table 12: Spreads, Middle East and Africa, value by company ($m), 2008?09 30
Table 13: Spreads, Middle East and Africa, distribution channels by value (%), 2008?09 32
Table 14: Spreads, Middle East and Africa, value by distribution channel ($m), 2008?09 32
Table 15: Spreads, Middle East and Africa, expenditure per capita ($), 2004?09 34
Table 16: Spreads, Middle East and Africa, forecast expenditure per capita ($), 2009?14 35
Table 17: Spreads, Middle East and Africa, consumption per capita (kg), 2004?09 36
Table 18: Spreads, Middle East and Africa, forecast consumption per capita (kg), 2009?14 37
Table 19: Tiger Brands Limited key facts 38
Table 20: Unilever key facts 40
Table 21: Jams and preserves, Middle East and Africa, value by segment ($m), 2004?09 42
Table 22: Jams and preserves, Middle East and Africa, value forecast by segment ($m), 2009?14 43
Table 23: Jams and preserves, Middle East and Africa, volume by segment (kg, million), 2004?09 45
Table 24: Jams and preserves, Middle East and Africa, volume forecast by segment (kg, million), 2009?14 46
Table 25: Jams and preserves, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 48
Table 26: Jams and preserves, Middle East and Africa, value by company ($m), 2008?09 49
Table 27: Jams and preserves, Middle East and Africa, distribution channels by value (%), 2008?09 51
Table 28: Jams and preserves, Middle East and Africa, value by distribution channel ($m), 2008?09 51
Table 29: Jams and preserves, Middle East and Africa, expenditure per capita ($), 2004?09 53
Table 30: Jams and preserves, Middle East and Africa, forecast expenditure per capita ($), 2009?14 53
Table 31: Jams and preserves, Middle East and Africa, consumption per capita (kg), 2004?09 54
Table 32: Jams and preserves, Middle East and Africa, forecast consumption per capita (kg), 2009?14 54
Table 33: Chocolate spreads, Middle East and Africa, value ($m), 2004?09 55
Table 34: Chocolate spreads, Middle East and Africa, value forecast ($m), 2009?14 56
Table 35: Chocolate spreads, Middle East and Africa, volume (kg, million), 2004?09 57
Table 36: Chocolate spreads, Middle East and Africa, volume forecast (kg, million), 2009?14 58
Table 37: Chocolate spreads, Middle East and Africa, company share by value (%), 2008?09 59
Table 38: Chocolate spreads, Middle East and Africa, value by company ($m), 2008?09 60
Table 39: Chocolate spreads, Middle East and Africa, distribution channels by value (%), 2008?09 62
Table 40: Chocolate spreads, Middle East and Africa, value by distribution channel ($m), 2008?09 62
Table 41: Chocolate spreads, Middle East and Africa, expenditure per capita ($), 2004?09 64
Table 42: Chocolate spreads, Middle East and Africa, forecast expenditure per capita ($), 2009?14 64
Table 43: Chocolate spreads, Middle East and Africa, consumption per capita (kg), 2004?09 65
Table 44: Chocolate spreads, Middle East and Africa, forecast consumption per capita (kg), 2009?14 65
Table 45: Honey, Middle East and Africa, value ($m), 2004?09 66
Table 46: Honey, Middle East and Africa, value forecast ($m), 2009?14 67
Table 47: Honey, Middle East and Africa, volume (kg, million), 2004?09 68
Table 48: Honey, Middle East and Africa, volume forecast (kg, million), 2009?14 69
Table 49: Honey, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 70
Table 50: Honey, Middle East and Africa, value by company ($m), 2008?09 71
Table 51: Honey, Middle East and Africa, distribution channels by value (%), 2008?09 73
Table 52: Honey, Middle East and Africa, value by distribution channel ($m), 2008?09 73
Table 53: Honey, Middle East and Africa, expenditure per capita ($), 2004?09 75
Table 54: Honey, Middle East and Africa, forecast expenditure per capita ($), 2009?14 75
Table 55: Honey, Middle East and Africa, consumption per capita (kg), 2004?09 76
Table 56: Honey, Middle East and Africa, forecast consumption per capita (kg), 2009?14 76
Table 57: Savory spreads, Middle East and Africa, value ($m), 2004?09 77
Table 58: Savory spreads, Middle East and Africa, value forecast ($m), 2009?14 78
Table 59: Savory spreads, Middle East and Africa, volume (kg, million), 2004?09 79
Table 60: Savory spreads, Middle East and Africa, volume forecast (kg, million), 2009?14 80
Table 61: Savory spreads, Middle East and Africa, company share by value (%), 2008?09 81
Table 62: Savory spreads, Middle East and Africa, value by company ($m), 2008?09 81
Table 63: Savory spreads, Middle East and Africa, distribution channels by value (%), 2008?09 83
Table 64: Savory spreads, Middle East and Africa, value by distribution channel ($m), 2008?09 83
Table 65: Savory spreads, Middle East and Africa, expenditure per capita ($), 2004?09 85
Table 66: Savory spreads, Middle East and Africa, forecast expenditure per capita ($), 2009?14 85
Table 67: Savory spreads, Middle East and Africa, consumption per capita (kg), 2004?09 86
Table 68: Savory spreads, Middle East and Africa, forecast consumption per capita (kg), 2009?14 86
Table 69: Nut-based spreads, Middle East and Africa, value by segment ($m), 2004?09 87
Table 70: Nut-based spreads, Middle East and Africa, value forecast by segment ($m), 2009?14 88
Table 71: Nut-based spreads, Middle East and Africa, volume by segment (kg, million), 2004?09 89
Table 72: Nut-based spreads, Middle East and Africa, volume forecast by segment (kg, million), 2009?14 90
Table 73: Nut-based spreads, Middle East and Africa, company share by value (%), 2008?09 91
Table 74: Nut-based spreads, Middle East and Africa, value by company ($m), 2008?09 92
Table 75: Nut-based spreads, Middle East and Africa, distribution channels by value (%), 2008?09 94
Table 76: Nut-based spreads, Middle East and Africa, value by distribution channel ($m), 2008?09 94
Table 77: Nut-based spreads, Middle East and Africa, expenditure per capita ($), 2004?09 96
Table 78: Nut-based spreads, Middle East and Africa, forecast expenditure per capita ($), 2009?14 96
Table 79: Nut-based spreads, Middle East and Africa, consumption per capita (kg), 2004?09 97
Table 80: Nut-based spreads, Middle East and Africa, forecast consumption per capita (kg), 2009?14 97



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