Spreads in the Netherlands - Market Forecast & Consumer Demographics

Synopsis
Spreads in the Netherlands – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the spreads industry in the Netherlands.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for the Dutch spreads products by splitting consumers by age, gender, income, region, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The spreads market consists of the sale of jams and preserves, honey, savory spreads, chocolate spreads, nut-based spreads.
• Market overview & forecast – overall the Netherlands spreads market value and volume data split by category
• Market shares –company share, brand share and distribution share for the spreads market in the Netherlands
• Spreads consumption and usage demographics –analysis of Consumer Demographics in the Dutch spreads market

Highlights
• In the Netherlands, 35-44 age group accounted for 19.8% share of the total spreads consumption in 2008.
• In the Netherlands, urban consumers accounted for 90.1% of the total spreads consumption in 2008.
• In the Netherlands, 55+ age group accounted for 21.9% share of the total jams and preserves consumption in 2008."

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the spreads market in the Netherlands
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Dutch spreads products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
Chapter 2 Dutch Spreads Market Overview & Forecast 15
Value analysis (Euro), 2004?09 15
Value analysis (Euro), 2009?14 16
Value analysis (US dollars), 2004?09 18
Value analysis (US dollars), 2009?14 19
Volume analysis, 2004?09 21
Volume analysis, 2009?14 22
Chapter 3 Dutch Spreads Market Shares 24
Company and brand share analysis 24
Distribution analysis 27
Chapter 4 Dutch Spreads Market – Consumption & Usage Demographics 29
Spreads–consumer demographics 29
Jams and preserves–consumer demographics 41
Chocolate spreads–consumer demographics 53
Honey–consumer demographics 65
Savory spreads–consumer demographics 77
Nut-based spreads–consumer demographics 89
Chapter 5 Research Methodology 101
Methodology overview 101
Secondary research 102
Market modeling 103
Creating an initial data model 103
Revising the initial data model 103
Creating a final estimate 104
Creating demographic value splits 104
Primary research 104
Data finalization 105
Ongoing research 105
Chapter 6 Appendix 106
Future readings 106
How to contact experts in your industry 106
Disclaimer 106


LIST OF FIGURES
Figure 1: Spreads, Netherlands, value by category (€m), 2004?14 17
Figure 2: Spreads, Netherlands, category growth comparison, by value, 2004?14 20
Figure 3: Spreads, Netherlands, volume by category (kg, million), 2004?14 23
Figure 4: Spreads, Netherlands, category growth comparison, by volume, 2004?14 23
Figure 5: Spreads, Netherlands, company share by value (%), 2008?09 25
Figure 6: Spreads, Netherlands, distribution channels by value (%), 2008?09 28
Figure 7: Spreads, Netherlands, consumption by age group, % of total market value, 2008 29
Figure 8: Spreads, Netherlands, consumption by gender, % of total market value, 2008 31
Figure 9: Spreads, Netherlands, consumption by income, % of total market value, 2008 33
Figure 10: Spreads, Netherlands, consumption by urban/rural, % of total market value, 2008 35
Figure 11: Spreads, Netherlands, consumption by status, % of total market value, 2008 37
Figure 12: Spreads, Netherlands, consumption by region, % of total market value, 2008 39
Figure 13: Jams and preserves, Netherlands, consumption by age group, % of total market value, 2008 41
Figure 14: Jams and preserves, Netherlands, consumption by gender, % of total market value, 2008 43
Figure 15: Jams and preserves, Netherlands, consumption by income, % of total market value, 2008 45
Figure 16: Jams and preserves, Netherlands, consumption by urban/rural, % of total market value, 2008 47
Figure 17: Jams and preserves, Netherlands, consumption by status, % of total market value, 2008 49
Figure 18: Jams and preserves, Netherlands, consumption by region, % of total market value, 2008 51
Figure 19: Chocolate spreads, Netherlands, consumption by age group, % of total market value, 2008 53
Figure 20: Chocolate spreads, Netherlands, consumption by gender, % of total market value, 2008 55
Figure 21: Chocolate spreads, Netherlands, consumption by income, % of total market value, 2008 57
Figure 22: Chocolate spreads, Netherlands, consumption by urban/rural, % of total market value, 2008 59
Figure 23: Chocolate spreads, Netherlands, consumption by status, % of total market value, 2008 61
Figure 24: Chocolate spreads, Netherlands, consumption by region, % of total market value, 2008 63
Figure 25: Honey, Netherlands, consumption by age group, % of total market value, 2008 65
Figure 26: Honey, Netherlands, consumption by gender, % of total market value, 2008 67
Figure 27: Honey, Netherlands, consumption by income, % of total market value, 2008 69
Figure 28: Honey, Netherlands, consumption by urban/rural, % of total market value, 2008 71
Figure 29: Honey, Netherlands, consumption by status, % of total market value, 2008 73
Figure 30: Honey, Netherlands, consumption by region, % of total market value, 2008 75
Figure 31: Savory spreads, Netherlands, consumption by age group, % of total market value, 2008 77
Figure 32: Savory spreads, Netherlands, consumption by gender, % of total market value, 2008 79
Figure 33: Savory spreads, Netherlands, consumption by income, % of total market value, 2008 81
Figure 34: Savory spreads, Netherlands, consumption by urban/rural, % of total market value, 2008 83
Figure 35: Savory spreads, Netherlands, consumption by status, % of total market value, 2008 85
Figure 36: Savory spreads, Netherlands, consumption by region, % of total market value, 2008 87
Figure 37: Nut-based spreads, Netherlands, consumption by age group, % of total market value, 2008 89
Figure 38: Nut-based spreads, Netherlands, consumption by gender, % of total market value, 2008 91
Figure 39: Nut-based spreads, Netherlands, consumption by income, % of total market value, 2008 93
Figure 40: Nut-based spreads, Netherlands, consumption by urban/rural, % of total market value, 2008 95
Figure 41: Nut-based spreads, Netherlands, consumption by status, % of total market value, 2008 97
Figure 42: Nut-based spreads, Netherlands, consumption by region, % of total market value, 2008 99
Figure 43: Annual data review process 102


LIST OF TABLES
Table 1: Spreads category definitions 4
Table 2: Spreads distribution channels 5
Table 3: Spreads, Netherlands, value by category (€m), 2004?09 15
Table 4: Spreads, Netherlands, value forecast by category (€m), 2009?14 16
Table 5: Spreads, Netherlands, value by category ($m), 2004?09 18
Table 6: Spreads, Netherlands, value forecast by category ($m), 2009?14 19
Table 7: Spreads, Netherlands, volume by category (kg, million), 2004?09 21
Table 8: Spreads, Netherlands, volume forecast by category (kg, million), 2009?14 22
Table 9: Spreads, Netherlands, brand share by value (%), 2008?09 24
Table 10: Spreads, Netherlands, value by brand (€m), 2008?09 24
Table 11: Spreads, Netherlands, company share by value (%), 2008?09 26
Table 12: Spreads, Netherlands, value by company (€m), 2008?09 26
Table 13: Spreads, Netherlands, distribution channels by value (%), 2008?09 27
Table 14: Spreads, Netherlands, value by distribution channel (€m), 2008?09 27
Table 15: Spreads, Netherlands, consumption by age group, value ($m), 2004?08 30
Table 16: Spreads, Netherlands, consumption by age group, % of total market value, 2004?08 30
Table 17: Spreads, Netherlands, consumption by gender, value ($m), 2004–08 32
Table 18: Spreads, Netherlands, consumption by gender, % of total market value, 2004–08 32
Table 19: Spreads, Netherlands, consumption by income, value ($m), 2004–08 34
Table 20: Spreads, Netherlands, consumption by income, % of total market value, 2004–08 34
Table 21: Spreads, Netherlands, consumption by urban/rural, value ($m), 2004–08 36
Table 22: Spreads, Netherlands, consumption by urban/rural, % of total market value, 2004–08 36
Table 23: Spreads, Netherlands, consumption by status, value ($m), 2004–08 38
Table 24: Spreads, Netherlands, consumption by status, % of total market value, 2004–08 38
Table 25: Spreads, Netherlands, consumption by region, value ($m), 2004–08 40
Table 26: Spreads, Netherlands, consumption by region, % of total market value, 2004–08 40
Table 27: Jams and preserves, Netherlands, consumption by age group, value ($m), 2004?08 42
Table 28: Jams and preserves, Netherlands, consumption by age group, % of total market value, 2004?08 42
Table 29: Jams and preserves, Netherlands, consumption by gender, value ($m), 2004–08 44
Table 30: Jams and preserves, Netherlands, consumption by gender, % of total market value, 2004–08 44
Table 31: Jams and preserves, Netherlands, consumption by income, value ($m), 2004–08 46
Table 32: Jams and preserves, Netherlands, consumption by income, % of total market value, 2004–08 46
Table 33: Jams and preserves, Netherlands, consumption by urban/rural, value ($m), 2004–08 48
Table 34: Jams and preserves, Netherlands, consumption by urban/rural, % of total market value, 2004–08 48
Table 35: Jams and preserves, Netherlands, consumption by status, value ($m), 2004–08 50
Table 36: Jams and preserves, Netherlands, consumption by status, % of total market value, 2004–08 50
Table 37: Jams and preserves, Netherlands, consumption by region, value ($m), 2004–08 52
Table 38: Jams and preserves, Netherlands, consumption by region, % of total market value, 2004–08 52
Table 39: Chocolate spreads, Netherlands, consumption by age group, value ($m), 2004?08 54
Table 40: Chocolate spreads, Netherlands, consumption by age group, % of total market value, 2004?08 54
Table 41: Chocolate spreads, Netherlands, consumption by gender, value ($m), 2004–08 56
Table 42: Chocolate spreads, Netherlands, consumption by gender, % of total market value, 2004–08 56
Table 43: Chocolate spreads, Netherlands, consumption by income, value ($m), 2004–08 58
Table 44: Chocolate spreads, Netherlands, consumption by income, % of total market value, 2004–08 58
Table 45: Chocolate spreads, Netherlands, consumption by urban/rural, value ($m), 2004–08 60
Table 46: Chocolate spreads, Netherlands, consumption by urban/rural, % of total market value, 2004–08 60
Table 47: Chocolate spreads, Netherlands, consumption by status, value ($m), 2004–08 62
Table 48: Chocolate spreads, Netherlands, consumption by status, % of total market value, 2004–08 62
Table 49: Chocolate spreads, Netherlands, consumption by region, value ($m), 2004–08 64
Table 50: Chocolate spreads, Netherlands, consumption by region, % of total market value, 2004–08 64
Table 51: Honey, Netherlands, consumption by age group, value ($m), 2004?08 66
Table 52: Honey, Netherlands, consumption by age group, % of total market value, 2004?08 66
Table 53: Honey, Netherlands, consumption by gender, value ($m), 2004–08 68
Table 54: Honey, Netherlands, consumption by gender, % of total market value, 2004–08 68
Table 55: Honey, Netherlands, consumption by income, value ($m), 2004–08 70
Table 56: Honey, Netherlands, consumption by income, % of total market value, 2004–08 70
Table 57: Honey, Netherlands, consumption by urban/rural, value ($m), 2004–08 72
Table 58: Honey, Netherlands, consumption by urban/rural, % of total market value, 2004–08 72
Table 59: Honey, Netherlands, consumption by status, value ($m), 2004–08 74
Table 60: Honey, Netherlands, consumption by status, % of total market value, 2004–08 74
Table 61: Honey, Netherlands, consumption by region, value ($m), 2004–08 76
Table 62: Honey, Netherlands, consumption by region, % of total market value, 2004–08 76
Table 63: Savory spreads, Netherlands, consumption by age group, value ($m), 2004?08 78
Table 64: Savory spreads, Netherlands, consumption by age group, % of total market value, 2004?08 78
Table 65: Savory spreads, Netherlands, consumption by gender, value ($m), 2004–08 80
Table 66: Savory spreads, Netherlands, consumption by gender, % of total market value, 2004–08 80
Table 67: Savory spreads, Netherlands, consumption by income, value ($m), 2004–08 82
Table 68: Savory spreads, Netherlands, consumption by income, % of total market value, 2004–08 82
Table 69: Savory spreads, Netherlands, consumption by urban/rural, value ($m), 2004–08 84
Table 70: Savory spreads, Netherlands, consumption by urban/rural, % of total market value, 2004–08 84
Table 71: Savory spreads, Netherlands, consumption by status, value ($m), 2004–08 86
Table 72: Savory spreads, Netherlands, consumption by status, % of total market value, 2004–08 86
Table 73: Savory spreads, Netherlands, consumption by region, value ($m), 2004–08 88
Table 74: Savory spreads, Netherlands, consumption by region, % of total market value, 2004–08 88
Table 75: Nut-based spreads, Netherlands, consumption by age group, value ($m), 2004?08 90
Table 76: Nut-based spreads, Netherlands, consumption by age group, % of total market value, 2004?08 90
Table 77: Nut-based spreads, Netherlands, consumption by gender, value ($m), 2004–08 92
Table 78: Nut-based spreads, Netherlands, consumption by gender, % of total market value, 2004–08 92
Table 79: Nut-based spreads, Netherlands, consumption by income, value ($m), 2004–08 94
Table 80: Nut-based spreads, Netherlands, consumption by income, % of total market value, 2004–08 94
Table 81: Nut-based spreads, Netherlands, consumption by urban/rural, value ($m), 2004–08 96
Table 82: Nut-based spreads, Netherlands, consumption by urban/rural, % of total market value, 2004–08 96
Table 83: Nut-based spreads, Netherlands, consumption by status, value ($m), 2004–08 98
Table 84: Nut-based spreads, Netherlands, consumption by status, % of total market value, 2004–08 98
Table 85: Nut-based spreads, Netherlands, consumption by region, value ($m), 2004–08 100
Table 86: Nut-based spreads, Netherlands, consumption by region, % of total market value, 2004–08 100


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