Spreads in Nigeria to 2013

Introduction

This databook provides key data and information on the spreads market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for spreads in Nigeria increased at a compound annual growth rate of 3.9% between 2003 and 2008.

The jams & preserves category led the spreads market in Nigeria, accounting for a share of 36%.

Leading players in Nigerian spreads market include Rowse Honey Limited, Unilever and Stute Foods Limited.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Nigeria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for spreads in Nigeria increased at a compound annual growth rate of 3.9% between 2003 and 2008.

The jams & preserves category led the spreads market in Nigeria, accounting for a share of 36%.

Leading players in Nigerian spreads market include Rowse Honey Limited, Unilever and Stute Foods Limited.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Naira), 2003?08 24
Value analysis (Naira), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profile 44
Unilever 44
Chapter 5 Category Analysis: Chocolate spreads 47
Value analysis (Naira), 2003?08 47
Value analysis (Naira), 2008?13 48
Value analysis (US dollars), 2003?08 49
Value analysis (US dollars), 2008?13 49
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Honey 60
Value analysis (Naira), 2003?08 60
Value analysis (Naira), 2008?13 61
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Jams & preserves 73
Value analysis (Naira), 2003?08 73
Value analysis (Naira), 2008?13 74
Value analysis (US dollars), 2003?08 75
Value analysis (US dollars), 2008?13 75
Volume analysis, 2003?08 76
Volume analysis, 2008?13 77
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Category Analysis: Nut-based spreads 86
Value analysis (Naira), 2003?08 86
Value analysis (Naira), 2008?13 87
Value analysis (US dollars), 2003?08 88
Value analysis (US dollars), 2008?13 88
Volume analysis, 2003?08 89
Volume analysis, 2008?13 90
Company and brand share analysis 91
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 9 Category Analysis: Savory spreads 98
Value analysis (Naira), 2003?08 98
Value analysis (Naira), 2008?13 99
Value analysis (US dollars), 2003?08 100
Value analysis (US dollars), 2008?13 100
Volume analysis, 2003?08 101
Volume analysis, 2008?13 102
Company and brand share analysis 103
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 10 Country Comparison 111
Value 111
Volume 115
Market share 119
Chapter 11 Socioeconomic profile 120
Country overview 120
Key facts 121
Political overview 123
Economic overview 124
Chapter 12 Macroeconomic Profile 125
Macroeconomic indicators 125
Chapter 13 Research Methodology 130
Methodology overview 130
Secondary research 131
Market modeling 132
Creating an initial data model 132
Revising the initial data model 132
Creating a final estimate 133
Creating demographic value splits 133
Primary research 133
Data finalization 134
Ongoing research 134
Chapter 14 APPENDIX 135
Future readings 135
How to contact experts in your industry 135
Disclaimer 135


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LIST OF FIGURES
Figure 1: Nigeria spreads value and value forecast, 2003?13 (NGNm , nominal prices) 26
Figure 2: Nigeria spreads category growth comparison, by value, 2003?13 29
Figure 3: Nigeria spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Nigeria spreads category growth comparison, by volume, 2003?13 32
Figure 5: Nigeria spreads company share, by value, 2007?08 (%) 35
Figure 6: Nigeria spreads distribution channels, by value, 2007?08 (%) 39
Figure 7: Nigeria chocolate spreads value and value forecast, 2003?13 (NGNm , nominal prices) 48
Figure 8: Nigeria chocolate spreads volume and volume forecast, 2003?13 (kg, million) 51
Figure 9: Nigeria chocolate spreads company share, by value, 2007?08 (%) 53
Figure 10: Nigeria chocolate spreads distribution channels, by value, 2007?08 (%) 56
Figure 11: Nigeria honey value and value forecast, 2003?13 (NGNm , nominal prices) 61
Figure 12: Nigeria honey volume and volume forecast, 2003?13 (kg, million) 64
Figure 13: Nigeria honey company share, by value, 2007?08 (%) 66
Figure 14: Nigeria honey distribution channels, by value, 2007?08 (%) 69
Figure 15: Nigeria jams & preserves value and value forecast, 2003?13 (NGNm , nominal prices) 74
Figure 16: Nigeria jams & preserves volume and volume forecast, 2003?13 (kg, million) 77
Figure 17: Nigeria jams & preserves company share, by value, 2007?08 (%) 79
Figure 18: Nigeria jams & preserves distribution channels, by value, 2007?08 (%) 82
Figure 19: Nigeria nut-based spreads value and value forecast, 2003?13 (NGNm , nominal prices) 87
Figure 20: Nigeria nut-based spreads volume and volume forecast, 2003?13 (kg, million) 90
Figure 21: Nigeria nut-based spreads distribution channels, by value, 2007?08 (%) 94
Figure 22: Nigeria savory spreads value and value forecast, 2003?13 (NGNm , nominal prices) 99
Figure 23: Nigeria savory spreads volume and volume forecast, 2003?13 (kg, million) 102
Figure 24: Nigeria savory spreads company share, by value, 2007?08 (%) 104
Figure 25: Nigeria savory spreads distribution channels, by value, 2007?08 (%) 107
Figure 26: Global spreads market split (value terms, 2008), top five countries 112
Figure 27: Global spreads market value, 2003–08, top five countries 114
Figure 28: Global spreads market split (volume terms, 2008), top five countries 116
Figure 29: Global spreads market volume, 2003–08, top five countries 118
Figure 30: Map of Nigeria 122
Figure 31: Annual data review process 131


LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Nigeria spreads value, 2003?08 (NGNm, nominal prices) 24
Table 4: Nigeria spreads value forecast, 2008?13 (NGNm, nominal prices) 25
Table 5: Nigeria spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Nigeria spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Nigeria spreads volume, 2003?08 (kg, million) 30
Table 8: Nigeria spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Nigeria spreads brand share, by value, 2007?08 (%) 33
Table 10: Nigeria spreads value, by brand 2007?08 (NGNm, nominal prices) 34
Table 11: Nigeria spreads company share by value, 2007?08 (%) 36
Table 12: Nigeria spreads value, by company, 2007?08 (NGNm, nominal prices) 37
Table 13: Nigeria spreads distribution channels, by value, 2007?08 (%) 38
Table 14: Nigeria spreads value, by distribution channel, 2007?08 (NGNm, nominal prices) 38
Table 15: Nigeria spreads expenditure per capita, 2003?08 (NGN, nominal prices) 40
Table 16: Nigeria spreads forecast expenditure per capita, 2008?13 (NGN, nominal prices) 41
Table 17: Nigeria spreads expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: Nigeria spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 42
Table 19: Nigeria spreads consumption per capita, 2003?08 (kg) 42
Table 20: Nigeria spreads forecast consumption per capita, 2008?13 (kg) 43
Table 21: Unilever key facts 44
Table 22: Nigeria chocolate spreads value, 2003?08 (NGNm, nominal prices) 47
Table 23: Nigeria chocolate spreads value forecast, 2008?13 (NGNm, nominal prices) 48
Table 24: Nigeria chocolate spreads value, 2003?08 ($m, nominal prices) 49
Table 25: Nigeria chocolate spreads value forecast, 2008?13 ($m, nominal prices) 49
Table 26: Nigeria chocolate spreads volume, 2003?08 (kg, million) 50
Table 27: Nigeria chocolate spreads volume forecast, 2008?13 (kg, million) 51
Table 28: Nigeria chocolate spreads brand share, by value, 2007?08 (%) 52
Table 29: Nigeria chocolate spreads value, by brand 2007?08 (NGNm, nominal prices) 52
Table 30: Nigeria chocolate spreads company share by value, 2007?08 (%) 54
Table 31: Nigeria chocolate spreads value, by company, 2007?08 (NGNm, nominal prices) 54
Table 32: Nigeria chocolate spreads distribution channels, by value, 2007?08 (%) 55
Table 33: Nigeria chocolate spreads value, by distribution channel, 2007?08 (NGNm, nominal prices) 55
Table 34: Nigeria chocolate spreads expenditure per capita, 2003?08 (NGN, nominal prices) 57
Table 35: Nigeria chocolate spreads forecast expenditure per capita, 2008?13 (NGN, nominal prices) 57
Table 36: Nigeria chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 58
Table 37: Nigeria chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 58
Table 38: Nigeria chocolate spreads consumption per capita, 2003?08 (kg) 59
Table 39: Nigeria chocolate spreads forecast consumption per capita, 2008?13 (kg) 59
Table 40: Nigeria honey value, 2003?08 (NGNm, nominal prices) 60
Table 41: Nigeria honey value forecast, 2008?13 (NGNm, nominal prices) 61
Table 42: Nigeria honey value, 2003?08 ($m, nominal prices) 62
Table 43: Nigeria honey value forecast, 2008?13 ($m, nominal prices) 62
Table 44: Nigeria honey volume, 2003?08 (kg, million) 63
Table 45: Nigeria honey volume forecast, 2008?13 (kg, million) 64
Table 46: Nigeria honey brand share, by value, 2007?08 (%) 65
Table 47: Nigeria honey value, by brand 2007?08 (NGNm, nominal prices) 65
Table 48: Nigeria honey company share by value, 2007?08 (%) 67
Table 49: Nigeria honey value, by company, 2007?08 (NGNm, nominal prices) 67
Table 50: Nigeria honey distribution channels, by value, 2007?08 (%) 68
Table 51: Nigeria honey value, by distribution channel, 2007?08 (NGNm, nominal prices) 68
Table 52: Nigeria honey expenditure per capita, 2003?08 (NGN, nominal prices) 70
Table 53: Nigeria honey forecast expenditure per capita, 2008?13 (NGN, nominal prices) 70
Table 54: Nigeria honey expenditure per capita, 2003?08 ($, nominal prices) 71
Table 55: Nigeria honey forecast expenditure per capita, 2008?13 ($, nominal prices) 71
Table 56: Nigeria honey consumption per capita, 2003?08 (kg) 72
Table 57: Nigeria honey forecast consumption per capita, 2008?13 (kg) 72
Table 58: Nigeria jams & preserves value, 2003?08 (NGNm, nominal prices) 73
Table 59: Nigeria jams & preserves value forecast, 2008?13 (NGNm, nominal prices) 74
Table 60: Nigeria jams & preserves value, 2003?08 ($m, nominal prices) 75
Table 61: Nigeria jams & preserves value forecast, 2008?13 ($m, nominal prices) 75
Table 62: Nigeria jams & preserves volume, 2003?08 (kg, million) 76
Table 63: Nigeria jams & preserves volume forecast, 2008?13 (kg, million) 77
Table 64: Nigeria jams & preserves brand share, by value, 2007?08 (%) 78
Table 65: Nigeria jams & preserves value, by brand 2007?08 (NGNm, nominal prices) 78
Table 66: Nigeria jams & preserves company share by value, 2007?08 (%) 80
Table 67: Nigeria jams & preserves value, by company, 2007?08 (NGNm, nominal prices) 80
Table 68: Nigeria jams & preserves distribution channels, by value, 2007?08 (%) 81
Table 69: Nigeria jams & preserves value, by distribution channel, 2007?08 (NGNm, nominal prices) 81
Table 70: Nigeria jams & preserves expenditure per capita, 2003?08 (NGN, nominal prices) 83
Table 71: Nigeria jams & preserves forecast expenditure per capita, 2008?13 (NGN, nominal prices) 83
Table 72: Nigeria jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 84
Table 73: Nigeria jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 84
Table 74: Nigeria jams & preserves consumption per capita, 2003?08 (kg) 85
Table 75: Nigeria jams & preserves forecast consumption per capita, 2008?13 (kg) 85
Table 76: Nigeria nut-based spreads value, 2003?08 (NGNm, nominal prices) 86
Table 77: Nigeria nut-based spreads value forecast, 2008?13 (NGNm, nominal prices) 87
Table 78: Nigeria nut-based spreads value, 2003?08 ($m, nominal prices) 88
Table 79: Nigeria nut-based spreads value forecast, 2008?13 ($m, nominal prices) 88
Table 80: Nigeria nut-based spreads volume, 2003?08 (kg, million) 89
Table 81: Nigeria nut-based spreads volume forecast, 2008?13 (kg, million) 90
Table 82: Nigeria nut-based spreads brand share, by value, 2007?08 (%) 91
Table 83: Nigeria nut-based spreads value, by brand 2007?08 (NGNm, nominal prices) 91
Table 84: Nigeria nut-based spreads company share by value, 2007?08 (%) 92
Table 85: Nigeria nut-based spreads value, by company, 2007?08 (NGNm, nominal prices) 92
Table 86: Nigeria nut-based spreads distribution channels, by value, 2007?08 (%) 93
Table 87: Nigeria nut-based spreads value, by distribution channel, 2007?08 (NGNm, nominal prices) 93
Table 88: Nigeria nut-based spreads expenditure per capita, 2003?08 (NGN, nominal prices) 95
Table 89: Nigeria nut-based spreads forecast expenditure per capita, 2008?13 (NGN, nominal prices) 95
Table 90: Nigeria nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 96
Table 91: Nigeria nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 96
Table 92: Nigeria nut-based spreads consumption per capita, 2003?08 (kg) 97
Table 93: Nigeria nut-based spreads forecast consumption per capita, 2008?13 (kg) 97
Table 94: Nigeria savory spreads value, 2003?08 (NGNm, nominal prices) 98
Table 95: Nigeria savory spreads value forecast, 2008?13 (NGNm, nominal prices) 99
Table 96: Nigeria savory spreads value, 2003?08 ($m, nominal prices) 100
Table 97: Nigeria savory spreads value forecast, 2008?13 ($m, nominal prices) 100
Table 98: Nigeria savory spreads volume, 2003?08 (kg, million) 101
Table 99: Nigeria savory spreads volume forecast, 2008?13 (kg, million) 102
Table 100: Nigeria savory spreads brand share, by value, 2007?08 (%) 103
Table 101: Nigeria savory spreads value, by brand 2007?08 (NGNm, nominal prices) 103
Table 102: Nigeria savory spreads company share by value, 2007?08 (%) 105
Table 103: Nigeria savory spreads value, by company, 2007?08 (NGNm, nominal prices) 105
Table 104: Nigeria savory spreads distribution channels, by value, 2007?08 (%) 106
Table 105: Nigeria savory spreads value, by distribution channel, 2007?08 (NGNm, nominal prices) 106
Table 106: Nigeria savory spreads expenditure per capita, 2003?08 (NGN, nominal prices) 108
Table 107: Nigeria savory spreads forecast expenditure per capita, 2008?13 (NGN, nominal prices) 108
Table 108: Nigeria savory spreads expenditure per capita, 2003?08 ($, nominal prices) 109
Table 109: Nigeria savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 109
Table 110: Nigeria savory spreads consumption per capita, 2003?08 (kg) 110
Table 111: Nigeria savory spreads forecast consumption per capita, 2008?13 (kg) 110
Table 112: Global spreads market value, 2008 111
Table 113: Global spreads market split (value terms ($m), 2008), top five countries 114
Table 114: Global spreads market volume, 2008 115
Table 115: Global spreads market split (volume terms, 2008), top five countries 118
Table 116: Leading players, top five countries 119
Table 117: Nigeria key facts 121
Table 118: Nigeria population, by age group, 2003?08 (millions) 125
Table 119: Nigeria population forecast, by age group, 2008?13 (millions) 126
Table 120: Nigeria population, by gender, 2003?08 (millions) 126
Table 121: Nigeria population forecast, by gender, 2008?13 (millions) 127
Table 122: Nigeria nominal GDP, 2003?08 (NGNbn, nominal prices) 127
Table 123: Nigeria nominal GDP forecast, 2008?13 (NGNbn, nominal prices) 127
Table 124: Nigeria real GDP, 2003?08 (NGNbn, 2000 prices) 128
Table 125: Nigeria real GDP forecast, 2008?13 (NGNbn, 2000 prices) 128
Table 126: Nigeria real GDP, 2003?08 ($bn, 2000 prices) 128
Table 127: Nigeria real GDP forecast, 2008?13 ($bn, 2000 prices) 129
Table 128: Nigeria consumer price index, 2003?08 (2000=100) 129
Table 129: Nigeria consumer price index, 2008?13 (2000=100) 129


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