Spreads in Nigeria to 2014

Introduction

This databook provides key data and information on the spreads market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams and preserves, chocolate spreads, honey, savory spreads and nut-based spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for spreads in Nigeria increased at a compound annual growth rate of 3.7% between 2004 and 2009.

The jams and preserves category led the spreads market in Nigeria, accounting for a share of 36.2%.

The leading player in the Nigerian spreads market is Premier Foods plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Nigeria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: jams and preserves 3
Summary category level: chocolate spreads 4
Summary category level: honey 5
Summary category level: savory spreads 6
Summary category level: nut-based spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Nigerian Naira), 2004?09 24
Value analysis (Nigerian Naira), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profile 44
Premier Foods plc 44
Chapter 5 Category Analysis: Jams and Preserves 46
Value analysis (Nigerian Naira), 2004?09 46
Value analysis (Nigerian Naira), 2009?14 47
Value analysis (US dollars), 2004?09 48
Value analysis (US dollars), 2009?14 48
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company and brand share analysis 51
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Chocolate Spreads 60
Value analysis (Nigerian Naira), 2004?09 60
Value analysis (Nigerian Naira), 2009?14 61
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 63
Volume analysis, 2009?14 64
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Honey 73
Value analysis (Nigerian Naira), 2004?09 73
Value analysis (Nigerian Naira), 2009?14 74
Value analysis (US dollars), 2004?09 75
Value analysis (US dollars), 2009?14 75
Volume analysis, 2004?09 76
Volume analysis, 2009?14 77
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Category Analysis: Savory Spreads 86
Value analysis (Nigerian Naira), 2004?09 86
Value analysis (Nigerian Naira), 2009?14 87
Value analysis (US dollars), 2004?09 88
Value analysis (US dollars), 2009?14 88
Volume analysis, 2004?09 89
Volume analysis, 2009?14 90
Company and brand share analysis 91
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 9 Category Analysis: Nut-Based Spreads 99
Value analysis (Nigerian Naira), 2004?09 99
Value analysis (Nigerian Naira), 2009?14 100
Value analysis (US dollars), 2004?09 101
Value analysis (US dollars), 2009?14 101
Volume analysis, 2004?09 102
Volume analysis, 2009?14 103
Company and brand share analysis 104
Distribution analysis 107
Expenditure and consumption per capita 109
Chapter 10 Country Comparison 112
Value 112
Volume 116
Market share 120
Chapter 11 New Product Development 121
Product launches over time 121
Recent product launches 123
Chapter 12 Macroeconomic Profile 124
Macroeconomic Indicators 124
Chapter 13 Research Methodology 129
Methodology overview 129
Secondary research 130
Market modeling 131
Creating an initial data model 131
Revising the initial data model 131
Creating a final estimate 132
Creating demographic value splits 132
Primary research 132
Data finalization 133
Ongoing research 133
Chapter 14 Appendix 134
Future readings 134
How to contact experts in your industry 134
Disclaimer 134

LIST OF FIGURES
Figure 1: Spreads, Nigeria, value by category (NGNm), 2004?14 26
Figure 2: Spreads, Nigeria, category growth comparison, by value, 2004?14 29
Figure 3: Spreads, Nigeria, volume by category (kg, million), 2004?14 32
Figure 4: Spreads, Nigeria, category growth comparison, by volume, 2004?14 32
Figure 5: Spreads, Nigeria, company share by value (%), 2008?09 35
Figure 6: Spreads, Nigeria, distribution channels by value (%), 2008?09 39
Figure 7: Jams and preserves, Nigeria, value by segment (NGNm), 2004?14 47
Figure 8: Jams and preserves, Nigeria, volume by segment (kg, million), 2004?14 50
Figure 9: Jams and preserves, Nigeria, company share by value (%), 2008?09 53
Figure 10: Jams and preserves, Nigeria, distribution channels by value (%), 2008?09 56
Figure 11: Chocolate spreads, Nigeria, value (NGNm), 2004?14 61
Figure 12: Chocolate spreads, Nigeria, volume (kg, million), 2004?14 64
Figure 13: Chocolate spreads, Nigeria, company share by value (%), 2008?09 66
Figure 14: Chocolate spreads, Nigeria, distribution channels by value (%), 2008?09 69
Figure 15: Honey, Nigeria, value (NGNm), 2004?14 74
Figure 16: Honey, Nigeria, volume (kg, million), 2004?14 77
Figure 17: Honey, Nigeria, company share by value (%), 2008?09 79
Figure 18: Honey, Nigeria, distribution channels by value (%), 2008?09 82
Figure 19: Savory spreads, Nigeria, value (NGNm), 2004?14 87
Figure 20: Savory spreads, Nigeria, volume (kg, million), 2004?14 90
Figure 21: Savory spreads, Nigeria, company share by value (%), 2008?09 92
Figure 22: Savory spreads, Nigeria, distribution channels by value (%), 2008?09 95
Figure 23: Nut-based spreads, Nigeria, value by segment (NGNm), 2004?14 100
Figure 24: Nut-based spreads, Nigeria, volume by segment (kg, million), 2004?14 103
Figure 25: Nut-based spreads, Nigeria, company share by value (%), 2008?09 105
Figure 26: Nut-based spreads, Nigeria, distribution channels by value (%), 2008?09 108
Figure 27: Global spreads market split (value terms, 2009), top five countries 113
Figure 28: Global spreads market value, 2004–09, top five countries 115
Figure 29: Global spreads market split (volume terms, 2009), top five countries 117
Figure 30: Global spreads market volume, 2004–09, top five countries 119
Figure 31: Annual data review process 130

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Spreads, Nigeria, value by category (NGNm), 2004?09 24
Table 4: Spreads, Nigeria, value forecast by category (NGNm), 2009?14 25
Table 5: Spreads, Nigeria, value by category ($m), 2004?09 27
Table 6: Spreads, Nigeria, value forecast by category ($m), 2009?14 28
Table 7: Spreads, Nigeria, volume by category (kg, million), 2004?09 30
Table 8: Spreads, Nigeria, volume forecast by category (kg, million), 2009?14 31
Table 9: Spreads, Nigeria, brand share by value (%), 2008?09 33
Table 10: Spreads, Nigeria, value by brand (NGNm), 2008?09 34
Table 11: Spreads, Nigeria, company share by value (%), 2008?09 36
Table 12: Spreads, Nigeria, value by company (NGNm), 2008?09 37
Table 13: Spreads, Nigeria, distribution channels by value (%), 2008?09 38
Table 14: Spreads, Nigeria, value by distribution channel (NGNm), 2008?09 38
Table 15: Spreads, Nigeria, expenditure per capita (NGN), 2004?09 40
Table 16: Spreads, Nigeria, forecast expenditure per capita (NGN), 2009?14 41
Table 17: Spreads, Nigeria, expenditure per capita ($), 2004?09 41
Table 18: Spreads, Nigeria, forecast expenditure per capita ($), 2009?14 42
Table 19: Spreads, Nigeria, consumption per capita (kg), 2004?09 42
Table 20: Spreads, Nigeria, forecast consumption per capita (kg), 2009?14 43
Table 21: Premier Foods plc key facts 44
Table 22: Jams and preserves, Nigeria, value by segment (NGNm), 2004?09 46
Table 23: Jams and preserves, Nigeria, value forecast by segment (NGNm), 2009?14 47
Table 24: Jams and preserves, Nigeria, value by segment ($m), 2004?09 48
Table 25: Jams and preserves, Nigeria, value forecast by segment ($m), 2009?14 48
Table 26: Jams and preserves, Nigeria, volume by segment (kg, million), 2004?09 49
Table 27: Jams and preserves, Nigeria, volume forecast by segment (kg, million), 2009?14 50
Table 28: Jams and preserves, Nigeria, brand share by value (%), 2008?09 51
Table 29: Jams and preserves, Nigeria, value by brand (NGNm), 2008?09 52
Table 30: Jams and preserves, Nigeria, company share by value (%), 2008?09 54
Table 31: Jams and preserves, Nigeria, value by company (NGNm), 2008?09 54
Table 32: Jams and preserves, Nigeria, distribution channels by value (%), 2008?09 55
Table 33: Jams and preserves, Nigeria, value by distribution channel (NGNm), 2008?09 55
Table 34: Jams and preserves, Nigeria, expenditure per capita (NGN), 2004?09 57
Table 35: Jams and preserves, Nigeria, forecast expenditure per capita (NGN), 2009?14 57
Table 36: Jams and preserves, Nigeria, expenditure per capita ($), 2004?09 58
Table 37: Jams and preserves, Nigeria, forecast expenditure per capita ($), 2009?14 58
Table 38: Jams and preserves, Nigeria, consumption per capita (kg), 2004?09 59
Table 39: Jams and preserves, Nigeria, forecast consumption per capita (kg), 2009?14 59
Table 40: Chocolate spreads, Nigeria, value (NGNm), 2004?09 60
Table 41: Chocolate spreads, Nigeria, value forecast (NGNm), 2009?14 61
Table 42: Chocolate spreads, Nigeria, value ($m), 2004?09 62
Table 43: Chocolate spreads, Nigeria, value forecast ($m), 2009?14 62
Table 44: Chocolate spreads, Nigeria, volume (kg, million), 2004?09 63
Table 45: Chocolate spreads, Nigeria, volume forecast (kg, million), 2009?14 64
Table 46: Chocolate spreads, Nigeria, brand share by value (%), 2008?09 65
Table 47: Chocolate spreads, Nigeria, value by brand (NGNm), 2008?09 65
Table 48: Chocolate spreads, Nigeria, company share by value (%), 2008?09 67
Table 49: Chocolate spreads, Nigeria, value by company (NGNm), 2008?09 67
Table 50: Chocolate spreads, Nigeria, distribution channels by value (%), 2008?09 68
Table 51: Chocolate spreads, Nigeria, value by distribution channel (NGNm), 2008?09 68
Table 52: Chocolate spreads, Nigeria, expenditure per capita (NGN), 2004?09 70
Table 53: Chocolate spreads, Nigeria, forecast expenditure per capita (NGN), 2009?14 70
Table 54: Chocolate spreads, Nigeria, expenditure per capita ($), 2004?09 71
Table 55: Chocolate spreads, Nigeria, forecast expenditure per capita ($), 2009?14 71
Table 56: Chocolate spreads, Nigeria, consumption per capita (kg), 2004?09 72
Table 57: Chocolate spreads, Nigeria, forecast consumption per capita (kg), 2009?14 72
Table 58: Honey, Nigeria, value (NGNm), 2004?09 73
Table 59: Honey, Nigeria, value forecast (NGNm), 2009?14 74
Table 60: Honey, Nigeria, value ($m), 2004?09 75
Table 61: Honey, Nigeria, value forecast ($m), 2009?14 75
Table 62: Honey, Nigeria, volume (kg, million), 2004?09 76
Table 63: Honey, Nigeria, volume forecast (kg, million), 2009?14 77
Table 64: Honey, Nigeria, brand share by value (%), 2008?09 78
Table 65: Honey, Nigeria, value by brand (NGNm), 2008?09 78
Table 66: Honey, Nigeria, company share by value (%), 2008?09 80
Table 67: Honey, Nigeria, value by company (NGNm), 2008?09 80
Table 68: Honey, Nigeria, distribution channels by value (%), 2008?09 81
Table 69: Honey, Nigeria, value by distribution channel (NGNm), 2008?09 81
Table 70: Honey, Nigeria, expenditure per capita (NGN), 2004?09 83
Table 71: Honey, Nigeria, forecast expenditure per capita (NGN), 2009?14 83
Table 72: Honey, Nigeria, expenditure per capita ($), 2004?09 84
Table 73: Honey, Nigeria, forecast expenditure per capita ($), 2009?14 84
Table 74: Honey, Nigeria, consumption per capita (kg), 2004?09 85
Table 75: Honey, Nigeria, forecast consumption per capita (kg), 2009?14 85
Table 76: Savory spreads, Nigeria, value (NGNm), 2004?09 86
Table 77: Savory spreads, Nigeria, value forecast (NGNm), 2009?14 87
Table 78: Savory spreads, Nigeria, value ($m), 2004?09 88
Table 79: Savory spreads, Nigeria, value forecast ($m), 2009?14 88
Table 80: Savory spreads, Nigeria, volume (kg, million), 2004?09 89
Table 81: Savory spreads, Nigeria, volume forecast (kg, million), 2009?14 90
Table 82: Savory spreads, Nigeria, brand share by value (%), 2008?09 91
Table 83: Savory spreads, Nigeria, value by brand (NGNm), 2008?09 91
Table 84: Savory spreads, Nigeria, company share by value (%), 2008?09 93
Table 85: Savory spreads, Nigeria, value by company (NGNm), 2008?09 93
Table 86: Savory spreads, Nigeria, distribution channels by value (%), 2008?09 94
Table 87: Savory spreads, Nigeria, value by distribution channel (NGNm), 2008?09 94
Table 88: Savory spreads, Nigeria, expenditure per capita (NGN), 2004?09 96
Table 89: Savory spreads, Nigeria, forecast expenditure per capita (NGN), 2009?14 96
Table 90: Savory spreads, Nigeria, expenditure per capita ($), 2004?09 97
Table 91: Savory spreads, Nigeria, forecast expenditure per capita ($), 2009?14 97
Table 92: Savory spreads, Nigeria, consumption per capita (kg), 2004?09 98
Table 93: Savory spreads, Nigeria, forecast consumption per capita (kg), 2009?14 98
Table 94: Nut-based spreads, Nigeria, value by segment (NGNm), 2004?09 99
Table 95: Nut-based spreads, Nigeria, value forecast by segment (NGNm), 2009?14 100
Table 96: Nut-based spreads, Nigeria, value by segment ($m), 2004?09 101
Table 97: Nut-based spreads, Nigeria, value forecast by segment ($m), 2009?14 101
Table 98: Nut-based spreads, Nigeria, volume by segment (kg, million), 2004?09 102
Table 99: Nut-based spreads, Nigeria, volume forecast by segment (kg, million), 2009?14 103
Table 100: Nut-based spreads, Nigeria, brand share by value (%), 2008?09 104
Table 101: Nut-based spreads, Nigeria, value by brand (NGNm), 2008?09 104
Table 102: Nut-based spreads, Nigeria, company share by value (%), 2008?09 106
Table 103: Nut-based spreads, Nigeria, value by company (NGNm), 2008?09 106
Table 104: Nut-based spreads, Nigeria, distribution channels by value (%), 2008?09 107
Table 105: Nut-based spreads, Nigeria, value by distribution channel (NGNm), 2008?09 107
Table 106: Nut-based spreads, Nigeria, expenditure per capita (NGN), 2004?09 109
Table 107: Nut-based spreads, Nigeria, forecast expenditure per capita (NGN), 2009?14 109
Table 108: Nut-based spreads, Nigeria, expenditure per capita ($), 2004?09 110
Table 109: Nut-based spreads, Nigeria, forecast expenditure per capita ($), 2009?14 110
Table 110: Nut-based spreads, Nigeria, consumption per capita (kg), 2004?09 111
Table 111: Nut-based spreads, Nigeria, forecast consumption per capita (kg), 2009?14 111
Table 112: Global spreads market value, 2009 112
Table 113: Global spreads market split (value terms ($m), 2009), top five countries 115
Table 114: Global spreads market volume, 2009 116
Table 115: Global spreads market split (volume terms, 2009), top five countries 119
Table 116: Leading players, top five countries 120
Table 117: Nigeria spreads new product launches reports, by company 2009 121
Table 118: Nigeria spreads new product launches SKUs, by company 2009 121
Table 119: Nigeria spreads new product launches (reports), by flavor and fragrances 2009 122
Table 120: Nigeria spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 122
Table 121: Nigeria spreads new product launches (reports), by package tags or claims 2009 123
Table 122: Nigeria spreads new product launches - recent launch (2009) 123
Table 123: Nigeria population, by age group, 2004?09 (millions) 124
Table 124: Nigeria population forecast, by age group, 2009?14 (millions) 125
Table 125: Nigeria population, by gender, 2004?09 (millions) 125
Table 126: Nigeria population forecast, by gender, 2009?14 (millions) 126
Table 127: Nigeria nominal GDP, 2004?09 (NGNbn, nominal prices) 126
Table 128: Nigeria nominal GDP forecast, 2009?14 (NGNbn, nominal prices) 126
Table 129: Nigeria real GDP, 2004?09 (NGNbn, 2000 prices) 127
Table 130: Nigeria real GDP forecast, 2009?14 (NGNbn, 2000 prices) 127
Table 131: Nigeria real GDP, 2004?09 ($bn, 2000 prices) 127
Table 132: Nigeria real GDP forecast, 2009?14 ($bn, 2000 prices) 128
Table 133: Nigeria consumer price index, 2004?09 (2000=100) 128
Table 134: Nigeria consumer price index, 2009?14 (2000=100) 128


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