Spreads in the Philippines to 2013

Introduction

This databook provides key data and information on the spreads market in the Philippines. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the spreads market, including company overview, key facts and business description

Highlights

The market for spreads in the Philippines increased at a compound annual growth rate of 3.6% between 2003 and 2008.

The nut-based spreads category led the spreads market in the Philippines, accounting for a share of 45.2%.

Leading players in the Philippine spreads market include Unilever, Ferrero S.p.A and Kraft Foods, Inc..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in the Philippines

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for spreads in the Philippines increased at a compound annual growth rate of 3.6% between 2003 and 2008.

The nut-based spreads category led the spreads market in the Philippines, accounting for a share of 45.2%.

Leading players in the Philippine spreads market include Unilever, Ferrero S.p.A and Kraft Foods, Inc..


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Philippine Peso), 2003?08 25
Value analysis (Philippine Peso), 2008?13 26
Value analysis (US dollars), 2003?08 28
Value analysis (US dollars), 2008?13 29
Volume analysis, 2003?08 31
Volume analysis, 2008?13 32
Company and brand share analysis 34
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 44
Unilever 44
Ferrero 47
Chapter 5 Category Analysis: Chocolate spreads 49
Value analysis (Philippine Peso), 2003?08 49
Value analysis (Philippine Peso), 2008?13 50
Value analysis (US dollars), 2003?08 51
Value analysis (US dollars), 2008?13 51
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company and brand share analysis 54
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Honey 61
Value analysis (Philippine Peso), 2003?08 61
Value analysis (Philippine Peso), 2008?13 62
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 63
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Jams & preserves 74
Value analysis (Philippine Peso), 2003?08 74
Value analysis (Philippine Peso), 2008?13 75
Value analysis (US dollars), 2003?08 77
Value analysis (US dollars), 2008?13 77
Volume analysis, 2003?08 79
Volume analysis, 2008?13 80
Company and brand share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 Category Analysis: Nut-based spreads 90
Value analysis (Philippine Peso), 2003?08 90
Value analysis (Philippine Peso), 2008?13 91
Value analysis (US dollars), 2003?08 92
Value analysis (US dollars), 2008?13 92
Volume analysis, 2003?08 93
Volume analysis, 2008?13 94
Company and brand share analysis 95
Distribution analysis 98
Expenditure and consumption per capita 100
Chapter 9 Category Analysis: Savory spreads 103
Value analysis (Philippine Peso), 2003?08 103
Value analysis (Philippine Peso), 2008?13 104
Value analysis (US dollars), 2003?08 105
Value analysis (US dollars), 2008?13 105
Volume analysis, 2003?08 106
Volume analysis, 2008?13 107
Company and brand share analysis 108
Distribution analysis 111
Expenditure and consumption per capita 113
Chapter 10 Country Comparison 116
Value 116
Volume 120
Market share 124
Chapter 11 PESTLE Analysis 125
Summary 125
Political analysis 127
Economic analysis 131
Social analysis 134
Technological analysis 138
Legal analysis 141
Environmental analysis 145
Chapter 12 New Product Development 148
Product launches over time 148
Recent product launches 150
Chapter 13 Macroeconomic Profile 151
Macroeconomic indicators 151
Chapter 14 Research Methodology 156
Methodology overview 156
Secondary research 157
Market modeling 158
Creating an initial data model 158
Revising the initial data model 158
Creating a final estimate 159
Creating demographic value splits 159
Primary research 159
Data finalization 160
Ongoing research 160
Chapter 15 APPENDIX 161
Future readings 161
How to contact experts in your industry 161
Disclaimer 161


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LIST OF FIGURES
Figure 1: Philippines spreads value and value forecast, 2003?13 (PHPm, nominal prices) 27
Figure 2: Philippines spreads category growth comparison, by value, 2003?13 30
Figure 3: Philippines spreads volume and volume forecast, 2003?13 (kg, million) 33
Figure 4: Philippines spreads category growth comparison, by volume, 2003?13 33
Figure 5: Philippines spreads company share, by value, 2007?08 (%) 36
Figure 6: Philippines spreads distribution channels, by value, 2007?08 (%) 39
Figure 7: Philippines chocolate spreads value and value forecast, 2003?13 (PHPm, nominal prices) 50
Figure 8: Philippines chocolate spreads volume and volume forecast, 2003?13 (kg, million) 53
Figure 9: Philippines chocolate spreads distribution channels, by value, 2007?08 (%) 57
Figure 10: Philippines honey value and value forecast, 2003?13 (PHPm, nominal prices) 62
Figure 11: Philippines honey volume and volume forecast, 2003?13 (kg, million) 65
Figure 12: Philippines honey company share, by value, 2007?08 (%) 67
Figure 13: Philippines honey distribution channels, by value, 2007?08 (%) 70
Figure 14: Philippines jams & preserves value and value forecast, 2003?13 (PHPm, nominal prices) 76
Figure 15: Philippines jams & preserves category growth comparison, by value, 2003?13 78
Figure 16: Philippines jams & preserves volume and volume forecast, 2003?13 (kg, million) 81
Figure 17: Philippines jams & preserves category growth comparison, by volume, 2003?13 81
Figure 18: Philippines jams & preserves company share, by value, 2007?08 (%) 83
Figure 19: Philippines jams & preserves distribution channels, by value, 2007?08 (%) 86
Figure 20: Philippines nut-based spreads value and value forecast, 2003?13 (PHPm, nominal prices) 91
Figure 21: Philippines nut-based spreads volume and volume forecast, 2003?13 (kg, million) 94
Figure 22: Philippines nut-based spreads company share, by value, 2007?08 (%) 96
Figure 23: Philippines nut-based spreads distribution channels, by value, 2007?08 (%) 99
Figure 24: Philippines savory spreads value and value forecast, 2003?13 (PHPm, nominal prices) 104
Figure 25: Philippines savory spreads volume and volume forecast, 2003?13 (kg, million) 107
Figure 26: Philippines savory spreads company share, by value, 2007?08 (%) 109
Figure 27: Philippines savory spreads distribution channels, by value, 2007?08 (%) 112
Figure 28: Global spreads market split (value terms, 2008), top five countries 117
Figure 29: Global spreads market value, 2003–08, top five countries 119
Figure 30: Global spreads market split (volume terms, 2008), top five countries 121
Figure 31: Global spreads market volume, 2003–08, top five countries 123
Figure 32: Annual data review process 157


LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Philippines spreads value, 2003?08 (PHPm, nominal prices) 25
Table 4: Philippines spreads value forecast, 2008?13 (PHPm, nominal prices) 26
Table 5: Philippines spreads value, 2003?08 ($m, nominal prices) 28
Table 6: Philippines spreads value forecast, 2008?13 ($m, nominal prices) 29
Table 7: Philippines spreads volume, 2003?08 (kg, million) 31
Table 8: Philippines spreads volume forecast, 2008?13 (kg, million) 32
Table 9: Philippines spreads brand share, by value, 2007?08 (%) 34
Table 10: Philippines spreads value, by brand 2007?08 (PHPm, nominal prices) 35
Table 11: Philippines spreads company share by value, 2007?08 (%) 37
Table 12: Philippines spreads value, by company, 2007?08 (PHPm, nominal prices) 37
Table 13: Philippines spreads distribution channels, by value, 2007?08 (%) 38
Table 14: Philippines spreads value, by distribution channel, 2007?08 (PHPm, nominal prices) 38
Table 15: Philippines spreads expenditure per capita, 2003?08 (PHP, nominal prices) 40
Table 16: Philippines spreads forecast expenditure per capita, 2008?13 (PHP, nominal prices) 41
Table 17: Philippines spreads expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: Philippines spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 42
Table 19: Philippines spreads consumption per capita, 2003?08 (kg) 42
Table 20: Philippines spreads forecast consumption per capita, 2008?13 (kg) 43
Table 21: Unilever key facts 44
Table 22: Ferrero key facts 47
Table 23: Philippines chocolate spreads value, 2003?08 (PHPm, nominal prices) 49
Table 24: Philippines chocolate spreads value forecast, 2008?13 (PHPm, nominal prices) 50
Table 25: Philippines chocolate spreads value, 2003?08 ($m, nominal prices) 51
Table 26: Philippines chocolate spreads value forecast, 2008?13 ($m, nominal prices) 51
Table 27: Philippines chocolate spreads volume, 2003?08 (kg, million) 52
Table 28: Philippines chocolate spreads volume forecast, 2008?13 (kg, million) 53
Table 29: Philippines chocolate spreads brand share, by value, 2007?08 (%) 54
Table 30: Philippines chocolate spreads value, by brand 2007?08 (PHPm, nominal prices) 54
Table 31: Philippines chocolate spreads company share by value, 2007?08 (%) 55
Table 32: Philippines chocolate spreads value, by company, 2007?08 (PHPm, nominal prices) 55
Table 33: Philippines chocolate spreads distribution channels, by value, 2007?08 (%) 56
Table 34: Philippines chocolate spreads value, by distribution channel, 2007?08 (PHPm, nominal prices) 56
Table 35: Philippines chocolate spreads expenditure per capita, 2003?08 (PHP, nominal prices) 58
Table 36: Philippines chocolate spreads forecast expenditure per capita, 2008?13 (PHP, nominal prices) 58
Table 37: Philippines chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 59
Table 38: Philippines chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 59
Table 39: Philippines chocolate spreads consumption per capita, 2003?08 (kg) 60
Table 40: Philippines chocolate spreads forecast consumption per capita, 2008?13 (kg) 60
Table 41: Philippines honey value, 2003?08 (PHPm, nominal prices) 61
Table 42: Philippines honey value forecast, 2008?13 (PHPm, nominal prices) 62
Table 43: Philippines honey value, 2003?08 ($m, nominal prices) 63
Table 44: Philippines honey value forecast, 2008?13 ($m, nominal prices) 63
Table 45: Philippines honey volume, 2003?08 (kg, million) 64
Table 46: Philippines honey volume forecast, 2008?13 (kg, million) 65
Table 47: Philippines honey brand share, by value, 2007?08 (%) 66
Table 48: Philippines honey value, by brand 2007?08 (PHPm, nominal prices) 66
Table 49: Philippines honey company share by value, 2007?08 (%) 68
Table 50: Philippines honey value, by company, 2007?08 (PHPm, nominal prices) 68
Table 51: Philippines honey distribution channels, by value, 2007?08 (%) 69
Table 52: Philippines honey value, by distribution channel, 2007?08 (PHPm, nominal prices) 69
Table 53: Philippines honey expenditure per capita, 2003?08 (PHP, nominal prices) 71
Table 54: Philippines honey forecast expenditure per capita, 2008?13 (PHP, nominal prices) 71
Table 55: Philippines honey expenditure per capita, 2003?08 ($, nominal prices) 72
Table 56: Philippines honey forecast expenditure per capita, 2008?13 ($, nominal prices) 72
Table 57: Philippines honey consumption per capita, 2003?08 (kg) 73
Table 58: Philippines honey forecast consumption per capita, 2008?13 (kg) 73
Table 59: Philippines jams & preserves value, 2003?08 (PHPm, nominal prices) 74
Table 60: Philippines jams & preserves value forecast, 2008?13 (PHPm, nominal prices) 75
Table 61: Philippines jams & preserves value, 2003?08 ($m, nominal prices) 77
Table 62: Philippines jams & preserves value forecast, 2008?13 ($m, nominal prices) 77
Table 63: Philippines jams & preserves volume, 2003?08 (kg, million) 79
Table 64: Philippines jams & preserves volume forecast, 2008?13 (kg, million) 80
Table 65: Philippines jams & preserves brand share, by value, 2007?08 (%) 82
Table 66: Philippines jams & preserves value, by brand 2007?08 (PHPm, nominal prices) 82
Table 67: Philippines jams & preserves company share by value, 2007?08 (%) 84
Table 68: Philippines jams & preserves value, by company, 2007?08 (PHPm, nominal prices) 84
Table 69: Philippines jams & preserves distribution channels, by value, 2007?08 (%) 85
Table 70: Philippines jams & preserves value, by distribution channel, 2007?08 (PHPm, nominal prices) 85
Table 71: Philippines jams & preserves expenditure per capita, 2003?08 (PHP, nominal prices) 87
Table 72: Philippines jams & preserves forecast expenditure per capita, 2008?13 (PHP, nominal prices) 87
Table 73: Philippines jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 88
Table 74: Philippines jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 88
Table 75: Philippines jams & preserves consumption per capita, 2003?08 (kg) 89
Table 76: Philippines jams & preserves forecast consumption per capita, 2008?13 (kg) 89
Table 77: Philippines nut-based spreads value, 2003?08 (PHPm, nominal prices) 90
Table 78: Philippines nut-based spreads value forecast, 2008?13 (PHPm, nominal prices) 91
Table 79: Philippines nut-based spreads value, 2003?08 ($m, nominal prices) 92
Table 80: Philippines nut-based spreads value forecast, 2008?13 ($m, nominal prices) 92
Table 81: Philippines nut-based spreads volume, 2003?08 (kg, million) 93
Table 82: Philippines nut-based spreads volume forecast, 2008?13 (kg, million) 94
Table 83: Philippines nut-based spreads brand share, by value, 2007?08 (%) 95
Table 84: Philippines nut-based spreads value, by brand 2007?08 (PHPm, nominal prices) 95
Table 85: Philippines nut-based spreads company share by value, 2007?08 (%) 97
Table 86: Philippines nut-based spreads value, by company, 2007?08 (PHPm, nominal prices) 97
Table 87: Philippines nut-based spreads distribution channels, by value, 2007?08 (%) 98
Table 88: Philippines nut-based spreads value, by distribution channel, 2007?08 (PHPm, nominal prices) 98
Table 89: Philippines nut-based spreads expenditure per capita, 2003?08 (PHP, nominal prices) 100
Table 90: Philippines nut-based spreads forecast expenditure per capita, 2008?13 (PHP, nominal prices) 100
Table 91: Philippines nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 101
Table 92: Philippines nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 101
Table 93: Philippines nut-based spreads consumption per capita, 2003?08 (kg) 102
Table 94: Philippines nut-based spreads forecast consumption per capita, 2008?13 (kg) 102
Table 95: Philippines savory spreads value, 2003?08 (PHPm, nominal prices) 103
Table 96: Philippines savory spreads value forecast, 2008?13 (PHPm, nominal prices) 104
Table 97: Philippines savory spreads value, 2003?08 ($m, nominal prices) 105
Table 98: Philippines savory spreads value forecast, 2008?13 ($m, nominal prices) 105
Table 99: Philippines savory spreads volume, 2003?08 (kg, million) 106
Table 100: Philippines savory spreads volume forecast, 2008?13 (kg, million) 107
Table 101: Philippines savory spreads brand share, by value, 2007?08 (%) 108
Table 102: Philippines savory spreads value, by brand 2007?08 (PHPm, nominal prices) 108
Table 103: Philippines savory spreads company share by value, 2007?08 (%) 110
Table 104: Philippines savory spreads value, by company, 2007?08 (PHPm, nominal prices) 110
Table 105: Philippines savory spreads distribution channels, by value, 2007?08 (%) 111
Table 106: Philippines savory spreads value, by distribution channel, 2007?08 (PHPm, nominal prices) 111
Table 107: Philippines savory spreads expenditure per capita, 2003?08 (PHP, nominal prices) 113
Table 108: Philippines savory spreads forecast expenditure per capita, 2008?13 (PHP, nominal prices) 113
Table 109: Philippines savory spreads expenditure per capita, 2003?08 ($, nominal prices) 114
Table 110: Philippines savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 114
Table 111: Philippines savory spreads consumption per capita, 2003?08 (kg) 115
Table 112: Philippines savory spreads forecast consumption per capita, 2008?13 (kg) 115
Table 113: Global spreads market value, 2008 116
Table 114: Global spreads market split (value terms ($m), 2008), top five countries 119
Table 115: Global spreads market volume, 2008 120
Table 116: Global spreads market split (volume terms, 2008), top five countries 123
Table 117: Leading players, top five countries 124
Table 118: Analysis of the Philippines’ political landscape 127
Table 119: Analysis of the Philippines’ economy 131
Table 120: Analysis of the Philippines’ social system 134
Table 121: Analysis of the Philippines’ technology landscape 138
Table 122: Analysis of the Philippines’ legal landscape 141
Table 123: Analysis of the Philippines’ environmental landscape 145
Table 124: Philippines spreads new product launches reports, by company (top five companies), 2008 148
Table 125: Philippines spreads new product launches SKUs, by company (top five companies), 2008 148
Table 126: Philippines spreads new product launches (reports), by flavor and fragrances, 2008 149
Table 127: Philippines spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 149
Table 128: Philippines spreads new product launches (reports), by package tags or claims, 2008 150
Table 129: Philippines spreads new product launches (reports) - Recent five launches (2008) 150
Table 130: Philippines population, by age group, 2003?08 (millions) 151
Table 131: Philippines population forecast, by age group, 2008?13 (millions) 152
Table 132: Philippines population, by gender, 2003?08 (millions) 152
Table 133: Philippines population forecast, by gender, 2008?13 (millions) 153
Table 134: Philippines nominal GDP, 2003?08 (PHPbn, nominal prices) 153
Table 135: Philippines nominal GDP forecast, 2008?13 (PHPbn, nominal prices) 153
Table 136: Philippines real GDP, 2003?08 (PHPbn, 2000 prices) 154
Table 137: Philippines real GDP forecast, 2008?13 (PHPbn, 2000 prices) 154
Table 138: Philippines real GDP, 2003?08 ($bn, 2000 prices) 154
Table 139: Philippines real GDP forecast, 2008?13 ($bn, 2000 prices) 155
Table 140: Philippines consumer price index, 2003?08 (2000=100) 155
Table 141: Philippines consumer price index, 2008?13 (2000=100) 155

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