Spreads in Poland to 2014

Typ der Studie:	Marktstudie
Jahrgang:	01/2011
Herausgeber:	Datamonitor
Sprachversion:	Englisch
Verfügbarkeit:	Lieferbar

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Databook

135 seiten

Inhalt der Studie:

Introduction

This databook provides key data and information on the spreads market in Poland. This report is a comprehensive resource for market, category and segment level data incl.....

Mehr über diese Studie

Introduction

This databook provides key data and information on the spreads market in Poland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

Contains information on five categories: jams and preserves, chocolate spreads, honey, savory spreads and nut-based spreads

Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for spreads in Poland increased at a compound annual growth rate of 6.7% between 2004 and 2009.

The jams and preserves category led the spreads market in Poland, accounting for a share of 53.5%.

The leading player in the Polish spreads market is Agros Nova.

Reasons to Purchase

Develop business strategies by understanding the quantitative trends within the spreads market in Poland

Design effective marketing and sales strategies by identifying key market categories and segments

Identify key players within the market to plan lucrative M&A, partnerships and agreements

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Inhaltsverzeichnis

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: jams and preserves 3
Summary category level: chocolate spreads 4
Summary category level: honey 5
Summary category level: savory spreads 6
Summary category level: nut-based spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Polish Zloty), 2004?09 24
Value analysis (Polish Zloty), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profile 44
Hero Group 44
Chapter 5 Category Analysis: Jams and Preserves 46
Value analysis (Polish Zloty), 2004?09 46
Value analysis (Polish Zloty), 2009?14 47
Value analysis (US dollars), 2004?09 49
Value analysis (US dollars), 2009?14 49
Volume analysis, 2004?09 51
Volume analysis, 2009?14 52
Company and brand share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Chocolate Spreads 62
Value analysis (Polish Zloty), 2004?09 62
Value analysis (Polish Zloty), 2009?14 63
Value analysis (US dollars), 2004?09 64
Value analysis (US dollars), 2009?14 64
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Honey 75
Value analysis (Polish Zloty), 2004?09 75
Value analysis (Polish Zloty), 2009?14 76
Value analysis (US dollars), 2004?09 77
Value analysis (US dollars), 2009?14 77
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 8 Category Analysis: Savory Spreads 88
Value analysis (Polish Zloty), 2004?09 88
Value analysis (Polish Zloty), 2009?14 89
Value analysis (US dollars), 2004?09 90
Value analysis (US dollars), 2009?14 90
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company and brand share analysis 93
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 9 Category Analysis: Nut-Based Spreads 100
Value analysis (Polish Zloty), 2004?09 100
Value analysis (Polish Zloty), 2009?14 101
Value analysis (US dollars), 2004?09 102
Value analysis (US dollars), 2009?14 102
Volume analysis, 2004?09 103
Volume analysis, 2009?14 104
Company and brand share analysis 105
Distribution analysis 108
Expenditure and consumption per capita 110
Chapter 10 Country Comparison 113
Value 113
Volume 117
Market share 121
Chapter 11 New Product Development 122
Product launches over time 122
Recent product launches 124
Chapter 12 Macroeconomic Profile 125
Macroeconomic Indicators 125
Chapter 13 Research Methodology 130
Methodology overview 130
Secondary research 131
Market modeling 132
Creating an initial data model 132
Revising the initial data model 132
Creating a final estimate 133
Creating demographic value splits 133
Primary research 133
Data finalization 134
Ongoing research 134
Chapter 14 Appendix 135
Future readings 135
How to contact experts in your industry 135
Disclaimer 135

LIST OF FIGURES
Figure 1: Spreads, Poland, value by category (PLNm), 2004?14 26
Figure 2: Spreads, Poland, category growth comparison, by value, 2004?14 29
Figure 3: Spreads, Poland, volume by category (kg, million), 2004?14 32
Figure 4: Spreads, Poland, category growth comparison, by volume, 2004?14 32
Figure 5: Spreads, Poland, company share by value (%), 2008?09 35
Figure 6: Spreads, Poland, distribution channels by value (%), 2008?09 39
Figure 7: Jams and preserves, Poland, value by segment (PLNm), 2004?14 48
Figure 8: Jams and preserves, Poland, category growth comparison, by value, 2004?14 50
Figure 9: Jams and preserves, Poland, volume by segment (kg, million), 2004?14 53
Figure 10: Jams and preserves, Poland, category growth comparison, by volume, 2004?14 53
Figure 11: Jams and preserves, Poland, company share by value (%), 2008?09 55
Figure 12: Jams and preserves, Poland, distribution channels by value (%), 2008?09 58
Figure 13: Chocolate spreads, Poland, value (PLNm), 2004?14 63
Figure 14: Chocolate spreads, Poland, volume (kg, million), 2004?14 66
Figure 15: Chocolate spreads, Poland, company share by value (%), 2008?09 68
Figure 16: Chocolate spreads, Poland, distribution channels by value (%), 2008?09 71
Figure 17: Honey, Poland, value (PLNm), 2004?14 76
Figure 18: Honey, Poland, volume (kg, million), 2004?14 79
Figure 19: Honey, Poland, company share by value (%), 2008?09 81
Figure 20: Honey, Poland, distribution channels by value (%), 2008?09 84
Figure 21: Savory spreads, Poland, value (PLNm), 2004?14 89
Figure 22: Savory spreads, Poland, volume (kg, million), 2004?14 92
Figure 23: Savory spreads, Poland, distribution channels by value (%), 2008?09 96
Figure 24: Nut-based spreads, Poland, value by segment (PLNm), 2004?14 101
Figure 25: Nut-based spreads, Poland, volume by segment (kg, million), 2004?14 104
Figure 26: Nut-based spreads, Poland, company share by value (%), 2008?09 106
Figure 27: Nut-based spreads, Poland, distribution channels by value (%), 2008?09 109
Figure 28: Global spreads market split (value terms, 2009), top five countries 114
Figure 29: Global spreads market value, 2004–09, top five countries 116
Figure 30: Global spreads market split (volume terms, 2009), top five countries 118
Figure 31: Global spreads market volume, 2004–09, top five countries 120
Figure 32: Annual data review process 131

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Spreads, Poland, value by category (PLNm), 2004?09 24
Table 4: Spreads, Poland, value forecast by category (PLNm), 2009?14 25
Table 5: Spreads, Poland, value by category ($m), 2004?09 27
Table 6: Spreads, Poland, value forecast by category ($m), 2009?14 28
Table 7: Spreads, Poland, volume by category (kg, million), 2004?09 30
Table 8: Spreads, Poland, volume forecast by category (kg, million), 2009?14 31
Table 9: Spreads, Poland, brand share by value (%), 2008?09 33
Table 10: Spreads, Poland, value by brand (PLNm), 2008?09 34
Table 11: Spreads, Poland, company share by value (%), 2008?09 36
Table 12: Spreads, Poland, value by company (PLNm), 2008?09 37
Table 13: Spreads, Poland, distribution channels by value (%), 2008?09 38
Table 14: Spreads, Poland, value by distribution channel (PLNm), 2008?09 38
Table 15: Spreads, Poland, expenditure per capita (PLN), 2004?09 40
Table 16: Spreads, Poland, forecast expenditure per capita (PLN), 2009?14 41
Table 17: Spreads, Poland, expenditure per capita ($), 2004?09 41
Table 18: Spreads, Poland, forecast expenditure per capita ($), 2009?14 42
Table 19: Spreads, Poland, consumption per capita (kg), 2004?09 42
Table 20: Spreads, Poland, forecast consumption per capita (kg), 2009?14 43
Table 21: Hero Group key facts 44
Table 22: Jams and preserves, Poland, value by segment (PLNm), 2004?09 46
Table 23: Jams and preserves, Poland, value forecast by segment (PLNm), 2009?14 47
Table 24: Jams and preserves, Poland, value by segment ($m), 2004?09 49
Table 25: Jams and preserves, Poland, value forecast by segment ($m), 2009?14 49
Table 26: Jams and preserves, Poland, volume by segment (kg, million), 2004?09 51
Table 27: Jams and preserves, Poland, volume forecast by segment (kg, million), 2009?14 52
Table 28: Jams and preserves, Poland, brand share by value (%), 2008?09 54
Table 29: Jams and preserves, Poland, value by brand (PLNm), 2008?09 54
Table 30: Jams and preserves, Poland, company share by value (%), 2008?09 56
Table 31: Jams and preserves, Poland, value by company (PLNm), 2008?09 56
Table 32: Jams and preserves, Poland, distribution channels by value (%), 2008?09 57
Table 33: Jams and preserves, Poland, value by distribution channel (PLNm), 2008?09 57
Table 34: Jams and preserves, Poland, expenditure per capita (PLN), 2004?09 59
Table 35: Jams and preserves, Poland, forecast expenditure per capita (PLN), 2009?14 59
Table 36: Jams and preserves, Poland, expenditure per capita ($), 2004?09 60
Table 37: Jams and preserves, Poland, forecast expenditure per capita ($), 2009?14 60
Table 38: Jams and preserves, Poland, consumption per capita (kg), 2004?09 61
Table 39: Jams and preserves, Poland, forecast consumption per capita (kg), 2009?14 61
Table 40: Chocolate spreads, Poland, value (PLNm), 2004?09 62
Table 41: Chocolate spreads, Poland, value forecast (PLNm), 2009?14 63
Table 42: Chocolate spreads, Poland, value ($m), 2004?09 64
Table 43: Chocolate spreads, Poland, value forecast ($m), 2009?14 64
Table 44: Chocolate spreads, Poland, volume (kg, million), 2004?09 65
Table 45: Chocolate spreads, Poland, volume forecast (kg, million), 2009?14 66
Table 46: Chocolate spreads, Poland, brand share by value (%), 2008?09 67
Table 47: Chocolate spreads, Poland, value by brand (PLNm), 2008?09 67
Table 48: Chocolate spreads, Poland, company share by value (%), 2008?09 69
Table 49: Chocolate spreads, Poland, value by company (PLNm), 2008?09 69
Table 50: Chocolate spreads, Poland, distribution channels by value (%), 2008?09 70
Table 51: Chocolate spreads, Poland, value by distribution channel (PLNm), 2008?09 70
Table 52: Chocolate spreads, Poland, expenditure per capita (PLN), 2004?09 72
Table 53: Chocolate spreads, Poland, forecast expenditure per capita (PLN), 2009?14 72
Table 54: Chocolate spreads, Poland, expenditure per capita ($), 2004?09 73
Table 55: Chocolate spreads, Poland, forecast expenditure per capita ($), 2009?14 73
Table 56: Chocolate spreads, Poland, consumption per capita (kg), 2004?09 74
Table 57: Chocolate spreads, Poland, forecast consumption per capita (kg), 2009?14 74
Table 58: Honey, Poland, value (PLNm), 2004?09 75
Table 59: Honey, Poland, value forecast (PLNm), 2009?14 76
Table 60: Honey, Poland, value ($m), 2004?09 77
Table 61: Honey, Poland, value forecast ($m), 2009?14 77
Table 62: Honey, Poland, volume (kg, million), 2004?09 78
Table 63: Honey, Poland, volume forecast (kg, million), 2009?14 79
Table 64: Honey, Poland, brand share by value (%), 2008?09 80
Table 65: Honey, Poland, value by brand (PLNm), 2008?09 80
Table 66: Honey, Poland, company share by value (%), 2008?09 82
Table 67: Honey, Poland, value by company (PLNm), 2008?09 82
Table 68: Honey, Poland, distribution channels by value (%), 2008?09 83
Table 69: Honey, Poland, value by distribution channel (PLNm), 2008?09 83
Table 70: Honey, Poland, expenditure per capita (PLN), 2004?09 85
Table 71: Honey, Poland, forecast expenditure per capita (PLN), 2009?14 85
Table 72: Honey, Poland, expenditure per capita ($), 2004?09 86
Table 73: Honey, Poland, forecast expenditure per capita ($), 2009?14 86
Table 74: Honey, Poland, consumption per capita (kg), 2004?09 87
Table 75: Honey, Poland, forecast consumption per capita (kg), 2009?14 87
Table 76: Savory spreads, Poland, value (PLNm), 2004?09 88
Table 77: Savory spreads, Poland, value forecast (PLNm), 2009?14 89
Table 78: Savory spreads, Poland, value ($m), 2004?09 90
Table 79: Savory spreads, Poland, value forecast ($m), 2009?14 90
Table 80: Savory spreads, Poland, volume (kg, million), 2004?09 91
Table 81: Savory spreads, Poland, volume forecast (kg, million), 2009?14 92
Table 82: Savory spreads, Poland, brand share by value (%), 2008?09 93
Table 83: Savory spreads, Poland, value by brand (PLNm), 2008?09 93
Table 84: Savory spreads, Poland, company share by value (%), 2008?09 94
Table 85: Savory spreads, Poland, value by company (PLNm), 2008?09 94
Table 86: Savory spreads, Poland, distribution channels by value (%), 2008?09 95
Table 87: Savory spreads, Poland, value by distribution channel (PLNm), 2008?09 95
Table 88: Savory spreads, Poland, expenditure per capita (PLN), 2004?09 97
Table 89: Savory spreads, Poland, forecast expenditure per capita (PLN), 2009?14 97
Table 90: Savory spreads, Poland, expenditure per capita ($), 2004?09 98
Table 91: Savory spreads, Poland, forecast expenditure per capita ($), 2009?14 98
Table 92: Savory spreads, Poland, consumption per capita (kg), 2004?09 99
Table 93: Savory spreads, Poland, forecast consumption per capita (kg), 2009?14 99
Table 94: Nut-based spreads, Poland, value by segment (PLNm), 2004?09 100
Table 95: Nut-based spreads, Poland, value forecast by segment (PLNm), 2009?14 101
Table 96: Nut-based spreads, Poland, value by segment ($m), 2004?09 102
Table 97: Nut-based spreads, Poland, value forecast by segment ($m), 2009?14 102
Table 98: Nut-based spreads, Poland, volume by segment (kg, million), 2004?09 103
Table 99: Nut-based spreads, Poland, volume forecast by segment (kg, million), 2009?14 104
Table 100: Nut-based spreads, Poland, brand share by value (%), 2008?09 105
Table 101: Nut-based spreads, Poland, value by brand (PLNm), 2008?09 105
Table 102: Nut-based spreads, Poland, company share by value (%), 2008?09 107
Table 103: Nut-based spreads, Poland, value by company (PLNm), 2008?09 107
Table 104: Nut-based spreads, Poland, distribution channels by value (%), 2008?09 108
Table 105: Nut-based spreads, Poland, value by distribution channel (PLNm), 2008?09 108
Table 106: Nut-based spreads, Poland, expenditure per capita (PLN), 2004?09 110
Table 107: Nut-based spreads, Poland, forecast expenditure per capita (PLN), 2009?14 110
Table 108: Nut-based spreads, Poland, expenditure per capita ($), 2004?09 111
Table 109: Nut-based spreads, Poland, forecast expenditure per capita ($), 2009?14 111
Table 110: Nut-based spreads, Poland, consumption per capita (kg), 2004?09 112
Table 111: Nut-based spreads, Poland, forecast consumption per capita (kg), 2009?14 112
Table 112: Global spreads market value, 2009 113
Table 113: Global spreads market split (value terms ($m), 2009), top five countries 116
Table 114: Global spreads market volume, 2009 117
Table 115: Global spreads market split (volume terms, 2009), top five countries 120
Table 116: Leading players, top five countries 121
Table 117: Poland spreads new product launches reports, by company, 2009 122
Table 118: Poland spreads new product launches SKUs, by company, 2009 122
Table 119: Poland spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 123
Table 120: Poland spreads new product launches (reports), by ingredients (top 10 ingredients), 2009 123
Table 121: Poland spreads new product launches (reports), by package tags or claims, 2009 124
Table 122: Poland spreads new product launches - recent launches (2009) 124
Table 123: Poland population, by age group, 2004?09 (millions) 125
Table 124: Poland population forecast, by age group, 2009?14 (millions) 126
Table 125: Poland population, by gender, 2004?09 (millions) 126
Table 126: Poland population forecast, by gender, 2009?14 (millions) 127
Table 127: Poland nominal GDP, 2004?09 (PLNbn, nominal prices) 127
Table 128: Poland nominal GDP forecast, 2009?14 (PLNbn, nominal prices) 127
Table 129: Poland real GDP, 2004?09 (PLNbn, 2000 prices) 128
Table 130: Poland real GDP forecast, 2009?14 (PLNbn, 2000 prices) 128
Table 131: Poland real GDP, 2004?09 ($bn, 2000 prices) 128
Table 132: Poland real GDP forecast, 2009?14 ($bn, 2000 prices) 129
Table 133: Poland consumer price index, 2004?09 (2000=100) 129
Table 134: Poland consumer price index, 2009?14 (2000=100) 129

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Spreads in Poland to 2014

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