Spreads in Romania to 2014

Introduction

This databook provides key data and information on the spreads market in Romania. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams and preserves, chocolate spreads, honey, savory spreads and nut-based spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for spreads in Romania increased at a compound annual growth rate of 7.3% between 2004 and 2009.

The jams and preserves category led the spreads market in Romania, accounting for a share of 32.6%.

The leading player in the Romanian spreads market is HAMÉ s.r.o.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Romania

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: jams and preserves 3
Summary category level: chocolate spreads 4
Summary category level: honey 5
Summary category level: savory spreads 6
Summary category level: nut-based spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 23
Value analysis (Romanian New Leu), 2004?09 23
Value analysis (Romanian New Leu), 2009?14 24
Value analysis (US dollars), 2004?09 26
Value analysis (US dollars), 2009?14 27
Volume analysis, 2004?09 29
Volume analysis, 2009?14 30
Company and brand share analysis 32
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Category Analysis: Jams and Preserves 43
Value analysis (Romanian New Leu), 2004?09 43
Value analysis (Romanian New Leu), 2009?14 44
Value analysis (US dollars), 2004?09 46
Value analysis (US dollars), 2009?14 46
Volume analysis, 2004?09 48
Volume analysis, 2009?14 49
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 5 Category Analysis: Chocolate Spreads 59
Value analysis (Romanian New Leu), 2004?09 59
Value analysis (Romanian New Leu), 2009?14 60
Value analysis (US dollars), 2004?09 61
Value analysis (US dollars), 2009?14 61
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 6 Category Analysis: Honey 72
Value analysis (Romanian New Leu), 2004?09 72
Value analysis (Romanian New Leu), 2009?14 73
Value analysis (US dollars), 2004?09 74
Value analysis (US dollars), 2009?14 74
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company and brand share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 7 Category Analysis: Savory Spreads 85
Value analysis (Romanian New Leu), 2004?09 85
Value analysis (Romanian New Leu), 2009?14 86
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 87
Volume analysis, 2004?09 88
Volume analysis, 2009?14 89
Company and brand share analysis 90
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 8 Category Analysis: Nut-Based Spreads 97
Value analysis (Romanian New Leu), 2004?09 97
Value analysis (Romanian New Leu), 2009?14 98
Value analysis (US dollars), 2004?09 99
Value analysis (US dollars), 2009?14 99
Volume analysis, 2004?09 100
Volume analysis, 2009?14 101
Company and brand share analysis 102
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 9 Country Comparison 110
Value 110
Volume 114
Market share 118
Chapter 10 New Product Development 119
Product launches over time 119
Recent product launches 121
Chapter 11 Macroeconomic Profile 122
Macroeconomic Indicators 122
Chapter 12 Research Methodology 127
Methodology overview 127
Secondary research 128
Market modeling 129
Creating an initial data model 129
Revising the initial data model 129
Creating a final estimate 130
Creating demographic value splits 130
Primary research 130
Data finalization 131
Ongoing research 131
Chapter 13 Appendix 132
Future readings 132
How to contact experts in your industry 132
Disclaimer 132

LIST OF FIGURES
Figure 1: Spreads, Romania, value by category (RONm), 2004?14 25
Figure 2: Spreads, Romania, category growth comparison, by value, 2004?14 28
Figure 3: Spreads, Romania, volume by category (kg, million), 2004?14 31
Figure 4: Spreads, Romania, category growth comparison, by volume, 2004?14 31
Figure 5: Spreads, Romania, company share by value (%), 2008?09 34
Figure 6: Spreads, Romania, distribution channels by value (%), 2008?09 38
Figure 7: Jams and preserves, Romania, value by segment (RONm), 2004?14 45
Figure 8: Jams and preserves, Romania, category growth comparison, by value, 2004?14 47
Figure 9: Jams and preserves, Romania, volume by segment (kg, million), 2004?14 50
Figure 10: Jams and preserves, Romania, category growth comparison, by volume, 2004?14 50
Figure 11: Jams and preserves, Romania, company share by value (%), 2008?09 52
Figure 12: Jams and preserves, Romania, distribution channels by value (%), 2008?09 55
Figure 13: Chocolate spreads, Romania, value (RONm), 2004?14 60
Figure 14: Chocolate spreads, Romania, volume (kg, million), 2004?14 63
Figure 15: Chocolate spreads, Romania, company share by value (%), 2008?09 65
Figure 16: Chocolate spreads, Romania, distribution channels by value (%), 2008?09 68
Figure 17: Honey, Romania, value (RONm), 2004?14 73
Figure 18: Honey, Romania, volume (kg, million), 2004?14 76
Figure 19: Honey, Romania, company share by value (%), 2008?09 78
Figure 20: Honey, Romania, distribution channels by value (%), 2008?09 81
Figure 21: Savory spreads, Romania, value (RONm), 2004?14 86
Figure 22: Savory spreads, Romania, volume (kg, million), 2004?14 89
Figure 23: Savory spreads, Romania, distribution channels by value (%), 2008?09 93
Figure 24: Nut-based spreads, Romania, value by segment (RONm), 2004?14 98
Figure 25: Nut-based spreads, Romania, volume by segment (kg, million), 2004?14 101
Figure 26: Nut-based spreads, Romania, company share by value (%), 2008?09 103
Figure 27: Nut-based spreads, Romania, distribution channels by value (%), 2008?09 106
Figure 28: Global spreads market split (value terms, 2009), top five countries 111
Figure 29: Global spreads market value, 2004–09, top five countries 113
Figure 30: Global spreads market split (volume terms, 2009), top five countries 115
Figure 31: Global spreads market volume, 2004–09, top five countries 117
Figure 32: Annual data review process 128

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Spreads, Romania, value by category (RONm), 2004?09 23
Table 4: Spreads, Romania, value forecast by category (RONm), 2009?14 24
Table 5: Spreads, Romania, value by category ($m), 2004?09 26
Table 6: Spreads, Romania, value forecast by category ($m), 2009?14 27
Table 7: Spreads, Romania, volume by category (kg, million), 2004?09 29
Table 8: Spreads, Romania, volume forecast by category (kg, million), 2009?14 30
Table 9: Spreads, Romania, brand share by value (%), 2008?09 32
Table 10: Spreads, Romania, value by brand (RONm), 2008?09 33
Table 11: Spreads, Romania, company share by value (%), 2008?09 35
Table 12: Spreads, Romania, value by company (RONm), 2008?09 36
Table 13: Spreads, Romania, distribution channels by value (%), 2008?09 37
Table 14: Spreads, Romania, value by distribution channel (RONm), 2008?09 37
Table 15: Spreads, Romania, expenditure per capita (RON), 2004?09 39
Table 16: Spreads, Romania, forecast expenditure per capita (RON), 2009?14 40
Table 17: Spreads, Romania, expenditure per capita ($), 2004?09 40
Table 18: Spreads, Romania, forecast expenditure per capita ($), 2009?14 41
Table 19: Spreads, Romania, consumption per capita (kg), 2004?09 41
Table 20: Spreads, Romania, forecast consumption per capita (kg), 2009?14 42
Table 21: Jams and preserves, Romania, value by segment (RONm), 2004?09 43
Table 22: Jams and preserves, Romania, value forecast by segment (RONm), 2009?14 44
Table 23: Jams and preserves, Romania, value by segment ($m), 2004?09 46
Table 24: Jams and preserves, Romania, value forecast by segment ($m), 2009?14 46
Table 25: Jams and preserves, Romania, volume by segment (kg, million), 2004?09 48
Table 26: Jams and preserves, Romania, volume forecast by segment (kg, million), 2009?14 49
Table 27: Jams and preserves, Romania, brand share by value (%), 2008?09 51
Table 28: Jams and preserves, Romania, value by brand (RONm), 2008?09 51
Table 29: Jams and preserves, Romania, company share by value (%), 2008?09 53
Table 30: Jams and preserves, Romania, value by company (RONm), 2008?09 53
Table 31: Jams and preserves, Romania, distribution channels by value (%), 2008?09 54
Table 32: Jams and preserves, Romania, value by distribution channel (RONm), 2008?09 54
Table 33: Jams and preserves, Romania, expenditure per capita (RON), 2004?09 56
Table 34: Jams and preserves, Romania, forecast expenditure per capita (RON), 2009?14 56
Table 35: Jams and preserves, Romania, expenditure per capita ($), 2004?09 57
Table 36: Jams and preserves, Romania, forecast expenditure per capita ($), 2009?14 57
Table 37: Jams and preserves, Romania, consumption per capita (kg), 2004?09 58
Table 38: Jams and preserves, Romania, forecast consumption per capita (kg), 2009?14 58
Table 39: Chocolate spreads, Romania, value (RONm), 2004?09 59
Table 40: Chocolate spreads, Romania, value forecast (RONm), 2009?14 60
Table 41: Chocolate spreads, Romania, value ($m), 2004?09 61
Table 42: Chocolate spreads, Romania, value forecast ($m), 2009?14 61
Table 43: Chocolate spreads, Romania, volume (kg, million), 2004?09 62
Table 44: Chocolate spreads, Romania, volume forecast (kg, million), 2009?14 63
Table 45: Chocolate spreads, Romania, brand share by value (%), 2008?09 64
Table 46: Chocolate spreads, Romania, value by brand (RONm), 2008?09 64
Table 47: Chocolate spreads, Romania, company share by value (%), 2008?09 66
Table 48: Chocolate spreads, Romania, value by company (RONm), 2008?09 66
Table 49: Chocolate spreads, Romania, distribution channels by value (%), 2008?09 67
Table 50: Chocolate spreads, Romania, value by distribution channel (RONm), 2008?09 67
Table 51: Chocolate spreads, Romania, expenditure per capita (RON), 2004?09 69
Table 52: Chocolate spreads, Romania, forecast expenditure per capita (RON), 2009?14 69
Table 53: Chocolate spreads, Romania, expenditure per capita ($), 2004?09 70
Table 54: Chocolate spreads, Romania, forecast expenditure per capita ($), 2009?14 70
Table 55: Chocolate spreads, Romania, consumption per capita (kg), 2004?09 71
Table 56: Chocolate spreads, Romania, forecast consumption per capita (kg), 2009?14 71
Table 57: Honey, Romania, value (RONm), 2004?09 72
Table 58: Honey, Romania, value forecast (RONm), 2009?14 73
Table 59: Honey, Romania, value ($m), 2004?09 74
Table 60: Honey, Romania, value forecast ($m), 2009?14 74
Table 61: Honey, Romania, volume (kg, million), 2004?09 75
Table 62: Honey, Romania, volume forecast (kg, million), 2009?14 76
Table 63: Honey, Romania, brand share by value (%), 2008?09 77
Table 64: Honey, Romania, value by brand (RONm), 2008?09 77
Table 65: Honey, Romania, company share by value (%), 2008?09 79
Table 66: Honey, Romania, value by company (RONm), 2008?09 79
Table 67: Honey, Romania, distribution channels by value (%), 2008?09 80
Table 68: Honey, Romania, value by distribution channel (RONm), 2008?09 80
Table 69: Honey, Romania, expenditure per capita (RON), 2004?09 82
Table 70: Honey, Romania, forecast expenditure per capita (RON), 2009?14 82
Table 71: Honey, Romania, expenditure per capita ($), 2004?09 83
Table 72: Honey, Romania, forecast expenditure per capita ($), 2009?14 83
Table 73: Honey, Romania, consumption per capita (kg), 2004?09 84
Table 74: Honey, Romania, forecast consumption per capita (kg), 2009?14 84
Table 75: Savory spreads, Romania, value (RONm), 2004?09 85
Table 76: Savory spreads, Romania, value forecast (RONm), 2009?14 86
Table 77: Savory spreads, Romania, value ($m), 2004?09 87
Table 78: Savory spreads, Romania, value forecast ($m), 2009?14 87
Table 79: Savory spreads, Romania, volume (kg, million), 2004?09 88
Table 80: Savory spreads, Romania, volume forecast (kg, million), 2009?14 89
Table 81: Savory spreads, Romania, brand share by value (%), 2008?09 90
Table 82: Savory spreads, Romania, value by brand (RONm), 2008?09 90
Table 83: Savory spreads, Romania, company share by value (%), 2008?09 91
Table 84: Savory spreads, Romania, value by company (RONm), 2008?09 91
Table 85: Savory spreads, Romania, distribution channels by value (%), 2008?09 92
Table 86: Savory spreads, Romania, value by distribution channel (RONm), 2008?09 92
Table 87: Savory spreads, Romania, expenditure per capita (RON), 2004?09 94
Table 88: Savory spreads, Romania, forecast expenditure per capita (RON), 2009?14 94
Table 89: Savory spreads, Romania, expenditure per capita ($), 2004?09 95
Table 90: Savory spreads, Romania, forecast expenditure per capita ($), 2009?14 95
Table 91: Savory spreads, Romania, consumption per capita (kg), 2004?09 96
Table 92: Savory spreads, Romania, forecast consumption per capita (kg), 2009?14 96
Table 93: Nut-based spreads, Romania, value by segment (RONm), 2004?09 97
Table 94: Nut-based spreads, Romania, value forecast by segment (RONm), 2009?14 98
Table 95: Nut-based spreads, Romania, value by segment ($m), 2004?09 99
Table 96: Nut-based spreads, Romania, value forecast by segment ($m), 2009?14 99
Table 97: Nut-based spreads, Romania, volume by segment (kg, million), 2004?09 100
Table 98: Nut-based spreads, Romania, volume forecast by segment (kg, million), 2009?14 101
Table 99: Nut-based spreads, Romania, brand share by value (%), 2008?09 102
Table 100: Nut-based spreads, Romania, value by brand (RONm), 2008?09 102
Table 101: Nut-based spreads, Romania, company share by value (%), 2008?09 104
Table 102: Nut-based spreads, Romania, value by company (RONm), 2008?09 104
Table 103: Nut-based spreads, Romania, distribution channels by value (%), 2008?09 105
Table 104: Nut-based spreads, Romania, value by distribution channel (RONm), 2008?09 105
Table 105: Nut-based spreads, Romania, expenditure per capita (RON), 2004?09 107
Table 106: Nut-based spreads, Romania, forecast expenditure per capita (RON), 2009?14 107
Table 107: Nut-based spreads, Romania, expenditure per capita ($), 2004?09 108
Table 108: Nut-based spreads, Romania, forecast expenditure per capita ($), 2009?14 108
Table 109: Nut-based spreads, Romania, consumption per capita (kg), 2004?09 109
Table 110: Nut-based spreads, Romania, forecast consumption per capita (kg), 2009?14 109
Table 111: Global spreads market value, 2009 110
Table 112: Global spreads market split (value terms ($m), 2009), top five countries 113
Table 113: Global spreads market volume, 2009 114
Table 114: Global spreads market split (volume terms, 2009), top five countries 117
Table 115: Leading players, top five countries 118
Table 116: Romania spreads new product launches reports, by company, 2009 119
Table 117: Romania spreads new product launches SKUs, by company, 2009 119
Table 118: Romania spreads new product launches (reports), by flavor and fragrances, 2009 120
Table 119: Romania spreads new product launches (reports), by ingredients, 2009 120
Table 120: Romania spreads new product launches (reports), by package tags or claims, 2009 121
Table 121: Romania spreads new product launches - recent launches (2009) 121
Table 122: Romania population, by age group, 2004?09 (millions) 122
Table 123: Romania population forecast, by age group, 2009?14 (millions) 123
Table 124: Romania population, by gender, 2004?09 (millions) 123
Table 125: Romania population forecast, by gender, 2009?14 (millions) 124
Table 126: Romania nominal GDP, 2004?09 (RONbn, nominal prices) 124
Table 127: Romania nominal GDP forecast, 2009?14 (RONbn, nominal prices) 124
Table 128: Romania real GDP, 2004?09 (RONbn, 2000 prices) 125
Table 129: Romania real GDP forecast, 2009?14 (RONbn, 2000 prices) 125
Table 130: Romania real GDP, 2004?09 ($bn, 2000 prices) 125
Table 131: Romania real GDP forecast, 2009?14 ($bn, 2000 prices) 126
Table 132: Romania consumer price index, 2004?09 (2000=100) 126
Table 133: Romania consumer price index, 2009?14 (2000=100) 126


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