Spreads in Russia to 2013

Introduction

This databook provides key data and information on the spreads market in Russia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for spreads in Russia increased at a compound annual growth rate of 2.9% between 2003 and 2008.

The honey category led the spreads market in Russia, accounting for a share of 52.3%.

Leading players in Russian spreads market include Tentorium Apicomany, Alisa and Ratibor.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Russia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for spreads in Russia increased at a compound annual growth rate of 2.9% between 2003 and 2008.

The honey category led the spreads market in Russia, accounting for a share of 52.3%.

Leading players in Russian spreads market include Tentorium Apicomany, Alisa and Ratibor.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Russian Ruble), 2003?08 24
Value analysis (Russian Ruble), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 34
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 44
The J.M. Smucker Company 44
Kraft Foods, Inc. 46
Chapter 5 Category Analysis: Chocolate spreads 48
Value analysis (Russian Ruble), 2003?08 48
Value analysis (Russian Ruble), 2008?13 49
Value analysis (US dollars), 2003?08 50
Value analysis (US dollars), 2008?13 50
Volume analysis, 2003?08 51
Volume analysis, 2008?13 52
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Honey 61
Value analysis (Russian Ruble), 2003?08 61
Value analysis (Russian Ruble), 2008?13 62
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 63
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 66
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Jams & preserves 73
Value analysis (Russian Ruble), 2003?08 73
Value analysis (Russian Ruble), 2008?13 74
Value analysis (US dollars), 2003?08 75
Value analysis (US dollars), 2008?13 75
Volume analysis, 2003?08 76
Volume analysis, 2008?13 77
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Category Analysis: Nut-based spreads 86
Value analysis (Russian Ruble), 2003?08 86
Value analysis (Russian Ruble), 2008?13 87
Value analysis (US dollars), 2003?08 88
Value analysis (US dollars), 2008?13 88
Volume analysis, 2003?08 89
Volume analysis, 2008?13 90
Company and brand share analysis 91
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 9 Category Analysis: Savory spreads 98
Value analysis (Russian Ruble), 2003?08 98
Value analysis (Russian Ruble), 2008?13 99
Value analysis (US dollars), 2003?08 100
Value analysis (US dollars), 2008?13 100
Volume analysis, 2003?08 101
Volume analysis, 2008?13 102
Company and brand share analysis 103
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 10 Country Comparison 111
Value 111
Volume 115
Market share 119
Chapter 11 PESTLE Analysis 120
Summary 120
Political analysis 121
Economic analysis 124
Social analysis 128
Technological analysis 131
Legal analysis 134
Environmental analysis 137
Chapter 12 New Product Development 141
Product launches over time 141
Recent product launches 143
Chapter 13 Macroeconomic Profile 144
Macroeconomic indicators 144
Chapter 14 Research Methodology 149
Methodology overview 149
Secondary research 150
Market modeling 151
Creating an initial data model 151
Revising the initial data model 151
Creating a final estimate 152
Creating demographic value splits 152
Primary research 152
Data finalization 153
Ongoing research 153
Chapter 15 APPENDIX 154
Future readings 154
How to contact experts in your industry 154
Disclaimer 154


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LIST OF FIGURES
Figure 1: Russia spreads value and value forecast, 2003?13 (RUBm, nominal prices) 26
Figure 2: Russia spreads category growth comparison, by value, 2003?13 29
Figure 3: Russia spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Russia spreads category growth comparison, by volume, 2003?13 33
Figure 5: Russia spreads company share, by value, 2007?08 (%) 36
Figure 6: Russia spreads distribution channels, by value, 2007?08 (%) 39
Figure 7: Russia chocolate spreads value and value forecast, 2003?13 (RUBm, nominal prices) 49
Figure 8: Russia chocolate spreads volume and volume forecast, 2003?13 (kg, million) 52
Figure 9: Russia chocolate spreads company share, by value, 2007?08 (%) 54
Figure 10: Russia chocolate spreads distribution channels, by value, 2007?08 (%) 57
Figure 11: Russia honey value and value forecast, 2003?13 (RUBm, nominal prices) 62
Figure 12: Russia honey volume and volume forecast, 2003?13 (kg, million) 65
Figure 13: Russia honey distribution channels, by value, 2007?08 (%) 69
Figure 14: Russia jams & preserves value and value forecast, 2003?13 (RUBm, nominal prices) 74
Figure 15: Russia jams & preserves volume and volume forecast, 2003?13 (kg, million) 77
Figure 16: Russia jams & preserves company share, by value, 2007?08 (%) 79
Figure 17: Russia jams & preserves distribution channels, by value, 2007?08 (%) 82
Figure 18: Russia nut-based spreads value and value forecast, 2003?13 (RUBm, nominal prices) 87
Figure 19: Russia nut-based spreads volume and volume forecast, 2003?13 (kg, million) 90
Figure 20: Russia nut-based spreads distribution channels, by value, 2007?08 (%) 94
Figure 21: Russia savory spreads value and value forecast, 2003?13 (RUBm, nominal prices) 99
Figure 22: Russia savory spreads volume and volume forecast, 2003?13 (kg, million) 102
Figure 23: Russia savory spreads company share, by value, 2007?08 (%) 104
Figure 24: Russia savory spreads distribution channels, by value, 2007?08 (%) 107
Figure 25: Global spreads market split (value terms, 2008), top five countries 112
Figure 26: Global spreads market value, 2003–08, top five countries 114
Figure 27: Global spreads market split (volume terms, 2008), top five countries 116
Figure 28: Global spreads market volume, 2003–08, top five countries 118
Figure 29: Annual data review process 150


LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Russia spreads value, 2003?08 (RUBm, nominal prices) 24
Table 4: Russia spreads value forecast, 2008?13 (RUBm, nominal prices) 25
Table 5: Russia spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Russia spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Russia spreads volume, 2003?08 (kg, million) 30
Table 8: Russia spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Russia spreads brand share, by value, 2007?08 (%) 34
Table 10: Russia spreads value, by brand 2007?08 (RUBm, nominal prices) 35
Table 11: Russia spreads company share by value, 2007?08 (%) 37
Table 12: Russia spreads value, by company, 2007?08 (RUBm, nominal prices) 37
Table 13: Russia spreads distribution channels, by value, 2007?08 (%) 38
Table 14: Russia spreads value, by distribution channel, 2007?08 (RUBm, nominal prices) 38
Table 15: Russia spreads expenditure per capita, 2003?08 (RUB, nominal prices) 40
Table 16: Russia spreads forecast expenditure per capita, 2008?13 (RUB, nominal prices) 41
Table 17: Russia spreads expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: Russia spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 42
Table 19: Russia spreads consumption per capita, 2003?08 (kg) 42
Table 20: Russia spreads forecast consumption per capita, 2008?13 (kg) 43
Table 21: The J.M. Smucker Company key facts 44
Table 22: Kraft Foods, Inc. key facts 46
Table 23: Russia chocolate spreads value, 2003?08 (RUBm, nominal prices) 48
Table 24: Russia chocolate spreads value forecast, 2008?13 (RUBm, nominal prices) 49
Table 25: Russia chocolate spreads value, 2003?08 ($m, nominal prices) 50
Table 26: Russia chocolate spreads value forecast, 2008?13 ($m, nominal prices) 50
Table 27: Russia chocolate spreads volume, 2003?08 (kg, million) 51
Table 28: Russia chocolate spreads volume forecast, 2008?13 (kg, million) 52
Table 29: Russia chocolate spreads brand share, by value, 2007?08 (%) 53
Table 30: Russia chocolate spreads value, by brand 2007?08 (RUBm, nominal prices) 53
Table 31: Russia chocolate spreads company share by value, 2007?08 (%) 55
Table 32: Russia chocolate spreads value, by company, 2007?08 (RUBm, nominal prices) 55
Table 33: Russia chocolate spreads distribution channels, by value, 2007?08 (%) 56
Table 34: Russia chocolate spreads value, by distribution channel, 2007?08 (RUBm, nominal prices) 56
Table 35: Russia chocolate spreads expenditure per capita, 2003?08 (RUB, nominal prices) 58
Table 36: Russia chocolate spreads forecast expenditure per capita, 2008?13 (RUB, nominal prices) 58
Table 37: Russia chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 59
Table 38: Russia chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 59
Table 39: Russia chocolate spreads consumption per capita, 2003?08 (kg) 60
Table 40: Russia chocolate spreads forecast consumption per capita, 2008?13 (kg) 60
Table 41: Russia honey value, 2003?08 (RUBm, nominal prices) 61
Table 42: Russia honey value forecast, 2008?13 (RUBm, nominal prices) 62
Table 43: Russia honey value, 2003?08 ($m, nominal prices) 63
Table 44: Russia honey value forecast, 2008?13 ($m, nominal prices) 63
Table 45: Russia honey volume, 2003?08 (kg, million) 64
Table 46: Russia honey volume forecast, 2008?13 (kg, million) 65
Table 47: Russia honey brand share, by value, 2007?08 (%) 66
Table 48: Russia honey value, by brand 2007?08 (RUBm, nominal prices) 66
Table 49: Russia honey company share by value, 2007?08 (%) 67
Table 50: Russia honey value, by company, 2007?08 (RUBm, nominal prices) 67
Table 51: Russia honey distribution channels, by value, 2007?08 (%) 68
Table 52: Russia honey value, by distribution channel, 2007?08 (RUBm, nominal prices) 68
Table 53: Russia honey expenditure per capita, 2003?08 (RUB, nominal prices) 70
Table 54: Russia honey forecast expenditure per capita, 2008?13 (RUB, nominal prices) 70
Table 55: Russia honey expenditure per capita, 2003?08 ($, nominal prices) 71
Table 56: Russia honey forecast expenditure per capita, 2008?13 ($, nominal prices) 71
Table 57: Russia honey consumption per capita, 2003?08 (kg) 72
Table 58: Russia honey forecast consumption per capita, 2008?13 (kg) 72
Table 59: Russia jams & preserves value, 2003?08 (RUBm, nominal prices) 73
Table 60: Russia jams & preserves value forecast, 2008?13 (RUBm, nominal prices) 74
Table 61: Russia jams & preserves value, 2003?08 ($m, nominal prices) 75
Table 62: Russia jams & preserves value forecast, 2008?13 ($m, nominal prices) 75
Table 63: Russia jams & preserves volume, 2003?08 (kg, million) 76
Table 64: Russia jams & preserves volume forecast, 2008?13 (kg, million) 77
Table 65: Russia jams & preserves brand share, by value, 2007?08 (%) 78
Table 66: Russia jams & preserves value, by brand 2007?08 (RUBm, nominal prices) 78
Table 67: Russia jams & preserves company share by value, 2007?08 (%) 80
Table 68: Russia jams & preserves value, by company, 2007?08 (RUBm, nominal prices) 80
Table 69: Russia jams & preserves distribution channels, by value, 2007?08 (%) 81
Table 70: Russia jams & preserves value, by distribution channel, 2007?08 (RUBm, nominal prices) 81
Table 71: Russia jams & preserves expenditure per capita, 2003?08 (RUB, nominal prices) 83
Table 72: Russia jams & preserves forecast expenditure per capita, 2008?13 (RUB, nominal prices) 83
Table 73: Russia jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 84
Table 74: Russia jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 84
Table 75: Russia jams & preserves consumption per capita, 2003?08 (kg) 85
Table 76: Russia jams & preserves forecast consumption per capita, 2008?13 (kg) 85
Table 77: Russia nut-based spreads value, 2003?08 (RUBm, nominal prices) 86
Table 78: Russia nut-based spreads value forecast, 2008?13 (RUBm, nominal prices) 87
Table 79: Russia nut-based spreads value, 2003?08 ($m, nominal prices) 88
Table 80: Russia nut-based spreads value forecast, 2008?13 ($m, nominal prices) 88
Table 81: Russia nut-based spreads volume, 2003?08 (kg, million) 89
Table 82: Russia nut-based spreads volume forecast, 2008?13 (kg, million) 90
Table 83: Russia nut-based spreads brand share, by value, 2007?08 (%) 91
Table 84: Russia nut-based spreads value, by brand 2007?08 (RUBm, nominal prices) 91
Table 85: Russia nut-based spreads company share by value, 2007?08 (%) 92
Table 86: Russia nut-based spreads value, by company, 2007?08 (RUBm, nominal prices) 92
Table 87: Russia nut-based spreads distribution channels, by value, 2007?08 (%) 93
Table 88: Russia nut-based spreads value, by distribution channel, 2007?08 (RUBm, nominal prices) 93
Table 89: Russia nut-based spreads expenditure per capita, 2003?08 (RUB, nominal prices) 95
Table 90: Russia nut-based spreads forecast expenditure per capita, 2008?13 (RUB, nominal prices) 95
Table 91: Russia nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 96
Table 92: Russia nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 96
Table 93: Russia nut-based spreads consumption per capita, 2003?08 (kg) 97
Table 94: Russia nut-based spreads forecast consumption per capita, 2008?13 (kg) 97
Table 95: Russia savory spreads value, 2003?08 (RUBm, nominal prices) 98
Table 96: Russia savory spreads value forecast, 2008?13 (RUBm, nominal prices) 99
Table 97: Russia savory spreads value, 2003?08 ($m, nominal prices) 100
Table 98: Russia savory spreads value forecast, 2008?13 ($m, nominal prices) 100
Table 99: Russia savory spreads volume, 2003?08 (kg, million) 101
Table 100: Russia savory spreads volume forecast, 2008?13 (kg, million) 102
Table 101: Russia savory spreads brand share, by value, 2007?08 (%) 103
Table 102: Russia savory spreads value, by brand 2007?08 (RUBm, nominal prices) 103
Table 103: Russia savory spreads company share by value, 2007?08 (%) 105
Table 104: Russia savory spreads value, by company, 2007?08 (RUBm, nominal prices) 105
Table 105: Russia savory spreads distribution channels, by value, 2007?08 (%) 106
Table 106: Russia savory spreads value, by distribution channel, 2007?08 (RUBm, nominal prices) 106
Table 107: Russia savory spreads expenditure per capita, 2003?08 (RUB, nominal prices) 108
Table 108: Russia savory spreads forecast expenditure per capita, 2008?13 (RUB, nominal prices) 108
Table 109: Russia savory spreads expenditure per capita, 2003?08 ($, nominal prices) 109
Table 110: Russia savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 109
Table 111: Russia savory spreads consumption per capita, 2003?08 (kg) 110
Table 112: Russia savory spreads forecast consumption per capita, 2008?13 (kg) 110
Table 113: Global spreads market value, 2008 111
Table 114: Global spreads market split (value terms ($m), 2008), top five countries 114
Table 115: Global spreads market volume, 2008 115
Table 116: Global spreads market split (volume terms, 2008), top five countries 118
Table 117: Leading players, top five countries 119
Table 118: Analysis of Russia’s political landscape 121
Table 119: Analysis of Russia’s economic landscape 124
Table 120: Analysis of Russia’s social landscape 128
Table 121: Analysis of Russia’s technology landscape 131
Table 122: Analysis of Russia’s legal landscape 134
Table 123: Analysis of Russia’s environmental landscape 137
Table 124: Russia spreads new product launches reports, by company (top five companies), 2008 141
Table 125: Russia spreads new product launches SKUs, by company (top five companies), 2008 141
Table 126: Russia spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 142
Table 127: Russia spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 142
Table 128: Russia spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 143
Table 129: Russia spreads new product launches (reports) - Recent five launches (2008) 143
Table 130: Russia population, by age group, 2003?08 (millions) 144
Table 131: Russia population forecast, by age group, 2008?13 (millions) 145
Table 132: Russia population, by gender, 2003?08 (millions) 145
Table 133: Russia population forecast, by gender, 2008?13 (millions) 146
Table 134: Russia nominal GDP, 2003?08 (RUBbn, nominal prices) 146
Table 135: Russia nominal GDP forecast, 2008?13 (RUBbn, nominal prices) 146
Table 136: Russia real GDP, 2003?08 (RUBbn, 2000 prices) 147
Table 137: Russia real GDP forecast, 2008?13 (RUBbn, 2000 prices) 147
Table 138: Russia real GDP, 2003?08 ($bn, 2000 prices) 147
Table 139: Russia real GDP forecast, 2008?13 ($bn, 2000 prices) 148
Table 140: Russia consumer price index, 2003?08 (2000=100) 148
Table 141: Russia consumer price index, 2008?13 (2000=100) 148


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