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Spreads in Russia - Market Forecast & Consumer Demographics
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Databook 96 seiten | |||||||||||
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Synopsis
Spreads in Russia – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of .....
Synopsis Spreads in Russia – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the spreads industry in Russia. Introduction Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Russian spreads products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009. Scope • The spreads market consists of the sale of jams and preserves, honey, savory spreads, chocolate spreads, nut-based spreads. • Market overview & forecast – overall Russia spreads market value and volume data split by category • Market shares –company share, brand share and distribution share for the spreads market in Russia • Spreads consumption and usage demographics –analysis of Consumer Demographics in the Russian spreads market Highlights • In Russia, 15-24 age group accounted for 19.6% share of the total spreads consumption in 2008. • In Russia, urban consumers accounted for 72.6% of the total spreads consumption in 2008. • In Russia, 15-24 age group accounted for 19.8% share of the total jams and preserves consumption in 2008." Reasons to Purchase • Develop business strategies by understanding the quantitative trends within the spreads market in Russia • Design effective marketing and sales strategies by identifying consumption and usage demographics for Russian spreads products • Identify key players within the market to plan lucrative M&A, partnerships and agreements [Studien Infos ausblenden] |
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TABLE OF CONTENTS Overview 1 Catalyst 1 Summary 1 Chapter 1 Introduction 2 What is this report about? 2 Market definition 3 Chapter 2 Russian Spreads Market Overview & Forecast 14 Value analysis (Russian Ruble), 2004?09 14 Value analysis (Russian Ruble), 2009?14 15 Value analysis (US dollars), 2004?09 17 Value analysis (US dollars), 2009?14 18 Volume analysis, 2004?09 20 Volume analysis, 2009?14 21 Chapter 3 Russian Spreads Market Shares 23 Company and brand share analysis 23 Distribution analysis 29 Chapter 4 Russian Spreads Market – Consumption & Usage Demographics 31 Spreads–consumer demographics 31 Jams and preserves–consumer demographics 41 Chocolate spreads–consumer demographics 51 Honey–consumer demographics 61 Savory spreads–consumer demographics 71 Nut-based spreads–consumer demographics 81 Chapter 5 Research Methodology 91 Methodology overview 91 Secondary research 92 Market modeling 93 Creating an initial data model 93 Revising the initial data model 93 Creating a final estimate 94 Creating demographic value splits 94 Primary research 94 Data finalization 95 Ongoing research 95 Chapter 6 Appendix 96 Future readings 96 How to contact experts in your industry 96 Disclaimer 96 LIST OF FIGURES Figure 1: Spreads, Russia, value by category (RUBm), 2004?14 16 Figure 2: Spreads, Russia, category growth comparison, by value, 2004?14 19 Figure 3: Spreads, Russia, volume by category (kg, million), 2004?14 22 Figure 4: Spreads, Russia, category growth comparison, by volume, 2004?14 22 Figure 5: Spreads, Russia, company share by value (%), 2008?09 26 Figure 6: Spreads, Russia, distribution channels by value (%), 2008?09 30 Figure 7: Spreads, Russia, consumption by age group, % of total market value, 2008 31 Figure 8: Spreads, Russia, consumption by gender, % of total market value, 2008 33 Figure 9: Spreads, Russia, consumption by income, % of total market value, 2008 35 Figure 10: Spreads, Russia, consumption by urban/rural, % of total market value, 2008 37 Figure 11: Spreads, Russia, consumption by status, % of total market value, 2008 39 Figure 12: Jams and preserves, Russia, consumption by age group, % of total market value, 2008 41 Figure 13: Jams and preserves, Russia, consumption by gender, % of total market value, 2008 43 Figure 14: Jams and preserves, Russia, consumption by income, % of total market value, 2008 45 Figure 15: Jams and preserves, Russia, consumption by urban/rural, % of total market value, 2008 47 Figure 16: Jams and preserves, Russia, consumption by status, % of total market value, 2008 49 Figure 17: Chocolate spreads, Russia, consumption by age group, % of total market value, 2008 51 Figure 18: Chocolate spreads, Russia, consumption by gender, % of total market value, 2008 53 Figure 19: Chocolate spreads, Russia, consumption by income, % of total market value, 2008 55 Figure 20: Chocolate spreads, Russia, consumption by urban/rural, % of total market value, 2008 57 Figure 21: Chocolate spreads, Russia, consumption by status, % of total market value, 2008 59 Figure 22: Honey, Russia, consumption by age group, % of total market value, 2008 61 Figure 23: Honey, Russia, consumption by gender, % of total market value, 2008 63 Figure 24: Honey, Russia, consumption by income, % of total market value, 2008 65 Figure 25: Honey, Russia, consumption by urban/rural, % of total market value, 2008 67 Figure 26: Honey, Russia, consumption by status, % of total market value, 2008 69 Figure 27: Savory spreads, Russia, consumption by age group, % of total market value, 2008 71 Figure 28: Savory spreads, Russia, consumption by gender, % of total market value, 2008 73 Figure 29: Savory spreads, Russia, consumption by income, % of total market value, 2008 75 Figure 30: Savory spreads, Russia, consumption by urban/rural, % of total market value, 2008 77 Figure 31: Savory spreads, Russia, consumption by status, % of total market value, 2008 79 Figure 32: Nut-based spreads, Russia, consumption by age group, % of total market value, 2008 81 Figure 33: Nut-based spreads, Russia, consumption by gender, % of total market value, 2008 83 Figure 34: Nut-based spreads, Russia, consumption by income, % of total market value, 2008 85 Figure 35: Nut-based spreads, Russia, consumption by urban/rural, % of total market value, 2008 87 Figure 36: Nut-based spreads, Russia, consumption by status, % of total market value, 2008 89 Figure 37: Annual data review process 92 LIST OF TABLES Table 1: Spreads category definitions 4 Table 2: Spreads distribution channels 5 Table 3: Spreads, Russia, value by category (RUBm), 2004?09 14 Table 4: Spreads, Russia, value forecast by category (RUBm), 2009?14 15 Table 5: Spreads, Russia, value by category ($m), 2004?09 17 Table 6: Spreads, Russia, value forecast by category ($m), 2009?14 18 Table 7: Spreads, Russia, volume by category (kg, million), 2004?09 20 Table 8: Spreads, Russia, volume forecast by category (kg, million), 2009?14 21 Table 9: Spreads, Russia, brand share by value (%), 2008?09 23 Table 10: Spreads, Russia, value by brand (RUBm), 2008?09 25 Table 11: Spreads, Russia, company share by value (%), 2008?09 27 Table 12: Spreads, Russia, value by company (RUBm), 2008?09 28 Table 13: Spreads, Russia, distribution channels by value (%), 2008?09 29 Table 14: Spreads, Russia, value by distribution channel (RUBm), 2008?09 29 Table 15: Spreads, Russia, consumption by age group, value ($m), 2004?08 32 Table 16: Spreads, Russia, consumption by age group, % of total market value, 2004?08 32 Table 17: Spreads, Russia, consumption by gender, value ($m), 2004–08 34 Table 18: Spreads, Russia, consumption by gender, % of total market value, 2004–08 34 Table 19: Spreads, Russia, consumption by income, value ($m), 2004–08 36 Table 20: Spreads, Russia, consumption by income, % of total market value, 2004–08 36 Table 21: Spreads, Russia, consumption by urban/rural, value ($m), 2004–08 38 Table 22: Spreads, Russia, consumption by urban/rural, % of total market value, 2004–08 38 Table 23: Spreads, Russia, consumption by status, value ($m), 2004–08 40 Table 24: Spreads, Russia, consumption by status, % of total market value, 2004–08 40 Table 25: Jams and preserves, Russia, consumption by age group, value ($m), 2004?08 42 Table 26: Jams and preserves, Russia, consumption by age group, % of total market value, 2004?08 42 Table 27: Jams and preserves, Russia, consumption by gender, value ($m), 2004–08 44 Table 28: Jams and preserves, Russia, consumption by gender, % of total market value, 2004–08 44 Table 29: Jams and preserves, Russia, consumption by income, value ($m), 2004–08 46 Table 30: Jams and preserves, Russia, consumption by income, % of total market value, 2004–08 46 Table 31: Jams and preserves, Russia, consumption by urban/rural, value ($m), 2004–08 48 Table 32: Jams and preserves, Russia, consumption by urban/rural, % of total market value, 2004–08 48 Table 33: Jams and preserves, Russia, consumption by status, value ($m), 2004–08 50 Table 34: Jams and preserves, Russia, consumption by status, % of total market value, 2004–08 50 Table 35: Chocolate spreads, Russia, consumption by age group, value ($m), 2004?08 52 Table 36: Chocolate spreads, Russia, consumption by age group, % of total market value, 2004?08 52 Table 37: Chocolate spreads, Russia, consumption by gender, value ($m), 2004–08 54 Table 38: Chocolate spreads, Russia, consumption by gender, % of total market value, 2004–08 54 Table 39: Chocolate spreads, Russia, consumption by income, value ($m), 2004–08 56 Table 40: Chocolate spreads, Russia, consumption by income, % of total market value, 2004–08 56 Table 41: Chocolate spreads, Russia, consumption by urban/rural, value ($m), 2004–08 58 Table 42: Chocolate spreads, Russia, consumption by urban/rural, % of total market value, 2004–08 58 Table 43: Chocolate spreads, Russia, consumption by status, value ($m), 2004–08 60 Table 44: Chocolate spreads, Russia, consumption by status, % of total market value, 2004–08 60 Table 45: Honey, Russia, consumption by age group, value ($m), 2004?08 62 Table 46: Honey, Russia, consumption by age group, % of total market value, 2004?08 62 Table 47: Honey, Russia, consumption by gender, value ($m), 2004–08 64 Table 48: Honey, Russia, consumption by gender, % of total market value, 2004–08 64 Table 49: Honey, Russia, consumption by income, value ($m), 2004–08 66 Table 50: Honey, Russia, consumption by income, % of total market value, 2004–08 66 Table 51: Honey, Russia, consumption by urban/rural, value ($m), 2004–08 68 Table 52: Honey, Russia, consumption by urban/rural, % of total market value, 2004–08 68 Table 53: Honey, Russia, consumption by status, value ($m), 2004–08 70 Table 54: Honey, Russia, consumption by status, % of total market value, 2004–08 70 Table 55: Savory spreads, Russia, consumption by age group, value ($m), 2004?08 72 Table 56: Savory spreads, Russia, consumption by age group, % of total market value, 2004?08 72 Table 57: Savory spreads, Russia, consumption by gender, value ($m), 2004–08 74 Table 58: Savory spreads, Russia, consumption by gender, % of total market value, 2004–08 74 Table 59: Savory spreads, Russia, consumption by income, value ($m), 2004–08 76 Table 60: Savory spreads, Russia, consumption by income, % of total market value, 2004–08 76 Table 61: Savory spreads, Russia, consumption by urban/rural, value ($m), 2004–08 78 Table 62: Savory spreads, Russia, consumption by urban/rural, % of total market value, 2004–08 78 Table 63: Savory spreads, Russia, consumption by status, value ($m), 2004–08 80 Table 64: Savory spreads, Russia, consumption by status, % of total market value, 2004–08 80 Table 65: Nut-based spreads, Russia, consumption by age group, value ($m), 2004?08 82 Table 66: Nut-based spreads, Russia, consumption by age group, % of total market value, 2004?08 82 Table 67: Nut-based spreads, Russia, consumption by gender, value ($m), 2004–08 84 Table 68: Nut-based spreads, Russia, consumption by gender, % of total market value, 2004–08 84 Table 69: Nut-based spreads, Russia, consumption by income, value ($m), 2004–08 86 Table 70: Nut-based spreads, Russia, consumption by income, % of total market value, 2004–08 86 Table 71: Nut-based spreads, Russia, consumption by urban/rural, value ($m), 2004–08 88 Table 72: Nut-based spreads, Russia, consumption by urban/rural, % of total market value, 2004–08 88 Table 73: Nut-based spreads, Russia, consumption by status, value ($m), 2004–08 90 Table 74: Nut-based spreads, Russia, consumption by status, % of total market value, 2004–08 90 [Inhaltsverzeichnis ausblenden] |
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